Chapter 88 School Uniform Advertising Cooperation
(Xiexie is actually Apollo, Silent Bookworm, sad reward, Lotus is updated again!!! )
Park Hyo-jin integrated into the small group faster than expected, and in just one day, she was already commensurate with Lee Ji-hyun and her sisters.
But thinking about it carefully, Cui Zhengyuan was relieved.
First of all, Park Hyo-jin's personality is not as strong as Kim Hyo-jin's, and she doesn't put pressure on people aggressively. Speaking of which, she's the kind of herd type who needs someone to guide her to do it. Such a person will not easily conflict with others, even if she is offended, as long as it is not too excessive, she will choose to back down. Such a harmless person is easily accepted.
The second is that she showed enough quality to win the approval of four teammates. You must know that Li Zhixian and the four of them have been trained for a long time and are the best among the trainees. If Park Hyo-jin doesn't have that strength, it will definitely drag down the whole team, and then it won't be able to make people feel good.
zuihou is Kim Hyo-jin's entrustment. The fourth daughter and Kim Hyo-jin are like sisters, and those who introduce her will definitely look at her differently.
Cui Zhengyuan followed for about a week to see that the group was back in form, and he was relieved. A high-level person like him has a lot of important things to do, and taking a week out is already the limit.
Today, Choi Jung-won welcomed several heavyweight guests to his office. Here, the two parties will reach a heavyweight cooperation.
The guests were representatives of the advertising department of smart, Korea's largest manufacturer of school uniforms, headed by Minister Jung Yong-tae.
Through the unremitting efforts of the public relations department of A.P, we have successfully won all the school uniform endorsement contracts for elementary, junior high and high schools of smart company in the next two years. For this cooperation, Cui Zhengyuan attaches great importance to it. Therefore, representatives of smart were personally received.
However, the main credit for this incident belongs to the president, Kim Young-min. In A.P., there was no suppression of a strong person like Lee so-man, and Kim Young-min used all his talents in business. This school uniform endorsement is that he is keenly aware of the urgent needs of school uniform manufacturers in this regard and takes the initiative.
In the impression of the outside world, the advertising endorsement of school uniforms is generally done by famous stars. In fact, it is not the case that the spokesperson for the school uniform is mainly some Internet celebrities who are well-known on the Internet. For example, face zzang, voice zzang and so on.
It will take until after 2005 to make school uniform endorsements through famous artists.
Because in Korea, school uniforms are aimed at elementary, junior high and high school levels. When you get to university, you don't have to do that. But before 2005, the debut age of Korean artists was generally after the age of 20. Although there are many childlike people among them, after all, most of them are mature.
Such a person, if he is the spokesperson of the school uniform, it is difficult to reflect the charm of a school uniform, and it is difficult to gain the recognition of the students. You must know that the uniforms of each school are chosen by the students one by one. Without a sense of intimacy, there is naturally no popularity.
This situation continued until 2005. Since this year, the number of artists who have debuted in the 10th generation has gradually increased, and it has slowly become mainstream. There are even some young children who debuted at the age of fourteen, such as Kang Ji-young of Kara.
It is with these suitable groups that school uniform manufacturers shift their attention to these people. Idol artists who have just debuted, as newcomers, are not paid well, have a certain degree of popularity, and are relatively consistent in age, so they are undoubtedly the best candidates for school uniform endorsement.
At this stage in South Korea, school uniform manufacturers can only find suitable candidates through their own channels, but the effect is very unsatisfactory. Kim Young-min seized this opportunity and instructed the staff of the public relations department to start lobbying among the major school uniform manufacturers.
Compared with school uniform manufacturers looking for age-appropriate spokespersons, A.P has a greater advantage. Because here, there are hundreds of trainees of all ages. Compared with the online audition like looking for a needle in a haystack, the level of these trainees is much higher. After all, it is a person who has undergone rigorous selection and professional training, and in terms of expressiveness, external beauty, etc., there is an essential difference between him and those who are wild.
Kim Yingmin is convinced that where there is demand, there will be a market. After communicating with Choi Jung-won, he asked the people in the public relations department to start jihua.
In this regard, Cui Zhengyuan expressed his full support. However, unlike Kim Young-min's concept of maximizing the use of resources and striving to create value, he started from the perspective of artist training. Don't look at it as just a small school uniform endorsement, this will also become part of the artist's resume. There is a huge difference between having this resume and not having it. In the entertainment industry, seniority is also a value that cannot be ignored. What's more, once these people make their debut in the future, advertising shooting is indispensable, and it is always haode to add more experience.
With the full support of the two giants, the people in the public relations department worked at full speed and studied the information of all school uniform manufacturers. After being well prepared, they began their lobbying jihua.
However, perhaps it is the first time that this novel model has emerged, leaving most companies with concerns and unsure of how effective it will be. This caused the operation of the PR department to suffer a waterloo, and no matter how hard they tried, it would not help. Only smart, the largest school uniform manufacturer, is very interested and has also launched several consultations on this.
The people in the public relations department gave feedback on the situation, and Cui Zhengyuan immediately decided to ask the public relations department to invite the real power of smart company to visit A.P company. He decided to strike while the iron was hot, and he believed that smart would make the right choice after seeing his strong strength.
Originally, it was just an ordinary business negotiation, and the other party did not expect A.P to give such sincerity. It was only then that they took it seriously. The observation group of up to 15 people, under the guidance of Xia Yuanjing, the director of the public relations department, visited all the trainee departments. The huge group of trainees and excellent reserve talents made smart company determined to reach this cooperation.
Choi Jung-won signed his name, and then the assistant used the seal. exchanged documents with Zheng Yongtai, representing the official effect of this advertising endorsement. In the next two years, A.P will continue to provide no less than 30 school uniform models of all ages to smart. For this purpose, smart paid a total of 100 million won in endorsement fees.
100 million won, if it is a big-name artist, there are really not many of them, and even small artists in the second and third tiers can only be signed. However, it is understandable to think that the models who are doing this time are some trainees. If it weren't for the dispatch of so many trainees, smart would never have happily given a contract of 100 million.
Originally, Zheng Yongtai wanted to fight for two more years of endorsement time, but Cui Zhengyuan refused, and he insisted that everything would be renegotiated after two years. What are you kidding, in two years, Lee Ji-hyun's five daughters, Lee Seung-gi and others will make their debut.
With A.P's star-making ability, these people will definitely be able to make half the sky popular. 100 million won is not enough to sign one of them, how can Choi Jung-won do such a loss-making deal?
The celebration after the signing of the contract is in full charge of Xia Yuanjing. The representative of smart is only a minister, and he is not qualified enough for Choi Jung-won to come forward. Big companies have the decency of big companies, and they don't have to be looked down upon.
In view of the excellent performance of the public relations department, Choi Jung-won approved 10 million won with a stroke of his pen and distributed it to every staff member of the public relations department as a bonus. Compared to the 100 million won contract, the prize of 10 million is a bit too high.
But if you want the horse to run, you have to feed the horse. When he did this, he also had the idea of buying horse bones with a thousand dollars. When this news spreads throughout the company, I believe that everyone will be full of energy.
Now that the contract has been negotiated, the first batch of endorsement advertisements will start filming immediately. Schools in South Korea are about to open in March, and smart wants to hit the market with a new batch of school uniform styles before then.
This time, I was able to sign a contract with A.P company so happily because with the rise of other school uniform companies, smart's market share has been gradually compressed. As the boss of a Korean school uniform manufacturer, smart can take a breath. Iron-hearted pursuit of innovation and change, and strive to restore the former hegemonic demeanor.
In order to cooperate with this advertising shooting, Cui Zhengyuan selected many times, and finally selected thirteen trainees to participate.
At A.P., the entry, selection, and exit of any trainee, including commercial activities, must be personally approved by Choi Jeong-won. This is the power he deliberately took over after becoming the artistic director.
He knows that these entertainment companies are in the dark. Without his strong monitoring, it is impossible to say that some people will get their hands on it, and dirty things such as corruption and bribery, unspoken rules, and dumping will emerge in an endless stream, which will eventually affect the normal operation of the entire company. Besides, many of these trainees are important links in his future jihua, and he is afraid that he will be inexplicably delayed.
There are 13 trainees, divided into three stages: elementary school, junior high school and high school. Among them, there are four people who serve as models for elementary school uniforms, namely Park Hyo-min, Kwon Yoo-ri, Kwon Ji-ryong and Choi Si-won.
There are four junior high school models, Hyun Eun Jeong, Lee Ju Li, Lee Hyuk Jae and Kim Jun so.
There are five high school models, Lee Ji-hyun, Yoo In-na, Park Hyo-jin, Lee Seung-gi, and Song Jong-ki.
Although Lee Ji-hyun, Yoo In-na and Park Hyo-jin are already over 20 years old, they are very suitable for high school uniform models because they are all relatively childish.
Lee Seung Gi and Song Jong Ki are both school-age boys, plus both of them are beautiful men, so they are the best candidates to be school uniform models.
Speaking of Song Jong Ki, he was later discovered by a talent scout from A.P on the side of the road. I have only joined the company for less than 20 days, and I was supposed to train as a singer trainee. Fortunately, Cui Zhengyuan took charge of the trainee affairs and knew his situation as soon as possible.
After seeing my appearance on the spot, I confirmed that he was the one who became popular through "Sungkyunkwan Scandal" and "RunningMan", so I classified him as an actor trainee.
Smart also intends to invite Choi Jung-won to be a model for his high school uniform. According to Zheng Yongtai's thoughts, the young man must have a strong desire to be famous, and he is not afraid that his plan will not be realized. It's a pity that he doesn't know that Cui Zhengyuan has a heart of two lives, how can he be easily baited.
In a few months, as soon as "The Cup of Life" is launched, Cui Zhengyuan will immediately become popular internationally, how can he endorse a low-end product such as school uniforms? This is no longer something that can be done with money alone, even if the price of smart is high, Cui Zhengyuan will not agree. Top superstars have the fan of top superstars, and what is the matter with endorsing school uniforms.
All of A.P's trainees have been trained in acting in front of the camera and have a wealth of experience. Compared with those inexperienced Internet faces, the advantage is not ordinary. The school uniform advertisements and posters filmed are much brighter and more colorful than the works of other companies.
As soon as these advertisements were put on the market, they made a great splash. In schools at all levels, smart uniforms have become the first choice for students.
According to later statistics, in this spring's sales, smart won 58% of Seoul's market share and 75% of the national market share. It can be said that in this market war, it won a big victory.
The president of Le's smart company rewarded the people in the advertising department and told them to continue to work with A.P. to continue to work together.