"Joaon! Ruang! Quakeri ...... Enki Enki! Oh Shet! These foreign devils can't even understand English! Xiao Du, let the actors return to their places, and Buck will do it again! ”

This is Wang Haitao, the most well-known advertising director in Beijing, he wiped the sweat on his forehead, put down the big megaphone, cleared his throat, whispered a few words of Beijing scolding, impatiently looked at the foreign actors who were at a loss on the field, and told Xiao Du to direct the actors to return to their positions, and the props team came back, cleaned up the scene, and then walked to the sidelines to rest.

"Mr. Yang, these foreigners are too disrespectful, are they from Africa? Tell them to run faster, all of them look dazed, don't they understand English? Wang Haitao came under the parasol and complained to Yang Yun.

Yang Yun and the Lin family sisters and brothers almost broke down laughing, this Wang Dao is good at everything, but his English level is too poor, his chinglish pronunciation is too weird, Ruang is Run, Kuikri is Quickly, Enki is of course NG, but why do these English have a strong dialect of the Southern Henan Gangzi?

In fact, everyone in the crew held back their laughter, but apart from the person who invested in Longteng, who dared to say this in front of Director Wang?

This Wang director's advertisement is China's first-class, and Long Teng's advertisement for him to shoot "Diablo 2" is the biggest affirmation of him, but he rarely cooperates with foreigners, these actors are all foreign students from various universities in Beijing, and it is rare for the investor Mr. Yang to be satisfied with the appearance, but it is the type of "stupid donkey" in Wang Dao's mouth, which is difficult to cooperate with Wang Dao.

Lin Zhiling got her husband's instructions, stood up and said to Wang Haitao: "Director Wang, do you want me to explain it to the actors?" ”

Director Wang looked at this slender and convex figure. The beautiful young woman, who was as beautiful as a flower, secretly swallowed a big mouthful of saliva. But he didn't dare to think about Yang Yun's wife in the slightest, and hurriedly said respectfully: "Mrs. Yang, please!" ”

Yang Yun asked Director Wang to sit down. Someone next to him immediately handed over a bottle of ice water, and Yang Yun said: "Director Wang, this 30-second advertisement, I think it's really not difficult, we don't need to pull the panorama, just split the shots one by one." For example, a female mage holding a staff and pushing a grocery cart to run on the street in the early morning is just 3 shots. First, a vague figure in the distance. Second, a man in the middle distance is standing in the courtyard reading the newspaper, and the female mage runs behind him, and then the third is a close-up of the female mage, and the man is surprised and inexplicable behind her. Isn't that the end of it? ”

Wang Haitao was stunned: "Mr. Yang, do you also understand this multi-lens shooting technique of switching between virtual and reality?" ”

Yang Yun smiled secretly, where did he understand, but he still remembered this scene vividly, and he almost laughed when he saw it back then.

Diablo 2's live-action ad is a great idea. At the beginning, ordinary people are living an ordinary life, and the protagonist picks up the newspaper of the day left by the newsboy on the lawn in front of his house, and a female mage is holding a vortex crystal staff and pushing a small cart for groceries. Running through the streets like the wind, I was amazed all the way.

Director Wang had to try a long shot here first, and let the female mage run over from a distance and then run out of the camera. said that it was to find a feeling, but in fact, everyone knew it in their hearts. How could a 30-second ad be tolerated for so long, with only 5 seconds left at most for the final clip.

Lin Zhiling and those actors were talking and laughing while gesturing. soon won the favor of the actors, and everyone suddenly realized, one by one, they spread their hands and said something.

"Look at those foreigners, I don't understand it again!" Director Wang muttered.

Yang Yun smiled secretly in his heart, it's your English level that stinks!

Soon the shooting continues, and the female mage NG passes after two times, followed by the stout barbarian, dressed in exaggerated and scary metal armor, holding a mountain axe, and helping the protagonist smooth the bushes with an axe as he waters the bushes.

The necromancer laughed and made a bone fire out of thin air with both hands, lighting the barbecue grill in the backyard.

The druid sits in front of the computer and plays Resident Evil.

This qiē makes the protagonist of the advertisement feel dizzy, whether he has traveled into a ghostly fantasy world.

Just when he was shocked by the Diablo 2 war footage in his dream, and strongly substituted himself into it, and almost woke up, there was a sound of metal rubbing, and the camera zoomed out, and a female Amazon warrior in full armor, armed with a spear and shield, lay next to the protagonist, and asked softly, "Can I help you with anything?" ”

Diablo 2 has been deeply integrated into people's daily lives and is everywhere!

A few days later, Yang Yun got the cassette sent by Director Wang, and then handed it to the Longteng Special Effects Processing Center, and soon saw the 30-second complete advertising version, and almost everyone who saw it would let out a sigh of admiration and feel extremely impressed by the creativity of this advertisement.

There is a 48-inch large-screen monitor in the special effects processing center, and several high-level and technical personnel are pointing at the advertisements, only Yang Yun touches his chin and feels that something is wrong.

The picture is very sensual, the effect is very good, and it is almost exactly the same as he remembers.

A calm English male voice is introducing this qiē, female mage, barbarian, necromancy, druid, Amazon female warrior, and finally Diablo 2 launch slogan, all perfect.

But...... But......

Yang Yun thought for a long time, and finally remembered what the problem was, one is that Diablo2-for-Macintosh is gone, and the second is that what he meows is not the Chinese version!

Yang Yun waved his hand, several people came around, and he said: "This is my mistake, please contact Director Wang again, this time you will shoot the Chinese version." ”

"What? Chinese version? Wouldn't it be enough to find someone to translate? "Some people are puzzled.

"Yang always said that all the actors and everything are Chinese, and the background of the story is also Chinese scenes, right?"

Yang Yun nodded: "Let them hurry up and come up with a creative plan, similar to this version, all replaced with Chinese elements." Well, it seems that the game character is European and American, so the game character can be as close to the east as possible, and if it is not possible, you can use oil paint and mask makeup, but you must ensure that there are strong Chinese elements in it. ”

Lin Zhihong asked, "Tiananmen? Great Wall? Imperial palace? Oriental Pearl TV Tower? ”

Yang Yun shrugged: "Okay, the barbarian troops are parading in Tiananmen Square?" Amazon warriors stand guard at the Great Wall with spears? The necromancer is in charge of keeping the relics in the Forbidden City? As long as you have a good idea, it fits the content of the game, it is relevant to people's daily lives, and it is full of humor, you can shoot it. I just don't want to see Chinese make a game, why is there only an English version, not a Chinese version? ”

Everyone laughed, although they felt that the English version was good enough, and it seemed a bit presumptuous to shoot a Chinese version, and the Chinese market was far less large than the European and American markets, but everyone felt warm in their hearts about Yang Yun's small will, which is the pride of a Chinese boss.

If you really want to shoot the Tiananmen Forbidden City or something, there are too many audits that need to be reviewed, and it is impossible to shoot with a home camera, right?

Fortunately, Longteng has a deep relationship, after Lin Zhihong found some relationships, he quickly got a few special time periods, Director Wang took a group of students and dragon sets, all of whom were just graduates of the 96th grade, and there were also 98 and 99th grade students of Beiying and Chinese opera, and this advertisement was filmed in two days.

The promotion of Diablo 2 has started a long time ago, and the internal test of professional game professionals began a month ago, game magazines and computer newspapers published text advertisements, and the official website also opened the Diablo 2 area early, releasing a little news every few days, and constantly attracting the attention of players.

On this day, a post of "I shoot an advertisement for Diablo 2" appeared on the official website of Diablo 2, which immediately attracted the attention of thousands of players, and even some people translated it into multiple Chinese languages and put it in the multilingual forum of the official website, attracting the attention of players all over the world.

The post is full of pictures and texts, but the protagonist is not anyone who participated in the shooting of the advertisement, looking at the camera angle and detail analysis, it should be a dragon with a portable camera, or a staff member around Director Wang.

"We want to shoot how Diablo 2 affects the daily life of Chinese, which is what Director Wang repeatedly emphasized, and we took a full hour of ideological education and moral class before departure!" -- This is a photo of Wang Haitao holding a megaphone at a mobilization meeting.

"It is said that the actors are all personally selected by Mr. Yang, tsk, look, are there many beauties in the 96 world of Chinese opera? Are the handsome guys and beautiful girls in Beiying grabbing a handful? Look at these dragon sets, are they full of spirit? - This group is the students of the Chinese opera Beiying, with the help of makeup artists, they have become various shapes, and many shots seem to be secretly filmed.

"Look at this barbarian uncle! Are the muscles strong? Look at this sorceress again, oh my god, it's really fascinating! She is a well-known little swallow, but unfortunately she was ruined by oil paint and headdress! All kinds of looks appeared, many of them were half-finished products of makeup, no one noticed the angle of the shot, and the officials confirmed that it was a sneak/shot, because there was also a female student who almost showed up.

More than 30 photos, turned this post into the most popular entertainment gossip post at the end of September, in addition to the game discussion area on Longteng's official website, in the Haijiao community, groom community, Yahoo China forum, these well-known entertainment gossip communities in China all reprinted this article, all of a sudden made people who don't pay much attention to the game have a great interest in this advertisement.

Directed by the famous advertising director Wang Haitao, the outstanding students of Chinese opera and Beijing Film, as well as well-known stars, are filming the new game promotional video of Longteng Entertainment Game Company in a sacred place like the Forbidden City.

On the official website forum of the birthplace of Longteng, there has been a quarrel. (To be continued......)