013-10-05

Sitting at a large desk at the China Interactive Media Group, Hong is 39 years old this year, but because of proper maintenance, she looks to be in her early 30s, not only as the CEO of the interactive media group, but also as the editor-in-chief of iLook magazine.

Usually, she rarely frowns, and she can decide a thing between talking and laughing, but today, her brows are deeply furrowed, and she stares at the five photos on the table for more than ten minutes.

As a front-line figure in China's fashion industry, she immediately smelled the smell of fresh air from the first moment she saw the photo. Her keen sense of touch told her that these five photos were likely to be the key to creating a Chinese fashion wave.

There were three or four people sitting around her, all of whom were editors-in-chief of ilook magazine. And at this moment, they all solemnly looked at the copied photo in their hands and were silent.

After more than ten minutes, Hong Trance raised his head, pushed his glasses and said, "How is it?" ”

"Classic. Comparable to the cover of a foreign 'fashion' magazine, I don't think Sarah, the godmother of fashion, can't find anything wrong with it. A woman in red in her early 30s said, "In Asia, there are only a handful of male stars who dare to wear this kind of makeup, and there are definitely not many in Europe and the United States." At least now, I have not seen such a photo with such a uniform and natural overall style. ”

"The key is not the perfection of the unity of the style of the whole photo, but the emergence of this style in China, which is a signal." A man in his 30s also said, "To be honest, there is no concept of 'fashion' in China at present, which is why those top brands prefer Hong Kong, Taiwan, and top stars in the mainland." ”

"And this photo can well illustrate the meaning of the word fashion."

Several people spoke one after the other, and Hong Trance, the godmother of Chinese fashion, pondered.

After so many years in the fashion industry, she has been in contact with no less than dozens of well-known designers at home and abroad, how can she not see what this photo can bring.

"I decided to use this photo as the cover for the next issue of ilook." After thinking about it for a long time, she spoke in a deep voice.

"Sister Hong!" "Think again!" Unexpectedly, several executives who had unanimously praised it just now immediately put forward different opinions.

Hong trance frowned, and said dissatisfiedly, "You all praised it unanimously just now, why did you change your words as soon as I said that I would make a cover?" ”

The woman in red hesitated for a moment and said, "Sister Hong, it's not that this photo is bad. It's that this photo is so good! It goes beyond the fashion concept defined by China itself in this era, and even Hong Kong and Taiwan are definitely top-notch. ”

"Then why don't you approve?"

"It is precisely because of this that I am worried that the domestic audience will not be able to accept it." The man also said regretfully, "The current domestic fashion industry does not have a clear understanding, and no one can say what kind of wind comments will be encountered in such an advanced photo." Yes, I can't deny that this is indeed a perfect set of photos, but can you get the readers of ilook to accept it? This is up for debate. ”

Hong Trance's eyes narrowed, and after thinking for a long time, he suddenly said, "Use!" ”

The voice is firm and unequivocal.

"Sister Hong!" The three of them shouted in unison, but Hong Trance waved his hand.

"I know what you're going to say, now, ilook is a fashion magazine with a lot of influence in China, second only to Cai Weijie for their fashion, Ruili. With this set of photo covers, it represents our position, and we affirm this style. However, you are afraid that this style will be out of touch with the current aesthetic. ”

None of them spoke, and that's what they thought in their hearts.

Hong Trance sighed, "I know, you are worried about ilook's sales, but don't forget, the reason why we founded ilook is to let the domestic fashion industry and the world quickly converge, and the old fashion concept must be broken by new concepts." That's why I decided to enable this set of photos. ”

"Go down and do it." She waved her hand and said, "Contact this person and ask him to be the cover of this issue of ilook." ”

The three of them fell silent, looking at each other, a little bit yù and a little stopped.

"What? Didn't I say it clearly enough? Hong Trance was a little dissatisfied.

"No, Sister Hong......" The woman in red moved her mouth, and finally gritted her teeth and said, "However, Cai Weijie's Yingshang Communication Group has already sent someone to contact it...... We didn't think you would use this set of photos ......"

"What?!" Hong trance slapped the table, he was dissatisfied just now, but now he is really angry, "How do you do things?!" I can't tell if a set of photos is good or bad, what else do I want you to do! ”

"O you! The more fashionable it is, the more timid it becomes! I think it's time to think about bringing in some daring newcomers! ”

The three of them were silent, and no one dared to say anything.

Hong trance didn't let them go, and they didn't dare to go. After a long time, the woman in red saw that Hong's anger seemed to go down a little, so she said timidly, "Sister Hong...... ilook though says it has a lot of influence. But...... The dominant thing in China is still Yingshang's fashion and Ruili, since Mr. Cai has already contacted that side, I think ......"

"I think you can change units tomorrow!" Hong Narnce's face that had just calmed down was shrouded in a layer of frost again, "I don't know how important it is, don't underestimate any photo, every one of them may set off a gust of wind!" How many times have I told you! ”

"Yes, yes." The three of them hurriedly replied.

Hong trance frowned and thought, ilook has a lot of influence, most of it comes from her, but the overall influence cannot be compared with fashion and Ruili, if the two magazines publish the same person, they are both the same style, it means that that person has been pushed to the forefront and become the new darling of the fashion circle!

When the time comes, not only big brands will notice him, but even top international brands, such as LV, Gucci, Chanel, I'm afraid they will extend an olive branch, after all, China's market is too big and fat, and they will not let go of any breakthrough.

Hong Trance sighed, it would be fine if this person was a superstar, but I heard that he was just a newcomer, and being published by two of the most influential magazines at the same time would not only "crash", but it was also unknown whether the influence could reach that point.

She shook her head and motioned for the three of them to go out first. After thinking about it for a long time in the office, I picked up my phone and pressed down a few numbers.

"Vijay? I'm Hong Tsung. ”

"yes, you're looking for the newcomer? Had a nice talk? What the?! ”

The last sentence, even with her heart, will inevitably scream!

"Ruili also plans to use that set of photos for the cover?!"

"Vijay! But think about it, three of the most influential magazines are promoting a kind of cháo at the same time, and what does that mean! Everybody knows that! If the push fails, then we are all sinners! ”

Next, it was Cai Weijie who explained in detail on the phone, but Hong Jing was frowning and listening, and before she knew it, she had stood up and walked around the room uneasily.

"Hehe......" After about ten minutes, her expression dissipated, replaced by a suppressed excitement, "This is the rhythm that wants foreign fashion to quickly integrate with domestic fashion...... It's okay...... I heard that there is a lot of hope for joining the WTO next year......"

"By the way, I want to ask, has that newcomer been active lately? …… Oh, there's publicity, it's not bad either......"

“…… What I mean is that for the first time, three magazines have joined forces to promote this wave of wind and cháo. The headline was to be typed out, and a detailed interview with him was given in each magazine, divided into three parts, placed in three magazines. ”

"Okay, that's all."

With that, she hung up her phone. Finally laughed.

Cai Weijie's words were beyond her expectations, and the other party actually proposed one step ahead of him, wanting to take this opportunity to carry out a wave of "reform", and the three magazines joined forces to force this set of photos.

The reason why they are firm in this idea is because this is not a set of semi-finished products, from every step of the makeup to the style is unusually mature, this is a mature style that one has already figured out!

"What's new in fashion?" Hong Trance felt that under his skin, his blood was already stupid, "The domestic fashion industry, it's time to 'open your eyes to see the world'!" ”

She picked up the picture again and muttered, "What kind of little guy can have such a wonderful idea, I really want to see it......"

And what she called the whimsical little guy, Lin Xiao was extremely busy today.

First of all, it was Zhao Dusheng of Yingshang Communication, who came to talk to Lin Xiao on behalf of Cai Weijie, and naturally went, and when he heard that the "Fashion" magazine planned to use Lin Xiao's photo as a cover, he agreed without thinking about it.

Fashion magazines are now the pinnacle of China's fashion industry.

Immediately afterwards, in the evening, i received a cover application for "Ruili" and "ilook" magazines, and her mouth was almost smiling.

And when she heard that the three magazines were jointly preparing to launch a special issue, she was completely shocked.

"Did you know? This kind of thing will never happen in the United States! Their peers are serious and will never join forces to launch an artist. Only in China, which is about to join the WTO, can such a possibility be possible! I said excitedly to Lin Xiao, "This kind of opportunity, not to mention newcomers, is an artist at the level of Chen Zhiming, which can be described as unique!" ”

Lin Xiao nodded, this is the result he wants.

"Using this to cooperate with the propaganda of the Kangxi Dynasty is simply a good thing. By the way, they'll be doing an interview with you tomorrow! You must be careful to pack up! The eyes of the fashion industry, even if a trace of hair is not taken care of, will become their laughing stock. ”

 i walked around the house and suddenly said, "No, I'll supervise you myself." Tomorrow there must be no mistakes! ”

Lin Xiao smiled Sister I, your taste ......"

"What's wrong with my taste! i's face was a little red with excitement, "I don't dress up myself, but that doesn't mean I don't understand!" You get the idea! ”

"I only understand that I may never need to borrow Mr. Chu's clothes to wear in the future." Lin Xiao said with a smile.