Zhang Jiadu's approach has to be said to be too damaging.

Although he did not get any benefits himself, he made Sony lose more than six billion in vain.

Even so, Sony had to sell. Because they were poked out of the price difference sales behavior, it has now become a big joke in the Japanese real estate market.

Except for Sumitomo Real Estate, which has lowered its price to 10 billion, no one else is interested.

Of course, the main reason is that the real estate market in Japan is very sluggish. If you buy a large office building and can't develop it, it will be like smashing your hands.

In addition, after all, the person who has now announced that he wants to buy it is Sumitomo Real Estate, and other real estate dealers do not dare to pull their teeth out. This offends Sumitomo in Japan, and there are really not many people who can live a good life.

Sony can't afford to delay on its own, and if it doesn't get a sum of money to ease the pressure on the capital chain, I'm afraid that the next generation of electronic products will not be able to develop.

In particular, according to the expected goal, after the integration, Sony will only be left with three core businesses: mobile devices, digital imaging and games. At the same time, the TV business will only be reversed with the best efforts.

In this case, it is necessary to increase investment in these core business areas to ensure a leading edge in similar products.

As a result, in the midst of everyone's jokes, Sony pinched his nose and sold the old headquarters building to Sumitomo for 10 billion yen.

With 10 billion yen in the receipt, Sony immediately began to put it into action. Together with an American investment company, they jointly invested $2.2 billion to initiate the acquisition of the music copyright management department of the famous music company EMI.

If the acquisition is completed, Sony's number of copyrights will grow rapidly from 750,000 to more than 2 million, making it the industry's top seller.

You must know that in the past two years, Sony's music industry has made a profit of 38.9 billion yen, which is second only to the financial industry.

If you want to defeat Sony. Then the deal must not be made. Otherwise, Sony occupies the position of the leader in the international pop music industry and is very profitable, then it may come back to life at any time.

Cui Zhengyuan is like a poisonous snake, always watching in the dark for the weakness of Masaya Limi, constantly consuming his blood.

So when Sony approached an American investment company to buy EMI's music copyright management department, he immediately made a move.

On the second day of Sony's offer to EMI, the Asian Music Alliance, composed of C.J Group and Aihui Records, Taihe Wheat Field, Huayi Brothers Music, Lenovo Investment, South Korea's Samsung Insurance, Orchid Asia Investment and other companies, also issued an offer to EMI.

The price of $2.7 billion made EMI excited, but it also made Sony feel the pressure.

Although Sony is backed by capital giants such as American investment companies. But this partner is an investment company after all, and it is Sony who is in charge of the main business after the acquisition of Momoyo.

Therefore, the help of U.S. investment companies is also limited, and the conditions are very harsh. It is really not enough to get Sony to spend more than $500 million on acquisitions.

But it seems that Cui Zhengyuan did not try his best at all, obviously well prepared and full of stamina. If you fight for money with the other party, I'm afraid Sony has no chance of winning at all.

Immediately saw that Masaya was really panicked, if he couldn't take down Momoyo. Sony's career in pop music will not be able to establish its position, and the way to make profits for the company will be one less important.

Feeling the precarious situation, Immediately saw that Zhengya immediately put her hatred behind her and took the initiative to call Choi Zhengyuan.

"Cui Jun. We are allies who work together sincerely. I don't think we should be rivals in acquiring such a business, and our competition is just cheaper than outsiders, not in the interests of both of us. Holding the phone in hand, Masaya immediately lobbied patiently. But how much use can it be. He didn't dare to guarantee it.

Of course, it was useless, and his efforts were destined to be in vain.

Not to mention the acquisition of music copyrights mastered by Baidai, you can expand the number of your own copyrights and increase your income in the music market. The purpose is to weaken Sony and not to restore the vitality of the other party. It's impossible for Cui Zhengyuan to sit idly by.

In today's international market, you can wave a cheque to buy assets everywhere. In addition to the desperately struggling Japanese, only the Chinese remained.

Americans, capital is very abundant. However, at present, the domestic economy is in recession, and the society is also somewhat unstable. Therefore, under normal circumstances, the capital of the United States is basically in a state of contraction, and it is impossible to fight to the death with the capital from China.

So in the face of Sony's competition, Cui Zhengyuan is very confident that he has won.

The only thing to worry about is the regulatory aspect.

The acquisition of EMI Music is subject to regulatory approval from the European Union. If the EU considers them to be suspected of monopoly, then it is likely to prevent Choi Jeong-won from joining the takeover war.

But the people of the Orchid Group are currently moving around Europe, and as expected, the poor Europeans who are about to become pants will not last long.

Full of confidence, when facing the right and elegant face, you can be calm and relaxed. "I don't know that this acquisition intention is not led by our C.J Group. As you can see, there are several Chinese entertainment companies and investment companies in it, and they are the ones who have the final say. You also know that Chinese have money, and they also see the value of Baidai music copyright, I am afraid they will not let go. ”

Cui Zhengyuan talked nonsense through the microphone, as for whether Zhengya would be angry or not, it had nothing to do with him.

Is Masaya Tachimi angry? If Cui Zhengyuan was in front of him, he would definitely be shocked. Because this guy who used to be thunderous was unusually calm now.

Especially if you want to see what Lijian Zhengya looks like now, I'm afraid Cui Zhengyuan will have pity.

Today's Lijian Zhengya has long since lost the vigor of a few years ago, on the contrary, he is still languished and decadent, almost like an old man.

Originally, Feng Shen was handsome and not lost to Cui Zhengyuan's appearance, but now it can almost be described as a pinnacle.

Her jet-black hair has also lost its luster, like dead grass in autumn, which will be swept away by the cold wind at any time. His hairline, in particular, already has a tendency towards desertification.

The most obvious thing is his weight. With the naked eye, you can see that this guy has lost at least about 15 kilograms than he did at the beginning.

There is no way, in the past few years, Immediately see Zhengya's repeated decision-making mistakes, and the huge Sony Group is not as good as day by day.

This boss group is like peat, it has already trapped his whole body into it, and he can't get out.

And the interior is not calm at all, and the impeachment and coercion of Keiichi Morita, Hideki Komiyayama and others are becoming more and more urgent.

If he didn't still hold the majority of the company's shares, maybe the company would have nothing to do with him now.

Last year's earthquake and tsunami dealt a severe blow to Japan's economy, and it has not yet eased.

The natural disaster has made Sony's situation worse, and as a result, Cui Zhengyuan took the opportunity to drag people into the water, and he had to engage in some joint disaster relief plan, forcing Sony to pay more than $2 billion in disaster relief funds.

As a result, the money was paid, but because the efficiency of doing things was not refreshing enough, Sony was still hated by the Japanese government, feeling that as a Japanese company, they were not as good as foreign companies.

Therefore, for more than a year, Sony has not received much care in terms of national policy, on the contrary, it has worn a lot of small shoes.

In order to get out of this predicament, Masaya Takami personally begged the head of the Mitsubishi family, but he was closed.

In other words, because of various improper responses, Sony has even been abandoned by the upper echelons of the country.

Sumitomo Real Estate dared to keep the price so low, and there was no special intention in it.

After so many setbacks, the arrogance of the right and elegant has long been tormented. Now he is nothing more than a drowning man struggling to the death. Anything he could hold onto, even if it was blazing, he would grab it.

Knowing that it was impossible for Cui Zhengyuan to quit with empty words, he decided to add some material to the lobbying. "Cui Jun, if you withdraw from this acquisition, then I can make a decision to sell its film and entertainment company to C.J Group at a fairly favorable price."

For a moment, Choi Jung-won admitted that he was indeed moved. But soon his mind came to his senses and told himself that it was a big trap.

Sony's film entertainment company was originally a very important business project. With this project, Sony has become the world's largest film producer and distribution company.

But alas, the glory of Sony films only lasted until 2007. At that time, the total box office was $3.5 billion, DVD sales and TV rights exceeded $10 billion, and it also showed the strength of Sony Movies.

But in recent years, Sony Pictures has been a complete loser.

You must know that when the Americans sold the film industry to Sony, they didn't have any good intentions. It is completely to use non-performing assets to fool the wrongdoers, and then get the money to carry out industrial upgrading and technological upgrading.

As a result, Sony bought Columbia Pictures and MGM Pictures, but they completely lagged behind in the technology of film production.

By the time they realized it, Hollywood had completed its technological transformation and started to play something different.

In such a situation, Sony Films is equivalent to losing all the box office market, but still have to pay a small annual maintenance fee for the big burden on it.

Now Masaya Takami said that it sounds good, and sell yourself at a cheap price, but like selling the Tokyo headquarters building, isn't it to get rid of the burden?

The Japanese are stupid, he Cui Zhengyuan is shrewd, and naturally he has no interest in these film industries that are more famous than practical. (To be continued......)