After Deng Lijun's concert tour, the four major divisions of Yisheng Records worked together to release records, hold singing competitions, and do concerts, which were really in full bloom and thriving.

Zheng Donghan is indeed more energetic than Ma Jiahua as the general manager, and he has made quite remarkable achievements in two months after taking over the company.

Xu Guanwu also admired his ability very much, boldly let him play, and basically stopped interfering in the affairs of the record company.

In November, the new album "Loveandotherpieces" by the band Wenner was officially released. The five young boys once again spoke out to the people of Hong Kong to prove their existence.

Zheng Donghan once again copied the promotion strategy of Xu Guanying's record, and still used a lot of money to open the way for the Wenna band. In the '70s, when other record companies were picking at the rope and trying to save a dime, Zheng Donghan's Jinyuan strategy naturally worked well.

Under his arrangement, the Wenner Band performed on the radio, television, posters, and Lane Crawford, the largest department store in Hong Kong, which gave the Wenner Band the greatest exposure in an extreme time, resulting in an effect that everyone in Hong Kong knew and everyone knew.

Moreover, the five members of the Wenner Band also redesigned their shapes, wearing the latest fashionable clothes, wearing the latest fashionable shoes on their feet, and driving the most beautiful cars...... In short, everything they have is going to become a benchmark for young people and the object of their crazy imitation.

Under this star-making movement, the band Wenner immediately became a popular target among Hong Kong teenagers, and their records sold out as soon as they hit the shelves. The clothes they wore were also immediately scarce. Their every move is imitated...... It's like the Beatles were at their hottest. They have become gods!

The wave set off by the Wenner band soon spread from Hong Kong to Taiwan on the other side of the strait, followed by Malaysia, Singapore, Indonesia...... All fell.

Five handsome and handsome young people, through a series of star-making campaigns, have become the focus of teenagers' pursuit and the object of imitation.

Before Xu Guanwu started making stars, he was very skeptical that this jihua would work. Because in his opinion, the star-making movement is actually very dependent on the media.

Now there is neither the Internet nor the satellite television network that spans East Asia. A lot of news is disseminated by newspapers and magazines, and by the time it reaches other regions, it is already outdated.

The most important point of the star-making movement is to maintain freshness, and the report must be continuous, and constantly throw out new topics.

The reason why those Internet celebrities in later generations can become popular is because there are behind-the-scenes promoters, who are constantly hyping and constantly keeping her exposed. Otherwise, as long as there is no new news for several months, it will quickly disappear into the sea of people. Lost to everyone.

However, Zheng Donghan miraculously succeeded, and the Wynna cyclone successfully blew from Hong Kong to all parts of East Asia. Everywhere he went, the chickens and dogs were restless, and the animals were restless.

The reason is that everywhere he goes, Zheng Donghan uses the local TV station to play the MV of the Wenna band on a loop.

In the 70s, in fact, there was a lack of high-quality TV programs on TV stations everywhere. Even TV giants like TVB rarely filmed TV episodes at the time.

weishenme TV episodes are guaranteed to be rated, but TVB does not invest in filming, the reason is naturally that the investment in TV dramas is large, which does not conform to the idea that operators want to make money.

So when Zheng Donghan provided the MV of the Wenna Band carefully filmed by the company like a movie to the TV station for free, it was natural for the TV station to repeat it.

This is actually somewhat similar to NBA commissioner David Murphy. Stern shivered in the cold wind for more than an hour, just to explain to CCTV what the NBA is, and that the broadcast can be broadcast without charge...... Until CCTV agreed to broadcast it. The purpose is not to collect broadcast fees, but to open up the largest population market on shijie.

The 50-minute music video for the Winner band features five songs from the Winner band's new record, and then strings them together with a story that looks like a short movie.

Mai Jia is worthy of being a person who has drunk foreign ink, and has seen what the MVs made by European and American singers look like, so this MV is really very fashionable by him, far surpassing other singers of the same era in East Asia.

……

The success of the star-making campaign helped Yisheng Records create a terrifying gold-sucking monster, and after the release of Wenna's new album, it sold 500,000 copies in just one month, which is unbelievable. Such a terrifying sales result has set a record for Hong Kong singers.

Seeing their popularity, TVB also hurriedly invited them to come to the TV station to run a program and run a TV program exclusive to the five of them. The newly established Jiayi TV station and Wan Nian Lao Erli's TV station also sent out invitations.

After thinking about it, Zheng Donghan still chose TVB, which has the first ratings, although TVB is the least paid in terms of salary. However, from the perspective of publicity effect, it is still TVB that has the most advantages, and in the long run, it still has the most benefits.

The program run by the Wenna band on TVB is called "Wenna Weekly", which is to invite fans to interact with the Wenna band, play games, sing songs, or in short, play with young people. After the show was broadcast, it was a huge hit, and the ratings soared, becoming the champion of TVB's Sunday 7 o'clock ratings.

The producer of the show "Wen Na Zhouji" is the famous Huang Zhan and Huang Laoxi. Huang Zhan opened a film company with a friend at that time, called Baoding Film Company. Seeing that the five young people were very active, popular, good-looking, and talented, he decided to invite them to star in his own movie.

Xu Guanwu got the script sent by Huang Zhan and looked at it, "Everyone is happy", and immediately remembered the first movie starring Wen Na Band, isn't that exactly the name?

Although Xu Guanwu has not seen the debut of the Wenner band on the big screen, he also knows that the box office of this movie is very strong, with a score of more than 2 million Hong Kong dollars, ranking first in the annual movie box office list, which is a veritable dark horse work. Immediately agreed to the Wenner band to star in this movie.

The reason why Xu Guanwu had to review the script in advance. In fact, it is to avoid its actors from taking on bad movies. Directly destroy your own screen image.

There are actually a lot of talented people in the film industry. Actors who can have the opportunity to take the position have thrown their talents into bad movies. It's not wrong to make money, but it's not right to act in bad movies for money.

Xu Guanwu doesn't want to be a star that he has finally come up with, so he will take on some bad movies in order to make money, in that case, he will not only be sorry for himself, but also sorry for the company that supported him.

Huang Zhan doesn't mind the strict review of movie scripts by Yisheng Records, and agrees with the company's desire to protect artists.

If it's another record company, when I hear that its singers can make movies. There is a lot of money to be made, how can you care about any script? directly tied up the actors.

When Xu Guanwu saw Huang Zhan, he couldn't help but think of soliciting again.

Talents like Huang Zhan, even if there are a few more, the company will never have too many.

"Mr. Huang Zhan, are you interested in coming to our company as a record producer?" Xu Guanwu asked with a smile, "Guarantee that everything is treated well." ”

Huang Zhan smiled, "It's okay to ask me to buy songs, if you want me to sit in the office, forget it." ”

"The treatment is good. Let's think about it again. How much do you earn now, I will double the manual invitation for you. Xu Guanwu continued to tempt.

"Silly boy. Working for others, how can it be fun to work for yourself? Huang Zhan said bluntly.

He founded Baoding Film Company with his friends, and his entrepreneurial work "Paradise" entered the top ten at the annual box office.

Xu Guanwu was stunned for a moment, and couldn't help but smile, this Huang Laoxie is really straightforward and fast-talking, and has no scruples.

"In that case, then I won't force it anymore." Xu Guanwu smiled, "After you finish filming this movie, I will arrange a good schedule for you to release it." ”

"Really?! That's a foregone conclusion. Huang Zhan said very happily.

Last year, his "Paradise" was released in Shaw Brothers Theaters, and he didn't get too much time, otherwise he could have earned more than 100,000 box office.

……

The Wen Na Band was loaned by Huang Zhan to make a movie, and Yisheng Records then ushered in another heavyweight singer, the originator of Cantopop songs - Xu Guanjie.

Some people say that Hui Guanjie is not the first person to sing in Cantonese, which is indeed good, because Malay singers such as Cheng Kam Cheong and Lisa have already sung Cantonese songs in Hong Kong in the late 60s and early 79s, and released Cantonese albums, and won the warm welcome of a factory girl.

However, the Cantonese opera sung by Zheng Jinchang, Lisa and others can be called Cantonese opera minor to be exact. The basic audience is still low-class citizens, who are not recognized by mainstream music, and cannot get out of the image of low-class music.

Only Xu Guanjie single-handedly reversed the image of Cantonese singing as low and vulgar, and successfully made it popular with the general public. Therefore, it was later revered as the originator of Cantonese pop songs.

It's like the founder of the mountain who is promoted by the cross talk industry is not afraid of Zhu Shaowen, cross talk has actually come out before him, but after the improvement and improvement of Mr. Zhu, it has become a means for artists to make a living, so it is recognized as the founder of the mountain.

Xu Guanjie and Polygram ended their guest-host relationship for many years and switched to the second brother Xu Guanwu's banner, which also went through some ideological struggle.

To be honest, he didn't really want to work under the second brother's banner, because then he always felt like a dwarf. However, Zuihou was still broken by his wife Lin Bao.

Xu Guanwu can be said to have been looking forward to his fourth brother Xu Guanjie for a long time, and since the day he acquired Yisheng Records, he wanted to recruit Xu Guanjie into the company.

It's just that Xu Guanjie still had more than a year of contract in Polygram at that time, and he didn't want to tear up the contract with his old club, so he has been delayed until now.

"Ah SAM, with you in the company, my record company will be complete." Xu Guanwu said with a smile, "Come, take you to meet the rest of the company." ”

Regarding Xu Guanjie's joining Yisheng Records, because of Xu Guanjie's own insistence, Xu Guanwu could not vigorously show Luo, not only did he not have newspapers, media and television interviews, but even most of the company's employees did not know that Xu Guanjie had joined his record company today.

The reason why Xu Guanjie is so low-key is because Polygram Records has just released Xu Guanjie's new album, and if it announces its withdrawal from PolyGram at this time, the record sales will definitely be greatly affected. Xu Guanjie didn't want to leave, and he had to pit the old club.

"You can take me around the company, so I don't need to introduce it today." Xu Guanjie waved his hand and said.

"Are you afraid that someone will break the news out of their mouths?" Xu Guanwu said with a smile, "Don't worry, whoever dares to talk more, I'll fry the squid directly with celery." ”

"Forget it, it's better to be careful." Xu Guanjie said with a smile, "What's more, if he has already broken the news, it will be useless for you to fry the squid with celery." ”

"Okay, since you insist, then do what you want, and when that album is over the promotion period, I'll officially give you a welcome party." Xu Guanwu said with a smile.

Then Xu Guanwu took Xu Guanjie to see the recording studio, conference room, creative room, practice room and so on.

"How's that, it's not inferior to Polygram, right?" Xu Guanwu said with a smug smile.

"Yes, yes, it's just that there are fewer artists, and we still have to recruit talents." Xu Guanjie nodded, and then sighed in surprise, "This boy in the practice room is quite handsome, a newly recruited talent?" (To be continued......)