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In the future, the competition in the domestic automobile industry will be very fierce, and the competition between private independent brands, as well as the competition between private independent and joint venture brands.

And then there is the segmentation of the market, and now many people still don't understand the definition of this market segmentation, but when you reach ten years later, you see that the market is flooded with all kinds of models.

Volkswagen's matryoshka tactics are so disgusting, but countless people are willing to pay, and when many car companies start to play twin tactics, you will understand what market segmentation is.

To put it bluntly, on the basis of the market, play a multi-sub strategy, raise a few more shell products, make some detailed adjustments in the shape and interior, and then take it out and sell it.

Or make some small adjustments in the shape and interior, and then make some adjustments to the power and drivetrain, and take it to the market to find a difference in price.

These seemingly inconspicuous changes can often win the love of many consumers in need.

Volkswagen's matryoshka tactics were so successful, and Hyundai and Kia's twin tactics were also so successful, GM followed closely with the Buick and Chevrolet twin strategies, and later even the Japanese couldn't help but start playing such tactics.

It can be seen that the benefits of market segmentation can be brought by the same platform, as long as the shell is changed, the internal power is fine-tuned, and then the price is segmented, it can meet the needs of different consumer classes. That's the benefit of market segmentation.

And a five-speed automatic transmission and a six-speed automatic transmission. In Li Yifan's opinion. This is the means to prepare for future market segmentation.

In the future domestic environment, more and more people will definitely buy cars, which will cause traffic congestion in big cities, and manual models, in such an environment, will definitely not be popular.

When many people buy a manual car, the fun of meeting override is used as a selling point, in fact, as long as the person who knows the industry knows. You have a model of more than 100,000 yuan, equipped with the suspension of the board car, and you also pay attention to the driving pleasure of a fart.

Manually dial around, how can there be automatic gear shifting to save trouble?

Therefore, in the future, it is destined that the models of automatic transmissions will become more and more popular, but there is a problem that the models of automatic transmissions, regardless of high fuel consumption, will definitely be more expensive than manual models.

And not all ordinary people can afford to buy hundreds of thousands of automatic models, those who only have tens of thousands of yuan in their pockets, and there are still many people who are unwilling to take out loans to buy cars. And many of these people also like automatic transmission models.

So what to do, at this time to launch a low-cost automatic transmission model. It's easy to win the hearts of these people.

And if you put a four-speed automatic transmission to them, it will definitely cause dissatisfaction, when is this time, you still use this old-fashioned outdated thing to fool the uncle.

After all, consumers are like this, that is, to spend less money, but to get the most benefits, is their ultimate pursuit.

At this time, the five-speed automatic transmission will be able to meet their needs well, that is, it is not the most outdated product, and the price is not expensive, although it is one level lower than the current mainstream products in the market, but considering its price, it can be accepted.

It is this kind of consumer psychology that will make this market segmentation step successful.

It can also make the products launched by Chenhua Automobile for the low-end market in the future be welcomed by consumers.

And such a product, Li Yifan does not plan to cherish the broom, he plans to take it out to all domestic enterprises to share, whether you are a private independent car company, or a state-owned car company, as long as you want, we can sell it to you.

After all, in this market, multiple friends have one more way.

In the future, the state will shout slogans and put forward requirements for those state-owned car companies, asking them not only to make money by joint ventures with foreigners, but also to produce some of their own independent brands.

As a result, the three representative state-owned car companies in China have also made moves, such as the Northern FAW launched the Besturn, Puhai Motor launched Roewe and MG, and Yangcheng GAC launched the legend.

But what kind of goods do you look at their transmissions?

At first, the Besturn was manual, and later Aisin Seiko's supporting products were used, because the Japanese saw the face given to them for the sake of their joint venture, and the transmissions they gave them were also second-rate goods.

And Puhai Motor, at the beginning, used 4AT, and later upgraded to 5AT, which was also a knockout given by the gringos, and in the end, he could only hold back to develop the dual-clutch.

And GAC in Yangcheng has introduced a set of forced platform technology from Italy, and then it has always used 5AT.

So don't look at this 5AT is destined to be an excessive product, but after more than ten years, this product still has a considerable market in China.

And many private independent car companies, even such a 5AT, do not need it.

For example, the Great Wall, which has always been stupid to believe in the theory of global supply from foreigners, their transmission level is also the level of 4AT, and then they believe in the theory of global cooperation among foreigners.

As a result, I went to develop a mid-to-high-end model H8, to be honest, after the car was studied, the quality was good, but the transmission had to be imported from abroad.

As a result, when people see that your product is going to threaten their market position, foreigners will directly turn their faces with you, and the gearbox will not supply you.

The result can only be that after being listed twice, after shouting stop twice, and finally messing up with a dirty face, the stock price will be cut in half.

This is the result of short-sightedness in not mastering their core competencies.

And Li Yifan's 5AT is specially prepared for those state-owned car companies in China in the future, or private independent car companies.

In the future, once Chenhua Automobile has gained a foothold in the domestic automobile market, he intends to separate the transmission department, just like Aisin Seiko, specializing in supplying transmission parts to many domestic automobile companies.

No matter what, everyone is a mother, and if you can pull it, of course you have to pull it.

And in the future, if they make a breakthrough in dual-clutch transmission, Li Yifan even plans to practice 6AT transmissions to be sold on the market and shared.

Anyway, as long as you can always ensure that your technology is a step higher than the level of other domestic counterparts, then it is OK, and the second-level products can be taken out and sold.

And he really doesn't worry about these guys about these transmissions, so go to the cottage.

Because even if he lets go of the market, those guys won't be able to come out.

First of all, they can't solve the material problem of the transmission, and now the only one who can manufacture suitable special metals in China is the special metal smelting company in his hand.

Second, the other party does not have the finishing capacity he has now, and these two points are enough to restrain those factories that want to copycat.

In fact, this is also the main problem that has been restricting those factories in China after ten years, otherwise with the copycat spirit of our Chinese people, I am afraid that domestic cars have long been equipped with the world's most advanced 8AT or even 9AT transmission.

After all, the shortcomings of materials and processing capacity have always been the two most critical factors restricting the development of domestic technology.

"Well, that's good, you give them more effort, and strive to get the technology of the 5AT transmission as soon as possible, the sooner the better, you also know, our intermediate car will be on the market in another month, in fact, our car you have also driven, everything is very good, but the engine and transmission are still a little behind, if you overcome these problems as soon as possible, we can also be a little more competitive in the market in the future."

Li Yifan said to Zhou Yuanchao, who was sitting opposite, but he didn't plan to tell Zhou Yuanchao about the little abacus in his heart, after all, it was his understanding of the future, the experience and ideas he summed up, and he told Zhou Yuanchao that he might not be able to understand now.

"Well, you can rest assured at this point, Mr. Li, I also took a look at their progress today, according to their current progress and speed, you don't have to wait too long, around October this year, we will be able to completely produce this 5AT automatic transmission, and wait until Lao Liang they come up with a new engine, this time next year, you will be able to see our car equipped with a new power system."

"Well, that's good, but it's still going to be fast, I think the Volkswagen's actions have been very fast recently, after all, the Japanese have put a lot of pressure on them, I believe they will soon introduce their new technology into the country, and when the power system is from high to low in the popularization layer, we will be one step behind them, and in the future, in terms of competitiveness, it will be weaker than them."

Li Yifan is still worried about the upcoming era of big price cuts and accelerated decentralization of technology, and if he wants to gain a firm foothold in the extremely competitive market in the future, then he must lay a solid foundation now.

"Well, don't worry, Mr. Li, I will keep an eye on them. You don't have to worry about it in Australia, after all, I took the lead in designing and developing that set of transmissions, and those people are familiar with them, so it is estimated that the speed of transformation will not be too slow. Although their work efficiency is not very good, but I have brought so many people to them this time, and I guess by the end of this year, there will be results. ”

After Zhou Yuanchao listened, he also felt that the burden on his shoulders was a little heavier.

Li Yifan nodded, and then said: "By the way, I understand what you said about these two things." What about the two projects I talked about earlier? CVT transmission, and dual-clutch, do you have any ideas, our power transmission department has been established now, but these two projects, I don't see any signs of starting? What exactly do you think of these two technologies? (To be continued......)