Chapter 632 Sports Public Welfare Fund
Despite the loss, the fans can still see the indomitable fighting spirit of this team, which is what makes this team attractive.
Du Xinghe also likes this team.
After coming to this plane, Du Xinghe watched several professional league games on the sports channel in his spare time, including a match between Jinmen Tigers and Fuwan Victory.
Fuwan's local sports stations generally broadcast the games of local teams, so the games that Du Xinghe watched the most were actually the Fuwan Victory Team, but Du Xinghe did not have a strong sense of belonging here, and the Fuwan Victory Team played a relatively meaty southern style of play, and its strength was not strong, so Du Xinghe didn't like to watch this team's games very much.
On the contrary, after watching the Fuwan Victory Team vs. Jinmen Tigers game, he liked the Tigers' very domineering style of play in the full-court press. He thinks it's very enjoyable to watch like that, and he doesn't feel like he wants to sleep.
Later, after reading gossip magazines and learning about the historical background of the Jinmen Tigers, Du Xinghe preferred the characteristics of this team, because many of the characteristics of this team were very similar to the previous home team that faced him, which made Du Xinghe have a sense of identity.
Later, intentionally or unintentionally, Du Xinghe would pay attention to the results of the Tianjin Tigers. On this day, seeing that the Jinmen Tigers lost to China Chang'an, he secretly sighed for the Jinmen Tigers in his heart. No way, this year's China Chang'an was reborn, and after the Zhang family re-emphasized football, it introduced a world-class central axis for the Chinese Chang'an team, and built the Chinese Chang'an team into China's dream team, whose strength is only stronger than the national team. The other teams in the league seem to have a tendency to accompany the prince to study again.
This can be seen from the six rounds that have been played, after the Chinese Chang'an gnawed the hardest bone of the Jinmen Tigers, they have won six consecutive games to lead the standings, and if this momentum continues, they may break the all-time best of 27 wins and 3 draws set by themselves.
Such a result may be very much to boost the feelings of fans who like the Chinese Chang'an team, but for other fans, this is not an interesting thing, such a dominance, and even the development of the entire league is not so beneficial.
At least Du Xinghe. It was done by the Chinese Chang'an team. It's a bit of a lack of desire to watch the league, because no one can win the championship with the Chinese Chang'an team, what's the point of watching such a league?
He is now only focusing on the games of a few teams such as the Tianjin Tigers, for the league as a whole. I'm not interested in paying attention anymore.
The reason why Du Xinghe pays attention to the Jinmen tiger. In addition to the unyielding trait of the Jinmen Tigers, he likes it very much. Another important reason is that the public welfare fund behind the Jinmen Tigers is very interesting to Du Xinghe.
Since the bankruptcy of Jinmen Twist Group, the Jinmen Tigers have been supported by the Li Datou Sports Public Welfare Fund led by Li Genwei. These Du Xinghe have seen when reading magazines that the Li Big Head Public Welfare Fund led by Li Genwei has been very famous in recent years, because this fund has always ranked in the top ten of the benign fund profit list, and even got the third place in the profit list last year! It is the smallest of all the top 10 public welfare funds.
It has been in operation for almost 20 years, and the scale of Li Datou Public Welfare Fund has increased by 100 times from the initial 20 million to 200 million+ today. Among the many public welfare funds in China, this scale is a very small fund, and compared with the predator fund of the China Foundation, which can easily reach hundreds of billions of yuan, the small scale of the Li Datou Public Welfare Fund is almost not worth mentioning. However, the fund's profitability has been impressive in recent years.
The profitability of the Li Datou Public Welfare Fund has remained above 50% for three consecutive years, which is the only one among all the public welfare funds of more than 50 million in all statistics.
Such a high rate of profitability is already higher than that of many aggressive hedge funds, and it can still be maintained steadily, which makes Du Xinghe very concerned, how did Li Genwei do it?
Through the interview of some economic magazines, Du Xinghe learned some about the skin, the reason why the profitability of the public welfare fund under Li Genwei is very high, mainly because the sports brand is doing well, Li Toutou Fund from the beginning of relying on profits to squeeze out some profits to maintain the operation of the team, so now, it has changed to the team operation to support the profit of the fund, and the whole model is reversed.
In the past ten years, during the most competitive period of Chinese football, although the Jinmen Tigers have never won the league championship, they have a strong performance and a tough style, but they are the club with the highest revenue in China except for the Chinese Chang'an team.
After a long period of precipitation, the club has cultivated a large number of fans, and in the most recent domestic football club support rankings, the Tianjin Tigers are the team with the most fans after the Chinese Chang'an team, and their fan membership has exceeded 1 million, which is a very remarkable number for a medium-sized city with a population of only 800.
You must know that in a large city like Fuwan with a population of more than 30 million, the number of fan members of Fuwan Victory is only 120,000. A comparison shows how high the support of the local fans of the Tianjin Tigers is.
Every year in the league, the water drop stadium, the home of the Tianjin Tigers, is the home stadium of the highest attendance, their home stadium can accommodate 60,000 spectators, considering the security problem, the official only sells 50,000 tickets, this number of seats can not meet the enthusiasm of the Tianjin Tigers fans to pay attention to the team, so the tickets for the Tianjin Tigers are hard to find no matter what the game is.
There are many scalpers at the entrance of Shuidi Stadium who make their fortune by reselling tickets for the Jinmen Tigers, and scalpers can earn at least more than 100,000 Chinese yuan a year by relying on the tickets of the Tigers alone. Scalpers are like this, and you can imagine how high the club's revenue on tickets is.
Relying on the two revenues of tickets and broadcasters alone, the Tianjin Tigers are enough to maintain the normal operation of the club, and other revenues such as the sales of club merchandise products, such as jerseys and scarves, are all profitable items.
The fans of the Tianjin Tigers rank first in the list of domestic club jerseys every year, and the Tianjin Tigers can earn tens of millions of dollars every year just by selling the jerseys. Since Jinmen cannabis flowers have nothing to do with the Jinmen Tigers, now Jinmen fans support the Tigers, and they all buy Tigers' peripheral products, and no longer buy cannabis flowers.
Now the Jinmen hemp flower brand belonging to Beiping First Food Group wants to return to sponsor the chest advertisement of the Tianjin Tigers, and must pay more than 100 million yuan in sponsorship fees for more than 4 years to win the bid!
The Tianjin Tigers' jersey advertising sponsorship contract is the second-highest sponsorship contract after China Chang'an, and it is also one of the team's biggest sources of revenue.
In short, relying on the sports brand of the Jinmen Tigers, as well as the opening and operation of the land belonging to the club in the vicinity of the Water Drop Stadium, the management of the Li Big Head Fund is very good.
Li Genwei also created a benign operation model that combines sports brands and fund brands, which inspired Du Xinghe very much.
For people like Du Xinghe, who love sports, after the future fund becomes bigger, he naturally wants to copy the model of Li Datou Fund, and also create a golden signboard for the Cloud World Fund.
It is said that there is no separation between culture and sports, and now he is very close to the sports circle, such as the ATP Fuwan Championship that he will participate in next, which is an important step towards the sports circle.
The domestic professional football market is very mature, and it is not so easy for the cloud world to intervene, and the current cloud world does not have that kind of strength.
However, the domestic tennis market is in its infancy, although the country has been implementing professional tennis events for more than 20 years, but after all, it has not been like football to tilt resources, push football to a higher level, and suddenly attract a large number of eyeballs to pay attention to football.
At present, China's tennis market is still in a semi-developed state, although the Zhang family has vigorously promoted the idea of tennis, but there are no too good tennis players in China, no outstanding results, naturally can not attract the attention of the public.
But if he can make a breakthrough in the tennis world, maybe he will detonate the domestic tennis world, just like Li Na in the previous plane, after achieving excellent results, the Chinese people have paid a lot of attention to tennis all of a sudden.
In this plane, if he can reach the height of Li Na, especially if he can win the Grand Slam championship at his own doorstep as the Zhang brothers and sisters expect, then the tennis heat set off here must be more surging than the previous one!
When the time comes, his name has actually formed a brand in the sports circle, if you take this opportunity to develop a tennis fund in the cloud world, and the brand will be operated by a professional team, it may also be able to achieve the benign effect of the Li Brain Fund, whether it is from the perspective of public welfare or competitive sports, this is the best of both worlds, and it can also greatly enhance the positive social image of the cloud world, which is almost a beneficial and harmless situation.
Looking at the video of the match between the Jinmen Tigers and the Chinese Chang'an team on TV, Du Xinghe connected with himself, and the more he thought about it, the more he felt that he should take the upcoming Fujin Championship seriously. This is a more pioneering opportunity for himself and the future of the cloud world.
Du Xinghe decided, waiting for the day after tomorrow to return to the company, he made an appointment with Zhang Yifan to do a serious pre-game training with the professional coach.
Originally, he just prepared with an attitude of focusing on participation and doing his best, but now, after paying more and more attention to the results of this event, Du Xinghe decided to participate in this competition with 120% determination and hard work, and he won the championship of this competition! (To be continued......)