Chapter 623: Games, Ratings & Graduation
During this time, the results of some of Zhou Xiao's year-end work with AKB also came out.
The two main tasks are the ratings of the new flash mob tour and the sales of the game.
The flash mob tour program,Broadcast on such a day at the end of the year,Of course, the attention is great,The broadcast time of this program is not without rivals,At the same time,Day TV,Asahi,Fuji TV and TBS have a variety of variety shows that have attracted considerable attention and even lasted for many yearsAwards,But in the view of Day TV,The answer to some things is already doomed,The effect of Zhou Xiao's program,The reaction of all walks of life after the broadcast,Plus the actual effect of other programs in the same period,Even if the final ratings of the program have not come out, The flash mob almost sealed the title of champion at the same time.
The curious question is just how far ahead he will end up.
The final result did not appear to be anything surprising, the new flash mob tour finally won the championship of the same period with an average rating of 30.4% and a maximum rating of 32%, this number is very beautiful and the difference between the average rating and the highest rating is very stable, indicating that Zhou Xiao's viewership has been relatively fixed, such a fixed but ridiculously high number indicates that Zhou Xiao's future programs will also have such stable ratings.
There are good and bad sides to this situation, the good side is that no matter what Zhou Xiao does in the future, the ratings will be quite stable, even if it is to make those more general variety shows, as long as he adds his super high fixed ratings, it will definitely be a rhythm of making a lot of money.
As for the bad side, it is that he will go to 99, tunnel, DT's kind of program system, and the appeal of the program itself will no longer have the same rapid development speed as before, Zhou Xiao's personal positioning. will gradually transition from a new artist full of vigor to a big artist, don't look at Zhou Xiao's debut in the past ten years, he has been among the top artists in Japan, but the audience's impression of him is still young and has a lot of ideas full of fashion sense.
After today, his image will gradually change, and he will gradually become a super artist like Takeshi Kitano, or even a super artist with a higher status than these two.
The disadvantage is that he will greatly lose the ability to attract new meals, and the ratings of his show may be able to reach new highs, but his own appeal. I'm afraid that by now, it is already a limit.
The 30% rating is not the highest point in his life, but to do it with a two-hour ordinary variety show, especially in 2010, this number is enough to show the value.
In addition to the flash mob tour, the ratings of other TV stations have also come out.
At the end of the year, the average number of TVs in Japan was not higher than in the past, and many people chose to go out and play instead of watching TV at home.
Zhou Xiao's ability to get 30% of the ratings in this state is already very rebellious. It's tragic for other TV stations.
Although Asahi and Fuji have paid a lot of money, in terms of average ratings, none of the two stations can exceed 10%. It makes a lot of big-name funny artists feel very embarrassed.
As for the TBS awards ceremony that Zhou Xiao participated in, it barely exceeded the 12% ratings, which was only done after Zhou Xiao's program ended and moved to TBS, and the ratings exploded and barely pulled back some average ratings.
However, Tokyo Channel, which was not ready to compete with Zhou Xiao at the beginning, arranged a documentary program at the same time. The ratings of this program are the lowest among the five major TV stations in the same period, but the investment in this documentary is also low, so forget it. Compared with several other TV stations that are trying very hard to fight Zhou Xiao, this documentary program of Tokyo TV is the only one that makes money.
For this result, although Fuji TV and Asahi TV are helpless, they can only accept it silently, what can they do if they don't want to accept it, Zhou Xiao's show is indeed good, not only good, but also has a deep meaning, they are indeed difficult to compete.
As for Zhou Xiao, frankly speaking, he doesn't care much about the ratings anymore, he pays more attention to another thing that will be released recently.
That's the sales of new games in AKB48.
"AKB1/48 If You ...... in Love with an Idol", Zhou Xiao has taken great pains to make the hairstyle and publicity of this game.
If according to Zhou Xiao's idea, he hopes to make this game into a game that "never releases a sequel", this kind of game does not mean that it will not be updated, on the contrary, the game itself will be updated faster, because Zhou Xiao's idea is to use DLC and expansion releases to continuously update the stories of the members.
For example, the original "If You Fall in Love with an Idol...... included the love scripts of the current main members of AKB, and if a new member joins in the future, each member who joins will also have a new DLC script, a member's script...... It's sold for 500 yen, which is the price of two cans, which doesn't seem like much, but if you want to buy 10 members, 5000 yen is equivalent to buying a brand new game.
This DLC trap would make the game a cash cow for operations, giving the company huge profits.
Not only is it the first love, but when the time comes, you can also release the expansion pack of "If You ......Fall in Love with the Members in Guam" and "Love Election", and write the scripts of the main members of the original script from the beginning, and the multiple scripts of each member are a money-making project, so an expansion pack that is almost equivalent to a new game, and it is no problem to sell it for 4000 yen or even 5000 yen for the new game, right?
If the network is well developed at that time, I will occasionally sell some special costumes for the members, Christmas, Valentine's Day and other exclusive small scripts......
The people in the company's game department probably wake up laughing when they dream.
But ideals are ideals, and reality is sometimes more skinny.
In terms of operation, most people are not optimistic about the system proposed by Zhou Xiao, because this method requires a very strong game engine to be written and written, and various new things are added in the future, which can easily cause a lot of bugs.
In addition, there is also a big problem in publicity, although AKB is now popular, it has not yet reached the kind of process that has lasted for many years and formed a whole set of cultures. According to Zhou Xiao's idea, one game with multiple expansions is definitely not advertised as multiple games that can attract ordinary users, and they will buy DLC, and the expansion is still limited to core users most of the time.
Based on various ideas, AZX finally chose the way of releasing a single game, as for the follow-up DLC, the new script of the new members, etc., the specific development or not depends on the effect of the game after the release of the word-of-mouth before making a decision.
On the day of the game's release, a large number of otaku gathered in Akihabara, which was full of New Year's atmosphere. For a while, it seemed that ordinary people did not have a lot of home, and it became a big news.,After the game was released.,That night,All kinds of feedback was sent to the Internet.。
Many people who bought the game said that they originally thought that this game was just a chance to give everyone a nymphomaniac AKB member, and they didn't have high expectations for the quality of the game, but they didn't expect that the quality of the new game would be so high when they finally got it!
The game system is very deep, but it doesn't come across as difficult to play. The exquisite story, cute characters, and small videos that each member will have during the clearance process, the quality of this game is beyond imagination! This is a game that only AKB48 can make. It is impossible for a group of stars in Japan's history to create such a variety of works!
The excellent word-of-mouth naturally attracted more people to buy more**, and the overall sales of the game can be said to have been rising, in just a week or so. The entire sales of the game reached more than 450,000 units!
What's even more exaggerated is that the sales probability of the regular version is very small, and the content of the regular version includes the game itself and a photo only. The price of 4,980 yen after tax is not a small amount, but it is far from the end.
6980's limited edition, the extra is nothing more than two chapters of raw photos and an unrecorded DVD.
The first limited edition of 9980 is not included in the image, and in addition to the ten live photos, there are also making images, kiss marks, battery covers, stickers and other gifts.
And that's not the end, the most powerful thing is the so-called PSP version, as the name suggests, this version that sells for 34,980 yen, in addition to the above things, is also encapsulated in a special edition PSP3000......
Even if all of them are calculated as the cheapest regular version, the overall sales have already reached more than 2 billion yen!
What's even more powerful is that the game is not a single, and the sales of 450,000 are far from the end, and the operation estimates that the final sales of the game are likely to exceed 600,000! In terms of sales, it is expected to exceed 5 billion yen!
This number...... Of course, it can't be compared with the super masterpieces in those game circles.,But it's really good.,You know,Those super masterpieces are sold all over the world.,The investment is also very huge.,Unlike this game of AZX.,To say that the investment is big.,But it's far less than those super masterpieces.。
The huge sales are simply coveted by the major entertainment companies in Japan, but what can the eyes be gluttonous, this game ...... Only AKB can do it, and other other companies can do it, even if they want to do it, there is no such huge and stable core rice group as AKB to digest sales, and since 2009, it has deliberately deepened the connection with core rice, which has played a very huge role at this time, such a huge number of core meals, just like the number of Zhou Xiao's audience, are not contributing money and attention to the company all the time.
Modern games are on sale, naturally it won't be as simple as a simple release of just a game, in order to have higher sales, follow-up TV commercials are essential, and as AKB, there is also a lot of publicity for various TV variety shows, AKB girls are attacking everywhere, taking advantage of the New Year's time period to also appear on a lot of variety shows, not only to promote themselves, but also to promote AKB's new game.
Time soon came to the end of January, during this time, the sales of AKB games have officially exceeded 500,000, and the entire sales have come to more than 3.5 billion yuan, in just one month, a project alone has earned billions of yen, even before this, the whole game has more than a year of intermittent production time is also very powerful, after all, this is not a complex work, more than a year of production time, most of them are used in planning, script writing and program exploration.
And at the end of January, the new year's RH100 is finally about to begin.
Since we are talking about the "Graduating Members Returning to School Alumni Association", it is natural to do a good job of these things when publicizing, and the figures of the first-term members are so dazzling on the huge poster of the junior students in the venue outside RH100. It attracted all the rice to pay attention to the huge poster before entering the venue.
Actually, the girls on the poster don't look good, five years ago, they will now look ordinary in the past, even a little ugly, but they are such young girls, and now they have grown to what they are now, their work is groundbreaking, and they have a bravery that those who come after them do not have, so. Zhou Xiao felt that they deserved to be respected and treated better.
In addition to the return of the graduating members, this RH100, Itano Tomomi is naturally the most concerned person, because this will be her last large-scale event in AKB, after that, she will leave AKB and become another TOP member of AKB after Mai Oshima.
The timing of her graduation was very appropriate, and she received even more attention than Mai Oshima. Even at the previous red and white song party, she had the highest number of shots, even surpassing Maeda and Yuko.
The other thing is...... Itano Tomomi herself was reluctant to leave.
Now that AKB is so good, Zhou Xiao has been very concerned about the relationship between the girls in recent years. The girls were not assigned to major companies, which made everyone's relationship much better than Zhou Xiao's previous life, so during the rehearsal process of RH100. According to the staff at the scene, the girls such as Tomomi Itano and Minami Takahashi started crying from the first day, and a lot of tears fell during the two-day rehearsal. Some girls even shouted that they hated Brother Zhou Xiao.
But...... No matter how much you shout hate, there are still some things to do, and it is useless to say to them, "I am also for your good", after a year or two, as long as they can understand their own painstaking efforts.
Zhou Xiao himself, who did not go to the venue to watch during the two days of RH rehearsals, estimated that he may not have much time to watch AKB's performances and even rehearsals as before in the future, and he was so busy that he didn't even have time to go home, let alone watch concert rehearsals that were a bit similar to resting.
On January 20th, Zhou Xiao's initial agreement with China was initialed, this agreement was only part of Zhou Xiao's initial documentary filming, and many subsequent cooperations, although Zhou Xiao had already told the other party about the requirements and purposes, the response from the other side had not yet arrived.
As soon as the contract was signed, Zhou Xiao flew directly to Shudu, and after arranging it there, he finally flew back to Japan to catch AKB's RH100 concert, and at this time, the RH100 concert had been held on the fourth day.
When the last rehearsal of the members before the concert started, when Zhou Xiao appeared backstage with some gasps, the girls applauded, Zhou Xiao was not absent from AKB's concert, what moved the girls was that Zhou Xiao came directly to the concert after getting off the plane despite the hard work of a few days.
Itano Yumi rubbed over.
It's really "rubbing", when Zhou Xiao greeted the girls, Itano Tomomi turned around the outer circle several times, and finally slowly and leisurely circled, each circle was a little closer than the previous circle.
"Brother Zhou Xiao...... Thank you for coming. Tomomi Itano said.
"Why didn't I come to your concert, I thought that if I really didn't have enough time, I would skydive over Tokyo and jump here." Zhou Xiao patted the girl's head and said.
"I'm very happy, Brother Zhou Xiao was not here three days ago, and I didn't know the bottom of my heart when I performed, so it's good for you to come back now." Tomomi Itano said.
"Enjoy today's performance, and don't forget, graduation is not leaving, AKB is your forever home, come back to us if you encounter something sad in the future." Zhou Xiao said.
"Good...... Woo woo woo woo ......" Itano Yumi nodded but cried again.
Zhou Xiao sighed secretly, this girl seems to be really reluctant, some girls are like this, Itano Yumi obviously looks very fashionable on the outside, no matter how she looks at it, she doesn't look like a girl with heavy feelings and very delicate feelings, but at this time she shows her true nature.
"Okay, okay, it's too early, these tears have to stay on the stage." Zhou Xiao said.
"Yes......"
The girl cried and left, Zhou Xiao crossed his waist and sighed, of course it would be good if there would never be a gathering and separation in this world, but he knew very well that this was impossible, AKB's stage, even after he took over, was not as huge as Genesys and Yoshimoto Xingye, not to mention these two, AKB's current media resources may not be able to catch up with Takarazuka and H in its heyday! P, so the departure of some people is inevitable, and if no one leaves, no one will come up again.
Like Mariko said that she wanted her juniors to come up by themselves, win them to do generational replacement or something, that's just talking, Mariko's status is indeed surpassed by two people, one is Yuki Kashiwagi, and the other refers to Rino Hara, but the real ability of these two is on the same level as Maeda Yuko Mayu.
If you want to evaluate the "Seven Gods of God" in AKB history, maybe Zhou Xiao will be vacant in the last two positions after putting these five people first, because in his opinion, the people behind him, whether it is Shinoda or Takahashi Minami, and Mai Oshima, are worse than these five people.
Maybe someone will catch up with the status of these five people in the future, but at least until Zhou Xiao crosses over, these five people can be regarded as the apex of AKB.
Although Mariko can't catch up with these five people, she is still the one closest to the position of God in AKB history. Shinoda thinks too low of herself, her savings, her ability, if there is a group of people who push her to Shenqi, then Zhou Xiao is afraid that she will wake up laughing, such an AKB, and even without his interference, he can compete with Denis.
The change of generations is inevitable, Tomomi Itano, Mai Oshima, and the graduation of the upper members of AKB in the future is inevitable, all Zhou Xiao can do is to work hard to make their graduation more perfect and the road in the future better. (To be continued......)