Chapter 136 First-class Enterprises Set Standards (Four Changes)
Yamauchi Pu gradually relieved his breath, looked at the two most loyal subordinates, and said viciously: "This setback is impossible to defeat me!" I've decided to make the GameBoy Game Development Kit available to all game manufacturers! We only charge the production cost of game memory cards, eliminate the software management fee, and be sure to nip GameGear in the bud! ”
Yamauchi's decision made Yokoi Junhei shocked: "President! If you do this, it will also affect the FC platform, and you are destroying Nintendo's quality management system that has lasted for many years! ”
How could Yamauchi not know the serious consequences of doing so?
If he hadn't been forced to do this by Longteng and Sega, how could he have given up his position as an industry standard setter so easily?
The old man, with his usual strong posture, shouted, "Listen to my orders! There is no restriction on the entry threshold of GameBoy and FC, and that is just to suppress Sega! Do you know the market research data for the first quarter? Do you think Nintendo can wait? ”
According to the statistics of DownHill, an authoritative statistics company in the United States, Sega's share of the global video game market has increased to 25%, and Nintendo has dropped by nearly 10 percentage points to only 75%, which makes Yamauchi feel a huge crisis!
Following the 16-bit MD carrying games such as Contra Rosara Snake Death Squad and repeatedly attacking the city in the field of video games, Sega once again used a high-performance handheld to carry a new pet collection game, and once again entered the field of handheld games with a murderous spirit, and the market response was good.
If Yamauchi Pu doesn't change anything. I'm afraid that in half a year, Nintendo will not be able to keep even 75% of the market!
Now the GameBoy is in a great predicament. If it weren't for the life-and-death situation, Yamauchi Pu would not have made this decision easily.
Many years ago. In order to avoid repeating the mistakes of Atari, Nintendo strictly manages the quality of games on the FC platform, limits the number of game software suppliers, raises the entry threshold, and charges a management fee for each game.
The FC platform development kit was only licensed to more than 30 Japanese manufacturers because of the sanctions imposed by the U.S. Trade Commission. Zuihou has set aside 10 vendors in the United States, and except for the Nintendo Six Tigers, the other manufacturers are strictly regulated and restricted, and it is impossible to release games indiscriminately at will.
If all the development kits for the GameBoy are opened, that's fine, but once the quality management system is removed, Nintendo is likely to lose control!
Yamauchi does not limit the entry threshold for game manufacturers, which is a repeat of Atari's actions six years ago.
Shigeru Miyamoto and Gunhei Yokoi broke out in a cold sweat on their backs, as they seemed to see the rise and collapse of another Atari empire. They couldn't believe that Pu Yamauchi would make such a ridiculous and impulsive decision!
Yamauchi asked, "Yokoi, let me ask you, how does GameGear compare to GameBoy. What are the flaws? ”
A few days ago, Junhei Yokoi got the GameGear for the first time and disassembled it, running Pokemon. Thorough tests were carried out and a conclusion was finally drawn. In addition to the fact that the power consumption is slightly higher than that of the GameBoy, in terms of hardware and software. GameGear has a lot of advantages.
"No defects......" Yokoi Junhei is very reluctant to admit this result, what is the defect of large power consumption? That's because GameGear uses a color screen, which is much more attractive than their black and white screen, and if you use a home power supply for a long time, it's not a flaw, but a huge advantage.
And playing colorful Pokemon with a color screen, that's a perfect match! Compared with the GameBoy with black pixels, Sega's hardware is really superior, and it has been pressing Nintendo for a long time!
Yamauchi continued to ask, "Then how do we defeat them?" Developing GameBoyColor? Developing a 16-bit computer? Or speed up the porting of games like Super Mario, The Legend of Zelda? ”
mentioned the handheld transplant game again, and Yamauchi glanced at Shigeru Miyamoto with dissatisfaction, making Shigeru Miyamoto sweat profusely: "President, I'll speed up......"
Yokoi Junhei finally understood what Yamauchi Pu meant, transplanting more fun games is on the one hand, and on the other hand, it is necessary to gather liliang from other software manufacturers to form an encirclement and suppression of Pokemon.
One person against the entire game industry, that is futile and impossible to achieve, Nintendo only has an open development package, first suppress Sega without the power to fight back, and then think about how to make it bigger and stronger.
"President, the open development package is OK, but the management fee must be clearly stipulated, and it can not be charged now, but it does not mean that it will not be charged in the future, and we must leave room for reversal in the future!" Yokoi can only suggest this.
Yamauchi Pu finally showed a smile: "Let's arrange it, contact our partner company, and hold a press conference as soon as possible!" ”
Yokoi felt a lot of pressure.
Nintendo has been forced to turn to other game manufacturers for help, which only means that the matter has reached a rather critical point.
Software manufacturers such as Capcom, Konami, and Namco said they would definitely be there.
Sony, Sharp and other hardware suppliers said they would send people to attend.
A number of media outlets said they would definitely attend in three days.
Nintendo's planning department was busy, quickly sorting out press releases, setting up the venue, preparing gifts, and arranging the process.
Nintendo, who had never paid so much attention to their former allies, was on the verge of a great enemy, and Yamauchi Pu and Yokoi Gunpei were ready, believing that as long as Nintendo threw this bombshell, it would definitely give Sega a heavy blow!
It's just that on the day of the press conference, something seems to be wrong.
Yamauchi Pu was resting in the inner room, and after Yokoi Junhei was busy, he frowned and asked the head of the planning department, "What's going on?" Is there a traffic jam in Tokyo? Or did you notify the wrong date? Why are there so few people coming to the media? ”
In the huge conference room, there were only representatives of these suppliers from the Nintendo camp, and the media interviewed only seven or eight delegations. In addition, mainly pro-Japanese media such as the Sankei Shimbun, none of the foreign reporters from the Tokyo News Agency came.
The head of the planning department was sweating profusely with the contact list: "I'm sorry! I'll arrange for someone to urge again! ”
Quite a few people have noticed this strange phenomenon. Many representatives of manufacturers gathered in twos and threes, whispering.
Yokoi was irritable. Walking back and forth backstage, his strange behavior caught the attention of Pu Yamauchi, who asked, "What's wrong?" ”
Yokoi didn't know how to answer, so he could only vaguely say two sentences.
But after the pre-scheduled start time, the people still did not arrive, and even among the media delegations that had already come, two tabloid reporters hurriedly packed up their equipment, did not even say hello, and left quietly.
The head of the planning department finally knew what was going on. It turned out that on the same day, Sega Co., Ltd. also held a press conference, and it was said that the news was even more exciting!
Yamauchi Pu finally knew, and he sneered and said, "Let's hold as usual!" ”
The news thrown by Nintendo is indeed a bombshell, but Sega is not weak, and it has started a confrontation with Nintendo, and they have thought of the way of an open platform game development kit.
At Sega's venue, Hayakuo Nakayama said, "As a responsible game console company, Sega has also established a game quality management system. Compared to Nintendo. SEGA's game management system does not charge software management fees, giving suppliers more freedom and not forcing suppliers to bear the pressure of producing and selling game cartridges, as long as the number of cartridges produced by each software vendor is within a safe range. Sega is willing to take on the inventory. ”
Wow! All the representatives of the software vendors are talking to each other.
The inventory problem has always accounted for the majority of funds, which is a large amount! Does this Sega really have a way to underwrite? If you have a lot of money, you should panic!
Give an example of the quality management systems of Nintendo and Sega. In contrast, a discerning person can see it at a glance.
Let's say Dragon makes a King of Fighters game and wants to sell it on Nintendo's SFC platform. Prepare to produce 1,000,000 copies, calculated at a hardware cost of $5 per cartridge. Longteng needs to hand over $5 million in advance to Nintendo for production.
It took Nintendo a year to sell a single box for $15, sell 800,000 cassettes, get a turnover of $12 million, remove the tax rate and shipping costs of $1 million, $3 per copy of the software management fee of $3 million (this Nintendo has to collect all of them at once), the hardware cost is 5 million, and the net profit of Longteng is $3 million.
Wait, there are still 200,000 copies of The King of Fighters that have not been sold, what should I do if it is unsalable? This is a cassette that costs more than 1 million, costs 3 million, and has a profit of 6 or 700,000 US dollars!
Nintendo doesn't care about this, if it continues to sell, then continue to pay money and pay warehouse management fees.
Sega, on the other hand, does not have so many rules, as long as it passes the Sega game management system, the cassette production is handed over to Sega to be responsible, and a sales contract is signed, and Sega will give Longteng a fee of $5 for each copy of the King of Fighters software.
Whether Sega produces 1 million or 800,000 units, sells it for $15 or $20, it's up to Sega to decide.
Longteng doesn't need to pay 5 million cassette production funds in advance, he only needs to wait for Sega to settle accounts with him and sell 1 million copies, Longteng gets 5 million profits, sells 800,000 copies, and Longteng gets 4 million profits, and he doesn't have to watch 200,000 copies of the King of Fighters cassette unsalable and smash it in his own hands.
These figures must vary according to the quality of each game, which is the core of SEGA's quality management system, and the price is negotiated between SEGA and the various software vendors.
Nintendo is a big bully, Sega is a small ship and a good U-turn, so the two schemes have been around for several years, from the first day of the confrontation between the two companies.
Now that Longteng has become the owner of Sega, the game quality management system has been deepened and subdivided, Yang Yun specially invited the professional team of Puhua Certified Public Accountants to come to investigate, and the standards determined by Zuihou have been unanimously approved by many small and medium-sized game software suppliers.
Next, Hayakuo Nakayama threw out another bombshell news, which blew up dozens of small and medium-sized software providers and many media outlets, dizzy, and almost couldn't believe his ears! (To be continued......)