PS: xiexie ruthless feather, queen~s's tip.

Because there are more than 25 monthly passes, I added a new chapter today. It's 14 p.m., dear friends, don't miss it!

Zhao Zhengjiu told the information of the five people, and the next thing was to discuss the publicity.

The publicity of the artist's debut is very important, and it can even be said to be the top priority.

If the promotion of Jihua is done well and implemented in place, the artist will soon be able to become popular and establish his status. Otherwise, you will need to endure bitterly, and you may be able to come out of nowhere.

So this part is also the main purpose of today's meeting.

When Cui Zhengyuan took out this part of the issue, everyone fell silent.

From the perspective of an entertainment company, in fact, the most difficult thing is to be a newcomer planner.

Because you're designing a blueprint on a completely blank sheet of paper, and the result is that you never know if what you're designing will succeed or fail.

You don't have any experience to draw on, and you don't have ready-made examples to refer to. You don't know how the outside world reacts.

You can only cross the river by feeling the stones, and take one step at a time.

Weishenme South Korea debuts so many newcomers every year, and only a small part of Zuihou can zhanzhu feet.

In fact, most newcomers "died" at the beginning and failed to survive the turbulent tide of entertainment.

It's not like an artist who has debuted for many years to do publicity, as long as he extends his impression of him according to their past performance, it is easy to come up with a proper plan.

The stakes are high, and no one dares to do anything casually.

After a few minutes of silence, Zheng Jae-type took the lead in speaking. "Otherwise, when we imitate Executive Choi's debut, we will publish their information on our official website."

Without waiting for Cui Zhengyuan to say anything, Li Donghe vetoed: "No, this method can only be suitable for Cui Chang's use." His situation is exceptional. Not universal. This method is too prosaic to produce immediate results. ”

Hearing his words, everyone scratched their heads.

SG, a pure singing group, is more difficult than an idol group if it is a publicity plan. Because there are so few elements that can be hyped up, there is nothing explosive to throw out.

Quan Zhiying said angrily: "Otherwise, how about creating a scandal?" Find a female artist who is a little famous, and then choose one of the five of them to come out, and get some dating pictures or something, maybe it can be attractive. ”

Rookie debut. In order to quickly gather attraction, create scandals, and then deny it, this is a classic routine of many entertainment companies.

If you want to talk about results, it's very fast. There is hardly a newcomer who is not famous in such news, at least his impression is out.

But it's not without its drawbacks, and that's that it's easy to be labeled flashy by the outside world.

I think when Girls' Generation first debuted, the scandal hype of S.M's company came one after another, and all kinds of hot photos never left the news page.

As a result. Not only does it make people feel that their strength is not good, so they rely on scandals to hype. It also made fans of TVXQ, SJ and other predecessor groups deeply hostile to them.

It wasn't until the Black Sea that almost wiped out Girls' Generation that S.M reflected on its mistakes.

Since then. Girls' Generation is finally starting to get back on the right path, relying on the strong strength of the members themselves to earn status.

"This is not good, Cai Donghe is a singing group, hyping up scandals. It's easy for outsiders to overlook their strength. Han Chenghao denied it.

Two proposals in a row were rejected, which made everyone's enthusiasm drain a lot. A group of people began to be silent again, writing and drawing in their notebooks.

At first, Choi Jung-won didn't say anything. Listen attentively to everyone's opinions. He plans to synthesize other people's opinions, and if he has haode ideas, then he doesn't need to come forward himself.

After all, although the company is his, the operation depends on everyone.

It's just that after listening to it for so long, he realized that many people's propaganda and planning methods during this period were still confined to very primitive aspects. In terms of innovation, some are not enough.

However, these methods, when applied to SG, will definitely not achieve good results.

Recall that in his previous life, when Kim Kwang-so launched SG, he did not use this method, which is enough to prove that doing so would be counterproductive.

Seeing that everyone has no new eye-catching proposals, Cui Zhengyuan knows that it is time to appear on his own.

"I'll put forward a few plans, you can help refer to them and see if it's feasible?" Cui Zhengyuan coughed lightly, attracting everyone's attention.

"First of all, Miss Lee Hyo-ri will release her first album with the company. I remember one of the songs that needed a male voice feat. Leave this to Cai Donghe to do. His singing voice and vocal line match well and should be competent. Cui Zhengyuan came up with the first propaganda plan.

This is to bring the old with the new, and after Lee Hyo-ri changed companies, the topic remained high. As long as you get involved with her, you can attract a lot of attention.

Using her to hype up the new members of the group, and it is a musical cooperation, it is really a wonderful idea not to worry about scandals.

The pros and cons of it are clearly considered by everyone in an instant.

Several of them who are professional in propaganda have even begun to think about how to pave the way, how to guide public opinion, how to carry out steps, and how to publicize the strength of the new members.

These are very positive propaganda, and they can do it without worrying about the opposite effect.

Seeing that the first proposal was accepted by everyone, Cui Zhengyuan immediately proposed the second step. ""Stairway to Heaven" is about to start filming, and hand over the suitable OST in it to Cai Donghe and them to sing, it is estimated that the topic will not be small."

"Executive, Cai Donghe and they are not famous, will this cause scolding?" Li Donghe asked worriedly.

"Stairway to Heaven" is a key project of the film and television production department in 2003, and the investment is very large.

This is also the only TV series produced and distributed by A.P Company so far, but without the participation of A.P Company actors.

Director Lee Chang-so is not from A.P Company, and neither are the leading actors Kwon Sang-woo, Choi Ji-woo, Kim Tae-hee, and Shin Hyun-joon. Only Park Shin Hye, who played the young Han Jingshu in the play, was discovered by a talent scout at the gate of an elementary school in Gwangju and entered the company as a trainee.

Similarly, the concept of this TV series was also proposed by Choi Jung-won. It was handed over to the Hong sisters for polishing, and then it was completed by the new writers Kim Nam-hee and Won You-mi.

Among them, the most controversial is the starring candidate proposed by Choi Jung-won.

Of the four actors, none of them are from A.P Company. This made several actors in the film and television production department who were looking forward to it very annoying.

Song Hye Kyo even called his phone directly, and the indignant tone almost made Choi Jung-won suspect that he had done something bad that everyone was angry about.

It's just that this can't be helped, and several actors in the company at present don't fit the image in the script. Cui Zhengyuan can't go against the facts and forcibly use them.

In that case, this originally classic TV series. It's estimated that it's going to hit the streets. In the end, it is the company that loses money and reputation.

So for the sake of practical interests, Cui Zhengyuan had to find actors from the outside.

Simply enough, these four leading actors are all big names and have already made a name for themselves in the Korean entertainment industry, so it is very easy to find.

Among the four leading actors, the first to negotiate was Cui Zhiyou.

Because she just starred in the second part of the Four Seasons March produced by A.P Company and directed by Yoon Seok-ho this year, "Winter Love Song".

Continuing the craze of "Blue Life and Death Love", the second part has achieved super high ratings and widespread attention from the first broadcast. also made Cui Zhiyou get out of the empty state after "First Love". Once again returned to the status of an actress with guaranteed ratings.

With Liang Haode cooperation, when Cui Zhengyuan found her again and hoped to start a second cooperation, Cui Zhiyou did not have any hesitation. I agreed.

These four people are all hot figures in the Korean film and television industry at the moment, and the TV series co-starred by them has received great attention from the beginning of preparation.

Produced by A.P Company and directed by Lee Chang-so. The script created by Choi Jung-won and launched by the Hong sisters was joined by four popular actors. Some media have put the throne of the 2003 TV series ratings champion on the head of "Stairway to Heaven" in advance.

In such a situation, let five fledgling newcomers sing OST. Once you don't play well, you will encounter a catastrophe.

Li Donghe's worries are not unreasonable.

Regarding the singing skills of Cai Donghe and others, Cui Zhengyuan has no doubts.

That's the powerful representative of the Korean music scene in the next few years, and just a few OSTs make them unbearable for no reason. "It's decided, they're all people with big hearts, and I believe in them."

Now that he's set the tone, no one else will argue anymore. What's more, these are people who are very familiar with SG, so they naturally understand their strength.

"That's not enough, is it?" JEA DIDN'T SIT STILL EITHER, ADDING.

"Of course it's not enough, so I'm going to produce a variety show for them." Choi Jung-won took out Zuihou's plan.

"Variety shows? Does anyone watch it? Except for Choi Jung-won, everyone was taken aback and didn't understand how Choi Jeong-won thought of doing this.

In the eyes of planners in this period, only shows like "Xman" and "Living and Falling Together" can be regarded as variety shows, and other artists occasionally go to star.

But they have never heard of the matter of opening a variety show separately for artists, and they don't know if this method will work. What worries them is that the cost of opening a variety show is too great, and no TV station may agree.

When they raised this question, Cui Zhengyuan said with a smile: "If it is the three major TV stations, there must not be much hope." But why bother, our company doesn't have its own TV station. ”

"yes, you see we're all at a dead end." Han Chenghao patted his head, looking embarrassed.

When it comes to TV stations, everyone wants to go to the three major TV stations, but they forget that there is a MNET under their group. (To be continued......)