"More than twenty years ago, a group of living machines came to our earth from Cybertron and started an extremely fierce war, and more than twenty years later, they are back to start a new desperate fight, and the catastrophe is coming, which side are you on, the Autobots, or the Decepticons?"

As Optimus Prime strikes a fierce fighting stance, the promotional video freezes on the big screen in Times Square in New York, and then a huge line of subtitles lights up.

"Their war, our world!"

A large number of pedestrians who stopped to watch looked away from the big screen and continued to walk, and before they had gone far, they saw a huge movie poster on the billboard.

This is the latest poster, consisting of four conjoined sheets.

One is Optimus Prime VS Megatron, Megatron seems to be a black demon king falling from the sky and enveloping the world; On one side, Optimus Prime was a huge head glaring at him, completely plunged into darkness.

The other three character posters are Optimus Prime, Megatron, and Bumblebee, which is the first time that Transformers has shown a frontal close-up in the form of a poster.

"The bumblebee's body is covered in mud and scars." Some people who follow the film murmured in front of the poster, "I don't know what kind of road this kindest car man has traveled." ”

"Let's take a look at it online." His companion reminded, "While the movie hasn't been released yet, it's time to supplement your knowledge of Transformers." ”

In addition to the usual publicity methods, in order to help audiences who are not fans of animation to better watch the film, the "Autobots" studio has also launched a number of special columns and viral videos on the official website and multiple partner websites, such as "Transformers Qì Lifeform - Chronicles of the Transformers Series" and "What You Must Know to Watch "Transformers".

Many sponsors have also launched a series of promotional activities.

For example, as the number of exposures of the Bumblebee increased, the sales of the Chevrolet Camaro sports car soared, and General Motors launched a special campaign of 'transforming the future with Chevrolet'.

And then there's Hasbro, the original toy manufacturer, and they've launched several toys based on the film. These toys use the latest "auto-deformation technology", when one part is "deformed", the other related parts are automatically "deformed".

In the past, Hasbro rarely developed toys according to the setting of film and television works, and generally developed toys first, and then created film and television images around these toys, but this is a commercial production produced and led by Ryan, and they naturally know what kind of pulling effect it will bring to toys.

In addition, Disney held a large-scale test screening event in Los Angeles. Hasbro also held a test screening at its headquarters in Rhode Island.

After the test screening in Los Angeles, Ryan held a grand press conference to focus on the Transformers who will fight in the film.

He teamed up with director Michael? Becky attended the press conference at Disney's press room.

Hundreds of journalists gathered at the press conference, and in addition to the seats, they also set up cameras on ABC and Disney TV stations for live broadcasts, and the press conference will be webcast live on Guò YouTube.

Even if the people sitting at the front desk are Ryan and Michael? Bey, these journalists' cameras and video camera lenses. In front of them, there were eight life-size scale-down Transformers models.

These are not just for press conferences, but also for fans who book tickets for the first three days through the guò network. You may win this grand prize.

Of course, the main thing now is to use it for propaganda.

"These mechanical lifeforms from Cybertron have a complex structure and majestic momentum, and the metal texture is strong and heavy."

Those well-built models are indeed exactly what Ryan said. This is also where his self-selling and boasting confidence lies, "I believe everyone has seen the trailer, and the film softens the lines of the overall shape on the basis of a tough mechanical sense." The curves are smooth, while the structure of the parts is quite delicate and varied. ”

"We respected the characters of the original anime and incorporated new design elements into the characters' personalities and identities."

Speaking of which, the host took Ryan's words and walked in the transformers room under the stage to introduce the media one by one.

"Optimus Prime maintains the characteristics of integrity, and the red and blue patterns are more fashionable and smooth."

"The dark metallic color embodied in the iron sheet goes well with the character's name."

"This mechanical life with a wicked smile on its face and an evil aura all over its body is the supreme of the Decepticons, Megatron!"

"The futuristic look of Confusion is Edward Scissorhands in Transformers."

"Bumblebee is perfectly proportioned, and the metallic hue with bright yellow makes it a highlight of the film."

"The vertigo that is so large has super combat power and can destroy a military base lightly."

"Red spider has a skeleton-like face, an evil temperament, and a cunning personality......"

"Jazz has a perfect steel body......"

Every time the host introduces a word, countless flashing lights will light up below.

Subsequently, the press conference entered the indispensable question-and-answer session of reporters. Bei spoke eloquently in front of many microphones.

"My goal is to make "Transformers" suitable for all ages, so this movie version has a big breakthrough in character modeling, almost all Transformers characters appear in 'human form', and I want to make 22-year-old Transformers different! Let the machine qì people be in a very real environment, no longer composed of boxy boxes as in the previous cartoons. ”

This was followed by a representative from ILM who introduced some technical details.

"It took ILM 38 hours to render each frame of computer-generated Transformers imagery, breaking the 20-hour rendering record set by Weta Studios in 2002's The Lord of the Rings 2: Two Towers, and if you connect all the polygons used to build the Transformers, you can go back and forth from Earth to the Moon, and the remaining polygons are enough to build the Colosseum twice the size of the ancient Roman Colosseum."

In the end, the reporter kept an eye on Ryan, and was determined not to let him go if he didn't answer their questions.

"Ryan, why are you looking for Michael? Director Bey, not James Card? What about Cameron? ”

Hearing this, Ryan couldn't help but carefully distinguish his badge, these guys, it's really enough, don't care about Michael next to him? Bey's feelings.

"Michael is the perfect fit, he's a director who can take control of the film." Ryan will certainly not tear down his own station on such an occasion, "It will turn out that Michael will bring a wonderful movie to fans around the world." ”

The next reporter to ask a question, the host was immediately replaced by someone from ABC TV.

"We didn't attend the test session." Of course, the questions asked by my family are pre-set questions, "But I heard that there will be a few super wars in the film, can you briefly introduce them?" ”

Gently slapped his palm, and on the screen behind Ryan, several screenshots of the film appeared.

"The opening battle for the Qatar base, vertigo and upheaval, will show their super destructive power." Comparing the picture, Ryan said a few words, "The Scorpion Scorpion Giant Raids the US Special Forces in the Desert ......"

At the same time, the press conference and the latest looks of these Transformers were successively released by Disney on the official website and the websites of various partners, which instantly detonated the enthusiasm of fans.

Of course, there is also a lot of spitting, especially for the styling of the new version of the character.

"The styling is a bit too cumbersome, it feels too messy, and I don't have any memories of my childhood."

"I think the styling is very complicated, not as concise as in the cartoon, and I feel a little dizzy when I watch it."

"I still miss the old Transformers, it's not that complicated, it's so simple."

"It's gone, it's all gone, the Autobots and Decepticons in my memory are gone, and my childhood has been destroyed once again."

Still, most people remain sane.

"Since it's a live-action movie, it must have its own characteristics, let's wait until we watch the film to discuss whether it's good-looking, besides, when has Ryan's commercial blockbuster been a disappointment."

"I was very disappointed when I first saw the trailer, and I couldn't bear the completely changed Autobots, but if you look closely, they are actually very stylish, and it feels great to incorporate modern elements!"

"I think it's good to change it appropriately, but the old faces won't be too fresh."

"In contrast, I like the new shape, to be honest, I reviewed the animated version of Transformers once two years ago, I really can't watch it, the production is too rough, and I don't know why I loved it so much when I was a child, I feel that the new shape is amazing enough."

More and more people expressed their expectations for "Transformers", and Disney's promotional activities never stopped, and soon after the press conference, Disney joined forces with General Motors, Lamborghini and many other manufacturers to hold huge events in major Disneyland areas around the world.

The event, titled 'Virtual and Reality, The Autobots Around Us', where the winners of each venue are selected at the end, will realize the dream of 'Tame the Bumblebee and Take the Autobots Home'.

It is no exaggeration to say that Disney, together with distributors around the world, has set off a wave of fanatical publicity in the 99 countries and regions where "Transformers" will be landed.

And in this wave, there are also those voices of opposition and even ridicule, especially after the trial film meeting of "Transformers". (To be continued......)