Chapter 60 Shooting Advertisements
Early the next morning, Menjie gave up his precious vacation to meet with the manufacturer's representatives in the company conference room of Kupai.
An intellectual woman who looks to be in her forties and wears a professional suit and a young and beautiful female secretary in her twenties next to her, the two look somewhat similar, and Menjie estimates that they are relatives in his heart.
Seeing Menjie coming, the intellectual woman stretched out her hand and said generously to Menjie, "Fortunately, I am Wang Jingchun, who has experience in the marketing department of the cool brand, and I am very happy to meet you!" ”
Zhilu said that the other party was his own gold owner, a supervisor of the cool brand company, and Men Jie also looked enthusiastic, holding the other party's hand tightly, "I have heard of it, I saw Manager Wang today, and it really deserves its reputation!" Speaking of which, it's really lucky that I was able to receive this endorsement, and I have to bear with Manager Wang if I don't do well! ”
After chatting for a while, the two sat aside and began to discuss the content of the specific shooting advertisement.
"Does Mr. Men know about our cool brand? Do you need to introduce me? As a marketing manager, Wang Jingchun is naturally just as enthusiastic when she treats people, without the feeling of a businessman.
Although I didn't know the mobile phone brand of Ludao Cool brand before, after going back last night, Zhao Dong was pleased that Menjie had been able to receive advertisements at the same time, and had already brought a lot of information about the cool brand for Menjie, plus the information in the Tianwang system, Menjie also knew a lot.
Nowadays, when well-known brands such as Nuo Chicken and Duck and Motoro Spicy are expensive, as a domestic brand, although the cool brand is slightly inferior in mobile phone manufacturing, it is better at a low price, facing the majority of ordinary people, which is very practical.
Even Menjie himself read the information of the cool brand, and felt that its price was relatively low, and he had a feeling that he wanted to buy it!
Although because of the filming of TV series, movies, advertisements and the money to blackmail Director Yao, Menjie can be regarded as a small asset, but he is really used to being poor when he is playing tricks, and he really can't get rid of the traditional virtue of the Chinese nation of 'diligence and thrift' for a while, and he only thinks about the price when he buys things......
"Mr. Men, take a look at our advertising plan, if you can, let's start shooting later, the hired director can be in place at any time, and it won't take a few months for our product to start selling nationwide, and the time is relatively rushed!"
Hearing this, Menjie carefully flipped through the script of the advertisement and thought about it carefully.
I don't know who wrote the script of Lu Dao, and he made full use of Menjie's current popularity.
At the beginning, Menjie was required to make the appearance of the album cover of the fairy tale, sitting in a black suit and playing in front of a quaint piano, when the cool mobile phone placed on the piano suddenly rang.
Then, it was Menjie who sat on the chair and slightly showed some of the functions of this mobile phone, taking a photo and making an action for each function.
The script is not complicated, it is simpler than when Zhimen Jie filmed Heaven and Dragon Slayer, but the span of every expression and action is very large.
After all, it's an advertisement, and every second is a lot of money, and if you don't want a TV series, the longer you go, the more you earn.
It seems simple, but yesterday Zhao Dong told himself that shooting advertisements is different from filming TV series, but Zhao Dong is not very clear about this, and can only rely on Menjie himself.
"Yes, when will it be filmed?!" After a while, Menjie read the script and nodded at Wang Jingchun.
"I'll ask the relevant personnel to prepare, and you can also adjust the adjustment state, and we'll start in half an hour!" Wang Jingchun nodded, confessed, and left the living room with his relatives and little secretary to prepare for relevant matters.
"Grinding guns in battle, not fast and light!" After reading the script of the advertisement for a while, Menjie smiled bitterly, he was inexperienced, he was really a little blind, took out the phone in his pocket, thought for a while, and dialed Jia Jingwen's phone.
Although the time is a little short, it is still necessary to learn from experienced people.
"Sister Jingwen, I'm Menjie!"
"What's wrong?" Jia Jingwen said softly, the other end of the phone was a little noisy, it was estimated that it was in the crew, and it happened that there was no call to receive during filming at this time, otherwise it should be his assistant who answered the phone at this time.
"I'm going to shoot commercials soon, and I want to learn from you, how do you shoot such a thing? Is it the same as making a TV series? After glancing at the surroundings, no one was there, and Menjie said with a crying face.
When no one is around, it's nothing to embarrass Jia Jingwen, but if someone is around, Menjie won't make this appearance if he says anything.
"Shoot commercials? It's amazing, I started shooting commercials so soon! Jia Jingwen on the other end of the phone was a little surprised, first congratulated Menjie, thought for a while, and then said.
"Filming commercials and filming TV series have one thing in common, that is, you must obey the director's arrangement, I won't tell you more about this, I think you know it in your heart!"
"After that...... If you want to talk about the difference between filming commercials and filming TV series...... I can't say the specifics, but there is one thing you should pay attention to! ”
"When filming TV series and movies, because the film itself is relatively long, in order to show a feeling of 'naturalness', when there is something in our minds, we have to use some simple body language and subtle facial expressions to set off the mood at that time, which must be clear to you."
"But it's different when shooting commercials, because the advertising time is very short, and you don't need to change your feelings, so you should exaggerate your body language and facial expressions as much as possible, and show the psychological changes of the characters as quickly as possible!"
Truly!
Listening to Jia Jingwen's words, Menjie couldn't help but nodded.
When I watch commercials by myself, some good advertising actors either have indifferent expressions when shooting commercials, or sadness and joy change quickly, and not even one person changes slowly.
Next, Menjie chatted with Jia Jingwen for a while, and Jia Jingwen was called by the director to start filming, and Menjie also prepared for a while, and followed Wang Jingchun's secretary to the location of the advertisement.
The set is a cool brand mobile phone store located in Yanjing, and other mobile phone stores are gathered together, although there is competition, but usually whether it is a local customer in Yanjing or a foreign customer, as long as they want to buy a mobile phone, they will choose this place, as long as it is a little stronger, it is more profitable than other mobile phone stores.
Today, in order to shoot advertisements, this cool brand mobile phone store is even closed for half a day, otherwise it will be a problem to find a shooting location.
Seeing this, Menjie also had some doubts in his heart, and it was very likely that Kupai was not ready to find a celebrity to endorse at the beginning, after all, there was no information in this regard in the Tianwang system.
The reason why I found Menjie to be an endorsement is basically because of Wan Yaoyang!
However, for Menjie, it doesn't matter what the reason is, whether he can pass or not, and getting the money is the right reason!
The director's name is Han Liang, and he is also an experienced advertising director, who has shot dozens of advertising films, and is a professional advertising director hired by Kupai Mobile High-tech, and is also well-known in the industry.
"Director Han, this is Men Jie, and he looks good." As if he was selling goods, he called Menjie to the front, and Wang Jingchun said enthusiastically: "This is Director Han who is in charge of today's advertisement, you two have a good exchange, and I will go to other things first." ”
After speaking, Wang Jingchun left the two of them and turned around and left the filming venue.
As the manager of the marketing department of the cool brand, I am also very busy with my work, and I don't have time to follow the two men and Jie to take care of them all the time.
"Menjie, you know all about this advertisement, right? Let's try to shoot it as soon as possible, to be honest, the commercial we are going to shoot today is actually not difficult, it doesn't need too complicated expression changes, there are about 20 seconds, do you have confidence? Han Liang is obviously also a doer, so he didn't say anything polite, and directly started talking about work.
In fact, in Han Liang's heart, he also wants to finish today's work as soon as possible so that he can rest early.
Menjie smiled bitterly: "To be honest, I'm really not sure, I've never filmed an advertisement, and I don't know what to do!" ”
"It's okay, you've filmed a TV series, you have a foundation in acting, I'll try my best to explain it to you when the time comes, let's try to finish filming as soon as possible, and rest early!" patted Menjie on the shoulder, as a director, Han Liang's temper is still very good, at least it seems so.
At this time, a staff member also walked over, "Director Han, you are all ready, you can start filming at any time." ”
Han Liang nodded and looked at Menjie, "Go put on makeup, just make it look like your album cover!" ”
Although he hadn't filmed for a while, Menjie quickly got into the groove, nodded and went backstage to paint his makeup.
In terms of dress, like Menjie's album cover, he has short lean hair, a white shirt, and a black suit, which looks extraordinarily spiritual and has a gentlemanly feeling.
Because it was Menjie's usual style, after everything was completed quickly, Menjie came to the shooting location and started shooting.
The first scene is very simple, it is Menjie sitting in front of the piano, pretending to talk about the piano, at this time the cool card 828 on the piano rang, the ringtone is Menjie's "Fairy Tale", Menjie only needs to gently pick up the phone, and pick it up after two seconds.
The whole set of shots does not need to have any facial expression changes, from beginning to end is a cold face, and the camera is also a close-up of the mobile phone in the two seconds of answering the phone, without introducing Menjie's face, it is very simple to pass this scene.
Han Liang is also very satisfied with this.
The advertisement is simple, but his salary has not decreased, what is he not satisfied with?
Because a mobile phone produced by the cool brand did not support the camera and MMS functions, many customers were very dissatisfied with this, so Menjie needed to highlight these two functions when shooting advertisements.
The overall plot of the advertisement is that Menjie picked up the phone, it was his seriously ill girlfriend who wanted to see his appearance and play the piano before he died, Menjie was silent for a moment, then used his mobile phone to take a picture of himself playing the piano, and sent her through MMS.
The simple plot plays out the key propaganda function of the mobile phone.
In the last scene of the plot, when Menjie just sent the photo to his girlfriend, his seriously ill girlfriend's mobile phone on the other end of the phone suddenly fell to the ground, and there was a "pop" sound...... He's dead!
"This scene seems to be a bit similar to the original MV of "Fairy Tale"!"
When filming the advertisement, Menjie muttered two sentences, and under the shouts of director Han Liang, he also quickly filmed the next scene.
However, what follows is far from being as simple as the first act.
"Cards!" Han Liang roared, and then said to Menjie: "This is not a TV series or a movie, you don't need such a micro-expression, you have to exaggerate, our advertising time is limited, we can't give you enough time to show your heart, you need to show the feeling of being in the heart instantly!" ”
filmed to receive a call from his girlfriend when he was seriously ill, Menjie instinctively followed the same as starring in the TV series, with only slight changes in his expression, which immediately attracted the director's reprimand.
At this time, Menjie remembered Jia Jingwen's words to bless him before, and quickly nodded to show that he understood, and reminded himself over and over again in his heart to exaggerate and exaggerate.
“1、2、3、action!”
With Han Liang's order, Menjie picked up the phone, and after listening to it for less than a second, a painful expression suddenly appeared on his face, very sad and sad.
At this time, Menjie acted as if he was auditioning, and took out his ability to enter the role in an instant.
"Cards! Menjie, this scene has enough expressions, but there is no such painful feeling! ”
"I've watched the TV series you filmed, and I'm going to rely on the painful feeling before you die in Heaven and Dragon Slayer, and you can show that feeling, I dare to guarantee that this scene will definitely pass!"
Director Han Liang was still shouting, and Menjie nodded, and he understood.
What Han Liang needed was the D-level skill that Men Jie had redeemed and used when filming the last scene of Heaven and Dragon Slayer—Painful Gaze!
Painful gaze, bless!
As soon as his mind moved, the skill was put on his body, and a feeling of pain suddenly appeared in his eyes, with Menjie's sad expression, which was even more tragic than the saddest expression when filming Heaven and Dragon Slayer.
If you do this while making a movie, it will definitely make the director scold to death!
"It's a good shot, it's over, and I'll keep it like this for the rest of the year!"
However, Menjie's extremely stupid performance made Han Liang very satisfied.
Although he was a little depressed in his heart, Menjie probably understood the difference between shooting commercials and TV series, nodded, and did not dare to disobey the director's words, so he kept the skill of painful gaze on his body and continued to shoot.
Because this set of advertisements of the cool brand is not as good as the advertisements of big-name products, the shooting is relatively simple, and there are only a few shots, only need to show the main functions of the mobile phone, it took more than two hours before and after, and I didn't even eat a working meal, and the shooting was completed.
Until this time, Menjie's advertisement was filmed in a state where Menjie himself was dizzy......