Sean finally left Weinstein's room satisfied, with 40% but actually 20% of the distribution commission on the books, 10 million on the books but actually 2.5 million in publicity expenses, and the producer shared at least 1.5 million yuan, and the distributor promised to contact at least 600 theaters at the end of April, which is still very good overall.

Generally speaking, the publicity fee is shared between the producer and the distributor, and it will not exceed half of the production cost at most, and the cost of "My Grand Greek Wedding" is more than 5 million, and it is reasonable to use 2.5 million for publicity. In the eyes of big productions, 2.5 million publicity expenses may not seem like much, but it is already a lot for independent films.

And Weinstein did not insist on the producer's plan to bear all the publicity costs, mainly because Sean's words gave him a lot of inspiration.

"It's been a little over two years, and you've started to work as a producer and investor, and it's amazing how you've evolved, Sean." Weinstein said something curiously and half-jokingly after hearing about Google, but his attention was more on what Sean said about viral marketing.

In fact, Sean didn't know the concept of viral marketing either, he only vaguely remembered the name, and deduced a little bit of the way it spreads. It's easy, as long as you have some understanding of the network, it's simple to connect it literally, but it's not good to elaborate.

But Weinstein is different, after all, he has been doing film distribution work for decades, and he has a natural sense of smell in publicity, and communication models like viral marketing were not absent before the Internet era. To put it bluntly, the so-called viral marketing is to put those news and news with hot spots or highlights into the crowd, using people's natural gossip psychology to let them take the initiative to spread the word, so as to create curiosity about the product and full of a sense of expectation.

This mode of communication has existed as early as the time of television media, and even earlier in the era of paper media, but at that time, the transmission efficiency of messages was far from enough, coupled with the limitation of timeliness, it took a lot of time and money to cause a large-scale sensation. When it comes to the Internet time, it is different, publishing a message on the Internet, as long as it works properly, it can spread to the whole shijie with a small amount of time and money, just like a virus.

With the development of the Internet, various film companies have begun to get involved in this area, for example, the success of "Blair the Witch" is a typical viral marketing, the distribution company spared no effort to make it a real event, posted a lot of false news on the Internet, and set up a special search website, etc., which finally made this college student's Shiyan work sell hundreds of millions of box office.

Therefore, Weinstein's concept of viral marketing is actually clearer than Sean's, he just didn't think about it so deeply, and now that he was mentioned like this, he immediately realized the connection, and Sean had a relationship with Google, so he made a small concession and was ready to try this new way of publicity.

"There are still a lot of highlights that can be used, such as Sean? Don's first work as a producer, or Nia? Vadalas's semi-autobiographical film, although she is not well-known, but combined with the campaign and persistence for this script, as well as your discernment, as well as the most word-of-mouth movie at the Sundance Film Festival, the aiqing comedy that is completely different from the past, and so on...... I now feel like we can do the propaganda ourselves. After returning to the crew's station, Vladimir said to Sean.

As a person who has done distribution, Vladimir also realized for the first time the possible power of viral marketing after systematic research and operation, 2.5 million for print advertising and TV advertising, there is not much to make waves, and even TV advertising can only be placed in non-prime time, but it can be used on the Internet to do a lot of things.

On the whole, he was quite satisfied with the outcome that had been agreed upon, and although there were still detailed negotiations to be carried out one by one, he was able to catch the Miramax shuttle and get a certain commitment. The reason why he mentioned that before, making a 40% issuance commission book, in addition to fighting for certain interests for Sean and himself - the company's income may not be high, but at least Sean and his income can be guaranteed.

At the same time, he also forced Weinstein a little, asking him to do the best he could for "My Grand Greek Wedding", as Miramax, who is behind several major companies in Hollywood, and has the strength to get 40% of the commission.

If at first he just saw that Sean was the boss, and cooperated to win the script and serve as a producer, but after the film participated in the Sundance Film Festival, it almost unanimously received a good reputation and let him start. So although deep down he didn't believe what Sean said, the box office of 200 million in North America and overseas, there was a moment when he wanted to follow him crazy.

In Vladimir's opinion, Sean is a very interesting guy, many times, but with a charm that makes people have to believe it.

So he also gave it a try, telling Weinstein that it's okay if you want to take so much commission, don't let go of making the book higher, and everyone will see the strength of Miramax. As for the other party's possible cheating, it really charges a 40% commission, don't worry, the issuance is greasy, Vladimir knows very well, and if he really does this, he will only smash his own signboard, and sometimes, the unspoken rules are more inadmissible than the explicit rules that cannot be broken.

Now that the distribution problem has been solved, Sean has no intention of staying, and returns to Los Angeles with his friends before the Sundance Film Festival is over, of course, Neil has already returned to Boston before this.

In fact, he should have waited a little longer, because at this year's Sundance Film Festival, a film called "Memory Fragments" won the Best Screenplay Award. However, if you miss it, you will miss it, and missing it now doesn't mean you will miss it later.

Boom, boom, as the car completed the fifth lap on the track, finally reduced its speed and Zuihou stopped in the designated position.

"How does it feel?" The driver had just come down, and the bald head leaning on another car not far away asked loudly.

"It's fantastic, the start is very good and it's very smooth, I like it." Sean said with a smile.

"Do you want to compare with me now?" The bald head suddenly asked.

"Hmm...... Forget it, Fan, you know, although I like cars, it's still not enough compared to you. Sean hesitated, but still raised the white flag, "Besides, I lost to you last time, didn't I?" ”

"Hey, don't act like a," Fan? Diesel said quite dissatisfied, "It's just two laps, you don't even have the courage to do this?" ”

This guy ...... Sean couldn't help but roll his eyes in his heart, but he still admired Diesel's uprightness, so he shrugged his shoulders: "Okay, okay, if Rob thinks today's training is okay, then let's have one." ”

He pointed to the middle-aged man in his fifties, also bareheaded, who was talking to the race coach on the other side.

"No problem, you're all doing well today." The latter then turned his head and spoke.

Diesel hahadaxiao, Sean raised his hands helplessly, then opened his car door and made a gesture of please.

Practicing racing for Fast & Furious, which is one of the main reasons Sean rushed back to Los Angeles, is a story about underground racing, and if the main characters don't know how to drive or don't understand the rules of underground racing, the movie would be ridiculous.

There was no accident, although Diesel did not embarrass Sean, and only ran five laps, Sean could bite very tightly in the first three laps, but on the fourth lap, he was directly thrown off.

"I've won again, Sean." After getting out of the car, Diesel said triumphantly.

"I suddenly felt ......," Sean looked at him with some amusement, "you did it on purpose, Fan, to find confidence in me on purpose." ”

Before Diesel could speak, a female voice came: "Do you think that everyone is like you, who likes to speculate maliciously about others?" ”

"The movie hasn't started filming yet, Xiao Qiao, you don't have to protect your brother so quickly." Sean rolled his eyes and looked over.

"I'm just telling the truth," the wheat-skinned young girl smiled as she approached Diesel and winked at him, "right?" ”

"Of course, Mia never lies." Diesel followed with a pretense, "Dear sister, if this kid dares to bully you, then tell me, and I will treat him well." ”

As he spoke, he clapped his fists demonstratively, and then a somewhat immature voice sounded: "Ha, Sean is going to be unlucky." ”

The schadenfreude in his tone couldn't be more obvious, and Sean knew who it was as soon as he heard it: "What, do you like to see me unlucky, Millie?" ”

The girl, who was becoming more and more delicate, jumped up and down to Jordana's side and grimaced at him: "Of course! ”

"Okay, okay......" Sean could only continue to raise his hands in a gesture of surrender.

"I'm on your side, Sean," another female voice said, a little rough but sensually magnetic, "you're a good person, you shouldn't be treated like this." ”

That's kind of ...... Good guy card? Sean came up with such an idea for no reason, but on the surface, he still smiled and turned around and slapped the other party: "I really moved, at least I still have someone who likes it." ”

"Hey, Michelle, how can you be on his side!" Jordana immediately jumped over and grabbed her arm and said loudly.

"I'm just telling the truth," the other man clapped his hands and spread out, "Someone has to tell the truth, doesn't it?" ”

She looks average, but she's not ugly when she's dressed up, she has the same black hair and wheat-colored skin as Little Joe, and she is undoubtedly a girl of Latin descent. And relatively, the figure is better, the slightly thicker lips are also sexier, and the wild appearance can give people a desire to conquer.

That's right, she's the other supporting actress in "Fast and Furious", Michelle who plays Dominic's girlfriend Letty in the story? Rodriguez, too...... Well...... As Jordana said before, the person she wants to hook up with.