Chapter 635: The Soul Project of the New Flash Tour
For Kimura and Nakaju, Zhou Xiao's plan can be said to be the most perfect publicity strategy for them.
Needless to say, Kimura, who is the god of Japanese dramas, Nakaju's status in the Japanese entertainment industry is actually not bad, and when his popularity status reaches a certain level, he will want to do more charity and strive for more social recognition.
After the two agreed, Zhou Xiao began to contact Denis with AZX, and after determining the time, Zhou Xiao visited the sick little girl with Kimura and others, and introduced the plan to the little girl's parents.
Of course, the two parents raised their hands to welcome them.
After basically deciding on it, the three finally announced this series of plans on social media.
Call on the public to participate in it and dedicate love...... Live action effects at selected locations...... Takuya Kimura and Masahiro Nakai starring, directed by Zhou Xiao...... There is also a terminally ill little girl, the whole project is full of love......
Most people were impressed almost immediately.
Zhou Xiao and Takuya Kimura, Nakaju Zhenghiro, the appeal and influence of these three people are very high, and the convening issued by these three people has a huge influence in Japanese society, not to mention ordinary people at the moment, even many half-red and non-black artists have begun to say that they must go that day.
These little artists also have a keen sense of smell, and they are very aware of the appeal of Zhou Xiao and the three of them, this matter is absolutely super big news, once it is successfully held, it may be 20% on TV, and the super high ratings of more than 30% are very high, for small artists, just showing their faces on this kind of show is a big success.
In fact, Zhou Xiao didn't care much about these things.
Collaboration with Kimura Nakaju. On the day of cooperation, of course, he will be present and personally guide, but before that, the whole activity has been instructed by him, and the rest of the things, including script writing and various props, the preparation of the venue, the contact between the surrounding merchants and the police, etc., do not need to be Zhou Xiao's concern, and even the various sub-shots and the like are made by others, in fact. Zhou Xiao's own directorial position in this filming is actually just a name, but this is his current position, he put forward ideas, even if the next work is not done by him, he is also the most important person in the entire shooting.
Because no one can have this idea except him, because no one else has this appeal except him, because except him. No one could call Kimura and Masahiro Nakai together to participate in this event that combined film promotion and public welfare.
Most of what Zhou Xiao is doing now is such creative work, which really requires him to do it himself, and there is not much work he is personally involved in.
Shows like "New Flash Tour" also require him to participate in the recording. In fact, it is a waste to have a certain amount of time, and in the eyes of many people, Zhou Xiao can do more things in the same time. However, he had to waste a lot of work on more rudimentary things, such as preparing various things for the show, such as confirming the position of the camera with the staff and scripting lines. Even if Zhou Xiao, who participated in this show, took the top announcement fee in Japan, it was also a waste.
Zhou Xiao himself felt that the process of making the show was very happy, and he touched different people with the original story, and in the process of planning, Zhou Xiao seemed to have regained the original intention of "Flash Trip".
The flash mob activity, Zhou Xiao has been almost similar before, and there will definitely be all kinds of innovations after Zhou Xiao, but no matter what, this activity will always be branded with Zhou Xiao's traces, he is not only the inventor of this activity, but also the pioneer who uses this activity to do all kinds of things.
The original form of performance was a flash mob, but later, the flash mob began to have various variants, and even implanted propaganda, advertising, and even the most powerful one, a whirlwind of ice bucket challenges on the Internet......
In his career in the entertainment industry, Zhou Xiao has created all kinds of things, including SMAP singles of 3 million, movies that won honors at the Oscars, and legendary TV series that have been written into the history of Japanese dramas......
But when people look back at Zhou Xiao for more than ten years, they will find that his greatest achievement, the biggest change he has made to the world is still in the flash mob, the previous things, maybe only a small number of people have changed, but the flash mob is not the case, the plasticity of this event is too high, since its birth ten years ago, there are constantly new variants appearing, and TV and event planners all over the world have benefited a lot from the flash mob event.
Zhou Xiao's influence, in the flash mob activity, not to mention how many ordinary people have been affected, the most important thing is that he has influenced these planners, through the hands of these people, he can be said to have completely changed the world.
With the passage of time, as "New Flash Trip" gradually entered the rhythm, Zhou Xiao finally began to take out the things that he had planned before, which is expected to become the main project of the first year of the show.
In the previous filming and preparation of those program scripts, most of them can only be used once, or at least once in a year and a half of the project, such as the incarnation of Santa Claus project, this project is not very practical, and it is also an excellent sponsorship project, after the first phase of this project was completed, AZX received invitations from almost all large stores and supermarket chains in Japan, and during that time, the managers of the relevant departments of several stores and supermarkets were almost living in AZX. A few responsible people even knelt down and begged Zhou Xiao to come to their store to shoot a similar project.
It's impossible for them not to do this, because industry reports show that after Zhou Xiao's first episode of the project was broadcast, the sales of the entire line of products in the store he used increased by more than 20%! That's 20%! What kind of figure is a 20% increase in the daily turnover of a supermarket in Japan in Japan, which is calculated in units of 1 billion yen!?
Later, even Zhou Xiao couldn't help but have a toothache in the benefits promised by various families to AZX, sponsoring the filming of the show? No problem! Advertising? No problem! Looking for an AKB endorsement? No problem either! All kinds of business benefits have been given, and each family will send yen directly to AZX!
But...... Zhou Xiao's family did not agree, or rather, at least for half a year, his family would not agree.
His mind is very clear, this project, occasionally come to the issue will surprise people. But if you do too much, it's just an ordinary project, and the person who is selected by the plan is no different from winning the lottery, and this so-called winning the lottery is nothing more than a few thousand yen to tens of thousands of yen things, which is not a windfall, compared with those lotteries, horse races and the like, this thing wins in the idea and surprise, and wins in the sudden. If Zhou Xiao made it clear that he would go to various parts of Japan every week to deliver things, the rest of everyone's feelings would not be surprises but expectations, but thinking about how to "meet" and "encounter" this kind of surprise.
Therefore, a project like this should never be more than two times a year, and even the next day, if you can, you can't even choose the Christmas schedule! It has to surprise people, otherwise, the project is meaningless!
There's no denying it. A project like Santa Claus is a very good project, but in Zhou Xiao's opinion, it is not this kind of project that can really be done for a long time.
The plan he finally came up with was very simple, and the AKB of later generations actually did it. It's just that he has made certain changes in it.
The core idea of this project is very simple, and if you say it, it will dawn on you if it is AKB Rice.
That's ......
Confession!
That's right. AKB48 Late-Night Variety Show Love General Election Confession Planning!
This project ...... In fact, there is not much to do in the variety show in the late night file, and on the whole, 12 members participated in the confession, but in Zhou Xiao's opinion. The potential of this project is much more than that!
If nothing else, let's just say a little bit, can it only be AKB's sister who confesses? Could it be that the confessor can only be a girl!? What if the person who confessed was Takuya Kimura or Masaharu Fukuyama? What if Takuya Kimura suddenly appeared in front of Rice, and then confessed to an ordinary girl in a bully and cool posture with a modeling wall? What if Takuya Kimura and Masaharu Fukuyama appeared at the same time and competed for the right to confess a girl!?
This TM is simply the ultimate YY! This kind of show, not to mention getting a 20% or 30% rating, at least there is no problem in surviving in prime time, right?
And,Don't forget,Who to choose to do this project is equally delicate,If when the program is produced,It just so happens that there is a TV series that needs to be promoted,Then let the artist who shoots the TV series confess on the show...... Isn't that a great announcement? Is there a better project than this one!?
In order to do a good job in this plan, Zhou Xiao also put a lot of thought into it.
He even put the process of "thinking of the plan" in the show.
It was the third episode after the start of the "New Flash Trip" program, and Zhou Xiao asked a professional wrestler to do the flash mob, but before that, Zhou Xiao spoofed the wrestler.
He was joined by several members who were interested in professional wrestling, including Asuka Kuramochi and Mika Komori.
Speaking of which, in the previous life, AKB's prime-time variety show basically chose TOP members to be on the show, after all, these people are more familiar with it and can relatively guarantee the ratings, in fact, AKB's own ratings on ordinary people are also slightly insufficient, so the program makers often feel that they are already so bad, and they must find better and more appealing members to participate in the show.
But Zhou Xiao doesn't think so, and the way he uses the members is completely different from the people in the previous life.
Basically, Zhou Xiao will only select those members who are suitable for the project to participate in the show, but I am afraid that only he can do this, because he himself has a super ability to attract ratings, and he does not need others to increase the attractiveness of the ratings.
What's more, in terms of program system, there is a certain gap between the ability of these people to make programs and Zhou Xiao's Deng Li.
But Zhou Xiaolai does the show, but he can show the charm of the participating members very well, which is an ability in itself.
For example, this is the case in the third episode of the show, Mika Komori and Asuka Kuramochi, two girls, except for the core meal of AKB, it is basically impossible for ordinary people to know each other, so the first thing Zhou Xiao did was to establish the roles of the two in the show.
And the way to establish the role is actually very simple, the roles of many members of AKB have been determined, Zhou Xiao just praised the girl's long legs twice, and complained about the girl's natural stupidity twice, and her image has been established.
As for Asuka Kuramochi, it was more troublesome, and Zhou Xiao specially wrote a whole script for the girl at the script writing and preparation meeting before the show. It highlights that the girl is particularly fond of professional wrestling to the point of being a nymphomaniac, and there are some strange fetishes about the contestants to deepen her personality traits.
In a show, what kind of people will perform is not the key, the key is that the show is fun and interesting, if Mika Komori and Asuka Kuramochi are fun enough, people will naturally remember them quickly, but if they are very ordinary, and they can't even show the characteristics required by Zhou Xiao, then how can they expect the audience to remember them.
The final effect of the show is still good, and the two girls as a whole can be regarded as showing what Zhou Xiao wants them to come out.
And the crux of the whole show. In fact, it was not on their table, but when Zhou Xiao had just taken the two to find a professional wrestler.
At the time, the wrestler didn't know who was going to do the show, and then ...... Zhou Xiao seemed to have a "whim" and said to Mika Komori beside him: "In this way, when you go over later, you will say that you are the idol of AKB48, and then ...... Confess to him! ”
"Confession?" Mika Komori herself is a very stupid girl, and when she heard Zhou Xiao say this, the CPU was a little insufficient for a while.
"That's right! It's a confession! Introduce yourself to him and confess. Don't wait for him to reply, come back after confessing! Zhou Xiao said.
"Do you really want to do this? But...... I...... I'm not very familiar with him, so why don't you chat and date before you ......," Mika Komori said worriedly, as if she really wanted to have something to do with the other party.
With this girl's ability. The current table xiàn is definitely not prepared in the script, and if it is ready, she will definitely not be so natural as xiàn.
"Smack! This confession is just a whole person, you still take it seriously! Just go! Zhou Xiao commanded.
"Hmm......" Mika Komori covered her head aggrievedly and passed.
The girl walked in front. Zhou Xiao also sighed in the back: "These long legs...... It's so straight, so white, so beautiful! ”
With Zhou Xiao's words, the photographer also knew how to chase Xiao Sen's thigh in the back and shoot fiercely.
"Brother Zhou Xiao, festival!" Asuka said on the side.
This part is scripted. Zhou Xiao said at the initial preparation meeting with Kuramochi: "As long as I mention Xiao Sen's thighs once, you will complain on the side once, don't worry about seniors and other issues, this is to create a personal image of Zào Komori, but at the same time, if I can mention my thighs too many times, it will affect my image, so this kind of complaint is very necessary, not only will I not blame you, but I will thank you." ”
Then, Komori went over to confess.
A beautiful girl with two long legs and a hint of temptation in her innocence suddenly appeared in front of her eyes, and said in a trembling tone: "I like you." "It's definitely a very heartwarming scene, and several cameras were specially prepared in the wrestler's room to completely record the confession and the man being shocked and stunned.
And Zhou Xiao and Kuramochi Asuka were also very satisfied, Zhou Xiao said: "This is good!" ”
"yes, yes! The deer in the hearts of those who watch is bumping! Asuka Kuramochi was also on the side to help.
"Confession or something, it's really the most impressive, let's do this in the future!"
"Yes, yes! I want to confess too! The girl said.
That's all for the confession of the third episode of the show, and then, the whole thing was never mentioned again, Zhou Xiao, the two girls and the wrestler were busy planning the official plan of this episode of the show.
But after the show was broadcast, the official website of "New Flash Tour" officially posted the news about soliciting the defendant's confession, and the official website said very angrily: "You can confess to anyone you want, as long as there is a celebrity, we will accept it." ”
Of course, acceptance is acceptance, and as for whether someone will confess in the past, then we can't be sure.
There was no publicity in the operation of this solicited news, and in the case of not having done a show before, there were not many people who actually applied, and almost no one noticed it on the Internet, so when the show was actually broadcast, everyone was curious, this so-called confession plan...... What is it?
And what about the confessor? In addition to the members of AKB, another confessor this time turned out to be Ryunosuke Kamiki, a handsome little brother born in 93, whose blushing confession in the trailer before the show broadcast made many teenage aunts scream, and successfully attracted a lot of attention.
What the audience didn't know was that this program recording was also a twist and turn for Zhou Xiao, because he really regretted choosing this member to record this first episode of the confession program......
It was ...... who was chosen by him to participate in the confession Miyuki Watanabe.
The qiē made by this smart girl, even if it was Zhou Xiao, was a little overwhelmed! (To be continued......)