After his trip to film school, Ryan took a plane south and embarked on a trip to Shanghai.

Before leaving, he had a brief conversation with Chen Jiazheng, and as time went by, the differences between the two sides became more and more obvious, and it was difficult to go back to his former student days, compared to Darren, who had been making horror films at Jenkins Films? Bowsman and others, Chen Jiazheng's development was naturally not smooth, and Ryan just left the sentence 'Disney's door will open to him at any time'.

After all, everyone has their own goals and a path to achieving them.

Perhaps, Chen Jiazheng once had the ideal of revitalizing Chinese films, but there is a huge difference between thinking and doing.

This is a world where Western culture and values are rampant, if there is no breakthrough in cultural background, how can Chinese films really go global?

Sitting on the plane, Ryan couldn't help but think of the last question in the auditorium, the students who had not completely lost their innocence, asking why Hollywood movies were becoming less and less socially responsible, only to be pulled back by him with some nonsensical answers.

Although movies can never escape the influence of the political and social environment, like commercial films like "Transformers" or "Captain America", which actually reflect the main theme of the American style, giving too much responsibility and educational significance to movies will only force people to stay away from this consumer product that is essentially entertainment.

Besides, why does Hollywood give some big productions a main theme, is it that they really have a sense of responsibility? It's just to cater to the needs of the market, they know what the audience wants to see, and even if they are really promoting something, such as "Argo", it will be hidden behind the entertainment side that attracts the audience the most.

As for the sense of social responsibility in Hollywood films, it is more tactful to put it - nonsense!

Hollywood producers and businessmen never think about social responsibility and educational significance, and these companies, including him and Disney, only think about commercial interests, and expect to rely on movies to control some advanced social and family concepts, which is extremely funny and stupid.

Often, the more pure entertainment is, the more attractive it is to the audience. Letting the movie carry too many factors that are out of the scope of entertainment will only crush the audience and even the movie itself.

After arriving in Shanghai, Ryan participated in a series of formulaic activities, the highlight of which was naturally the groundbreaking ceremony of Disneyland, the Walt Disney Group's window to Chinese mainland is crucial, and its success will be directly related to Disney's strategic layout in China.

After that, it is the reception banquet, Shanghai municipal. Banquets in the government, Shanghai Federation of Industry and Commerce, etc., this is a very normal business dealing. It's also a socially interactive society, and Ryan won't turn down these activities, and he has attended several formal receptions in the company of Disney's Far East Branch and the head of Greater China.

During this period, countless people expressed their intention to cooperate with Disney, but these specific tasks have long been handed over to Disney's Far East Branch.

For example, brand and character image licensing, such as Disney doll OEM, etc., many of Disney's derivatives are produced in China. Country. If someone travels all the way to Disney's Adventure Park in California or Disney World in Florida to buy some commemorative dolls and other goods, it is very likely that the export will be turned to domestic sales.

OEM production, commodity OEM, etc., are effective measures to reduce costs and increase profits. Of course Disney will adopt.

In addition, Ryan signed a cooperation agreement with Oriental Entertainment Media Group on behalf of Disney, under which Disney's China branch and the other company's SMG Film and Television will be supported by Disney's animation department. The production and distribution of two animated series will be launched, which will not only involve TV broadcasts, but also plans to generate big movies and merchandise if the market responds well.

The initial idea for both episodes also came from Ryan. They are the stories of several sheep and wolves and two stinky bears.

This kind of animation does not fit Disney's brand strategy and image, so Disney will only be the controller behind the scenes, and SMG is the object that will be pushed to the foreground.

During this period, Ryan was also interviewed by the Shanghai media, this time it was a professional film journal "Watching Movies", which was undoubtedly aimed at a group of Chinese people who like movies very much, so during the interview, Ryan strongly recommended that Disney will launch the upcoming and will be introduced to China.

For example, "Iron Man", "Pirates of the Caribbean 3", "Cars" and "Transformers" and so on.

There is nothing too surprising about the interview process, it is nothing more than a repetition of the previous few days, as the mascot of Disney, Ryan must bring the entire group of companies closer to China, although Disney has a certain influence in China, but to establish a good brand image, it takes a lot of work for a long time.

The other party is a professional film magazine, and the questions asked are more targeted, including some differences between Chinese and American film companies.

Interview: Sitting at a small table in front of the floor-to-ceiling window in the Bund Peace Hotel, where Ryan stayed, the female reporter opposite asked, "Mr. Jenkins, many people know that you are the chairman of the Disney Group, but they ignore another identity, you are also the chief creative officer and creative director of the Disney Group, but there is no such position in the Chinese film industry, as a chief creative officer, what is your main job?" ”

"Most of the time at Disney I work with the filmmakers, including directors, producers, writers, story directors, art directors, etc., to help them make the film the best it can be. It's up to me to decide what to make, and while sometimes I come up with a lot of ideas and have other people turn them into films, I don't tell anyone what to do, it's really important that I maintain a creative partnership between the film's creative team. ”

Picking up the coffee cup, Ryan made a gesture of invitation to the female reporter opposite, and after the two put down the cup, the female reporter asked curiously, "Can you tell me more about it?" ”

"It takes a long time to make an excellent movie, and you must be patient, and it will take at least more than a year for us to make a film from the preparation of the project to the completion of the post-production work."

Ryan tapped the table lightly, "During this period, the director and producer of the film sometimes lose their objectivity because they are too deeply involved, and one of my tasks is to help them stay awake and help them solve problems, sometimes they are too deep and want to make changes to the film, I will stop them in time and sue them so that it will be fine." ”

Especially those commercial blockbusters, directors are under great pressure and often fall into self-entanglement, not everyone is James? Cameron, not every director has a big heart, they will doubt their work, and frequently revise the work, which will increase the possibility of the film failing.

After the first version of Disney's big commercial films, Ryan would go to the preview party, and if the film met his requirements, he would stop anyone from making unnecessary changes.

"I'm also a screenwriter and producer, and I'm a storyteller, which also allows me to see from a better perspective." Ryan continued, "I'm not going to blindly order other people to do things, I just want to do my best to help each team make a great movie. ”

"At Disney, whether it's Touchstone Pictures or Pixar Studios, a lot of the ideas come from different teams, and I want them to take the ideas themselves, because I believe that the best movies are the ones that have their own emotional soul."

After another sip of coffee, Ryan smiled faintly, "It's very important to integrate your family, friendship, and travel experience into it, and I also insist that every filmmaker team do large-scale research work for their films, consulting professionals, traveling on business trips, and visiting wèn, so that every film can be more realistic, no matter what the subject matter is." ”

"So......" the female reporter duly asked, "is this a very unique position?" ”

"Yes, my position is very unique, it grew out of the soil of Walt Disney." Ryan thought for a few seconds, "The last person to sit in this position, was Walt?" Disney himself, the founder of the Disney Group. ”

"In layman's terms, I'm a cheerleader, a creative and storyteller, and a coordination expert." Leaning back on the single sofa, Ryan used gestures to match the language, "I will encourage all the main creative teams of the film, and also tell them the truth, the foundation of teamwork is to tell the truth and share ideas." All the people at Disney dare to speak their minds, regardless of whether they are useful or not, because the worst thing about making a movie is to say that someone else is very good, but in their hearts they don't feel good at all. ”

"I believe that Disney's work will make this world a better place!"

These were the last words of the interview, and this interview was the last activity of his trip to China.

The next day, he left China by plane, but before leaving, he received some good news.

Under the efforts of Disney's business negotiation team, the Chinese side will issue fines to some of the infringing companies listed by Disney with conclusive evidence, although the punishment is more symbolic, but it is also a kind of progress, and it also has a positive effect on copyright maintenance, after all, for the market on the other side of the ocean, this aspect still has a long way to go.

Besides, Disney is always an American company, and it is impossible to avoid vigilant scrutiny.

Ryan believes that these symbolic punishments would not have come up had it not been for a series of cooperation plans with many Chinese companies.

Territorial protection is all too normal, and it is not uncommon on both sides of the Pacific Ocean and even around the world. (To be continued......)