Friday, August 31.

The second group of six advertising agencies arrived at the Shangri-La Hotel conference room on time.

The things in the mall can't be hidden, and they have already known through various channels that the fairy company is about to sell a leather. The epoch-making electronic products of fate will definitely detonate the world.

So he was no longer reserved, and the people who came to sit around the table were all gringos.

Oh, not only six, but also the general managers of the four companies who didn't come yesterday also sat on the table with shy faces.

With the successful experience of the first day, coupled with the resentment of yesterday has long dissipated, there is no doubt that Yu Shanshan's performance today is even better.

The Northeast Oceanhorse not only shocked them with its beautiful faces, but also played the DreamPad so well that it almost made a group of people's eyes fall off, and the whole room was never broken with exclamations such as "MyGod" and "Shit".

The demonstration here has just ended, and before everyone can say anything, Japan's Kojima Maochang and South Korea's Samsung Advertising Kim Daheng have been waiting outside the door, and after coming in, they respectfully sent the haodeDreamPad advertising plan after emergency communication with China.

Regarding the condition of "shooting in China" added by the fairy company yesterday afternoon, the two agreed with their hands and feet.

Not only them, but the general managers of the other ten companies are all in favor.

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Staying in Huaguo to shoot advertisements can be regarded as their great credit, this performance is to be written into the resume, accompanied by their entire career!

With this credit in hand, are you afraid that one day you won't be able to return to the headquarters and sit in a higher position?

The only thing that is a little more troublesome is the American rookie singer Taylor, but that's okay. The large advertising companies in the United States are all powerful, and they can invite just a small singer.

Xiao Qi took Yu Shanshan to discuss the details of the contract with Kojima Maochang and Jin Daheng, leaving the remaining ten general managers of advertising companies. Discuss it yourself.

The teenager believes that the DreamPad, which replaced the iPhone before the world, will never escape its temptation as long as anyone has seen it.

The people who are anxious now are not themselves, and it is more conducive to negotiations to dry them.

There are three main expenses for advertising: the first is the production fee, the second is the celebrity remuneration, and the third is the promotion fee.

Generally speaking, the three consume exactly the opposite amount of money. Television media and other media have the most promotion costs, followed by celebrity remuneration, and production costs are the cheapest.

Xiao Qi's initial sales targets are ten major countries in the Americas, the European Union, developed countries such as Switzerland and Australia, Japan, South Korea, Singapore, etc., and there are more than 35 developed countries in total, which are one of the places where advertising is placed.

A billion dollars seems like a lot, it can be spread across thirty-five countries, and it's not just one ad, it's a series. So the average is less than $10 million, and I'm afraid it's not enough at all.

Once the second issue of advertising is out. It is not unusual to add another three or five billion US dollars.

Fortunately, the stars of Huaguo settle the bill in RMB, otherwise they would have spent a lot more.

Of course, Xiao Qi is not afraid of spending advertising money, as long as he can earn more, it is worth spending as much as he wants.

In the United States alone. Nike's advertising expenses in 2000 reached 600 million US dollars, and since then, the annual advertising expenses have been between 600 million and 800 million.

Four months. For global advertising, the budget for a loose budget is one billion dollars, but Xiao Qi does not have this huge amount of money.

But he wasn't too worried, and if he couldn't do it, he could borrow from Citibank.

In the past month, as of August 31, New York's oil has been quoted at $63 a barrel, and Xiao Qi has already received a total of $700 million in bets from Goldman Sachs and Merrill Lynch.

It's not that Xiao Qi admires foreign flattery and doesn't know how to take care of domestic commercial banks.

It's really because of lending dollars to use, and when you pay it back a few years later, the appreciation of the renminbi alone is enough to offset all the interest, and you can also make a profit for yourself.

In the conference room, Xiao Qi looked at the details of the contract brought by Kojima Maochang and Jin Daheng, which were the same as what he asked for yesterday.

In terms of advertising cost, time, and promotion plan, the two of them are absolutely excellent in their business plans, and the details of the classification and the anticipation of various emergencies are very professional, no wonder they are among the top advertising giants in their own countries.

However, the advertising costs of both companies are not cheap either.

South Korea's Samsung offer is four well-known Chinese stars, five advertisements, and half a year's overall medium exposure, with a total of 23.8 million US dollars.

Japan's small island is a little better, with eight ads, the same half a year of overall medium exposure, a total of 40 million US dollars.

Advertising can't look at absolute values.

Considering that South Korea and Japan have similar economies, but Japan's population is three times that of South Korea, it is only about twice as expensive as South Korea.

Xiao Qi can be generous with his own people, but he doesn't like the stinky problems of foreigners.

After thinking about it, he divided the budget of South Korea's Samsung advertising into 20 million and Japan's at 35 million, and handed it back.

"Xiao Dong, at this price, we can't do it!" Jin Daheng's face was so ugly that he was about to wring out the water, "These four stars in Huaguo, what you need is a famous big star, at least 500 to 8 million per person, right?" South Korea's KBS and other three major TV stations are all masters who want money and don't want to die, and a fifteen-second ad can get them $2 million for half a year, let alone 30 seconds. If it weren't for the hard enough of our Samsung brand, 23.8 million would never work. ”

"I have here a detailed list of the cost of advertising in South Korea by eight companies including Nike, Nokia, and Dell last year, Director Kim, take a look." Xiao Qi took a piece of information from Yu Shanshan's hand and handed it over, "You see if there are any errors in our algorithm." Of course, we know that well-known companies in Shijie will definitely have preferential treatment, so I just raised the price by 10% on their basis, and you should have a profit. ”

Jin Daheng looked at the familiar data and listened to Xiao Qi's words, and his face was irrepressibly shocked: How did this kid get such detailed information? It's too wicked, isn't it?

Kojima Maochang also received a detailed information in his hand, needless to say, the content was similar to Jin Daheng's, which made him smile bitterly.

In order to get a more accurate figure of advertising costs, Xiao Qi deliberately asked the American Bolun consulting company to make a detailed data purchase, and 35 pieces of information cost 2 million US dollars, but it was definitely worth the money.

According to the amount he calculated, the advertising company can maintain a gross profit of 10%-15%, although it is not much, but it is definitely profitable.

Since it is to make money and participate in the epoch-making super electronic product of DreamPad, there is a great possibility that twelve companies will follow! (To be continued......)