The popularity of celebrities has a fixed pattern in Japan.

Japanese stars will basically follow a process of debut-popularity-decline, which sounds nonsense, but in fact, if compared with the star circle in Chinese mainland, this sentence is actually quite reasonable.

Let's talk about the mainland entertainment industry first, the basic situation of the mainland entertainment industry is that there are too few stars in the entire entertainment industry and the market is too large, coupled with the fact that it is quite weird, and it is quite a shame that Cheng Dù follows the censorship system of "looking at the mood of the leader", all of which make the mainland entertainment industry a very special existence.

In the mainland entertainment circle, there are many stars who have only sung one song in their lives, but they have relied on this song to make the recognition of the whole Chinese people more than 90%, and the same situation is also on TV, many stars have played a famous role in their lives, but relying on this role, he has won the respect of the people of the whole country, known as an old artist, and has never been able to come out of a certain work in his life.

This is the reality of the mainland entertainment industry, which is a weird circle that has already made people feel weird.

But this is not the case in the Japanese entertainment industry, a small country, there are too many stars piled up in 130 million people, just like the previous examples, an actress who can hardly be counted as a peer can easily recite the names of hundreds of male funny artists, which is impossible in China, of course, it is also a reality that there are almost no "funny artists" in the Chinese entertainment industry, but even so, let you name a hundred singers, can you do it? What about a hundred movie stars? Maybe someone could, but what about two hundred? What about three hundred?

In Japan, artists who only rely on a song, a joke, and a role to become popular are usually called "Yifa House artists", such artists are usually impossible to survive for a long time in the Japanese entertainment industry, generally speaking, such artists can be popular for one to two years is already quite good. In this to two years, the money they earn may be calculated in hundreds of millions, which is enough for them to have a good life for a long time, and even buy a family business, and even leave a good way out for their work life.

This is the luck of the "one-hair house artist", and it is also the inevitable path of this kind of artist, and few one-shot house artists can escape this ending.

There are too many artists in the huge Japanese entertainment industry, and the vast majority of artists have never reached the top in their lives, and few artists will reach the long-term popularity and huge recognition of those "Yifa House artists" in China, let alone those Yifa House artists. Even many artists who have been popular for a long time are likely to have no more than 50% of the awareness among ordinary people in Japan, and many times if they relax a little, they may fade out of the entertainment industry.

Therefore, in the process of debut, popularity, and decline in China's entertainment industry, the process of becoming popular may be very long. Even in the midst of the recession, it is likely that it can still have considerable exposure in the entertainment industry.

Among Japanese artists, there is a lot of knowledge in the process of debut and popularity, generally speaking. The process from debut to popularity is also a process of accumulation and learning by artists, especially this accumulation. It's not just about accumulating your own experience and skills, it's also about accumulating food.

First, let's divide the meal into levels: diehards. Backbone, floating.

Generally speaking, an artist's meals are divided into these three types.

Die-hard rice will like this artist's qiē, try their best to attend every event of this artist, and uphold the attitude of the artist's various peripheral goods, the more the merrier, the die-hard rice usually occupies a more important position in the online rice group, and even has a little fame in a certain rice group.

The backbone will like this artist very much, try to attend most of the artist's activities, and will also buy a considerable number of merchandise, and will search for the artist's activities on the Internet and participate in artist-related discussions.

Floating rice will also like this artist, but for the relatively few artists who participate in the artist's activities, the purchase of the artist's merchandise may only be limited to record CDs, they basically do not take the initiative to search for the artist's things, if they can see the artist's performance on TV, they will stop their remote control to watch, but rarely think about watching the show again at the same time next week.

In these three rice groups, die-hard rice is usually the first to know the artist, and when the artist is working hard at the bottom, the consumption and purchasing power of the die-hard rice feed the artist, and without these die-hard fans, the artist cannot survive.

With the gradual popularity of artists, around artists, there began to be backbone rice and floating rice, in this period when artists were half popular and not popular, the number of middle rice was the largest, and the increase in diehard rice and floating rice was slightly less than that of medium rice.

Diehards can contribute a considerable amount of purchasing power alone, and for artists, the amount of diehards is often related to how long you can last in dark times.

Although it is called die-hard rice, in fact, the artist's adhesion to die-hard rice is not high, and when the artist gradually becomes popular, die-hard rice will actually gradually leave. The rice group is very subtle, die-hard rice chasing stars, the meal is usually contact, it is the sense of cultivation of watching artists work hard from the bottom, when the artists gradually succeed and gradually become popular, these die-hard meals often have a sense of loss, they will feel that the artists are no longer the people who will work with them before, these artists are already farther away from them, at this time, it is often the time when the die-hard rice diehards leave.

Different from die-hard rice, Zhongjian rice is the most cohesive group among the three rice groups, and their liking for artists usually starts from the morale of artists who have just begun to become popular and continues until the artists are completely not popular.

They will continue to contribute income to artists, and rarely turn their attention to other stars, they are not as harsh on artists as die-hard rice, and they are not as strict as floating rice to follow the mainstream views, for artists, the middle rice group can be said to be the best rice group.

It can be said that die-hard rice and middle rice are the most important classes for artists to ensure their popularity.

The next thing left is the floating rice, as the name suggests, this kind of rice belongs to the level where the most people are, they will not keep chasing a star, they will not have too many feelings about the popularity or decline of the star, they are the easiest group to gather and the easiest to leave.

The characteristic of traditional floating rice is that they contribute more sales and income to celebrities, because of a large enough population base, and the effect of buying a CD with a diehard and buying a CD with a diehard is the same as buying a CD from a diehard, so floating rice is equal to a diehard or a stalwart in terms of spending power, even if it cannot be completely equaled. Two or three floating meals can also be equated with a die-hard or stalwarts too.

For traditional stars, like Nantian Stars, Kazumasa Oda and even SMAP, it is their first job to expand the floating rice group as much as possible, because their fame and prestige have reached their peak, and floating rice is endless for them, and they don't need diehards and middle rice to ensure their decline rate, and the sales and income contributed by floating rice are basically equivalent to die-hard and middle for these artists.

What distinguishes them from traditional Japanese stars is the so-called "idol stars".

The essence of the most rooted idol. The difference with traditional stars is that idols are a group that pursues "backbone rice" more.

Why do you focus more on stalwart rice? It's very simple, if you want to fight for a floating meal, idols can't do it.

It can't be said that it can't be done at all, there are a lot of floating rice when idols are on fire, but this kind of rice is destined to never become the mainstream in the idol rice group, regardless of the number or popularity, floating rice can never last long here in idols.

Kindness...... It can't be said so absolutely, there are idols who can do this. But the idols who do this are actually no longer idols, such as Arashi, such as SMAP. It's all such idols.

So, compared with floating rice, how do you do your best to fight for the backbone rice?

The struggle for floating rice mainly depends on excellent works and excellent TV and other traditional media performances. Of course, there are also people who are handsome, in short. Floating rice will not care about you for any reason, they will care about you, just because of one thing, that is, you are good enough, as long as you are handsome enough, funny enough, and talented enough, floating rice will never leave you, in this regard, Zhou Xiao is a thorough traditional artist.

Different from the idol artists of floating rice, what they sell is more of some spiritual factors, hard work, roots, and cordiality, which is the most important element in idols, it is precisely because idols sell these, so it will be very difficult for idols to fight for floating rice, after all, idols do not have much absolute strength.

It's hard to like idols because of the floating rice because it requires too much ability.,The backbone rice and the die-hard rice don't particularly care about the strength factor.,These meals instead pay more attention to the things that the idols sell, such as hard work and kindness.,It can be said,In terms of fighting for the die-hard and the backbone rice,idols occupy a natural advantage.。

You can't become a top artist or a national idol by relying on these meals alone, but for idols, the accumulation of these artists is the top priority.

For traditional artists, one of the reasons why they don't pay much attention to die-hard and stalwart rice is that the average income per person contributed by this group is about the same as that of floating, and now since idols want to strive for the consumption of the backbone rice group, how to develop the sales of this group, and make the sales of each person in this group much higher than the average sales contribution of each person in the floating rice, is the most important problem.

As a result, a large number of peripherals around this group were born, such as towels, T-shirts, drinking glasses, blankets, clothes, stationery, ...... In short, only you can't think of it, you can't do it without the surroundings, in order to make money, you must squeeze every drop of oil and water out of the backbone of the rice, which has become the common understanding of all idols or idol managers in the entertainment industry.

Generally speaking, there is a certain ratio between die-hard rice, backbone rice and floating rice.

The number of diehard meals is much smaller than that of medium rice, and the number of backbone meals is much smaller than that of floating rice, which is the most common situation for idol artists.

But...... What if for an idol group, they have far more backbone meals than idols under normal circumstances?

AKB in the previous life was actually such a group.

AKB's rice group is reflected, and you can actually see it relatively clearly with CD sales.

AKB has a handshake meeting.,The setting of the handshake ticket.,The difference between the national handshake meeting and the personal handshake meeting of the theater plate is usually said before,For the rice,Die-hard and stalwart rice will definitely buy a theater plate.,Go to a personal handshake meeting.,On the one hand, a personal handshake will be pluralized.,On the other hand,There are more people who will shake hands with a personal handshake.,Die-hard and stalwarts don't just like top like floating.,They usually have their own push.,Even some people will be proud of pushing girls who aren't so popular.。

So relatively. Usually the national handshake meeting,It has become an occasion for floating rice people to participate in the handshake meeting,There is usually only the top here,The push speed here is very fast,At the personal handshake meeting,A large number of otaku are flooded,At the national handshake meeting,There are many ordinary audiences,Even mothers bring children to shake hands。

So, the contrast between the thong guò theater plate and the usual plate. You can clearly see the biggest difference between the AKB rice group and traditional artists and traditional idol artists.

The sales of traditional artists do not have theatrical plates, all the usual plates are the same, whether they are die-hard, stalwart or floating, they buy the same goods and get the same services. In this state, die-hard and intermediate sales are likely to account for about 10% of the overall sales.

On the side of traditional idols, Tong guò developed stalwart rice and die-hard rice. Using handshake parties, group photo sessions, and a variety of events in which only these two types of meals are attended, traditional idols have greatly deepened the income from these two types of meals.

The same is true for CD sales. The income of idols is much higher than that of traditional artists.

So...... What about AKB? AKB's development and accumulation of the stalwart group is the highest among idols, not only because of the tricks commonly used by traditional idols, but also because AKB has a super number of people who have not been in the past, so many people in one group. Any meal that wants to get into it will be easy to find a member who pushes themselves.

In terms of sales, AKB's CD sales can clearly distinguish between floating and die-hard stalwarts, if you want to give an example. First of all, it is necessary to remove the voting slip of the general election, which is usually enclosed into voting rights, and the theater plate only has a CD with a handshake plate, in addition to this, among AKB's other singles, "flyingget" has the highest sales in the usual market, with a total of about 780,000, and the total sales of this single are about 1.62 million, that is, the sales of the theater plate are about 840,000.

This single is AKB's highest-selling album outside of the voting list, which means that the release time of this single is the time when AKB has the most floating rice.

And because the reservation of the theater plate can be reserved many times, even if it is good three times, it can be deduced that the ratio of AKB floating rice to die-hard plus stalwart rice during this period is about 78:28, which is the most popular and powerful AKB in Japan, and it can even be said that it is the state of the time when the AKB is the most popular and powerful in Japan.

But...... This state of affairs cannot last forever, and if it can be sustained, sooner or later the AKB will become a group like SMAP.

AKB's real average sales are much lower than this, for example, in 2013, Jurina won the championship with the single "Plane Suzuki", the total sales of this single were about 1.1 million, but the usual sales of this single were actually only about 256,000, that is, the theater plate also contributed 844,000 sales to this single.

In other words, from the general menu in 2011 to the guessing list in 2013, the number of AKB's intermediate rice has basically remained unchanged for more than two years, and it is still about 280,000, but the floating rice has dropped from 780,000 to 250,000.

From this aspect, we can see the gradual decline of AKB in the past two years, but it can also be seen that AKB is huge, sticky and very strong in the backbone of the rice group!

Moreover, the combat effectiveness of this group is usually three times that of floating rice, and it is precisely because of this group of extremely powerful groups that AKB has been able to maintain a fairly good situation to this day.

Therefore, at the end of 2008, when Zhou Xiao and AKB's operations decided the overall direction of AKB in the next year, when almost all the operations of AKB felt that in the next 2009, it would be AKB's fire and grow into a national idol for a year, Zhou Xiao made a different decision, appropriately give up TV job opportunities, and at the same time deepen the training and training strategy of AKB girls to deepen their strength, it seems that Zhou Xiao doesn't particularly care about becoming popular in the entertainment industry, as if he just wants to run a relatively niche idol group.

At the high-level of AZX, only Yasu Akimoto, Uncle Inoue and a few others who have been working with Zhou Xiao for many years and have enough trust in each other, Zhou Xiao said all his thoughts: "In short, in 2009, we do have a chance to become a national idol group, but if we want to become a national idol group next year, the number of our backbone rice group will not be very high, so I hope that the popularity of AKB can be suppressed in 2009, so that in the next 2010, AKB's real take-off!" Remember, our goal is not to become a national idol who will become popular in three or five years, but to create Genesis and Takarazuka in the Japanese female idol world! That's what we should be aiming for! (To be continued......)