Due to the expansion of the company's headcount, Jinghua's branch in Beijing rented an additional office on the 10th floor of Haijia Building.

Lu Jing flew to the capital with a team of thirteen people from Han Chao and Song Yuqi. Yang Xian's brand operation department has recruited five people, including the back-office, finance, and drivers who moved up from the 8th floor. The office was a little empty.

The software department came up with a stable version of the software on the 4th. After the advertising in Beijing, many dealers called to inquire, and some sent employees to talk about cooperation. It's just that Yang Xian has suppressed these tasks for the time being, waiting for Lu Jing to come over to deal with them. It's not that he doesn't have experience, it's that he doesn't have the manpower and energy to deal with these things.

After holding a meeting to understand the general situation, Lu Jing asked Han Chao to take over and discuss cooperation with dealers in Beijing.

In the domestic market, there is a tried and tested law of competition, that is, "those who win the north become princes, and those who win Beijing and Huang win the world." "The importance of the capital and the Yellow Sea in the market is self-evident. Of course, Jiaozhou will be added in the future.

However, the "Northland" provinces have a vast territory and a large population, and the people have a straightforward temperament and immature consumption mentality, which is easy to be controlled by advertising messages. The most suitable products for start-ups rush into the market, and they are not afraid of being sniped by first-line brands, and many national brands that have succeeded in the domestic market have started from the "Northland" market.

Therefore, Lu Jing returned to the capital this time, and the location of the key marketing deployment was not in the capital, but in northern Henan, Central Plains, Ningbei, western Shanxi, and Longyou provinces. The markets of Liaodong, Liaoxi, and Liaobei provinces were handed over to Liu Yiping to develop. He had already taken people to Spring City today.

The mobile phone market in Beijing is a battleground for soldiers, and it is full of mobile phones of various first-line brands. It is certain that the dealers who have negotiated in the past few days will not have particularly powerful companies.

Jinghua's main distribution channel will be Shengtai Electric Appliances of Zhan Geer. Then select a number of distributors. If possible, the Sky Blue Mall can also talk about the conditions of cooperation.

But. I heard that Mo Xinlan seemed to have stripped out the part of the home appliance store and divided it to Ye Qiangwen. If it is Ye Qiangwen in charge. I'm afraid there is no need to talk about cooperation.

"Jing Shao!" Out of the conference room, Wang Chenze chased after him. "The owner of Haijia Mansion asked us if we were interested in buying the 8th to 10th floors?"

"Buying a house?" Lu Jing thought for a while, "Let's go to the small conference room and talk about it." Wang Chenze did not attend the meeting in Jiangzhou, but his position was worry-free. He is the manager of the Beijing branch and is responsible for handling all kinds of trivial matters and representing the company at some events.

Of course, if Yang Xian is based in the capital, he, the branch manager, is basically responsible for logistics work.

After making a cup of coffee for Lu Jing, Wang Chenze sat down and said, "Now the rent of the two-story building will cost 1.2 million a year." The owner of Haijia Building is willing to sell us the total area of 850 square meters of the three floors of 8, 9 and 10 at a price of 10 million, including 12 parking spaces in the underground parking lot. ”

Lu Jing smiled. asked Song Yuqi beside him, "What do you think?" Song Yuqi couldn't wait to roll a pair of eyes to show him. She came with her for an internship, not with her to make decisions.

Wang Chenze glanced at Song Yuqi enviously. can be taken by Jing Shao with a senior administrative assistant by his side, presumably there must be something outstanding in ability.

Of course, looks are indispensable. Not to mention that the appearance is so terrifying, at least it will be at the level where you will not embarrass a man by your side.

Would that man prefer to use a male assistant or a mediocre-looking woman as an assistant?

"Assistant Song's position in Jinghua in the future will definitely not be low." Wang Chenze thought to himself.

Song Yuqi thought for a while and said, "I can't judge whether it's suitable." ”

Lu Jing took a sip of coffee and said to Wang Chenze: "I'm not interested in buying a few floors, you can take a look at the newly built and unrenovated office buildings near Zhongguancun." If you want to buy one, buy one. Give me a suitable choice after the year at the latest. ”

Office prices in Zhongguancun have plummeted after '93. It was not until 99 years that the blowout recovery began, which is not only closely related to the development of the domestic property market, but also has a lot to do with the real rapid development of Zhongguancun Science and Technology Park after 99 years.

After 99 years, office rents will also skyrocket. Add additional operating costs. Now it is appropriate to take some of the funds to buy a building. In addition, the purchase of property can be classified as the company's assets, and the company's asset structure can also be improved.

The most important thing is to have your own office building in Zhongguancun. In the era of valuing face, it can indeed win extra respect for Jinghua.

Leave the excited Wang Chenze to find the target. Lu Jing sent Song Yuqi to Jiada Garden C701 to rest. Jiada Garden is not far from Haijia Building, and the transportation is also convenient. Xiaoxiao is not in the capital. The duplex four-bedroom apartment is more than enough for Song Yuqi alone.

…

In the afternoon, I went to the old man and Ms. Luo to show up. In the evening, I met with Li Ziyan, who had already arrived in the capital, for dinner.

The private rooms of the Lingnan Hotel are staggered. Li Ziyan spoke Lingnan Mandarin and smiled to introduce Lu Jing to the situation of Feihong Company under his name.

Feihong Company is mainly engaged in electronic trade in Lingnan. There are distribution channels, but there are no physical stores.

Lu Jing didn't doubt his words. The garrison army generally has enough influence on the local area, and it is not uncommon for Li Ziyan to use his family's influence to expand his business in Jiaozhou.

"I agree to hand over the market of Jinghua mobile phone in Jiaozhou to Feihong Company."

Li Ziyan was slightly disappointed, he originally wanted to win the agency of the entire South China region, "Is there any hope for Feihong, the provincial representative of Lingnan?" ”

Lu Jing said with a smile: "The style of imported mobile phones has gradually become richer, coupled with domestic mobile phones, it is difficult to build a large-scale sales brand in the mobile phone sales model of the communication market, and it is the general trend for professional mobile phone stores or mobile phones to be included in home appliance chain stores." ”

At the beginning of '97, the cost of applying for a mobile phone card was expensive. Only a few local post and telecommunications bureaus have set up sales counters in large telecommunications electronics markets that sell mobile phones, and no single store has the ability to cooperate with local post and telecommunications bureaus to set up special counters in their own stores to provide mobile phone card services.

However, by April this year, the Ministry of Information Industry, which was established on the basis of the Ministry of Posts and Telecommunications and the Ministry of Electronics Industry, will officially issue the "Guiding Opinions on the Separate Posts and Telecommunications Operations." Postal and telecommunications were officially separated.

In the early days, merchants who were mobile phone sales in the communications market were the first to smell and seize this opportunity, which prompted the domestic mobile phone chain stores to rise like mushrooms after 98 years.

All the way up to 04 years. The home appliance chain industry, which was a little sluggish, was able to share with the mobile phone chain stores in terms of mobile phone sales, and gradually defeated the mobile phone chain stores in the following years. But by that time the golden age of mobile phone sales was over.

Lu Jingdu said these things to Brother Zhan. It is inevitable that large chain stores will eventually defeat small chain stores. Shengtai Electric will not weaken its brand cohesion by taking a floor out and including mobile phones in home appliance chain stores. There is no need to hold on to the chain sales of household appliances.

Instead of imitating others, let others imitate us.

However, there is no need to say so carefully about Li Ziyan.

"So, the rules for building a sales network are about to change. It is difficult for the model of a large regional general agent like Feihong to continue in the mobile phone industry.

Jinghua's sales model will be to cooperate directly with regional distributors, and there is no need to set up too many agent levels. ”

Li Ziyan nodded, and Lu Jing politely declined his suggestion. However, the market in Jiaozhou alone is also full of affection, and he has no grievances.

Picked up the wine glass and drank a glass with Lu Jing, "I wish us a happy cooperation!" ”

"Happy working together!" Lu Jing smiled and clinked glasses with him.

Lu Jing, an agent in a large region, is definitely going to be canceled, and his initial plan is to build an agent network with more than 100 dealers participating across the country. In this way, Jinghua's interests can be guaranteed.

Xiangjinghe Electronics sells Nokia mobile phones as the general agent in Central China. The profit from the difference can be taken by Nokia (China). Nokia (China) only needs to remove the general agent of Jinghe and directly negotiate with the provincial representative to collect Jinghe's profits.

Of course, there are too many agents, and the area in charge becomes smaller, which will cause problems such as inconvenient supervision and vicious competition, which will increase the sales management cost of manufacturers.

Like Nokia (China), it only needs to negotiate a contract with Jinghe, and the rest is to collect money. What a convenient thing to do.

But. Yang Xian's brand operation department and sales department are officers, so Lu Jing is not afraid of rising sales management costs.

At the same time, it is also because the sales model has changed, and the construction of the sales system must also be adjusted. Lu Jing has memories of his past life. Naturally, he will not wait until the major mobile phone chains are fully developed before changing Jinghua's sales system.

Being one step ahead of the curve allows him to make more profit in the market.

After talking about the general matter with Li Ziyan, the details were naturally discussed by the people of Jinghua Company and Feihong.

In the capital, sorting out dealers with cooperation intentions, the situation is roughly similar to what Lu Jing expected. are some dealers who do not have the strength. However, Jinghua is not qualified to pick fat and thin, and has selected a few reputable dealers to talk about cooperation in depth.

The capital is a place to test the waters. Lu Jing was not sure to capture the market here. It is much more pragmatic to develop the market in second-tier cities first.

Two people were left for Yang Xian to use, three days later. Lu Jing took the sales team to northern Henan.

…

It was not until the 19th that he returned to the capital. This year's Spring Festival is exceptionally early, and the 28th is Chinese New Year's Eve. Ten days is only enough time for Lu Jing to roughly sort out the market in northern Henan.

"It is said that Jiangzhou has a cold winter this year, but after arriving in the capital, I feel that the winter in the capital is even colder." Lu Jing drove Song Yuqi to the Beijing airport. Jinghua Company's annual leave has not yet begun. Most of the team continued to be busy in the capital.

Song Yuqi ended this internship and returned to Jiangzhou to continue working.

In the airport hall, Song Yuqi got the boarding pass, and before entering the security gate, she suddenly asked, "Lu Jing, why are you helping me?" I don't think you're going to sell Suzi's account either, right? Why did you agree to me joining King Wah's Senior Executive Secretary Unit? ”

After running down in the past few days, she realized what kind of Cheng dù her ability lacked. Maybe it's not as good as a salesman. (To be continued.) For mobile phone users, please go to read. )