"Are you talking about the script that has been in the study?"

Hearing Ryan's words, Natalie naturally remembered the script with that magical theme, "I remember that you have been revising and finishing?" ”

"Not yet." Ryan shook his head, "Originally, it was just a novel, but then it was borrowed by Blizzard Entertainment and turned into a game, and now it is the number one online game in the world......"

Natalie understood what Ryan meant, "Movies adapted from games, it's very rare to have a successful one? ”

"Exactly." Ryan nodded, "If most of the game's premise is followed, the film will almost certainly fail, so I'm going to have to tweak the content." ”

"Then wait until you're done with the script," Natalie got up and walked upstairs, "let's talk about it slowly, shall we?" ”

"No problem."

Ryan then followed, and the project seemed a bit difficult, as he wanted to give Charlize a try.

The two of them talked about the now-popular online game "World of Warcraft", which has been working on the script since a few years ago, and even the first draft of the trilogy was completed, but then he rejected it again because the script had too deep traces of the game.

Adapting games into movies has always been a problem in the film industry, and from the nineties to the present, there have been one street hitter after another, and few have succeeded. Strictly speaking, the really successful ones are the "Tomb Raider 1" and "Resident Evil" series, and the rest are basically word-of-mouth and commercial failures, especially those game movies with large investments, which are often more likely to fail.

This is where Ryan is concerned, the game is different from the novel, his audience is more loyal and narrower, even if World of Warcraft has tens of millions of users around the world, if the movie follows the game. It would just turn out to be a niche or fan movie, which wasn't what Ryan wanted.

The theme of the magic genre definitely requires a huge investment, and the niche means that the number of audiences is limited, and the future market is narrow, which is destined to be difficult to recover the investment.

So, Ryan has been revising the script, and after a long period of consideration, throwing away the overly large and complex worldview, and taking out the story of the kingdoms of Arthas and Lordaeron and the Scourge undead alone. Even just using the basic premise of his novels and games, the content has been rewritten.

There will be many changes to the character of Arthas and some other characters in the script, and while retaining the main line such as the slaughter of Stratholme, he has added a lot of content that is not mentioned in the novel and in the game, after all, this movie is not only aimed at game fans.

Games, literature, and movies are completely different carriers, and many changes are also necessary choices.

Even, Ryan thought about the beginning of the first film. It's going to be a fierce war about the background history, which is very vulgar and formulaic, and there is almost no creativity, but it's a good way to keep the majority of the audience watching. Many films, such as "Gladiator" and "Saving Private Ryan", all begin with this kind of routine that has little to do with the theme of the film.

Ridley? Scott and Stephen? Spielberg knows exactly what the audience wants to see most.

As for the "Lord of the Rings" trilogy when it was released, those voices full of literary criticism that the film had too many fights and too many wars, Ryan would not consider it at all. This is a large-scale commercial film, not a tepid literary film, if you don't want to watch fights and wars, you can go out and turn left. In North America, there are theaters that specialize in broadcasting literary films.

He still thinks of the voices that think that the Battle of Perrin Plains and the Battle of the Black Gate should be mentioned in the film, and he thinks it's funny, if the "Lord of the Rings" movie doesn't focus on those classic battles, I'm afraid the global box office of the trilogy will add up to more than a billion dollars, and the entire series will not be a classic.

The summer season has entered the end stage, and Walt Disney's films are still being released one after another, and "Harry Potter and the Half-Blood Prince" is still strong even if it is moved to the summer file; Although "2012 Armageddon" can only be said to be average in North America, it is strong overseas, and it is not a problem for the global final box office to exceed 600 million US dollars.

Hollywood's major companies fought in the global film market, and it was not until August that the extremely fierce market competition seemed to calm down, and then the most amazing news of the summer was born.

"Cameron's new film 'Avatar Day' has been grinding a sword for 12 years!"

In St. At Diego Comic-Con, Ryan and James? Cameron United threw out the news that the super-giant is about to go public - with a total investment of up to $550 million, James? Cameron and Ryan? Jenkins' new film "Avatar" will be screened for free on August 21 in digital theaters in many countries and regions around the world.

Ryan was also present at the event, and in an interview, he said, "We're going to do something like never before, it's going to be a social marketing experiment, and we're going to be showing it on August 21 in many IMAX3D theaters and some 3D theaters around the world, and we're going to make this 15-minute Avatar clip available to fans around the world for free." This day will be 'Avatar Day'! ”

The marketing of Avatar is different from the traditional trailer and marketing campaigns, and while 3D and IMAX technology are becoming more and more popular in North America, the latest wave of 3D movies is just emerging on a global scale, and there are still a wider range of moviegoers who have not yet had the opportunity to enter 3D theaters, and some who are still shy away from 3D movies due to high ticket prices.

And this new promotion method can allow more people to enter the theater and learn about 3D movies for free, which is not a very forward-looking initiative.

On Avatar Day on August 21, audiences will be able to enjoy clips of the Avatar movie in selected 3D and IMAX theaters, as well as Avatar-themed video games and movie dolls.

On the day of 'Avatar Day', about 700 3D screens from 248 IMAX theaters in the United States and 438 theaters in 77 countries and regions across the United States jointly screened the "Avatar" trailer that needs to be watched with 3D glasses, and Walt Disney officially announced that the "Avatar" online trailer on the 20th set an astonishing 7.8 million visits on the day of its first release on YouTube, setting a new record for the highest number of views of "Transformers 2" trailer of 4.2 million in a single day.

"The last time Ryan and Cameron teamed up was Titanic."

Some people's comments undoubtedly reflect the reason why the trailer is so popular, "We have every reason to believe that they will once again bring a cross-era super blockbuster." ”

The 16-minute trailer screened at 'Avatar Day' contains five passages from the Avatar film, as well as a quick-cut preview. Cameron himself appeared on the stereoscopic screen and led the audience into the world of Avatar.

If "Jurassic Park 3" and the two "Transformers" have gradually made 3D and IMAX deeply rooted in the hearts of the people, then this sixteen-minute "Avatar" trailer has almost opened a new era of movies.

"After watching these 15 minutes, I really understand, why did Ryan invest $550 million, why James? Cameron had to wait more than 10 years to shoot, and it took so many years to complete this masterpiece, whether it is in terms of character design and art direction, or computer stunts, this work can be said to be the highest class of completion. ”

"The color and reflective accuracy of alien skin could not be done in the 90s to the early 2000s, not to mention 3D, Ryan and Cameron were the first to advocate 3D cinematization, and I also understand why those directors and theater dealers who have seen short films give such high ratings and high expectations."

"If the movie can stay at the level of 15 minutes, I think it's worth the ticket price for 100 dollars to watch the 3DIMAX version, not to mention that there may be more strange things at the end, and those plane fights, but this movie will never go to see the normal 35mm version, 3D is the focus of this movie, it's hard to imagine what will become when I see those things go back to normal 2D?"

Veteran fans who have watched the film are not stingy with exaggerations, even if James? Cameron's ten minutes are far from the true essence of the film, but they fully deserve such praise.

"The 3D effect of "Avatar" surpasses all 3D stereoscopic films in recent years, which can be said to be a new 3D stereoscopic realm, and the realistic portrayal of the CG characters in the film is also a new milestone in the history of the film industry. Several scenes show Director Cameron's dedication and super directing skills to this film. But 15 minutes is too short, and it ended when everyone was still satisfied, and I really wanted to watch the full "Avatar" directly......"

-- This is from a British movie fan.

"Visually, nothing comes close to what Cameron has achieved now. Even though I wasn't all that happy with the character design, they did come to life on screen with real and exciting presentations, and there was even a moment when I felt like I was on Pandora. It was really terrible when I first saw the Na'vi, but once you watched it for 5 minutes it felt natural. In short, Pandora is out of human imagination. ”

- Australian movie fans.

"The 3D effect is quite amazing, and it is a hundred times stronger than the 3D film that is converted to cheat money in the later stage of the domestic production! Even "Transformers", which is currently recognized as the best 3D effect, is not as good as "Avatar". The powerful 3D effect actually led me to be a little distracted at first, and it took me a while to get used to it, and even when there is a close-up of strong movement, there will be an immersive feeling, and when the camera is still, you will find the depth of the picture, which is really breathtaking! ”

-- Chinese movie fans.

"IMAX3D's Avatar stereoscopic footage is amazing, super exciting, very magical, and extremely shocking! The audience was amazed and admired, and everyone was dumbfounded, it was really a revolutionary movie! ”

- Japanese movie fans. (To be continued......)