Chapter 951 The Domestic Market That Has Changed Its Taste
The number of the domestic market is easy to investigate, and it is enough to spend money to ask a few large companies to collect it, but Nokia sells all over the world, and it is very difficult to collect the number of products in the foreign market.
But from another point of view, after knowing the sales number of Longteng, Nokia's management looked bad one by one, and the global sales of the iPhone sold 4.68 million units in a month, including 1.42 million units in China, including Hong Kong, Macao and Taiwan, and 3.26 million units in Japan, South Korea, Europe and the United States.
The highly-anticipated N95, the sales number is still a mystery, and only a few of Nokia's top core leaders know about it, and everyone else can only feel the difference between the iPhone and the N95 through market feedback.
BlackBerry is no exception, the same is true of Palm, these two smartphone manufacturers were the first to be abandoned by the market, the main products of the iPhone and the BlackBerry Palm have been compared by industry experts one by one, overall, the iPhone has an absolute advantage, except for the price.
And the price, among the consumer group of business smartphones, a few hundred dollars is not a problem at all, but what about 200 dollars more expensive? $200 is the price of a meal, which is not enough for a night stay in a star-rated hotel.
The world is concerned about whether Nokia's N95 can maintain the dignity of traditional mobile phones, or whether Longteng's Iphone can open a new era, lead the new trend of smart phones, and change the pattern of smart phones around the world.
Nokia, Finland. At Nokia's headquarters, President Yoma Ollila's deep eyes have lost their former luster. Their world dominance in the mobile communications market was threatened, and Nokia was forced to retreat by a fledgling junior. Embarrassed.
"Nokia first entered the telecommunications industry 47 years ago. Forty-seven years of hard work and conscientious work to do everything well have brought about today's achievements. Yoma Ollilah muttered to herself, and seemed to be telling her subordinates the history of Nokia's struggles, and if you really want to go into detail, you can publish a book of hundreds of pages.
"Thirteen years ago, Nokia was on the verge of bankruptcy because of its size, and had to make the most important decision in history. We have abandoned all traditional industries. Leaving only the electronics department, in the end Nirvana was reborn and went through the most difficult moments, which was also the most important decision made by Nokia, we are the strongest Finns and no one can defeat us. ”
"In the past 13 years, we have been number one in the world, our mobile phones occupy 40% of the market share in the world, and with annual sales of more than 20 billion euros, no one can shake our position. This is a miracle created by our Finns that can never be broken. ”
"But today, Nokia, which we value the most innovation, has been evaluated as an antique, and the Symbian operating system, which we have used for ten years, has been criticized as worthless. The dedication and persistence to the details that we are most proud of are said to be a sharp weapon for smashing walnuts! Is it the world that is ridiculous, or is our persistence not worth it? Can anyone answer me? ”
Yoma Ollilah was president of Nokia for fifteen years. Created a myth that it is impossible for outsiders to replicate and catch, he is the founder of the Nokia dynasty. But now it is ridiculed as an old guy by many people who pursue Longteng, and Nokia, which is in full swing, is ridiculed as an old antique. There was no way he could swallow it.
The president angrily asked, and the board and his think tank had no one to answer.
Everyone has a statistical report in front of them, and everyone has their own answer in their mind.
This report is the preliminary feedback given by Nokia's marketing department, not the global number, but only the pan-Asian and European markets, with an accuracy of about 80%, which is just a reminder to every Nokia person.
"N95 sales volume 980,000 ......"
A total of 31 models of Nokia's full range of machines are being sold worldwide, of which 30 models are normal and do not fluctuate much, but only this is the new product N95, which has high hopes, and the sales volume is far beyond the expectations of the board of directors.
Nokia, which can sell more than 100 million mobile phones a year, will be snapped up every time a new product is launched, and there has never been a situation where the number of sales in a month is less than 1 million, you must know that N95 is Nokia's flagship product in the future, and N97 has entered the final testing stage in the room, if N95 fails on the battlefield, what about N97?
In the face of the president's inquiry, some people silently replied after comparing the number of iPhones and N95 in their hearts, the world is not ridiculous at all, and Nokia's thinking can't keep up with the trend of Longteng......
No, bastard, we are the glorious Nokia, the hegemon of the global communications industry, how can we shake our persistent belief because of a mobile phone with less than ideal sales, how can we doubt Nokia's long-term strategic deployment?
Many people laughed contemptuously again: "This doesn't mean anything at all, the vast majority of our models are showing a trend of increasing sales, if only a new machine is slightly less than our sales expectations, can we negate all the results?" ”
"Of course not, there will always be a period of adaptation when a new product is launched, and which time in so many years have we launched a new product that is not like this?"
"The Symbian operating system is still the most power-efficient and stable mobile terminal system in the world, and our R&D engineers are working day and night to update and maintain it, and the more fancy, the more useless."
"That's right, time will tell! Summer is also the peak season, and Nokia can definitely get a big win this summer! ”
A celestial atmosphere of praise, self-affirmation, and intoxication floated over the boardroom, and Yoma Ollilah smiled, trying to put his unpleasantness behind and join in.
"It doesn't matter, it's just a new model, Nokia can afford to lose." He thought so, but he would never dare to say it in front of so many people.
……
Since no one in the outside world can get an accurate number of Nokia's sales in a month, then the people in the market research company are happy, they are eating this bowl of rice, and the more difficult and challenging the intelligence gathering, the higher the intelligence they sell.
There is only one person who cares about this number, and that is Longteng's side, and many powerful consulting companies around the world are waiting for Longteng's people to contact them, waiting for Longteng to pay a lot of money, and then they use their own special way to collect the information that customers want.
But a week has passed, half a month has passed, a month has passed, and in August, there is still no one from Longteng to contact them, and in the entire consulting company industry circle, I have not heard of anyone receiving this job.
Many people are wondering, doesn't Longteng care about the competition between the iPhone and the N95 at all? Impossible, in China, there are countless so-called senior experts, senior evaluators, and professional commentators on a number of professional consumer electronics evaluation websites, digital commodity sales malls, comprehensive forums, and digital special areas of portals, all of which are making their own judgments without scruples.
There are three versions circulating in the market, winning and losing, and there is nothing new at all about these three results.
But what is intriguing is that the places where these three predictions appear are basically directly related to the attitudes of these media themselves, and all of them are linked to interests.
However, to sum up, more than 50% of the iPhone sales are not as good as the N95, 30% of the ties, and only 20% are very sure that the iPhone sales will far exceed the Nokia N95.
There are a lot of die-hard Apple loyalists, who hang out in droves on major forums, post posts criticizing the N95, upvote posts in favor of the iPhone, scold and blame each other with other brands, and do their best to defend the brand they love.
However, things have developed beyond many people's expectations, and this summer, the domestic public opinion market has been almost one-sided.
"Why is this happening? Obviously it is an outstanding technology product, why is it sprayed as a garbage product by so many people, and it is sprayed as poison? As a fan of Apple products, I really can't figure out why it sells 4.6 million units a month if it's really bad, are Apple consumers all over the world fools? If it's really bad, why does it outperform some of its peers in many performance parameters? I don't understand what's wrong with the world, I just know that looking at it, the entire mobile phone industry circle is almost one-sided resistance and sarcasm ridicule, and I can only shed sad tears. ”
This is a netizen named Vivian, crying in the Apple Home, an iPhone exchange forum spontaneously formed by Apple fans, she almost does not see a single post praising the iPhone in many comprehensive forums and consumer electronics evaluation markets, and most of the public information is negative and low ratings, which makes her fragile heart suffer a severe blow.
Only in this Apple home, where all Apple fans gather, can she feel a trace of warmth and communicate with her friends who use Iphone, talk about her experience, say intimate words, and soothe her wounded heart.
Seeing Vivian's sad cry, the fans were angry, what is wrong with this world, can't you see an excellent work appear, and you are not allowed to break the routine and make innovations?
Almost every consumer who has used an iPhone is full of praise for it, but as long as you go to the counter where it is not a mobile business hall to buy a mobile phone, when you ask about the Iphone, you will be maliciously slandered and scolded by the salesperson, and this is the case in all places in the country, and no one is spared. (To be continued......)