If the Oscars are the pinnacle of the film and television industry, then Blizzard's golden sign is the pinnacle of the gaming industry.

No industry can exist independently, and the same is true of the film and television industry, while other industries, such as the clothing industry, are inextricably linked to the film and television industry.

Food industry, cosmetics industry...... It's all staggered lines. They need the film and television industry to drive their reputation, and artists also need each other's sky-high endorsement fees and exposure.

The same is true for the gaming industry.

Japan's national monster Pokemon, Master Miyazaki's Spirited Away, Princess Mononoke, etc., almost all Japanese artists are rushing to get on it. And Nintendo, the old game empire, instead puts on a shelf.

Pokemon, enough to keep Akihabara awake all night, enough to keep fans in line from twelve o'clock on the first day to nine o'clock the next morning. Blizzard's games, too.

StarCraft revitalized an entire industry called "competitive games", and the next World of Warcraft, no one expected to cause the same impact as a nuclear bomb explosion on the world.

Other companies, even if Ubisoft's virtual life series asks Lin Xiao to endorse, he will consider it, but when Blizzard came to the door, he nodded without hesitation.

The mainstream crowd of games, and the mainstream crowd of film and television, has a similar coverage of up to 80%!

"That'...... I'm going to push it off? Qin Xin asked, she doesn't play games, she knows very little about Blizzard, and she doesn't know what Diablo 2 and SC are that are now flooding Internet cafes and dormitories.

"No, you don't have to push this." Lin Xiao laughed, "Where are they?" I can meet them in person. ”

"I want to think about it." Qin Xin put up a shelf, and held a grudge against Lin Xiao just now for saying that he didn't need to look for it, so that he had enough of the little woman's heart, and then he hummed and chirped, "I can't remember." ”

"......" Lin Xiao was speechless, "You are really a memory of a fish, only wonderful." ”

"Hmph...... Who told you not to look for it. I don't even remember. Qin Xin said proudly, "I just remembered, but now I forgot about it." ”

Lin Xiao teased for a long time, and then she said, "They said that the game will be launched in November, there are still a few months, and there is a month of publicity left, the time is very tight, the Asian theme song has been handed over to Jay Chou, but the image endorsement has not yet been determined, it will be in three places in China, Japan and South Korea will elect a man and a woman, and the woman is basically determined to be Kim Hee-sun, and the man is to be determined." ”

Lin Xiao recalled, if memory serves, the Asian theme song of World of Warcraft is "Half-Orc" from Jay Chou's new album, and the final image was obtained by SHE.

However, now because of his rebirth, if you want to choose between China, Japan and South Korea, you will definitely not be able to jump him!

"Okay, I'll contact them right away." Lin Xiao laughed, no one thought that World of Warcraft, a game that "made Blizzard worried" and "made Nine Cities ruin", would have a vitality of up to ten years! It has been popular for six or seven years!

This is unique in the history of online games, there were legends back then, however, legends were limited to Asia, and there was no worldwide sensation at all!

"Go to bed early, don't be too late."

After a few words, he picked up the phone and first called the deputy director.

"Help me find a few people who speak good English."

After a while, an old man of about fifty or so entered the house, and Lin Xiao looked him up and down in surprise, he didn't find the wrong person, right?

"Director, are you trying to find the wrong person?" The old man grinned, "That's right! It's just that I'm not wrong at all, so let's talk about something. ”

The other party said so, but Lin Xiao was embarrassed to be suspicious, and said the general idea and asked him to communicate with the other party.

The old man picked up the phone and pressed it back, and after a while, there was a sound of connection.

As soon as he opened his mouth, Lin Xiao was also taken aback, according to the few simple words of English he only knew, the old man's speech was not a rigid college accent, but an authentic spoken language with correct words.

Putting down the phone, the old man smiled and said, "Director, they said that it will be there tomorrow." It's okay? ”

Lin Xiao looked at each other in a complicated manner, and only asked after a while, "Sir, your surname?" I speak English very well. ”

"Don't give your surname Chen, Ear Chen, Chen Daofu. English, I used to study in school, and I stayed in England for seven or eight years, which is quite impressive. ”

Lin Xiao nodded, "Mr. Chen, if you don't mind, can you help me with my English?" If you have time, you will make up for it, and the salary will be calculated separately. ”

If you have money to make, why don't you agree, Chen Daofu nodded immediately, Lin Xiao didn't pick the door, and basically knew that he had cooperated.

Lin Xiao is also preparing for the future, can speak fluent English, this is a necessity for international exchanges, if you bring a translator by your side, you will feel embarrassed over time, others will think, look, the international mainstream has not entered, and learn from others to go abroad, isn't this a shame?

He also had the idea of going to the University of Southern California to register and recharge.

This is the biggest difference between Hollywood artists and Chinese artists. Hollywood's system determines that artists fail at most twice, and many times the second time is not, once it is awarded the "Golden Sour Plum" award, that artist may be ruined, unless he changes to comedians.

The same goes for singers, two albums, not reaching past sales, sorry, even if it is a front-line, the company has to reformulate the plan.

This has led to Hollywood artists not daring to take on films indiscriminately, which is completely different from most domestic artists who aim to make money. Chinese artists are like him, with full film appointments, while Hollywood, which is really famous, is likely to only make one film a year.

The rest of the time, several Hollywood "royal schools" have become "charging rooms" for artists, and basically every school can find the name of a famous artist.

This is also one of the reasons why the quality of Hollywood artists is generally higher than that in China.

However, if he wants to do this, first of all, English must pass, the foreigners he is in contact with now, almost all of them are proficient in several languages, even if Chinese is not authentic, but fluent is still good, he does not know English, not to mention communicating with fans in Japan and South Korea, and that batch of producers, guidance, investment exchanges are a big problem.

After explaining this matter, he rested, the game company looked for an endorsement, there was no reason for them to agree, Blizzard is only famous now, and it is still a little far from saying the same.

The next day, the convoy turned to Basket Ditch, and everyone did not dare to make a big fuss at all, the news of the assembly number had been hyped up, and they simply did not want to leave to be recognized.

Every artist is not out of the door, even if they really want to go out, they are sunglasses and masks, accompanied by field staff, and if necessary, "gecko tail breaking," armed to the teeth.

The convoy left first, Lin Xiao didn't go, he was quietly waiting for Mike. Mohan.

Chen Daofu also flowed down and acted as a translator.

At one o'clock in the afternoon, he received a call and sent the car from the crew to meet the other party, and half an hour later, five tall foreigners stood in front of him.

Mike. Mo Han, with golden curly hair, a deep silhouette representative of Europeans and Americans, and dark blue eyes, is the tallest of the five, a big man of more than 1.9 meters, Lin Xiao almost wants to look up.

“HELLO，MR. LIN。 When Mike saw Lin Xiao, his eyes lit up and he spoke a long list of English. Chen Daofu listened carefully, turned his head and said, "He said that he is the Blizzard project, the production executive of World of Warcraft, and next to him are the art director and evaluators. ”

"Also, he said that he didn't need to find a translator, and he specially hired an evaluator who could speak Chinese."

Lin Xiao once again strengthened the idea that he must learn English well, which was too inconvenient.

Immediately, he looked deeply at the group of people in front of him.

Which version of World of Warcraft is the most classic? Undoubtedly the classic old world.

MC, Black Wing, Angela...... Countless familiar names, copies that make a teenager boil day and night, are all from the hand of the person in front of him, at least one of them.

This was the hottest era of Warcraft, and it was also the peak of the rise of a world-class gaming empire.

However, in his memory, the World of Warcraft release can be described as difficult.

First of all, Blizzard itself has no confidence. Because WOW is so disruptive to online games, they once said at the game show, "This is a game that we can't even make up our minds about." ”

Therefore, major companies are also cautious about their endorsements, as for Japan, it is a home console, the world of handheld computers, the proportion of online games is not much at all, for Blizzard's olive branch, many popular artists have "wisely" chosen Nintendo, Sony.

"Mr. Lin, we have made things very clear." A tall and thin foreign man spoke: "I don't know what Mr. Lin thinks? ”

Lin Xiao said unhurriedly, "I have never endorsed a game, I believe you have also investigated, generally this kind of large-scale game, endorsed once, you have to endorse other types of games for a period of time, this is no different from other endorsements in advertising, but ......"

He changed his words, "This game, it seems that your company is also very worried." ”

"Mr. Lin." As if anticipating him to say this, the tall and thin man immediately said, "Blizzard's sign, I believe it is still worth this reputation." ”

"From Warcraft, Diablo, StarCraft, Mr. Lin should have heard of our company." He talked eloquently, "Every game is a classic, I believe our company has this ability, and, according to our survey, the game coverage and film and television coverage are highly overlapping, this endorsement will bring unexpected gains to Mr. Lin." ”

Lin Xiao smiled and changed the topic slightly, "Why choose China?" ”

"And the selection from the famous artists in the Asia-Pacific region, we also carried out more than a month, and finally finalized China, a market with more than one billion people, because China's Internet is developing very rapidly, and the number of netizens has increased dozens of times in a few years, otherwise, it would have been in South Korea. Mr. Lin, as you know, South Korea's network coverage, network speed, and public recognition are the highest in Asia, even surpassing Japan. ”

Lin Xiao nodded, "Then, why did you choose me?" ”

"Hong Kong and Taiwan, there are also a lot of artists, why did they choose me?"

"Oh, Mr. Lin, this is also a large-scale screening." The tall and thin man did not shy away from saying, "Originally, those superstars did not match their age, and it was impossible for us to let a teenager's game endorse Cheng Long, so there would be age disapproval." ”

"Among the new generation of artists, you are the only one who has entered the Japanese and Korean markets. You have a fairly good level of recognition in the Asia-Pacific region, and now only Cheng Long, Li Lianjie and the princess can do this. ”

"What about Jay Chou? The acceptance of his songs is also good, and he has many fans in Japan and South Korea. ”

At this point, almost all the Yankees laughed.

"Mr. Lin, his height doesn't quite match."