Chapter 077: Monopoly and Three Kingdoms Killing
Nintendo's quality management system is an open platform, and over the years, Konami has been attached to Nintendo and has made a lot of money, of course, it is the first to look forward to the big brother and attach great importance to Nintendo's call.
"Nani!" Shangyue Jingzheng was stunned, "Let's ...... Surrender the copyright of Contra? ”
Konami, the head of the Nintendo Six Tigers, was abandoned by Nintendo, which made the president feel like a lightning strike!
Nobusa Oonobu sweated profusely and explained, "This is President Yamauchi's decision, and this letter, the president said that after reading this letter, you will understand what he means. ”
Last moon Jingzheng took the envelope with a trembling hand, he never thought that Nintendo would do this to him, his first thought was that Nintendo was turning over the old accounts of the year!
Konami was on the verge of bankruptcy at the beginning because of financial problems, but from 1980 onwards, it was Sega who pulled him to provide games for Sega's arcade game products exported to the United States, and became Sega's game supplier, although most of the profits earned were basically obtained by Sega, working for Sega, but also survived in the highly competitive game console market.
Last month, Jing worked hard in the United States for 3 years, his jishu became more and more mature, he made more and more arcade games, and the profits from Sega became more and more abundant, everything was so smooth and perfect.
But things changed when he creatively produced the Hyper-Olympic game in 1983 and it was a huge success, and Konami got a taste of it when it got its wings stiffer and began working with other companies to make cartridges for home video game consoles.
Konami came back from the dead and was a great success, joining the home entertainment computer MSX game console development alliance, which was jointly proposed by ASCII and Microsoft, and Sony, Sharp, Nintendo and other manufacturers participated in the research and development of the big alliance, and finally completely fell to Nintendo's FC, becoming one of the Nintendo Six Tigers.
In the words of later generations, Konami was an anti-bone boy who was rebelled by Nintendo, and although Sega was angry, he was also helpless.
Konami has Nintendo's care, and has enjoyed the preferential treatment of Nintendo's game quality management system that surpasses other manufacturers, and has successively developed space cruisers, Super Mario, arcade to FC version of the Super Olympics, Antarctic Adventure, etc., getting bigger and stronger.
Other small manufacturers want to enter the Nintendo platform and submit up to 5 games per year, while the Nintendo Six Tigers have no limit, which makes Konami follow Nintendo from beginning to end, and when Hudson (the manufacturer of the adaptation of Mapleland) and Namco rejected the Nintendo disk system, Kazuki Keimasa still gritted his teeth and insisted on supporting Nintendo's decision.
But Konami has done it to this point, almost to the extent of losing the country and humiliating power, Nintendo actually made an unreasonable demand, hoping to get the full copyright of Contra, which made Shangyue Jingzheng feel an endless sense of desolation in his heart.
Konami is not a descendant of Nintendo!
This is the difference between a pro-soldier and a general, always a little bit of a taste, and now at a critical moment, Konami, the general who surrendered from the hostile camp, will also be ruthlessly abandoned by Nintendo and become a victim.
Last month, Jing Zheng opened the envelope, and the letter said so.
"President Keimasa last month, now Nintendo has come to an important crossroads, struggling, and is at a life-and-death juncture. Konami was not the only one who made the sacrifice, Nintendo also paid a heavy price by losing some ownership of Super Mario. But if this can get Nintendo through the storm, no matter how big the price is, it will be worth it, and we will have a chance to make a comeback.
Nintendo's 16-bit game console SFC is about to hit the market, with faster computing and more refined graphics, and it will be reshuffled, and the popular games in the market will be beautifully crafted and light-hearted casual genres. And the shootout, which will not appear in Nintendo's highly recommended catalog.
In order to compensate for Konami's losses, Nintendo is willing to pay a portion of the royalties and increase the priority and most-favored-interest treatment of Konami's partners. ”
Nobita Shin quietly looked at Shangyue Jingzheng, watching him go from shock, to anger, to sadness, to solemnity, and the whole process of Zuihou's decline, secretly surprised in his heart, put his heart at ease, Yamauchi Pu's letter, it seems to have worked.
Kazuki Jingzheng folded the letter, put it in his jacket pocket, sighed, and said, "Please tell President Yamauchi Pu, I need to go back and inform others about this, and within a week, we will send Contra Douluo's full copyright transfer agreement." ”
Nobita frowned and said, "Can it be faster?" A week is too long, and we have to go to the United States to sign the agreement. ”
Shang Yuejing's fist in the cuff was clenched tightly, trying to restrain his emotions and said, "I will do it as soon as possible!" ”
……
……
Minoru Arakawa's secretary never called Alexey, and no one knows exactly when the next negotiations will begin.
After not receiving the news for two days, Alexei couldn't help but be a little flustered: "Yang, will Nintendo give up negotiations?" ”
Yang Yunzheng looked at the market research report of Downhill in the United States, and replied casually: "No, negotiation is to fight patience, and whoever is impatient will be passive." Pregnant! Help me contact this company, I want to visit them! ”
Alexei looked down, "Kenner-Parker-Toys, Kenner Parker Toys?" Yang, what are you doing here? ”
Yang Yun flipped to the corresponding catalog page and said with a smile: "This is a very interesting company, the Parker brothers have developed an interesting game called Monopoly, which translates into Chinese - Monopoly!" ”
Kenna Park's Toy Company is registered in Salem, Massachusetts, and Alexey arranged for the secretary to call and get the good news that George Parker, the company's president, was visiting customers in New York and would be told the time and place of the meeting later.
Alexey asked, "Yang, Monopoly is a physical card game, what does this have to do with our KTT?" Super Mario isn't ours yet, are you preparing for the game merchandise in advance? ”
Yang Yunle sighed: "Alexey, does any company I want to meet have something to do with KTT?" My own Dragon Entertainment & Games Company, can't I contact them? In a sense, I'm still your competitor! ”
Alexei shrugged: "It doesn't matter, I've always been your subordinate. ”
Yang Yun hahadaxiao, affectionately hugged Alexey's shoulders, this brother who fought the world together, did not ask him to be meritorious, just asked him to have no fault, besides, Alexey did not do well, and KTT has a good future.
Soon the other party called, and Alexei took Yang Yun to visit and came to Fifth Street, a large toy store called Donnie Dolls.
Entering the manager's lounge, George Parker said apologetically, "Sorry, I can only borrow Donny's office, what is the matter with the two of you?" Very few Japanese people would like to know me George Sr. ”
Yang Yunzheng said: "Mr. Parker, I am Chinese. ”
Perhaps Yang Yun was too formal, George Parker put away his casual smile and said, "I'm sorry, you Asians all look the same." ”
The atmosphere eased a little, and Yang Yun got straight to the point: "I wonder if Mr. Parker is interested in investing and setting up a factory in China?" ”
George Parker thought for a moment and said, "Sorry, we already have partners in Taiwan and Hong Kong. ”
Yang Yun waved his hand: "It's not Taiwan, it's not Hong Kong, it's Chinese mainland, should it be called the red China region you know best?" ”
George Parker immediately understood: "Oh! It's that place! ”
And then there was no follow-up.
Yang Yun and Alexai looked at each other, what kind of trouble is this?
At first, when asked if it was Japanese, Yang Yun endured it, and then when he heard the word China, the first association was Taiwan and Hong Kong, and Yang Yun endured it again.
Can explain Chinese mainland clearly, why don't you speak? Is this discrimination against Chinese mainland?
Alexei remembered something and whispered, "Yang, is it because of that?" ”
Yang Yun suddenly realized that when he came to the United States, he first had to pass the customs from Beijing to Shenzhen, and fly from Hong Kong to New York.
Now that the United States is blockading Chinese mainland, American public opinion is one-sided, and George Parker has certainly heard a lot of negative news, so he has no interest in Yang Yun's proposal.
What to do?
It's been almost a week since I came to the United States, although I'm intriguing with Nintendo every day, figuring out each other's thoughts, and what I say and do is to make jihua for KTT.
But he has always been worried about the development of the Three Kingdoms game in Longteng.
Yang Yun found the Parker brothers and took a fancy to his physical chess and card toy sales channels and card production experience.
This is a big jihua, the Three Kingdoms game is sold globally through Sega channels, and Yi Zhongtianpin's books of the Three Kingdoms are sold at the same time, and in addition, the Three Kingdoms killing physical cards are also on the agenda.
Yang Yun carefully analyzed that there are only two kinds of customer groups that truly love the culture of the Three Kingdoms.
First, China, Japan, Korea, and other countries in Asia that have been influenced by China and know some of the cultures of the three countries. Among these countries, China and Japan are the main players, and they are also Longteng's largest customers, with more than 90% of games sold in this group.
Second, overseas Chinese and students all over the world, mainly in wealthy capitalist countries such as North America and Europe, with about 30 or 40 million people, less than one-twentieth of the people who can become the real customers of the Dragon Three Kingdoms game, it is estimated that there are less than 2 million customers.
In addition, there are some pure foreigners, who are full of interest in China and eager to learn about Chinese culture, and may come into contact with Chinese culture by buying Three Kingdoms games and reading translated Chinese books, but this number of people is even smaller.
There are so many people who like the Three Kingdoms, these are far from enough, if you use ordinary propaganda, there will always be so many people who will buy, and those who will not buy will never buy.
How to dig deep into the potential customer base and expand the customer base is something that Yang Yun needs to consider.
He wants to find a way to turn people who don't like the Three Kingdoms into people who like the Three Kingdoms, and he wants to guide these ordinary groups to turn them into fanatics, and become buyers of the culture of the Three Kingdoms.
As long as 10% of this ordinary person can be changed, I am afraid that the number is equivalent to the entire North American market.
And the tool that produced this 10% transformation was the Three Kingdoms Kill card game that he had high hopes for!