When he was doing this show, Li Yifan agreed with Hao Jun that this show would set aside a certain advertising time period for several companies under his family.

Originally, he wanted to put the advertisement of Phoenix Distillery and the advertisement of milk powder together, but after thinking about it, he decided to wait until the advertisement of Phoenix Distillery was broadcast on the imperial court and put it on this show at the same time, so that the two-pronged effect would be better, so he unilaterally only advertised red lantern milk powder.

Unexpectedly, as soon as this advertisement came out, although the advertisement of red lantern milk powder has not yet been advertised on the imperial court, it became popular with the show of this Chinese idol.

You must know that in these years, in the era when online entertainment was not very developed, and the TV screen still occupied the dominant position of national entertainment, the power of advertising and publicity of the imperial court station was huge.

Even if you advertise on some local TV stations with relatively high ratings on satellites, the effect is completely different from that of the imperial court.

But now this Chinese idol program is really popular, although it has just begun, but the ratings on Mango Channel every Friday at night are enough to be proud, and it can even challenge the ratings of some programs on Imperial Court Channel, such an effect is definitely not blown.

Several brands advertised on this show have followed suit, even the red lantern milk powder, which was not very well-known nationwide before, has a certain popularity across the country.

This is not only the power of advertising, of course, but also related to the gap in some markets in our country and the degree of demand for goods. It hasn't grown into the giant corporation it was a decade later. For example, XX Pharmaceutical Group and so on. It is by virtue of the next ten years that it has become a giant enterprise in the domestic pharmaceutical industry.

And the domestic liquor industry is almost the same now, it is the era of the rise of the heroes, and for the milk powder industry, now is definitely a better time.

In recent years, the scandal of domestic milk powder has not yet broken out, and Yamei, Dumex and other goat milk powder have not invaded the domestic market on a large scale.

After all, on the one hand, there is still a corresponding market protection mechanism in China at this time, and on the other hand, the current domestic milk powder industry. It is not as unbearable as the afterlife.

And the next leadership team has not yet come to power, and the actor has not yet shouted the slogan that a glass of milk a day will poison the Chinese people, so the dairy industry, especially the milk powder industry, is still on the rise.

Now the two major dairy giants in China are still fighting, one of the two is only a state-owned enterprise, and the other is a private enterprise. It has not been recruited by the state, and some other dairy companies. They were all suppressed by these two companies, and everyone focused on the fresh milk industry.

For milk powder, we don't pay much attention to it, especially the infant milk powder industry, you must know that the infant milk powder industry is a new concept industry that has gradually become popular after the post-80s generation began to reproduce and feed their offspring.

After all, the original generation in the 60s or 70s, when they were feeding their offspring, there was no infant milk powder in their minds.

The post-80s generation, after they began to get married and have children, some mothers did not want to feed their mothers in order to maintain their so-called body shape, and some people chose to use milk powder to feed their children because of pure lack of breast milk.

The economic conditions of this generation of young people are very different from those of previous generations, and because each family can only have one policy, everyone wants to give the most haode to their children, so in this way, the concept of infant milk powder began to flourish in China.

And now at this time, it happens to be the era when the concept of infant milk powder in China has just emerged.

As early as before Li Yifan launched red lantern milk powder, there were so many large factories specializing in milk powder in China, such as Sanlu and Wandashan, but their fame was average, and their influence was not enough to cover the whole country.

And the fledgling brand of Red Lantern joined the battle group of this market at this time, but it did not seem so abrupt, and with the help of such a popular program as Huaguo Idol, the name of Red Lantern Dairy began to gradually enter thousands of households in China.

Soon, some dealers who are very sensitive to the market took the initiative to come to the door, because they found that the products of this Red Lantern Dairy seemed to be more professional and more reasonable than other similar products in China.

So this red lantern dairy began to catch fire, Li Yifan had a general understanding of the situation before he came back, originally he was going to go to the red lantern in person for a meeting, to understand the situation specifically, and by the way, he was arranging tasks, but now it seems that this jihua needs to be advanced.

However, what he wanted to talk to Li Liqiang today was not about the problem of Red Lantern Dairy, he mainly wanted to see if his father had any ideas about the expansion of the family industry.

Originally, he thought that his family might only have a cash flow of seven or eight hundred million, but now that there is more than five hundred million, he can't help but think about how to use this money.

"By the way, Dad, is all this money in the bank now?"

"Well, where should I put it? You don't know, just because of the money, I'm annoyed, the leaders of our banks in Bincheng are three days and two ends to our hotel, one is to invite me to dinner, some want me to deposit money to them, some want me to match up for financing, every day, now are about to grow to our hotel, if it weren't for watching them make a bold enough move, every day in our hotel to spend a lot, I really don't want to pay attention to them. ”

Dad's words are a bit fake, a little hypocritical, although the tone is a very annoying tone, but looking at his demeanor, it is a smug look on his face, obviously he enjoys the feeling of being begged for like this, especially the other party is actually the head of the bank in the Bincheng area, this feeling will feel great for anyone.

Of course, Li Yifan would not demolish him, but just looked at where his father was hypocritical, and waited until his father finished speaking, and then he said.

"Then you plan to keep all this money in the bank forever?"

"Hey! You kid, you forgot, this money is not my money, this is all your money, you are the real boss of our family business, you have forgotten! ”

Dad widened his eyes and said to Li Yifan, he really wanted to spend all this money, but every time he wanted to do it, he remembered that in fact, the real big boss of this family business was his son, so he was a little shrunken.

He also has some thoughts in his heart, but after thinking about it, in fact, this is good, the sooner these wealth are distributed, the more beneficial it will be to the future development of this family.

What's the use of having to carry all this money in your arms? If the day I get old, the children in the family are fighting over property, it will be troublesome.

After all, all this money originally belonged to the third child, and it was all thanks to his ideas and methods that this family could get to where it is today.

Li Yifan didn't know what to say when he saw his father blowing his beard and staring at his eyes, but he quickly changed the topic.

"Well, since all this money is my money, then I'll tell my dad what I think, what do you think?"

"Okay, you say, you really haven't given any advice to our family for so long."

Li Liqiang knows his son's ability, and what he admires most is this kid's vision, but whenever he sees the right deal, there is really no loss so far.

"Then I said, this money in the bank, it is definitely a waste, I think we should let this money flow now, and to this point, I think it is time for our family to expand in the next step."

"What? Still want to expand? Son, are you optimistic about that industry this time? ”

Hearing that his son was going to expand his business, Li Liqiang was stunned at first, but soon changed his attitude, thinking of the business that this kid had fancy before, and he hadn't lost money until now, Li Liqiang felt that it was not a big deal to expand, after all, the family now has so much money.

"Before I came back, I had identified a few new industrial projects, but now I think the first thing our family should expand is Zhengyang Hotel."

"What? It's true? But son, you have to think about this, now the competition in the hotel industry in Bincheng is very fierce, our Zhengyang Hotel, the reason why it can stand out, what it depends on, we are very clear in our hearts. In two years, your Uncle Yang may be promoted to the province, and when he leaves, how many people in Bincheng will recognize our hotel, it's hard to say! ”

Li Liqiang said with a narrowed eye.

"Hehe, of course I know that's going on, but I didn't say that we're going to expand in Bencheng? Leaving the market in Ben Thanh, isn't there still a bigger market outside? Now the scale of the provincial capital, I think it is no worse than our Bincheng, and besides, out of the provincial capital, isn't there still a big city like Beijing and Puhai? weishenme, do we have to settle for a place like Bencheng? ”

Li Yifan's words made Li Liqiang feel jaw-dropping, this kid's appetite is inevitably too big! (To be continued......)