The grandiose and spectacular live video of the showcase appeared on youtube, the music channel, and NAVER the next day.

As a result, tens of thousands of people danced together, and with a creative song style and satirical realistic lyrics, it was liked by countless audiences at once.

At this time, "Gangnam Style" was officially put on the shelves, and the music source landed on melon and other websites, and the MV was also released on major video websites around the world.

The sufficient publicity done in advance, the word-of-mouth effect, and the star-studded performance lineup all made "Gangnam Style" arouse the appetite of many people early.

As a result, at the same time as the sound source was put on the shelves, the song quickly captured one of Melon in the form of airborne.

The song then soared in a vertical curve, breaking the watch just three hours later.

A.P's promotional tactics seemed so rich that the song was broadcast on a loop on public transportation monitors all over Seoul that day.

Even people who weren't interested in music were bombarded repeatedly.

As a result, the very toxic horse riding dance and the lyrics of "Oba Gangnam Style" quickly filled people's eardrums and never lingered anymore.

And the feedback of this song on YouTube is even better, and all the people who care about K-pop music know about this song for the first time, and click to enjoy it when the music video comes out.

Immediately, the MV, which was as interesting as the content of the song, was loved by countless people. Not only do these people enjoy it themselves, but they also share the music video Amway with their friends or post links on social media to hype up the song.

As of 0:00 a.m. on the same day, "Gangnam Style" won a good result of 430,000 hits in one fell swoop without full-time fans brushing the list.

With this achievement, "Gangnam Style" officially began to form a trend. It is sweeping every corner of Korea at a speed that is visible to the naked eye.

In the "Infinite Challenge" broadcast the next day, the horseback riding dance danced by Liu Zaishi and Lu Hongzhe can be regarded as providing the last wave of help for the top of the song.

In the blink of an eye, this week passed, and the second week PSY started the activity of new songs. Thursday's "Yoluck Show" brought him his first first-place trophy.

On Friday, Saturday and Sunday, he also continued to win all of them.

And by this time, "Gangnam Style" finally began to show its power internationally.

On July 24, black American singer T-pain first posted the news of the song on his Twitter.

When a user named Neetzanzimmerman responded to the tweet on gawker, the MV was soon covered by Robbie. Williams, Britney. Spears, Katie. Perry, Tom. Cruise, Jay-Z, Joseph. Gordon, William. Gibson and others shared their SNS accounts.

This time it's amazing, each of these people is a superstar and has countless fans. Their recommendation received an enthusiastic response from fans. After the hands of these fans, the song was disseminated twice, which can be regarded as completely opening up the popularity.

Soon, after a dance group called "Angels Love Demons" posted a hilarious video of their parody of a horse riding dance on YouTube, parody horse riding became a popular activity.

California, Texas, Florida, New York, New Jersey, and all parts of the United States continue to upload videos imitating horse riding dances, causing waves of jokes.

In the end, a town in Texas where cowboys are rampant, and an act of guò completely pushes the song to the top.

That is, in view of the fact that there are so many people imitating horse riding dance lately, there are even some people who dance happily while crossing the street in disregard of the traffic. So the town government is at a busy intersection in the jurisdiction. A sign prohibiting horse dancing was hung in a grand manner.

When a do-good person uploaded the logo to Twitter, it attracted a heated discussion among netizens all over the world.

What kind of charm does this horse riding dance and this song called "Gangnam Style" have? In order to make the government come out and not allow people to dance.

With this curiosity, the number of people who flock to YouTube to watch it has exploded.

According to the news that YouTube feedback came back, starting on July 27. Until August 10, "Gangnam Style" had more than 9 million views per day.

Originally, because of Choi Jung-won's instructions, YouTube was fully prepared for the promotion of this song. But seeing the crazy momentum now, YouTube decided to add another fire.

That's on the homepage of YouTube. Directly opened the loop of "Gangnam Style". In other words, people who log on to YouTube, no matter what they want to do. You'll see this song eventually.

By August 19th, "Gangnam Style" was nine days ahead of its previous life, surpassing Carly. Bud. Gibson's "CalmeMaybe" became the number one on YouTube's top 100 music videos that week.

The news returned to China and caused a huge shock. Because this is the first time in history that Korean singers have surpassed European and American superstars in their works, and have truly become the number one in the world.

This time, there was no need for A.P to do public relations, and the Korean media, which is good at boasting, took the initiative to stand up and began to build momentum for "Gangnam Style".

Under their publicity, "Gangnam Style" became the greatest song in the history of Korean entertainment. Not only is the content of the song novel and interesting; Moreover, this song has a profound connotation, it is a self-analysis of the sick society of South Korea, and it is a humanistic work worth paying attention to.

At this moment, even the ordinary people who didn't know the truth were fooled and began to join the ranks of paying attention to "Gangnam Style".

Immediately after, the second good news came back. On the music station, the largest and most professional music MV website in China, "Jiangnan Style" became the king of on-demand in July and August with 40 million hits in ten days.

On August 23, the total number of audio downloads of "Gangnam Styel" exceeded 8 million, surpassing the original record of more than 3 million times, and it became the king of the number of music downloads in Korea.

And at this time. PSY has swept the Korean music scene, and one has a soft hand. Three consecutive titles for "Popular Songs", three consecutive titles for "Music Center", plus seven consecutive titles for "The Music Show" and "Music Bank".

Not only that, but this seven-game winning streak is not the end. Many people are eagerly awaiting, waiting for "Gangnam Style" to break the record of ten consecutive championships held by "Gee".

The whole thing is back to the present, and A.P has finally come out of the nervous and apprehensive stage of worry, and has begun to welcome the harvest with great joy.

PSY, who has sparked a huge pop trend, has been officially invited by MTV officials to appear at the MTV Video Music Awards in the United States and perform on stage.

He will then attend the 2012 iHeartRadio Festival.

He will then return home in a hurry. The first concert after the return was held at Seoul Plaza. Judging from the pre-sale of tickets, it is likely that more than 80,000 spectators will attend.

The most unexpected thing is that the United Nations Secretary-General Ban Ki W also sent an invitation to PSY. It is hoped that he will be able to visit the Manhattan office of the United Nations Headquarters during his activities in the United States.

This invitation was not sought by Choi Jung-won from his grandfather, but it was indeed an invitation sent by Ban Ki W who felt the huge influence of PSY and took it upon himself.

In any case, the act of being able to visit the United Nations as an artist, meet with the Secretary-General of the United Nations, and be a guest has brought PSY to the pinnacle of being an artist.

Good results can't be better. Coupled with many aspects, PSY's value has skyrocketed, and it has become the hottest artist in South Korea today.

Faxes inviting him to perform for a commercial performance almost filled PSY's desk, and the price skyrocketed from 3.7 million won to 75 million won for a three-song performance.

Don't be too high. You may not be able to get it at that price. Therefore, there are more invitations from China, and each show is the same three songs, or even one song, and the performance fee has reached 110 million won.

In addition, the Chinese organizers will also provide high-end hotels and vehicles. Security guards and full-time interpreters throughout the process.

If it weren't for the fact that it was to take care of the feelings of the people in China, PSY and A.P would have made a lot of money just by taking on China's commercial performances.

In addition to commercial performances. The advertising contract also came as scheduled. High-level advertisements such as kimchi refrigerators, mobile phones, automobiles, finance, insurance, and real estate dazzled PSY Studio.

The final filing submitted to Cui Zhengyuan shows that the studio has received a total of 27 advertisements for PSY.

In the next few months until the beginning of next year, PSY will spend a lot of time in commercials.

And the advertising endorsement invitation from China made PSY Studio commit suicide. Because they found that compared with the endorsement fees of those so-called high-level advertisements in South Korea, the price offered by the Chinese is simply a sky-high price that cannot be refused.

For example, the price of the latest Samsung smartphone endorsed by PSY is 600 million won a year. However, the endorsement fee for China's beverage products is 1.6 billion a year.

And there are many endorsements at such a price, all of which will make the entire studio not have to work for 30 years.

It's a pity that the previous advertising endorsements have already been signed, and they don't dare to breach the contract. So just like Yang Bailao, who watched Xi'er being snatched away, everyone's hearts were dripping with blood, and they reluctantly refused these endorsement invitations.

For this matter, PSY's agent also wrote a profound review and handed it to Cui Zhengyuan's desk, making a self-accusation for his negligence and blindness.

Of course, Cui Zhengyuan can't really blame the staff for not doing well, in fact, the endorsements and commercial performances from China are really eye-catching, but as a PSY who has been pushed to the altar status in his country, sometimes money is not the main thing.

If he is so focused on participating in activities in China for the sake of money that he ignores the feelings of his own people, he will definitely be scolded by the people and quickly fall from the top.

Now it seems that he has lost a lot, but he can maintain his popularity for a long time, so that his shelf life can be maintained to the maximum.

Patronizing immediate benefits without long-term goals is a big no-no for an ambitious company.

And now, although the money is a little less. However, PSY is still loved by all the people and has become the strongest voice in the Korean entertainment industry today, and has even begun to become a social phenomenon and is popular all over the world.

This is the best outcome, and it is also the situation that Choi Jung-won expects to see.

The next thing is to continue to make a fuss about planning and publicity, so that PSY will not be as fleeting as in the previous life, like a comet.

Although it is very difficult, Cui Zhengyuan is confident that he can do it. (To be continued......)