Chapter 777: Public Relations is a Complex Course
The sun sank to the bottom of the sea, and the sea breeze wafting in was less hot and humid, and more refreshing coolness, relieving the boredom of the Santa Monica seaside, and the occasional seagulls flying above the yacht would make a few cheerful chirps, but when the deck lights were turned on and the four directions were illuminated, the birds hurriedly flew away.
The nearly 400-foot yacht slowly sailed away from the dock, slightly away from the shoreline, and several paparazzi speedboats passed by the periphery, but they did not dare to get too close, so they could only use the camera with a telephoto lens in their hands to aim at the yacht and press the shutter constantly, and then left disappointed.
"Damn the laser anti-camera device!"
This is the grievance of the paparazzi, but there is nothing that can be done, the owner of that yacht is rich enough to install any state-of-the-art equipment; The owners of the yacht also have power, and they dare not get too close to the ......
The image of that sunny and kind teenager seems to be still stuck in yesterday, but the events that have happened in the past five years are constantly reminding the paparazzi that if they provoke the owner of the yacht, the consequences will be so severe and terrible.
Yes, North America is a land of freedom, and they have the right to interview and shoot freely, but these paparazzi know that freedom will always have double standards, and if they insist on this freedom, they will probably pay an unbearable price.
The yacht is brightly lit, and you can faintly see a lot of figures walking around through the guò telescope, that is Natalie? Portman's celebratory school has brought countless stars and celebrities, and even some of Hollywood's less frequent old-fashioned schools, and the paparazzi are reluctant to leave, so they can only wander around from a long distance.
On the spacious top deck, more than a dozen waiters shuttle through the crowd with various drinks, and from time to time add a few fresh and exquisite dishes to the middle table.
It doesn't matter what these people look like in private. On this ship, on this pie duì, they all brought out their best side.
As an upstart in the directorial circle, after Ryan's introduction, Natalie stayed in those circles that were obviously twice as big as herself, or even two or three times larger, and she knew that these were the old school of Hollywood, and they were also the people she was trying to impress, and these people were also friendly to her.
From their conversation, Natalie could sense that part of the friendliness was based on Ryan. The other part comes from her bloodline.
They have the same identity - Jews!
In other words, she has a certain degree of consistency with them on a larger level, after all, Jews or Jews all over the world are notoriously grouped together without creating a conflict of interest.
Like Nicole? Kidman will always take care of the Oscars and the members of the Australian gang when the time is right, and Hollywood will always have some small circles demarcated by identity and geography.
How to use the influence of each small circle is also a rather complex communication course.
After entertaining the important guests, Ryan looked over to Natalie. She has always been a smart girl, but in a short period of time, she has won the favor of many people with her advantages of appearance and ethnicity. He even talked to a few of those who had emigrated from Europe during the war years about the possible relationship between their ancestors.
A great film and a great role will always be just the most basic ticket to the Oscars, and they can affect the reason why the award will be awarded in the end. There are too many to count.
It's Natalie's celebratory duì and at the same time a PR duì summoned in the name of a friend, even if the awards season is still far away.
"Very good movie."
"This is the best female character on the big screen this year."
"A literary film can have such a strong box office table. Very rare. ”
People kept coming to greet Ryan, and at the same time vaguely showed goodwill, and the most praised was "Black Swan".
Ryan didn't know the performance of this film in terms of box office in his previous life, and the North American box office in this life obviously exceeded his expectations.
After achieving $1.79 million in 20 theaters in the first week, "Black Swan" was released on a large scale in North America in the second week, with the number of theaters soaring to more than 1,500, and the second weekend cut $20.21 million, plus more than $9 million in the previous five working days, it took only ten days for the North American box office to exceed $31 million.
This is just a literary film that costs 20 million US dollars, not a commercial film with a big production and publicity.
Although the film's single-theater box office declined significantly since the beginning of the week, the increase to 2,500 theaters ensured the total box office, and by the Sunday when the celebration was held, the North American box office was approaching the $50 million mark.
According to the trend of the North American box office, if nothing else, the North American box office of "Black Swan" is very likely to exceed 100 million US dollars, and Natalie will also enter the ranks of 100 million yuan box office directors.
Of course, if you count the box office of the film released in Europe, she is already one of them.
"Black Swan" has performed well in Italy, France, Germany, the United Kingdom and Spain, and has now grossed $115.88 million worldwide.
If Disney doesn't invest in other large expenses, even if Ryan, Natalie and Scarlett sign a contract with a low salary and a high share, "Black Swan" will be enough to achieve a return on cost at the box office and even generate some profits.
However, Disney has set aside $10 million for Oscar PR marketing, Natalie herself has taken out $5 million, and as for Ryan's side, his entire team has already begun to arrange, and has invested more than $5 million in advance.
When he first entered Hollywood, Ryan only knew that PR was very important to winning awards, but like Harvey? When Weinstein ran his first Best Supporting Actor role, he didn't know much about how to do public relations.
But in the new century, Ryan rarely vitoHarvey? Weinstein, who has cultivated a mature team, is also very knowledgeable about public relations.
Especially at the end of the nineties of the last century, by him and Harvey? Weinstein continued to wash blood, and the Oscars got closer and closer to a money game.
Of course, even without his past life, the later Oscars still turned into a game of money and PR.
To paraphrase the words of the previous life, investing enough money and connections may miss out on the heaviest little golden figures, but if you don't invest, there is no possibility of winning the award at all.
Nominally, this is not a PR faction, but the people who appear here and have the right to vote in their hands will not understand the meaning.
Ryan is a little worried about the anti-Semitic forces and conservative schools in Hollywood, after all, so far, no post-80s actress has won the Oscar for Best Actress.
Hollywood also has anti-Semitic forces, but it is not mainstream, so there is no need to worry too much, and these old schools, except for Frank? In addition to Pearson influencing a group of people, Ryan has prepared other means.
There are more than 6,000 judges in the academy, and according to normal reasoning, being a member of the film academy must be a symbol of status and status, and generally living a prosperous life, and those gifts in private may not play much role.
But don't forget, this is Hollywood, a drunken Vanity Fair, where there are countless Hollywood celebrities who were beautiful when they were young and went bankrupt when they were old. How miserable Brando's later years were is also not news.
These people are old-fashioned, but they are not fools and are more likely to be influenced by public relations.
For example, two actors who were once brilliant in the fifties and sixties are now having problems paying for their medical treatment, and a charitable foundation from the Cayman Islands has offered them an interest-free loan that they can slowly repay with their monthly pension fund.
Ryan's team has a clear assessment and detailed information about most of the important judges, including the preferences and ways of thinking of these people, as well as the type of film they like, what they are prone to influence, and so on.
Some of this information comes from Harvey? Weinstein, more of it, comes from years of hard work by his investigative consulting firm and PR team.
PR is also a very deep course, and only by grasping the key position can you kill it with one blow.
The Oscar is like a brilliant big game, the game always has rules, but today's stocks are getting less and less binding, and if you still go to public relations like the tepid in the 90s, you can only watch the awards fall to his house.
On the basis of ensuring his own public relations strength, Ryan has long had people collect information about the opponents that Natalie may face, and if the other party is someone who does not have any cooperation and friendship, he will not hesitate to use means to solve the biggest threat as early as possible before the nomination is released.
For him, it may be difficult to affect the ownership of the Oscar statuette, but it is easy to pull some people off the horse halfway.
The team also came back with feedback that they evaluated the material of the films that could be released this year, and decided that the biggest threat was Kate? Blanchett and a guy named Marion? Cotillard's French actress.
Kate said that if nothing else, she must be declaring "Elizabeth 2", the impression of her previous life combined with some of Nicole's words after trying it out, she will inevitably be dragged down by the poor quality of the film.
As for Marion in La Vie en Rose? Cotillard, this is not the home of the French.
While socializing with the people who came to greet him, Ryan thought about a lot of questions intermittently, and he didn't concentrate until John hurried over with his phone.
"Harvey? Mr. Weinstein, he'll call again in three minutes. ”
Ryan nodded, and John took the initiative to stop a few people who came over, and when the phone vibrate, Ryan walked to the secluded place in the bow of the boat.
"What? Sex. Scandal? Already exposed? (To be continued......)