Taylor, who doesn't have a record this year, focuses on "Ice Adventure," and as Thanksgiving approaches, the film is about to be released, and Disney has begun a massive campaign of intensive bombardment.

In addition to the usual promotional tools such as the Internet, television, radio, posters, newspapers and magazines, Ryan also developed a number of special promotional plans for the film.

Frankly, this animated feature film was and still is not a particularly good work, and in terms of quality alone, it is not as good as "Toy Story 3" released in the summer, but the quality of the film has never been the only factor that determines the box office and commercial success of a movie, or even the decisive factor.

The key to the success of this animated feature film is marketing!

The production cost of "Ice and Snow Adventure" is only 150 million US dollars, and the cost of advertising is as high as 200 million US dollars!

According to Ryan's request, Disney found well-known singers in nearly 30 major languages around the world to record multilingual with Taylor, the most important of which is that in addition to the English version sung by Taylor himself, Takako Matsu was specially found from Japan to customize the Japanese version for Japanese audiences!

That's right, the biggest overseas box office for this film is Japan!

Japanese women and minors are already very fond of themes like "Princess Story", not to mention that this time it is the two new Disney princesses who appear!

And Disney's new princesses are also the focus of Disney's promotion!

Snow White, Beauty and the Beast, The Lion King Simba...... Who hasn't had some traces of their youthful memories branded by Disney? However, with the rise of new studios such as Pixar and Blue Sky, the story of the princess and prince began to be shelved, and the once Disney classic cartoon gradually became a memory.

With Ryan's entry into Disney, Disney began to revisit fairy tales at his initiative. And on the premise of retaining the essence of Disney, and making appropriate changes in line with the trend of the times, "Ice and Snow Adventure" is a product that integrates the essence of Disney and the requirements of the new era.

The film sacrifices two princesses in one go. This is the first time in Disney's history, and the theme of the story has also returned to the fairy tale "mother proposition" of family affection and self-perception. Among them, the exquisite shapes and beautiful music are sure to awaken many people's childhood memories of Disney.

"We all grew up watching classic Disney cartoons...... Disney's classic old anime is part of our DNA. ”

During the promotion period, Disney also did a lot of research on the market, and many older people said something similar to nostalgia.

Nostalgia – Disney certainly plays into this emerging trend of thought.

Subversion is the other side!

Everyone knows that there is no market for old-fashioned Disney-style prince and princess-style fairy tale movies, and the classic and the old-fashioned are often a thin line. For this reason, Disney has made many subversions, trying to balance the temperament of the film, first turning the witch into a princess.

"We struck a perfect balance between new elements and classic story elements, which allowed the film to perform at the highest level."

In an interview, Taylor said, "As for what the new elements are, I promise to surprise everyone. ”

If you ask what is the essential element for this film to be successful, it is music.

Disney can be said to have taken the work of "Ice and Snow Adventure" to the extreme, preparing several versions in North America. Among them, there is also a special karaoke version after the film is released for a period of time, so that the audience can sing along in the theater. In order to wield the greatest power of the Brainwashing Divine Comedy!

Among them, Disney focuses on the Japanese market, and there are many versions of the film released in Japan, with 1o versions for different types of audiences to choose from, including 3 versions of the "Sing Together" version similar to the karaoke model, giving full play to the outstanding characteristics of the film's music.

Such an innovative line model will also become a booster for the miracle of the film.

Despite the creativity of Pixar Studios and the potential of younger generations such as Blue Sky Studios and DreamWorks Animation Studios, music will always be the killer feature of Disney animation.

But. In the promotion, Disney did not focus on the film's song and dance film attributes. The multiple versions recorded by Taylor and others have not been released for the time being.

The reason is simple, many male viewers see it as a song and dance film. And they're going to think -- that's not my thing, I'm not going to watch it -- so Disney is going to emphasize something else, and let people go into the theater before they judge, and if they feel cheated, then feel free to complain.

It is undeniable that Disney's princess stories have always been exclusive to female audiences, and it can even be said that they are girls' shows, and girls will go to watch boys' movies, but most boys rarely watch girls' movies.

In order to "deceive" those audiences who don't like song and dance films, the filmmaker especially emphasized other things during the promotion and avoided this topic.

Disney has been targeting potential male audiences since the early promotion stage, and the first few trailers of the film have focused on the little snowman 'Snow Treasure' and the big snowman 'Snow Monster', and there is no dialogue and no music.

The design of "Snow Treasure", which separates the head and body at every turn, is actually a soft violence for boys, full of "boyish humor", and the full-length trailer also focuses on adventure action screens, with a special emphasis on male characters.

In addition, the title of the film was also changed from "Ice Queen" to "Ice and Snow Adventure" at the beginning, just to add a little more coolness that boys need.

In short, Disney's strategy is to get potential male audiences into the theater first.

Although the main audience of this film is women, most male viewers will be able to watch it and even find it very interesting, and when the two princesses give a 'true kiss' at the end, these guys will definitely be excited!

In the posters exposed in 6 episodes, whether it is the media or ordinary audiences, Princess Anna and the mountain people Christopher are the protagonists no matter how they look at it, and even Xue Bao and the reindeer are more spotlight than Elsa, but I don't know what kind of wonderful expressions these people will have after finally seeing that this is a double heroine.

Of course, these are the external forms of the film, whether it is a popcorn movie, a literary film, or an animated feature film, it needs a theme that runs through the beginning and the end.

Is there a more appropriate theme than the 'freedom' reflected in "Ice and Snow Adventure"?

On the weekend before Thanksgiving, the cast of "Ice and Snow Adventure", which is scattered around the world to promote, officially assembled in New York, and the film will also kick off the pace of global release from New York.

I don't know if it's God's favor, the cold air from the North Pole south swept the east coast of North America in the early hours of Thursday morning, and from the morning onwards, the sky of New York was fluttering and falling goose feathers and snow, and in just half a day, the whole big apple was dyed white.

Just when Ryan was a little worried about the afternoon screening, the snow gradually became lighter and soon stopped completely, although the weather became a little cold because of this, but the white snow scene complemented the upcoming film.

"It's so cold outside."

As soon as he walked into the theater, Taylor rubbed his hands busily, "Hell weather." ”

"Sister......

Sandy, who was following Nicole, suddenly ran over, "Here you go...... This one. ”

She handed Taylor a hand warmer.

"It's still Sunny who is the most considerate." Taylor glanced at Scarlett, who walked to her side, "It's not like some people. ”

"It's public." Scarlett? Johnson reminded her, "Watch your manners, Mr. Scott and Mrs. Andrea are here." ”

"Honey." Taylor returned the hand warmer to Sandy, "Where's your dad?" ”

"That scoundrel you told you about has gone to the break room." Sandy seemed to be very sensible and deliberately lowered her voice, "Mommy said, Daddy is blackmailing that villain." ”

"Badass?" Scarlett didn't quite understand, "Sandy, who's the badass?" ”

"The one from News Corp."

Taylor winked at Scarlett, just in time to see Ryan re-enter the hall, and hurriedly pulled Sandy and Scarlett over.

"Daddy......"

Hearing a crisp voice, Ryan took a few quick steps, "Honey, you're lovely today. ”

"Thank you, Dad."

The little guy in the princess bun and the tutu immediately laughed.

Gathering Nicole, the group walked towards the screening room, and Taylor whispered as he walked, "Rupert?" What does Murdoch ask you for? ”

"Nothing." Ryan said indifferently, "It's just to show kindness and want to clear up the 'misunderstanding' between Disney and him." ”

"Misunderstanding?" Taylor wrinkled his nose, "Is this a 'misunderstanding'?" ”

"I've heard people say ......"

After finding a seat and sitting down, Scarlett said mysteriously to a few people, "Several of Murdoch's children went to his mansion last week to make a big fuss, including his two ex-wives, Wendi Deng also appeared there. ”

She seemed to suddenly realize, "Ryan, shouldn't it be ......?"

"Scarlett!" Ryan cocked up his finger and shook it at her, "It's someone else's housework, and it has nothing to do with us. ”

"Well, I see."

The hindsighted guy said, "It has nothing to do with us!" ”

"Honey."

Nicole took a pair of custom-made 3D eyes and put them on for Sandy, while instructing, "If you feel uncomfortable with your eyes, you must sue Sù Mommy." ”

"Hmm."

In front of Nicole, the little guy is still more obedient.

Like "Toy Story 3" in the summer file, "Ice and Snow Adventure" is also available in 3D and IMAX versions, and the 3D effect of this film is also one of the selling points, in the eyes of Ryan and Taylor, who have seen the sample, "Ice and Snow Adventure" can be regarded as the best 3D animation of all time.

If Avatar weren't a cartoon.

After a few small activities of the routine, I didn't wait too long, and this animated feature film with feminist ideas and the spirit of lily kicked off. (To be continued) R655

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