Since they couldn't figure out what kind of medicine Zou Wenhuai was selling in the gourd for the time being, the four Xu brothers no longer spent their brains guessing in vain, and continued to settle down on the renovation and decoration of the research line.

Xu Guanwu originally planned to propose a multiplex theater, because all the theaters in later generations were divided into multiplexes, and three or four movies could be shown at the same time.

Domestic blockbusters, American blockbusters, and Hong Kong and Taiwan movies can be released at the same time, giving the audience more opportunities to choose.

But then the cost was calculated, not counting other small and medium-sized theaters, the cost of all the renovation and decoration of the four theaters of Lisheng Cinema Line alone reached more than 5 million Hong Kong dollars.

With the current financial resources of the Hui Brothers, it is simply not possible to support such a large project.

What's more, these theaters are all rental. Once a large amount of money is invested in the renovation successfully, the money will not be returned in the future.

Therefore, it is equivalent to making wedding clothes for others in vain, which is unwise.

"It's a pity that "Rocky" will have to wait for more than a month to be released, otherwise I have tens of millions of dollars in my hands, and I'm afraid that I won't be able to create a theater that is completely my own?" Xu Guanwu thought a little depressed.

……

"We have to paint these four leading theaters well, and it's best to choose another name." Xu Guanjie suggested.

"Well, decorate it well, the new theater has a new atmosphere." Xu Guanwen also agreed, "Then what name should I go?" ”

"If it's called Xu's Brothers Cinema, is the name too long?" Xu Guanying whispered.

"Well, the name is too long, and it's not loud enough." Xu Guanjie shook his head and vetoed.

"What about the Xu's Cinema Line?" Xu Guanying reduced two words and said.

"It's short enough, but it's still not loud enough." Xu Guanjie denied again.

"How about calling it Brilliant Cinemas?" Xu Guanwu pondered for a while, and suddenly proposed.

"How?" Xu Guanwen asked curiously.

"Aren't we surnamed Xu? Xu's romanization is HUI, and when you read the Chinese character, you are called Hui. Hui character with a Huang character. It means that our films will achieve brilliant results. Xu Guanwu explained with a smile.

"It's a good name, but it sounds pretty imposing." Xu Guanying nodded.

"Then decide on the name, and I'll arrange for someone to make the signboard right away." Xu Guanwen smacked it, and also felt that the name was good, so he immediately made a decision.

"After the renovation of the theater is completed, we will arrange for the screening of the movie immediately. But now that we don't have a single film in our company, what will we show you when the time comes? Xu Guanjie said suddenly.

One sentence suddenly made Xu Guanwen stunned.

Since the completion of "Fa Qian Han", the Xu Brothers Company has not made new films for the time being because of the copyright dispute with Golden Harvest.

Now that Leng Buding has his own theater, the first thing is that there are no movies to be released, which can be described as quite ironic.

"What if there's no movie? Hurry up and look for it, if you want to do so many independent film companies, isn't there any one who comes to take refuge? Xu Guanwen said anxiously.

"Big brother, don't worry, I'd rather eat a bite of fresh peaches than gnaw a basket of rotten apricots. Our cinema chain wants to be built into a boutique cinema chain, even if it loses the box office, it can't lose its reputation. Xu Guanwu saw that his eldest brother was a little sick and rushed to the doctor, so he hurriedly got up and persuaded him.

"If you lose the box office, you can't lose your reputation, can we just let our theaters be vacant?" Xu Guanjie objected.

"It's not vacant, but it can't be a bad movie. We have to be selective and strive for a good start. "Xu Guanwudao.

"It's better to hurry, after all, the annual rent of this cinema line is 4 million Hong Kong dollars, and it will cost tens of thousands of Hong Kong dollars if it is vacant for a day." Xu Guanwen said in pain.

In order to lease this cinema line, he transferred almost all the existing funds of the company.

"The key now is how to attract small and medium-sized film companies, and I suggest that the minimum fee be abolished and the quality of the films released will be strictly controlled." Xu Guanwu proposed.

In order to ensure that they do not lose money in their own operation, Hong Kong cinema chains charge the producer a corresponding base fee.

In order to sell the copyright of the film, the producer can only grit his teeth and pay for the release, but sometimes the box office from the release is often not enough to pay the bottom fee.

This also makes the bottom fee a mountain that weighs on the producers.

Xu Guanwu proposed to cancel the minimum fee in order to reduce the burden on producers and allow them to obtain higher profits. But the corresponding theater side has to bear more pressure.

This is also the reason why Xu Guanwu proposed to strictly control the quality.

"The cancellation of the base fee can indeed attract a large number of filmmakers to join, but we believe that we will lose even more." Xu Guanjie said with a bitter face.

"In order to attract filmmakers to join, we can only do this for the time being." Xu Guanwen gritted his teeth and said, "Who made us start late, if we don't give those independent film production companies a little sweetness, how can they be willing to betray Golden Harvest to join our Xu family?" ”

……

The newly formed cinema chain of the Hui Brothers Company was named "Brilliant Cinema Line" and announced the cancellation of the package fee for film screenings.

As soon as the news came out, it immediately caused a sensation.

Immediately, more than a dozen independent production companies approached the Xu Brothers company with copies.

Xu Guanwen strictly controlled the quality according to what his second brother said, and he didn't lose his reputation even if he lost the box office, so he read dozens of copies overnight.

During this period, he went to the toilet and vomited three times, took headache tablets ten times, and finally finished reading all the copies with the support of a bottle of spirits.

But there was not a single copy that could enter his eyes.

The reason is that none of these copies are shoddy bad movies, all kung fu films, martial arts films, and erotic films that can't even be called Fengyue films. Xu Guanwen, who almost saw it, had the eye of a needle.

Xu Guanwu couldn't help but sigh in his heart when he saw that there were no decent copies in dozens of copies.

He knows that Hong Kong films are far less developed than they were in the eighties and nineties, when too many talents emerged in the Hong Kong film industry, and directors, screenwriters, and stars emerged one after another.

But those big directors and big stars who became famous in the 70s don't know where to hide. And most of the famous directors and stars are concentrated in Shaw Brothers and Golden Harvest.

"I've watched dozens of movies and there are no good movies, how can this be good?" Xu Guanwen said a little disheartened.

"Big brother, don't worry, anyway, there will be some time before the decoration of the theater is completed. During this time, we searched carefully, and by the way, we also rushed to shoot our own films. Xu Guanwu thought for a while and said, "It's really not good, let's screen the literary films from Taiwan first." ”

Xu Guanwen saw that the matter had come to this, so he had no choice but to nod.

Xu Guanwu is about to find Hong Jingbao, Cheng Long, Yuan Biao and others to announce a new film.

At the same time, he once again sent people to cast a wide net to try to absorb those producers with a better reputation.