Xu Guanwu was slightly stunned, he thought for a while, and then said: "If Mr. Lei rents those four theaters to us, I can suggest that my eldest brother take 10% of the company's profits every year to invest in young filmmakers' projects, so that art films, CULT films, and new theme films can have start-up funds, expand new film genres, and promote the comprehensive development of Hong Kong films." ”

Ten percent of the company's profit is also a lot of wealth.

Taking the profit of the Hui Brothers Company in the first half of this year as a calculation, the box office revenue of the two films "Serpentine Trickster" and "Fa Qian Han" alone exceeded 15 million Hong Kong dollars.

Ten percent of the profit, almost 1.5 million Hong Kong dollars, can be invested in two or three niche movies.

In the Hong Kong film industry, the mainstream movies are kung fu movies and comedy movies. However, science fiction, horror, supernatural, history, magic, art, war, etc. are basically niche themes.

The films shot by Shaw Brothers and Golden Harvest are basically kung fu films and comedy films, because these are mainstream films, and there is no worry that there is no market, which also makes the audience only interested in these two themes.

The zombie movies and gunfight movies that were all the rage in Hong Kong in later generations are actually just variants of kung fu movies.

Shooting a movie with a niche theme often means losing money.

Xu Guanwu dared to use 10% of the company's annual profit to invest in niche movies, which is already quite extravagant in the eyes of others.

"Oh?! Can you really convince your big brother to invest in niche movies? Lei Juekun couldn't help but be slightly stunned when he heard Xu Guanwu's determination.

He didn't expect Xu Guanwu to have such ambitions and be willing to fund the filming of niche movies. You must know that even if Mr. Lei himself has a lot of money, he doesn't have the courage to invest and throw the money into the splash in vain.

"I can try, Mr. Lei, if I can do it, can you lend me the theater?" Xu Guanwu looked at Lei Juekun's eyes and asked.

"Young man, you really have courage! You dare to invest 10% of your profits, and I naturally don't want to lose to you. Lei Juekun said with a smile, "If you can do it, then the rent will be according to the price given by Jiahe, and I won't want you for a penny." ”

"Mr. Xiexie Ray! A gentleman's word, the horse is difficult to chase! Xu Guanwu said happily, "I'll go back and discuss with my eldest brother immediately!" ”

……

"Take 10% of the company's profits to make niche movies? Oh, my God! Xu Guanjie covered his head and exclaimed exaggeratedly, "Didn't you throw the money into the water in vain?" I can't even hear a sound. ”

Xu Guanwen was speechless when he heard it, and 10% of his annual profit was nearly 2 million Hong Kong dollars.

Such a large amount of money to invest in niche movies is an unbearable burden for the Xu Brothers.

"Second brother, ten percent is really a bit much, why don't you go and discuss with Mr. Lei again, can you change it to five percent?" Xu Guanwen thought for a long time and then spoke.

"Big brother, this is not buying vegetables in the vegetable market, you can still bargain." Xu Guanwu waved his hand, "In my opinion, investing with ten percent of the profit is not much, and there is no fuss at all." ”

"Ten percent isn't much, that's millions. With such a large amount of money, you can make several kung fu movies and earn back several times the profit. If you make niche movies, you won't be able to earn even a fraction of it. Xu Guanjie saw that the second brother looked like an understatement, and couldn't help but argue.

"Big brother, Ah Ying, Ah Sam, don't be anxious, listen to me explain to you slowly." Xu Guanwu smiled and said slowly.

"If we lease those four cinemas and combine them with a few independent cinemas, we can set up a cinema chain of our own. What is the most important thing after the establishment of the theater chain? Naturally, it's a movie. If there is no movie released, the theater chain will lose money in vain. ”

"In order not to let him lose money in vain, we can only fill the schedule and release good films. But with just you and my brothers, even if you don't sleep, how many films can you make in a year? So it was necessary to recruit other film companies. Although there are many independent film companies in Hong Kong, the homogenization is very serious. ”

"The films made are not kung fu films, or martial arts films, Fengyue films, and comedy films, most of which are shoddy and imitated. Even if it is released, it can certainly attract a group of audiences in a short time, but in the long run, it will not only not be able to support the entire theater chain, but it is also very likely to drag us down together. ”

"But there are also some independent film companies, and most of their founders have returned from studying abroad, and have been influenced by foreign advanced concepts and jishu, and have a different understanding of film. The films they shoot are innovative, progressive, and connotative, but because the themes are too trendy and the concepts are too advanced, it is difficult for audiences who are used to watching kung fu movies and martial arts films to understand. This also makes their movies addicted to the box office, and then they can't get the haode schedule and get more haode publicity. ”

"I think we can invest in this group of filmmakers, promote their films, and cultivate new tastes for Hong Kong people." Xu Guanwu said, "Before us, who would have thought that the ghost horse comedy that satirized society would become popular? Before Cheng Long, who would have thought that kung fu comedy would be popular? These are all new film genres, and they have all been recognized and sought after by the audience. So I think that with the development of Hong Kong and the progress of society, the interests of the audience are also gradually changing. Now these so-called niche themes, after development and training, may not become popular themes and mainstream themes. ”

After listening to Xu Guanwu's grand remarks, Xu Guanwen, Xu Guanying, and Xu Guanjie were all a little confused.

After a long time, Xu Guanwen nodded, "The second brother's statement also has a certain amount of truth. Anyway, it's come to this, and we don't have much to go. Instead of letting Jiahe completely seal us up, it's better to let him out and rent him for a year and a half. If I couldn't support it, I took my ID card and went to the bankruptcy registry to fill out the form. ”

Seeing that the eldest brother had made an idea, Xu Guanjie and Xu Guanying didn't say anything anymore, and they all nodded.

……

The Lisheng Cinema Line was soon subleased by Golden Harvest to Hui's Brothers, and then joined forces with some other independent cinemas to become the third largest cinema chain in Hong Kong comparable to Shaw Brothers and Golden Harvest, and the news caused a sensation in the Hong Kong film industry.

At the moment when Golden Harvest issued the blocking order, almost everyone thought that the Xu Brothers Company would definitely die, and they were watching how Golden Harvest would eat it alive, but they didn't expect that the Xu Brothers Company would be in a desperate situation. With the establishment of a new cinema chain, it has become a new film giant in Hong Kong in one fell swoop.

The happiest people to hear this news are those independent film companies, because the establishment of a new theater chain means that there are more schedules, and the probability of the movie being released will be greatly increased, and the money earned will naturally be greatly increased.

Some people are happy, and naturally some people are sad, so Zou Wenhuai found Xu's Brothers Company as soon as possible.

But he didn't come to show off his might, nor did he come to ask the teacher to ask for guilt, but to reconcile.