"Life is a river, it just rushes forward, never looking back, until it flows into the sea, the sea is surging, it is surging for thousands of years, and in the blue depths, it is the immortal soul of life roaring; No matter what kind of suffering, life is unyielding, it will survive and reproduce tenaciously, and constantly pursue light and happiness! As far as life itself is concerned, it is not life itself that is vulnerable, but the will that governs it! ”

Returning to North Hollywood from the theater, Ryan immediately updated his personal blog on Disney-Ryan Family Online, writing his opinion on "127 Hours".

Twitter and Facebook are far from on the rise, and his blog is one of the most trafficked personal blogs in the United States, and it is also a good platform for publicity.

It didn't take long for the following to follow with a large number of replies, most of whom were people who watched the film, and they all posted their own comments on the film.

Natalie slapped her drink like a suck. Like poison, the film she directed is full of extremely beautiful cinematography, coupled with warm tones and unique lenses, a story that should be boring becomes much more interesting, and of course, Ryan's performance is also indispensable, showing off his skills and not forgetting to sell meat. gritted his teeth and watched the scene of self-rescue with a broken arm, although there was no bloodshed in the publicity, it was very painful and touching. ”

"I think the film reflects not only a desire to survive, but also a spiritual culture, who can not be moved when perseverance and courage burst out?"

"It turns out that love is the source of power for life, if it weren't for the perception of love, the actor would not have been able to escape the predicament in order to continue to survive, and endure to cut off his limbs with stones. Because of love, so persever, because of love, so sacrifice! ”

"In addition to Ryan and Natalie, you want to praise Alan? Ruston, like our Ryan, is a real man who makes the toughest choices in the most difficult times, not only for himself, but also for the people he loves! ”

"It's really sadistic to watch. But it's also very exciting, and the hearts of the characters are portrayed very full. ”

"I admire the kind of warrior who cuts off his arm with a small fruit knife, and I'd rather stab myself to death with a knife......"

Although most of the people who left messages were praised, the number of people who left messages was much less than when Ryan launched the commercial system in the past, and the type of subject matter of the film naturally limited the group of moviegoers.

However, such films have always been a favorite genre in the critics, let alone whether it is directed by Natalie. or Ryan's performance, which is indeed remarkable.

"Even without the horrific torture instruments and ghosts, a biographical film can still make you forget to breathe when you present the hideous nature step by step! The difficulty of "127 Hours". Not every man can overcome it, Ryan? Jenkins and Natalie? Porter United concocted an inspiring film. Tong guò this movie, will make you restrain your behavior in the future, but at the same time. It will also cheer you up from the downturn and make you live happily. ”

- Los Angeles Times

"Natalie? Portman made an important film about human nature, telling people a story of perseverance. Show a bright path for those in calamity, Ryan? Jenkins played the role that completely fascinated the audience, and if next year's Oscars are not nominated, the jury is blind! ”

-- The Washington Post

"Only a truly visionary filmmaker can set a story in a narrow canyon and unfold it with hope, is this film worth watching? Yes, don't miss out! ”

- USA Today

"A film that can go down in the annals of 'great' history, '127 Hours' gives us an unforgettable journey, Natalie? Portman controls every shot of the film, stimulates the audience's nerves, and is more appealing than a large-scale war movie, and it is not easy for her to shoot such quality in a narrow space. Also, Ryan? Jenkins' performance is natural, nuanced, and softens horror and humor. It's a movie that deserves to be watched by everyone. ”

-- The New York Times

It is no exaggeration to say that the film has been well received by most of the media, and this type of subject matter is easy to be recognized by the critics, not to mention that Ryan has never done less work in private, and he and his public relations team have great experience in how to run the film during the awards season.

The film has just been released, and now it's only November, pie? Jin Sili has officially taken over the public relations work of the film, and Disney's resources will also cooperate with her, and many heavyweight judges have received invitations to pull the film and send duì after Thanksgiving.

In addition, a total of 50,000 hardcover Blu-ray discs are in production, and the boutique movie commemorative tableware ordered from the British Royal Supply Company and Disney's limited edition commemorative dolls have already been prepared.

This is just the beginning of a series of PR initiatives.

Today's Oscars, although the quality of the film can be regarded as basic, is getting closer and closer to the game of public relations and money, although the judges dare not blatantly accept too expensive gifts, but the cost of producers and distributors on public relations in recent years has skyrocketed.

For a film that wants to make a difference during awards season, the production cost may be only more than 10 million or even millions of dollars, and the total cost of public relations is often far more than the cost of production.

Last year, Disney threw out $10 million in public relations expenses for the best picture of "Argo."

This is still the film's fit with the social politics of the time, otherwise it would not be the opponent of "Million Dollar Baby", which invested more in this area.

In the words of the Academy, PR is the embodiment of the will to compete freely, but the Oscars have a tendency to move closer to the mainstream European football leagues, and the crew that spends a lot of dollars may not win the award, but the winning crew must throw out a lot of dollars.

Of course, Ryan is well aware that with Natalie's age, qualifications, etc., compared to Sophia in previous years? Coppola is much worse, it is basically impossible to win the award, and the nomination is more realistic.

As for the box office of the film, as long as it can recover the cost with various copyrights in the later stage.

The production cost of "127 Hours" is only more than 10 million US dollars, and Ryan only took a symbolic salary of 500,000 US dollars, even if you count the publicity and marketing costs, the total investment will not exceed 30 million US dollars.

However, if the film wants to make a difference during the awards season, it will inevitably need to invest more, which will also be included in the total investment of the film.

In terms of the North American box office, it was better than Ryan expected, with $11.35 million in 800 theaters in the first three days, and the single-theater box office successfully exceeded $10,000, and the number of theaters in the second week is bound to increase.

Sure enough, the number of theaters in the second week increased to more than 1,180, and more than $4.6 million was earned in the first four days, and $5 million in the three days of the second weekend.

Within ten days of its release, such a film earned more than $20 million at the box office in North America, which can barely be regarded as a surprise.

Although some tabloids talked about his relationship with Natalie, few people criticized it as a box office failure, after all, niche films are niche films, and they will not become mainstream commercial films that kill audiences because of the change of director and starring.

There is a huge gap between the audience of niche films and mainstream commercial films, and the media is not stupid, not so stupid that they can't even tell the difference between this situation.

"Congratulations, Nat."

Ryan didn't go to Disney after the new Monday arrived, hiding in Natalie's bedroom and enjoying a rare leisure time, "You became a multimillion-dollar box office director." ”

Natalie, who was sitting on him, slowly shook her hips, and carefully experienced the extreme pleasure brought by the friction, "Isn't it special?" It feels like $100 million is still far away. ”

"Don't forget, Nat." Ryan grabbed her slender waist and moved it a few times, Natalie pressed down with both hands and pressed his chest, "Don't move, we're done." ”

"Okay."

Stopping the action, Ryan let Natalie sway on it, and continued the topic just now, "A director who can get tens of millions of dollars at the box office in North America has the qualifications to gain a foothold in Hollywood." ”

Like a large number of actors, Hollywood also has countless directors, large and small, among which there are very few who can get tens of millions of dollars at the box office, just like actors who can become famous.

As for the female directors among them, they are still active, and they can basically be counted with a flip of their hands.

Suddenly, Natalie lay on top of him, her brown eyebrows fell into a figure-of-eight, and she panted and said, "Ryan, I don't have the strength anymore, hurry up, send me up......"

Ryan rolled over and pinned her underneath, but just a few dozen seconds later, Natalie's excited screams rang out in the bedroom.

"You're in there again!"

When it was quiet, Natalie bit his shoulder hard, and Ryan pulled her cheek and kissed the little mole, "Don't you want to be a mom?" ”

"I'm only 24 years old!" Natalie grinded her teeth, "Even if you want to, it's not now." ”

"Okay." Ryan shrugged his shoulders and picked her up as she walked towards the bathroom, saying, "You're just getting started, and you're not yet a mother, I understand, Nat." ”

"I've heard that. The Chinese side has sent you another official invitation for a business visit? Lying in the spacious tub, Natalie let Ryan wash her smooth skin with warm water, "Didn't I remember you going once last year as the chairman of the board of directors of Disney?" ”

"It's not just Disneyland this time." Ryan closed the water valve, jumped into the tub, and lay down next to Natalie, "It's a matter of cooperation, and I've promised to go to the middle school early next year. Country. ”

"It's all about profit." Natalie gets straight to the essence.

How could she not know her lover, and if there was not enough interest, he would change his itinerary and run to the other side of the Pacific Ocean again? (To be continued......)