Chapter 352: Sony PS goes public

Just when Longteng was busy forming the Dakar Rally Team, discussing the advantages and disadvantages of the three-dimensional No. 3 engine, and discussing the production and release time of a number of 3D stereoscopic games, news finally came out from Japan that Nintendo and Sony had jointly made a move!

Sony Corporation has announced that it has officially entered the home TV game console platform, and will soon launch Sony's own 32-bit processor game console, PlayStation, and Sony will join Nintendo at the International Consumer Electronics Show in Chicago on September 20.

Will the resurgence of the video game industry, which just fell down a Panasonic 3DO half a year ago, and now stands up with a Sony from a precision instrument, will this bring a new atmosphere to the game industry and break the semi-monopoly situation of Sega?

Everyone is waiting to see, ordinary gamers cheer, after all, Sony record players, Walkman, radio, TV, these durable consumer electronics are the best quality and performance, quite reliable, now into the video game industry, PS will continue to surprise everyone!

Other companies in the same industry are the most curious about the performance of PS, 32-bit CPU, although much more powerful than SFC, but nearly two years later than Sega's SS, no one can predict whether this market will buy it or not!

Yang Yun is clear about the performance of the machine, he doesn't care too much about the admission of PS, he is more worried about Nintendo's attitude, because judging from Sony's official statement, Nintendo is likely to play an important role in the release of PS!

Longteng immediately held a conference call, this time in addition to Sega of Japan. Even Xiao Liangyu and Jiang Shaoyun, who were resting, were shouted up, and Yang Yun was like a big enemy. Very nervous.

"Sorry, but it's affecting the rest of your North American and European employees!" Yang Yun has a request for these people. The first sentence was an apology, the posture was very low, and everyone said that it didn't matter, and they didn't care about such a trivial matter.

Yang Yun continued: "The joint statement between Sony and Nintendo has been explained by Yongping just now, and I want to hear your thoughts, how to deal with it, and what the difficulties are, all of which I will talk about!" Shaoyun, you come first. ”

Jiang Shaoyun said: "In the past year, Nintendo's North American branch has become smaller and smaller. Minoru Arakawa spends most of his time in Japan, and many things in North America are taken care of by his deputy. As Nintendo's console market shrank, their business scope narrowed, and they could only rely on millions of old FC and SFC customers to maintain sales of new games, and more than 95% of new customers who bought a home console for the first time would not choose Nintendo. ”

Yang Yun asked, "You mean that Nintendo may withdraw from the North American market?" ”

Jiang Shaoyun said: "No, although they are shrinking, the entire distribution channel has not shrunk, but the relationship with dealers has become closer." And they do. On the one hand, it is to keep the sales channel from collapsing, and the core dealers are still in close contact, and on the other hand, I guess, Nintendo may share the sales channel with Sony! ”

What the?!

Everyone in the room thought it was incredible. That's weird, isn't it? Nintendo is still the king of the past, Sony is just a fledgling young player, how can He De be on an equal footing with Nintendo. Shared sales channels?

Yang Yun's heart sank, which was also something he was worried about. And from what Jiang Shaoyun said, it is likely that the real situation is worse than this!

Xiao Liangyu took over and added: "The situation is similar here in Europe. Although Nintendo's market has shrunk, they have not seen them lay off sales employees, and Nintendo stores even publish job advertisements in newspapers all year round. ”

Wang Zhe said: "It doesn't look obvious on the Japanese side, after all, Japan is Nintendo's base camp, even if all overseas markets are withdrawn, there will be no major changes in Japan." Hearing you say that, is Nintendo going to form a joint venture with Sony? Or is it Sony's acquisition of Nintendo? ”

Yang Zhan introduced: "Let me give you a detailed introduction to the shares of Nintendo, which should be able to solve all your doubts." Nintendo's largest shareholders are Yamauchi and his family, with a 16% stake in Nintendo; JPMorgan Investment Bank of the United States holds 9% of the shares, ranking second; 5% held by the Japanese government; Guardian Investment Group holds 5%; Fidelity Investment Group of the United States holds 5%; Franklin Templeton Investment Company holds 5%; Executives and subordinate shareholders at all levels have a total of 4%, and the remaining 51% is all circulated on the Tokyo Stock Exchange, which is held by hundreds of fund companies and countless retail investors. ”

Tsk, everyone unanimously sighed, the composition of this company is really complicated, in this case, you can hold billions of dollars in cash for a long time, without any foreign debt, and never use high dividends to increase the stock price, can only be said to be a miracle to achieve this scale, Yamauchi Pu is really a strong emperor!

Yang Yun calculated the share of the composition and said in a deep voice: "If Sony wants to take a stake in Nintendo, it will either get a certain amount of transfer chips from Yamauchi Pu, or buy it from several other investment companies, I think this is very likely to happen, and the two companies are definitely not as simple as sharing sales channels!" ”

Yang Zhan agreed: "Fidelity and Franklin Templeton are both giants of US mutual funds, and they are under performance pressure and may leave the market if Nintendo's stock price declines." In addition, I think Yamauchi has the best chance of selling it personally! ”

Yamauchi holds 16% of the shares, sells 5%, and has 11% left, and can still control the behemoth of Nintendo.

Sony took over 5%, and the two sides reached a strategic partnership for common development, and Yang Yun couldn't help but shudder when he thought of this ending.

In 1989, Nintendo released the GameBoy, with a market value of up to $20 billion, and even now it has only a market share of about 19%, and the market value is not less than 6 billion, plus the $3 billion in cash they hold in their hands, which is still more than 2 times higher than the total assets of the entire Dragon Ton worth more than $4 billion, this opponent is still very scary!

"No, Yang Zhan, you have to find a way to prevent this from happening, or try to make them pay a high price!" Yang Yun still wants to make a final effort.

But Yang Zhan said: "Mr. Yang, I'm afraid it's too late, if it is Yamauchi Pu's own personal transfer of shares, it can be negotiated privately, and only a transaction announcement can be used to dispel investors' questions afterwards, Nintendo's terrible thing is not his stock price, but its real R&D and game publishing strength." ”

"Many of the 20% producers who refused to sign an exclusivity agreement went to develop games for the PS platform, and our guess is that maybe Nintendo will make it easier for the PS to make games," Nakayama added. ”

The house leak happened to rain overnight, Yang Yun was worried about what was coming, he had thought of these things a year ago, but he couldn't do anything about it, he could only watch this qiē happen under his nose.

And now, things have really happened, and Yang Yun feels that he has not operated it well, and the strength of the attack on Nintendo is too small to take back the market, and Sega and Longteng can't turn over at all; The blow is too strong, and this situation will occur again, and Nintendo will be sent to Sony for help!

What a difficult game!

Boom!

Yang Yun slammed the table and said viciously: "Okay, since you dare to join forces, then I will serve you in one pot!" 1995 is the first year of our dragon Teng's strength, and it is not certain who will kill the deer! ”

From 92 to 94, Long Teng has not made much movement in the past three years, and he has not shouted to force anyone to kill who defeats whom, and now it is time to clear his throat and make a voice to prove his existence!

"CES is about 10 days away, so let's go to the ring! Also, a final notice to those game makers who defected, if they go to Sony, don't think about coming back! Yang Yun snorted coldly, his eyes flashed with a cold light, he was going to be ruthless and make a big move!

"Huh?" Everyone was shocked, and Zhao Yongping persuaded: "Mr. Yang! You're going to offend quite a lot of game developers! I think Nintendo was like this back then, but wasn't it defeated by us? Are we going to go down the Nintendo path? ”

Wang Zhe also persuaded: "Mr. Yang, there are also large cooperative enterprises in Japan that refuse to monopolize, and Koei Co., Ltd. has suspended several of their PC games and asked for multi-platform porting. If we refuse, then there is only one way for Koei to go, to join the camp of Sony and Nintendo. Why don't we allow them to be ported on multiple platforms, at least we can win over some players of the glorious game! ”

It's good not to hear this, but as soon as he heard the name of Glory Co., Ltd., Yang Yun's anger surged up: "Glory? Let them go! The first one to squeeze Dragon to death was them, in addition to the TV games that made them unable to sell, I also made their PC games unable to sell! ”

The current glorious company, which can get its hands on "Nobunaga's Ambition", "Age of Discovery", as for "Three Kingdoms", under the squeeze of MD, SS, and GG platforms, this game has been squeezed to death by Longteng, and the most popular Three Kingdoms game in the world is the Dragon Teng version of the Three Kingdoms.

But "The Age of Discovery", this is a bit of a headache, and it is almost impossible to find anything comparable to it in later generations, the Great Voyager series, the East India Company, the Anno series, the Maritime King series, although these games are also good, but they do lose more than a little in fame.

If this game is kicked away by Yang Yun and banned from being released on SS, then the glorious company can only choose PS cooperation, in this case, wouldn't it be a strong opponent for itself?

For a while, Yang Yun began to hesitate, whether to retract the cruel words just now...... (To be continued......)