The 1998 Christmas promotion period is about to start again, according to the convention, well, this can only be said to be Lin Zhiling's routine, every Christmas promotion, she likes to sweep in Paris, even if she has money to spend it no matter how she spends, there is no need to queue up with others to max out her credit card, but she just likes the feeling of crazy robbery.

But this year's situation is special, she has a big belly, how can she go to Europe? Finally, after thinking about it, for the sake of safety, she still went to Hong Kong, and Yang Yun also accompanied her.

Accompanying women to go shopping is a very boring thing for some people, but Yang Yun is okay, he likes to buy some strange things for himself by the way, anyway, now for him, money is just a number, today there are four bodyguards who accompany them to sweep the street specially to carry things, and a secretary is responsible for swiping cards, who doesn't love such a relaxed shopping?

"Ouch! Sony Corporation Hong Kong franchise store! "This is Tsim Sha / Tsui, shopping, tourism and eating concentration area, Yang Yun and his party ate and drank here, accidentally saw this big signboard, "Hong Kong Sony" these four words are particularly conspicuous, hanging on the opposite side of the street in a hypermarket real estate publicity area.

"My dear, you don't even have to worry about shopping~" Lin Zhiling squeezed Yang Yun's hand, laughed casually, and walked over to the store first.

Yang Yun quickly thought in his heart, I don't know if this year's Sony will release PS2? Will they be able to hold on? He picked up the phone, contacted the people in Longteng's Hong Kong branch, and got a surprise to him - Microsoft also opened a software store in this store.

It's not okay to go and see now, I don't know the Christmas promotion, what activities will they do?

Zhihe & Co. is the full name of this store. It's basically a fast-moving shopping center, with Motorola and Nokia's mobile phone stores. Specialty stores of Japanese Sanyo Toshiba and other electrical appliances, plus high-end clothing brands. A well-known restaurant chain, Yang Yun walked in and felt like Wanda Commercial in ten years.

Yang Yun asked the bodyguard to follow Lin Zhiling first, he was wearing toad glasses alone, with his hands in his pockets, no different from Hong Kong Xiaokai who had a little spare money, and walked leisurely and slowly to the Sony store.

It's a pity that there are other Sony products, televisions, Walkman. Sony Entertainment's movie CDs and music CDs, home game console PS, but he didn't see the PS2 he was expecting.

"Hello sir!" The saleswoman first spoke Cantonese, and seeing that Yang Yun couldn't understand, she immediately changed to Chinese to say hello.

Yang Yun asked casually: "What new products have you released this year?" ”

"This year, there is a new generation of Sony VAIO laptops, CyberShot's latest digital camera DSC-F2......," said the sales lady.

But Yang Yun listened and looked around, but he really didn't see the words PS2 appear.

"What are the new games for PS?" Yang Yun interrupted her.

In another introduction, the sales lady brought over a list of games. Yang Yun looked at it, basically it was a new version of some old games, and there was no innovation, it seemed that he was in a hurry to make it in order to catch up with this Christmas promotion season.

"Sir, do you need to try it out?"

"Oh. No need, give me Wang Leehom and Zhang Xinzhe. Lin Zhixuan, pack all of Yu Chengqing's genuine records. Can you provide a shipping service? Thanks, I'll swipe the card. ”

Yang Yun swiped the card. He bought a copy of several of his favorite singers' records under Xinli Records, and entrusted Sony staff to send them to Longteng Hong Kong Branch for receipt.

Looks like Sony is in a bind when it comes to gaming, right?

According to the current level of technology and craftsmanship, Sony at least in the flat screen TV, laptops, audio-visual systems, portable CD players, headphones, digital cameras are still ahead of the curve, the production is exquisite, the performance is outstanding, the price is of course expensive, but the buyers are still endless.

It's just that PS sales are dismal, and the game is even older and people are not interested in playing, and there is only one reason, and that is to be forced like this by Longteng.

"OK, Sony games are estimated to be over, our DC has been out for a year, they haven't released a 128-bit PS2 yet, the entire TV game market is so big, they have postponed it for so long, does it mean that Kutaragi has the ability to pass through the sky, and he still wants to turn over?" Yang Yun shook his head with a smile and walked out of the Sony store with the congratulations of the sales lady.

The next target was Microsoft's franchise store, and Yang Yun checked the floor map in the store to identify the direction and walk over.

Microsoft's business strategy is also quite interesting, a company that makes operating systems, forced to compete with Dragon Teng in games, at the beginning of the year to compete for Nintendo, and then announced that it was developing its own XBox, on the surface it seems to be competing for the home entertainment market, in fact, the most fundamental irreconcilable contradiction between the two of them is the battle for the operating system, which is the battle for users.

At the beginning of the year, Yang Yun had let the Longteng R&D center begin to develop its own operating system, his original intention was to use Apple's technology to develop an independent and closed Apple system, but he was also considering a free and open-source operating system based on Linux Android, he entrusted Yang Zhan to find Google in the United States in the second half of the year, and then took a professional lawyer and investment consultant to buy 60% of Google's shares with $2 million, and then left them there to fend for themselves, free to play, without interference.

Because he knows that in ten years, smartphones will become an important member of mobile gaming devices, professional PSPs, 3DS will face strong resistance, and the share of the high-end mobile game market will be snatched away by smartphones and mobile devices, so Apple's closed operating system, Android's open operating system, these are all things he must consider.

His plan is to first launch a new closed system that can compete with Microsoft's operating system, that is, an important part of the complete unification of the operating system of the world's home TV game consoles, without this system, he will always be subject to Microsoft, and every time he sells a DC, he will have to pay Microsoft a genuine operating system fee, which is not what he wants.

Only by first pinching the home TV game operating system in his own hands, and then he can set off a revolution in the game industry, all development platforms will abandon Microsoft, all Longteng partners must use Linux, or commercial Unix, or Apple's I system to develop game software, all must rely on Longteng's own game development platform, the same as MD and SS many years ago.

Only in this way can it truly become a super independent game empire, control all the software and hardware in their own hands, and strictly control the erosion of their own profits by pirated game software.

And the open Android system,It also depends on the situation,If Yang Yun can replace Microsoft's operating system from the home TV game console before 2005,Occupy all mobile device systems with the Apple system,It doesn't matter if there is Android or not,Invest in Google and don't suffer,It doesn't matter if there is one more or less Google Android,Anyway, this is also his own business。

When he invested in Google at that time, Yang Yun also thought about whether he would buy any YouTube, Facebook and other websites, and make Mao's games himself, and just wait for these companies to make money for him, he already has Apple, and now he can do nothing, and when Jobs works for him, he can easily earn hundreds of billions of dollars.

But then I thought about it, how can there be such a good thing in the world, just say that an apple, I don't know how many investors have been introduced over the years, how many foreign business ideas have been absorbed, and I don't know how many managers have been replaced, every enterprise is not exactly the same can replicate the success, he became a major shareholder, he didn't care about anything, what capital did Jobs take to exchange with the outside? How can it be as successful as Apple, a Chinese-funded enterprise in the United States, as well as Apple in real history?

Therefore, it is still necessary to rely on oneself, and it is also necessary to rely on oneself when one's life is reborn, and it is better to seek others than to seek oneself. Jobs can't be relied on either! As for Facebook and YouTube, people can't be too greedy! ”

Yang Yun was thinking crankily along the way, and was distracted by a burst of music, and found that he had walked to the door of the Microsoft store.

Microsoft's franchise store is really small, far less huge than Sony, which has many production lines and complete products, while Microsoft is a storage operating system company, and there are only a few products, so this is just a game experience center.

XBox？

No, there is no XBox here, only a few PC games from Microsoft, and some other company PC games sold by Microsoft's franchise stores, these games are licensed by Microsoft, using a simple game engine provided by Microsoft itself, "Blue Sky", to make a flight simulation, first-person 3D shooter game quality is not bad.

Yang Yun shook his head, watched the game demo on the promotional big screen for a while, and left with the Microsoft brochure.

No opponent, lonely......

Sony's lack of a PS2, Microsoft's lack of an XBox, and the packaging of their strong flight simulator engines for sale could not arouse Yang's interest.

I'm sure Microsoft is now struggling with its own XBox ambitions, right? How can a video game console be developed so easily? Which one of Longteng, Nintendo or Sony has not been boiled out for more than ten years?

The anticipated Christmas battle was overshadowed by the bouncing of Sony and Microsoft, with the Dragon family dominating and KTT following suit, and the two companies making a lot of money in the global gaming market.

After Nintendo's bankruptcy, the century-old brand was bought by KTT, and after a year of development, Tongguò transformed into a PC game, which turned from a huge loss to a slightly profitable state, which made the Japanese game industry feel incredible.

On January 5, 1999, the first working day after the Japanese New Year, Sony, a listed company, released its financial report, and Sony's game division lost $230 million in 1998!

The global game industry is shocked! (To be continued......)