NB Medical Group's large-scale diagnostic imaging business is almost the same as NB Electronics' "Window of the Future" flat picture tube color TV, but outside of Northeast China and Leipzig, Germany, it also has a factory in Hong Kong's Tai Po Industrial Estate.

The equipment is relatively lagging behind in the standardization construction, and the certification requirements are not very strict in the Gulf and Southeast Asian countries to take the lead in the market, while selling, while participating in the international medical equipment exhibition, while applying for the United States, the United Kingdom, Germany and other developed countries in Europe and the United States of various certifications, and at the same time to carry out targeted promotion of major medical institutions.

The Federal Institute for Medicines and Medical Devices, an independent agency affiliated with the Ministry of Health, has not yet been officially approved, and it will take a month and a half for CE certification to be passed at the earliest.

It is even rumored that NB Medical (Germany) GmbH will donate a multi-million dollar CT machine to the Charlotte Medical School of Berlin as soon as the application is approved.

It's tolerable, it's unbearable!

Large-scale medical imaging diagnosis is one of the most important core businesses of Tungmenzi Kangcaien, and Feng Bilun has just officially taken office as the CEO of Siemens, how can he watch NB Electric set foot in areas that they "shouldn't" be involved in.

The stakes were so high that William Buckman, president of Eastmenings Healthineers, and Albert, who specializes in NB Electrical, reacted quickly.

All of a sudden, the marketing, sales, technical and Albert teams were dispatched to collect information in a variety of ways and through various channels, and worked all night with the legal department to conduct research and analysis. Provide a basis for formulating coping strategies.

"As far as the colleagues in the technical department know about it at the exhibition. Not only is it fast. It can reach sub-second or even less than 0.4 seconds, and multiple images can be obtained in a single scan week. It scans to obtain volumetric data, eliminates information interruption between scanning layers, and scans less than 1 mm thick.

It can be said that in the examination of emergency patients and some patients who cannot cooperate well, clear images can also be obtained, and the waiting time of patients can be significantly shortened, and the circulation of patients can be improved. It is worth mentioning that the scanning layer of the small thin layer is thick. The resolution of the image and the quality of the reconstructed image are greatly improved, and the detection of small lesions and the observation of the microstructure of the lesion are improved.

The maximum scanning range of the machine is 1700mm, and the single continuous spiral capacity is 120 seconds, which is especially suitable for patients who need a large-scale rapid scan of the whole body and multiple physical examinations of the whole body. The scanning field of view can reach 500mm, which can avoid the phenomenon of neglecting one or the other in the examination of some obese patients in the past. It even comes with a child-specific scanner that significantly reduces the amount of radiation in children......"

Before entering Dongmenzi, Feng was a law professor. Since joining Dongmenzi, he has been serving in the marketing and management departments, and all of them are in the power generation group.

Interlaced like a mountain, Grosendick, the chief scientist of Dongmenzi Healthineers, undoubtedly took this into account and tried not to use those technical terms as much as possible. Instead, in a way that he could understand, he reported on the four-layer multi-detector spiral CT machine just launched by NB Medical, which was officially named "Deep Eyes-100" and "Deep Eyes-200".

Dual-layer scanning was just launched last year. Before coming to the headquarters, he had privately discussed with his colleagues in the technical department that it would take at least a year and a half or even longer for Orient Medical to catch up with NB Medical on the CT machine.

The CEO was expressionless, the president of the medical group was silent, and Albert, the deputy head of marketing at NB Electric, was thoughtful, and the atmosphere was particularly solemn, which made Grosendick a little uneasy.

But if you don't report it, you can't do it, so you have to bite the bullet and continue: "Whether from the data in the promotional materials or from the information learned at the exhibition, the machine has a strong image post-processing ability. For example, two-dimensional image post-processing including multi-plane reconstruction, image filtering processing, automatic movie image generation, image annotation and measurement;

For example, 3D image post-processing including 3D volume reconstruction and 3D surface reconstruction; and simulated endoscopes for nasal cavity, paranasal sinuses, trachea, bronchi, biliary tract, ureter, bladder, colon and blood vessels; In particular, the artifact removal software they developed can also obtain clear images in the skull base, shoulder, traumatic agitation, chest examination and gastrointestinal peristalsis of patients who cannot raise their arms.

In addition, there is an intelligent contrast agent tracking function, which can dynamically monitor the change process of contrast agent in the region of interest and provide accurate scanning delay time; Its perfusion software is suitable for the early detection and early diagnosis of ischemic stroke, brain tumor and body tumor, which is conducive to the evaluation of tumor neovascularization, the evaluation of the efficacy of chemotherapy, radiotherapy and surgery, and the diagnosis of tumor recurrence......"

This is the professional opinion of the chief scientist of Orient Healthineers, not the propaganda of NB Healthineers.

There are wolves in front and tigers in the back, what are you afraid of!

Feng Bilun is not only thinking about the German market, nor only the European market for large medical imaging diagnostic equipment, but also looking at the world.

NB Electric's marketing strategy is very clear, eat persimmons and pick soft pinch, starting from the Gulf and Southeast Asian markets, and there is the weakest area of Dongmenzi's marketing power, whether it is brand or strength, in those developing emerging markets, it can be said that it can only compete with them on the same starting line.

"Mr. Grosendijk," Feng Bilun pondered for a moment, staring into his eyes and asked, "Please tell me truthfully, how far is the gap between our existing equipment and NB Medical in terms of technology, and how long will it take to surpass it?" ”

It was really an embarrassing question, Grosendick took a deep breath and said cautiously: "Colleagues from the technical department tested at the exhibition that NB Medical's 'Deep Eyes-200', that is, the four-layer multi-detector spiral CT machine, has a radiation dose 45% lower than our existing equipment, the image resolution is higher, and the blur and granularity of the picture are effectively controlled.

As advertised on their profile, the radiation dose is smaller, the image is clearer, and the speed is faster. Frankly, that's a big gap. It will take us at least a year and a half or more to reach the same level. ”

The CEO frowned. The president of the medical group hurriedly added: "Sir. It is difficult to surpass it under the existing technical conditions, and it can be said that NB Medical's 'Deep Eyes-200' has achieved the extreme. ”

Feng Bilun was extremely disappointed, and asked coldly: "Extreme? ”

"Yes, unless computer technology can be advanced by leaps and bounds in some time."

Chief Scientist Grosendick glanced at President William Buckman with a feeling and added in a low voice: "In addition, the year and a half I am talking about is completely based on the fact that everything went smoothly in the development of the image reconstruction software. This requires a lot of human and financial resources, which is equivalent to starting all over again. ”

"This is not good news, a company that has a reputation for having a large number of invention patents. This is the case. Mr. Grosendijk, I do not intend to accuse you and your work, but I sincerely hope that you will be able to turn the situation around once and for all in the shortest possible time. ”

Whether he can catch up in a short period of time, Grosendijk really didn't know in his heart, but he still put his head down, "Sir, we will try." ”

Albert realized that he could no longer be silent, took out a fax he had just received half an hour ago from his briefcase, and whispered: "The latest news, although many scientists believe that NB Medical's equipment needs more research data to support it when it enters the clinic. But NB Medical's two-layer and four-layer scanning models have been approved by the U.S. Food and Drug Administration yesterday afternoon with New York time. ”

The United States approved. Germany is also approaching, Feng Bilun took the fax and glanced at it, and asked expressionlessly: "Mr. Albert, what other bad news?" ”

"According to the colleagues in the marketing department, they have booked booths in the 'Sao Paulo International Medical Equipment Exhibition in Brazil' four days later, the 'Egypt International Hospital and Clinic Medical Equipment and Instrument Supplies Exhibition' in a month and a half later, as well as the 'Pan African Medical and Pharmaceutical Exhibition & South Africa Rehabilitation Medical Exhibition' in South Africa, and the 'American International Medical Equipment Exhibition' in the United States.

So we wouldn't be surprised to see them at next year's Hannover Messe. At the same time, their marketing department in China is sparing no effort to organize various forms of medical exchange activities. International, high-level, medical imaging experts from major medical schools in China, the Faculty of Medicine of the University of Hong Kong, the Charlotte Medical School of Berlin and the First Leningrad Medical Academy of Russia participated.

The purpose is self-evident, they undoubtedly want to quickly occupy China's large-scale medical imaging diagnostic equipment market in this way. And their series of investments in China, as well as the international environment, have allowed them to gain the support of the Chinese government. According to incomplete statistics, they have sold more than 60 units in China. ”

NB Medical's CT machine is not cheap, the double-layer "Shenyan-100" is priced at more than 6.7 million yuan in the Chinese market, and the four-layer "Shenyan-200" is as high as more than 12 million, with an average of more than 9 million yuan, and the sales of 60 units means that the output value has been more than 500 million yuan, equivalent to more than 100 million marks, which is equivalent to the sales volume of Orient Healthineers Group's CT machine in the global market for three months.

With such a high-quality market, they were actually staking their ground, Feng Bilun couldn't help it anymore, and asked very seriously: "Mr. President, how do you think we should deal with this challenge?" ”

"Price reduction, that's the only way now."

William Backman, president of the medical group, paused, and continued: "In fact, as early as the day after NB Medical's CT machine was launched in China and Hong Kong, competitors such as CE in the United States, Philips in the Netherlands and Shimadzu in Japan adjusted their quotations in the Chinese market almost at the same time, reducing prices by as much as 20%, which was unimaginable before. ”

"But NB Medical's pricing in China has not been adjusted accordingly?"

"Yes, but they accept payments in yuan, while CE, Philips and Shimadzu only accept freely circulated currencies such as the US dollar, Japanese yen or Swiss franc. Although NB Medical's equipment is not cheap by China's official list price, Chinese medical institutions that lack hard currency still choose to purchase their equipment. ”

Thinking that some time ago, Philips of the Netherlands had just made a deal with NB Electric that shocked the industry, Feng Bilun couldn't help asking: "What is Philips' reaction?" ”

Albert, of course, knew what he wanted to ask, shook his head and said: "There is cooperation and competition, which is normal, except for adjusting the pricing of his medical equipment in the Chinese market, there is no reaction." And in the medical business. NB Electric also doesn't seem to want to cooperate with its international counterparts like a flat picture tube color TV. ”

"They've got what they wanted. If it were me, I wouldn't. ”

Feng Bilun sighed secretly. While looking around at the crowd, he said solemnly: "Gentlemen, just like NB Electronics Group is not willing to only make color TV, NB Medical will not be limited to medical CT machines and digital X-ray machines, they are ambitious, it turns out that they also have this strength, God knows if they will launch ultrasound, or even MRI equipment, so we must have enough psychological preparation." ”

Albert didn't want his old boss to think he wasn't competent enough. He immediately turned around and reminded: "Mr. President, Grosendijk, I think you two should increase the amount of software development in medical image reconstruction. Because in this regard, NB Electric is far ahead of us, in a city in northern China, they control a software development company with more than 2,000 programmers.

Last year in Moscow and St. Petersburg, they invested in two more software development companies. At NB Labs in Hong Kong, they also have a software development center. The two of them may not believe that they have developed a computer operating system that is being tested around the world. It is said that it is also intended to be promoted for free. ”

The application software is doing well in Germany, and several business management, financial management and electrical design software used by NB Electrical and NB Labs are all purchased from Germany. And the most basic and difficult computer operating system. Germany was completely destroyed.

Independently develop a set of operating systems, NB Electric's software development capabilities can be seen.

This made Feng Bilun worry about Oriental's software-related businesses, such as power grid automation control, such as traffic signals, and he couldn't help but gasp when he thought of the challenges that these two core businesses might face.

William Buckman, president of the medical group, also chuckled in his heart, and was silent for a while before nodding and saying, "This news is very helpful to us, Mr. Albert, if I can, I would like to get every briefing from you and your team about NB Electrical." ”

"No problem, it's my pleasure to serve you."

You can't be passive, you must take the initiative!

As soon as Albert's words ended, Feng Bilun, who is both CEO and legal expert, asked thoughtfully: "Gentlemen, I think I need to do something more than adjust the pricing in the Chinese market." ”

"What do you mean, sir?"

"Anything goes."

William Buckman reacted, and after thinking about it, he shook his head and said: "Although our technicians did not disassemble its equipment for research, through the observation at the exhibition and the analysis of relevant promotional materials, it can be determined that NB Medical will not have any loopholes in intellectual property rights, and even applied for a series of patents." ”

Chief Scientist Grosendick seemed to remember something, and suddenly said: "Array processor, the core system of CT machine!" If there is, then this is the only loophole in NB Medical. ”

Feng Bilun suddenly came to his senses and asked eagerly: "Mr. Grosendijk, do you mean NB medical infringement?" ”

"It's not an infringement, but the array processor belongs to the equipment included in the strategic embargo on the special list of 'Batumi' embargo against China, NB Medical (Germany) company does not have this problem, and Hong Kong companies do not have this problem, but how can Chinese companies have so many core equipment?"

"Without an array processing machine, NB Medical (China) can't make a CT machine?"

"Yes, as long as we can block the channels for supplying them, they will only be able to produce in Leipzig and Hong Kong, and the cost of equipment sold in the Chinese market will inevitably increase exponentially."

Increasing costs is just an itch, and it will not pose a substantial threat to NB Electric, Feng Bilun thinks that the article can be made bigger, and immediately got up and said: "Sending embargoed materials to China is an illegal act, and NB Electric should be investigated." ”

William Buckman was ecstatic and couldn't help but blurt out: "They have invested so much in China, and the background is complicated, and we have reason to think that they have a specific ulterior relationship with the Chinese government." ”

Feng Bilun didn't want to fight an uncertain battle, after all, the Chinese market is so big, and Dongmenzi has so much business, he can't take care of one or the other, so he turned around and asked: "Albert, what do you think?" ”

"I don't think it's enough to pose a threat to NB Electric."

Albert sorted out his thoughts and analyzed them in detail: "First of all, on the issue of the embargo against China, 'Batumi' has existed in name only. Long before 89. The Belgian company Bell has transferred to China its technology dedicated to the manufacture and packaging of large-scale integrated circuits and special thick-film circuits. And this is not allowed on the list of 'Batumi'.

Secondly. NB Electric can source array processors from many sources, and Germany will never be their first choice, after all, there is a cost to consider, and Germany is not necessarily better than Japan, the United States or the United Kingdom in terms of quality. If we raise this issue rashly, we are likely to be in the middle of a blow. ”

If people do not purchase from Germany, the German government naturally has no right to interfere. Feng Bilun nodded slightly, motioning for him to continue.

"As for investment in China, there is no blame either. You must know that the road has been around since China's behind-the-scenes leader toured south again. Hong Kong has set off a wave of investment in China. For example, Ms. Hu, the most famous female billionaire in Hong Kong and the chairman and general manager of Island Star Group, invested hundreds of millions of Hong Kong dollars to purchase land and build a high-tech printing enterprise in southern China.

For example, Mr. Xu, a well-known Hong Kong tycoon, invested hundreds of millions of Hong Kong dollars to set up a warehousing enterprise in southern China, and even the richest man in Hong Kong organized five companies under his umbrella, including Shichang, Huanghe, Canada's East Indon Group, and the Heung Kong Investment Management Company of the China Special Administrative Region, to establish a joint venture 'Heung Kong Hechang Industrial Co., Ltd.', with an agreed investment of more than 10 billion Hong Kong dollars. ”

"According to incomplete statistics, from the end of April to the beginning of this month, Hong Kong has reached more than 1,500 investment projects with China, with an agreed investment of more than 2 billion US dollars. That's 38 per cent of the last 11 years combined.

The British government in Hong Kong knows the road, and the London knows the road. Washington also knows that in addition to American, Japanese, and British, the so-called sanctions have become a joke, and no one will seriously enforce them. At this time, it is no different from investigating thousands of Hong Kong, British and American companies. ”

Dongmenzi has always been low-key and cannot be the target of public criticism.

However, Feng Bilun still didn't want to miss this opportunity, and said lightly: "Gentlemen, we don't ask the government to investigate, it doesn't mean that others won't ask for it. At least in terms of the current market share of medical imaging diagnostics in China, the United States and Japan have far more counterparts than us, and I don't think they will sit idly by. ”

Borrow a knife to kill people, make NB Electric find some trouble, and make them uncomfortable.

Albert understood, and said tacitly: "They are the ones who suffer the most, and you are right, they will not sit idly by." ”

In the end, it is a veteran international electrical giant with deep pockets, and early the next morning, reports appeared in major newspapers in the United States that NB Electric was suspected of smuggling embargoed materials.

One stone stirred up a thousand waves, and the lobbyists of the American CE flocked to Capitol Hill.

Under the hoarse accusations of more than a dozen congressmen, the US Food and Drug Administration held a press conference on the afternoon of the next day to announce the revocation of the license for the sale of NB electrical medical equipment in the US medical market.

Another Japanese medical imaging diagnosis giant Toshiba was shot while lying down, and the "Toshiba incident" one, two, three, and four were turned over by major media in the United States, and NB Electric, which was suspected of transporting embargoed materials to China, became the target of public criticism and was called the "NB incident" by the media.

Congress set up a special investigative committee, and the White House put pressure on No. 10 Downing Street, strongly urging the British government to instruct the British government in Hong Kong to assist in the investigation.

As soon as he received an order from London, he interviewed Wu Jinhua, chief executive officer of NB Electric Group, and ordered the Organized Crime Bureau to be stationed at NB Electric's headquarters to check all the import and export accounts of NB Electric in an attempt to find evidence of its smuggling of embargoed materials.

Even the Barcelona Olympic Organizing Committee has been overwhelmed, and the funding provided by NB Electric has long been spent by them, so that such a "tainted" Hong Kong company will continue to be the top partner of the Olympic Games will be blamed by Western countries, and the revocation of its top partner status and the return of the funding provided by NB Electric half a year ago can only be said to the reporters who flocked to the "no comment". (To be continued......)