Chapter 176: Summer File (Seeking Collection)
"Salted Fish Rebirth" was screened at midnight for two nights, and the audience's response was very good, which gave Xu Guanwu great confidence.
A week later, "Salted Fish Reborn" was officially released.
Xu Guanwu specially allocated two-thirds of the screens of the 20 theaters under the Brilliant Cinema Line to "Salted Fish Reborn".
And this movie did not disappoint him, the movie tickets that were sold out three days in advance were sold out early, which made the Xu brothers very happy.
"All the tickets for the three days were sold, and the whole line was full for three days in a row. It's just wonderful. Xu Guanjie said happily, "If we all follow this box office, we will all be billionaires soon." ”
"How can it be so simple, that is, the summer file, Christmas file, Spring Festival file, everyone is on holiday, and the box office is so outrageous. In normal times, seventy percent of the box office is good. Xu Guanwen said with a smile.
"Anyway, it's a fact that the box office is high anyway. Big brother, you should hurry up and prepare for the celebration banquet. Xu Guanwu said with a smile.
"It's no problem to set up a celebration banquet." Xu Guanwen also said with a smile, there is money to be made, everyone is happy, and it doesn't matter if you spend a little money.
……
In the summer file, Shaw Brothers launched the magnificent masterpiece "Alluring the Country and the City" directed by Li Hanxiang, starring Zhang Che's two favorite generals Jiang Dawei and Di Long, telling the changes of Guangxu in the past 20 years.
Although this film was filmed at Shaw Brothers Studios in Hong Kong, the scale is very grand. Director Li Hanxiang also put a lot of effort into making this film. Just under the throne of the Jinluan Palace, the shape of the incense burner used, Director Li Da rummaged through the books to find information, and Zuihou found a pair on Moro Street.
Although Xu Guanwu had not seen this film in his previous life, he had also heard the name of this film. It is said that it was because of this film that director Li Da became the eyes of mainland executives. In the 80s, Director Li Da went to the Forbidden City to film "Listening to Politics".
Shooting in the Forbidden City, how can ordinary people have such a big face.
"Alluring the Country and the City" has indeed lived up to the hard work of director Li Da, and it has received rave reviews since its release, and the box office has been rising upside down, which is a rare phenomenon of Shaw Brothers in recent years.
Since director Chu Yuan filmed "Seventy-two Tenants", the box office of Shaw Brothers movies has not been as good as one, although it is still making money every year, but sensational effects like "Liang Shanbo and Zhu Yingtai", "One-armed Knife", and "The Drunken Man" can never be seen again.
The hot box office results of this year's "Alluring the Country and the City", and even the scene of a long queue at the entrance of the theater, vaguely reminds people of the scenery of the year.
Director Li Hanxiang's reputation skyrocketed for a while, and his status was also unique.
……
Golden Harvest launched the kung fu movie "Eagle Claw Iron Cloth Shirt" starring the popular student Liu Yong in the summer file.
Liu Yong has been highly praised by Golden Harvest boss Zou Wenhuai since Xu Guanwu engaged in a promotion of "I Am a Cloud" last year, allowing Hong Kong filmmakers to see the amazing box office appeal of stars.
Not only do Golden Harvest's magazines often use him as a cover and publish articles about him, but even other newspapers have been bought by Zou Wenhuai and will be published from time to time. For more than half a year, it has maintained a fairly high exposure.
And Liu Yong also lived up to expectations, with his handsome and chic face, flexible and keen skills, and excellent acting skills, he captured a large number of fans, and successfully sat on the throne of the first brother of Golden Harvest with the highest popularity.
The movie "Eagle Claw Iron Cloth Shirt" is written by Wu Siyuan, directed by Yuan Heping, and starring Liu Yong, which can be said to be an ambitious work that integrates the essence of the three pillars of Golden Harvest.
In order to promote this film, Golden Harvest has made a lot of moves, and has also purchased advertising space in "Oriental Daily", "Sing Tao Daily", "Ming Pao", etc., but the effect is not necessarily good.
Because since Xu Guanwu launched the "Daily Daily. After the Finance Edition, the sales of the rest of Hong Kong's newspapers were hit hard.
Ming Pao used to sell 150,000 or 60,000 copies, but now there are less than 80,000 copies, most of which are subscribers, which means that the number of newsstand retail sales is quite small.
Sales of Oriental Daily and Sing Tao Daily have also been greatly affected, with scattered sales dropping sharply in addition to the affluent subscribers.
Again, if there are free newspapers, who will pay for them?
If it weren't for Mr. Jin's editorial, "Ming Pao" probably wouldn't have been able to hold on.
The total sales of the three newspapers together are only more than 300,000 points, which is less than the "Daily Daily. The sales of the entertainment version, how can the publicity effect be compared to "Salted Fish Reborn"?
……
The drama "Eagle Claw Iron Cloth Shirt" is very familiar to Xu Guanwu. When I was a child, TV stations often screened these Hong Kong-made martial arts films.
Xu Guanwu maliciously speculated that TV stations like his place must be pirated disks, and they will definitely not pay copyright fees.
However, it also depends on the "boldness" of these TV stations, Xu Guanwu's childhood is not so boring.
Xu Guanwu knows that the film "Eagle Claw Iron Cloth Shirt" is still good, Wu Siyuan's screenwriting skills are also first-class, and many of the blockbuster movies he directed before were written and directed by him, and he is a very talented filmmaker in Hong Kong.
Although Yuan Heping's directing skills are not necessarily profound, his martial arts coaching ability ranks among the top three in Hong Kong. The fight in this "Eagle Claw Iron Cloth Shirt" is extremely exciting, and Xu Guanwu, who watched it when he was a child, was very enthusiastic, and often hummed into the air alone.
Therefore, this drama has Wu Siyuan, martial arts drama has Yuan Heping, plus the handsome young student Liu Yong, which also has a certain box office impact.
……
In the summer season, the three major film companies launched carefully concocted delicacies, and as soon as they were released, the box office was like the weather in Hong Kong, and it was very popular.
Xu Guanwu also got in touch with the drug lord Ma brothers through Chen Huimin at this time, but did not meet, but only passed on the news through an intermediary.
The Ma brothers were unhappy with the free newspaper launched by Hui Guanwu, which greatly affected their business and weakened their voice in Hong Kong.
So what they mean is that either Xu Guanwu cancels the free issuance, or let the Ma brothers take a stake in the "Daily Daily".
Regarding their request, Xu Guanwu was not even interested in thinking about it, so he directly refused.
Joke! If newspapers have to charge fees, the sales volume will definitely not be as good as that of old newspapers such as "Oriental Daily" and "Sing Tao Daily", because they already have a fixed reading group before, and the number of sources and reporters is far more than that of "Daily Daily".
Once the fee is charged, those readers will naturally switch to the original newspaper, after all, at the same price, the content of which newspaper is better, the more people are willing to buy it.
As for the Ma brothers' proposal to buy shares, don't even think about it.
Xu Guanwu has long regarded "Tian Tian Daily" as his foundation in Hong Kong, and with the two newspapers with the largest circulation, Xu Guanwu has enough right to speak, and he can speak louder than others.
Let the Ma brothers take shares, and then turn "Tiantian Daily" into a tool for money laundering, then Xu Guanwu's hard work this year will not be in vain.
Besides, the Ma brothers are bound to be finished, so do they have to be tied to the same boat with them and sunk together?
Xu Guanwu only promised to push away the few advertisers, and as for the distribution of newspapers, they had their own methods.
The advertisers transferred from Oriental Daily are all big names in the real estate, automobile, and insurance industries, and their annual advertising expenses are millions of Hong Kong dollars.
Xu Guanwu pushed them all away, and he had already suffered heavy losses, so he would not back down half a step.
"If there is really a trouble, it's a big deal that I will go to the United States, and after two or three years, after all your brothers have fled to Taiwan, I will come back to seek revenge on your son." Xu Guanwu thought viciously.
With his current status in Baidao, he is naturally not afraid of the Ma brothers. But underground, Xu Guanwu is far inferior to them.
For the sake of his own safety, Xu Guanwu wants to reconcile with them, but he can't be slaughtered as a fat sheep just because of this, he still has to insist on it.
When the Ma brothers saw that Xu Guanwu would not back down, they wanted to give him a warning.
Late at night on June 15, a theater owned by Brilliant Cinemas was set on fire.
Fortunately, it was early in the morning, and the audience had already left, so there were no casualties. However, the theater hall was burned to a broken tile kiln, and the loss was at least one million yuan.