Chapter 431: The president of Sony Group resigns and apologizes

Playing games is the easiest time to forget, after eating the dinner prepared by Ryoko, several people continued to play until late at night, and after the other three went home, Kenji Kobayashi hesitated for a long time, thinking that tomorrow was Sunday, he gritted his teeth, inserted a new memory stick, and put it in the "Resident Evil" CD.

"I must study it carefully, I can't let Katooka and them talk endlessly, but I don't understand it at all!" It's just that he himself doesn't realize that he is no longer prejudiced now, and he no longer has the idea that SS is inferior to PS, and his biased views in the past have been crushed to ashes in the face of the facts he sees today.

It's just that this night, many neighbors were woken up by the man's screams in their deep sleep, cursed a few words secretly, and then turned over and continued to fall asleep, from this weekend onwards, Sony and Nintendo's die-hard fans Kenji Kobayashi no longer say "how good Sony games are" and "Nintendo games are the most classic" when talking about games.

In addition, there is another customer record named Kenji Kobayashi in the Sega customer database, and this customer has purchased all the classic games of SS in the past three years many times in half a year, and none of them have been left behind......

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In Japan's domestic market, Sony was forced to suspend sales for a week pending officials from the Agency for Science and Technology to investigate Ken Kuta's favoritism at CESA and to raise the game's rating.

In North America, the Entertainment Software Rating Board (ESRB) of the Interactive Digital Software Association (ESA) has also received protests from game publishers and game makers seeking to re-review Zombies ratings or be unfair to other games. Especially the Japanese SZone company, they think that "American Pie" and "Zombie Siege" should be rated the same as 17+ M grade!

All of this is a move devised by Wang Zhe, Jiang Shaoyun and others, using the media and the conservative cabinet to put pressure on relevant units in Japan. In North America, the use of "Game Pass" and a number of affiliated partners to pressure the rating committee is to delay Sony's global sales opportunity.

These tricks can't completely ban Zombies Siege, and after the re-rating, it can be raised to the AO adult level, and Sony can still continue to sell it, maybe like Grand Theft Auto: San Andreas, it will continue to be sold after being transferred from M to AO. And the adult game of hot coffee has become known to the whole world, and it sells even better.

But in the most critical first month, Yang Yun gave the death order. No matter what method is used, they must be dragged to achieve nothing, and it will be delayed for at least a week or more, so everyone came up with such a combination of punches.

Other than that. Sega. Ghibli, CLAMP, Capcom, Konami, Square Enix, Enix, Pharaoh and many other well-known Japanese animation and game companies have joined forces to hold exhibitions and revisit classic animation and music. In-depth analysis of the strongest RPG game, on-site signing by beautiful cartoonists. Great promotions.

The excitement of the week not only stimulated the sales of Dragon games throughout Japan, but also slowly developed into the whole world, and in North America and Europe, players were stimulated by the real zombies of Resident Evil, and they never wanted to try Zombie Siege again.

In their words, have eaten delicacies from the mountains and seas, and still want them to eat junk food? Don't be funny!

This week is the most critical period, Yang Yun dragged Sony with one hand to prevent them from making moves, and vigorously promoted with the other hand to seize the market, affecting the game habits of players, and finally it was time to harvest!

On October 14, the North American ESRB re-rating was completed, the Japanese CESA was also reorganized, Ken Kutaragi stepped down as chairman, and Sony's "Zombie Siege" was changed to AO level.

When it was re-sold, Ken Kutaragi tragically found that almost all game fans around the world had been captured by "Resident Evil", and all that was left for them was a mouthful of soup.

And it's the kind of customer who doesn't forget to bargain even if he buys the game, showing a look of Sony, you owe me, I've worked so hard to wait for you to re-put it on the shelves, no matter what you say, you have to reduce the price, right? What the? Sony doesn't cut prices? Sega SS did a month-long promotion, and the strength was amazing, Sony didn't even have a 5% discount? I'm still waiting for you to get out of prison, I would have bought SS if I knew that I would, if you don't discount it, then I don't want it!

At the end of October, it took only one month for "Resident Evil" to sell 5.9 million copies worldwide, easily breaking the record for the highest monthly sales held by "Final Fantasy".

And in this month, the sales of SS consoles also increased by about 1.2 million units compared to usual, and many of them were defectors from Sony's camp.

Sony's "Zombie Siege", which only has a half-month sales period, except for the 850,000 copies of the game CD made by the distribution, even PS players, few people buy this 3D lawn mowing game, and 850,000 copies are not even a fraction of Sega.

Why don't the die-hard players of PS want to see this game?

This is still the idea that Wang Zhe came up with, he made each Sega game franchise store equipped with two large-size monitors, placed side by side, so that players can play games for free, on the left is "Resident Evil", on the right is "Zombie Siege", the two are compared, the effect is immediate, this is the best promotional advertisement!

Almost no one wants to buy Dead Dead!

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Something so big happened, it was not Sony Computer Entertainment that was affected, but also Sony Entertainment Studios, Sony TV Division, etc., Sony Group shares fell 10% in the market, evaporating more than $2 billion out of thin air, who can swallow this breath?

Don't even think about it, Sony has to have someone to come out and take responsibility for this!

Looking at the lively Yang Yun and Hayao Nakayama and others, as well as most of the Japanese game industry veterans and critics, they all thought that it was necessary for Ken Kuta Ragi to step down.

Because the Japanese Agency of Science and Technology rectified CESA, it collected a lot of unfavorable information from most of the member units, and the game "Zombie Siege" was forcibly rated as 17+ M by Sony, the impact of this kind of favoritism and fraud was too bad, and after being exposed by the media, the Department of Science and Technology had to revoke the chairman of Kutaragi Ken CESA!

So after losing the position of CESA chairman, it makes sense to leave the SCE Sony Computer Entertainment Division?

But I never expected that Norio Ohga would strongly support Ken Kutaraki, and he himself stood up to take this responsibility and took the initiative to resign as the president of Sony Group!

When the news came out, the industry was shocked!

Norio Kaga, the second-generation president of Sony Group, voluntarily resigned because of a game, and no one thought of it!

When he saw Norio Oga, who had unloaded his armor and returned to the field, Ken Kutaragi burst into tears and knelt at the feet of Norio Oga, crying silently, unable to pull up no matter how he pulled.

And the presidents of Panasonic, Toshiba, NEC, Sharp and other top companies in Japan have expressed their incomprehension, this matter has nothing to do with Norio Ohga, he can obviously spend his career in peace, and draw a perfect end to himself, so he doesn't have to take the initiative to stop this responsibility and let himself leave with regrets.

But Ohga Norio did just that, he handed over all the power to his successor, Nobuyuki Idei, and left Sony silently without explaining a word.

But when he faced Ken Kutaragi independently, he was also in tears, and said in a choked voice: "President Kutaragi, the future of Sony still depends on you......"

In real history, in the mid-to-late 90s, more than 70% of the Sony Group's interests came from the PS game consoles in the game division, and Norio Ohga's vision was not wrong at all, but they met Yang Yun!

The successor of Sony's founder, Shoo Morita, is the second-generation president of Norio Oga, and without Yang Yun's involvement, it may end up being the third-generation president of the Sony Group.

His unreserved support for Ken Kutaragi can be seen from the fact that he overcame the resistance of the board of directors to agree to the development of PS, helped resist the pressure from the top when the PS was priced at $300 and could not make ends meet, and integrated the music department into SCE.

And Nobuyuki Idei, in real history, was originally just a puppet of Norio Ohga.

But now, Norio Ohga has to completely delinquish his power and tearfully leave Sony's board of directors, retaining only the title of honorary director.

This year, Norio Ohga was 65 years old, and Ken Kutaragi was 45 years old.

The former almost completely left Sony's inner circle of power, exchanging his departure for the short-term safety of Ken Kutaragi and the SCE department, and preserving a hope of Sony's rise.

And the latter, may be suppressed by the new Sony president Nobuyuki Idei, and the future will become uncertain, of course, it may be possible to work hard and fight to the end with Longteng, maybe it will also achieve another hegemony!

Shocking, quite shocking! History was changed by Yang Yun!

When Yang Yun learned the news, he kept the same movement for three minutes, staring at the Jackson Dancing King zombie on the table in a daze.

Hayao Nakayama, who brought the news, and Wang Zhe, who was sitting on the side waiting for the news, all looked at Yang Yun without saying a word.

Everyone thinks it's incredible, Longteng is not without sales compared with other game peers, Longteng's growth has been accompanied by scolding wars, provocations, vicious competition, cold words, this is in the eyes of Longteng employees, it is a normal thing!

Who knew that Lu Dao would take down the largest president of Sony Group because of this incident!

Long Teng will definitely be regarded as a thorn in the eye and a thorn in the flesh by Kutara Mujian in the future, that is really a game of life and Long Teng, it is not enough to vent his anger!

In terms of the content of the game, Kutaragi Ken will definitely enter the stage of violent revenge after the loss of his loved ones, increasing his attack power by 100%, increasing his attack speed by 100%, and full of physical strength and mana.

Mr. Yang...... Will Sony do anything about us? Wang Zhe was a little worried.

Yang Yun came back to his senses and asked rhetorically, "What?" Do what you do and don't dare to bear the consequences? (To be continued......)