Lin Xiao and Feng Xiaogang, sitting in Zhengzhōngyāng, were not only Cheng Fucai, but the others also looked at the two of them with suspicious eyes.

"Cheng Zong? First meeting. Lin Xiao stood up with a smile and shook hands with Cheng Fucai, "Please take a seat." ”

Cheng Fucai's doubts are even heavier.

It stands to reason that artists and directors, especially directors like Feng Xiaogang, who are not weakly famous, should be in control of this meeting by the other party, right? Why does it seem that Lin Xiao is presiding? It's weird.

Sitting down with suspicion, he quietly looked at the people around him, everyone seemed to be as motionless as a clock, and his eyes were also revealing incomprehension.

"Everybody's here." Lin Xiao opened his mouth and said, "I invite you to come today, there is an opportunity to make your brand famous, and I want to cooperate with you." ”

"Mr. Lin, today's cooperation, is it Mr. Lin or Director Feng's meaning?" Finally, someone couldn't help but ask, the implication is obvious, the director and the artist, even if they cooperate on a film, the director is definitely dominant, unless it is the cooperation between superstars and new directors, there may be an overhead.

However, Lin Xiao ...... No one thinks that he can stand up to Feng Xiaogang now.

Feng Xiaogang smiled, bared his teeth and said, "Today I am a chaperone, mainly led by Mr. Lin, and his opinion is my opinion." ”

What the?

Everyone's eyelids jumped, suppressing the apprehension in their hearts.

Feng Xiaogang delegated power? This posture is obviously the momentum of their cooperation, Feng Xiaogang actually handed over power?

Could it be that Lin Xiao used the power behind him? Or is it the pressure of the Wide Film Department? Everyone knocked their eyelids slightly, and looked at the teacup in their hands without squinting.

"Director Feng, you are not involved in today's matter?" Another minister spoke, and the doubts in his heart were like turning over the river and the sea, and he couldn't calm down.

"It's not that I don't want to participate, it's that I simply don't have the ability to participate." Feng Xiaogang said with a big grin: "In the Chinese film and television industry, I'm afraid he is the only one who can dominate it." ”

Li Shunyi felt his hands tremble, as the minister of Motorola Běijīng, he fully understood Feng Xiaogang's development momentum, and the other party actually said that he couldn't participate? What the hell is going on?

Everyone's expressions could no longer remain calm, and they raised their eyes to look at Lin Xiao, their keen intuition had a hunch that this was definitely not a trivial matter.

"Everyone is from all walks of life, time is very tight, and I won't gossip much." Lin Xiao didn't care at all, and said with a smile, "This idea is indeed put forward by me, to be specific, Director Feng and I want to cooperate to make a film, the funds are enough, and I am also one of the investors, Director Feng's film, I think I don't need to introduce it to everyone, but in order to produce better results, we also need a fund." ”

It turned out that I came to pull investment. Suddenly, many people breathed a sigh of relief, and at the same time, extreme dissatisfaction rose in their hearts.

"Why are you so Meng Lang." One minister thought dissatisfiedly, "Almost all of the ministers of the top 100 domestic enterprises are here, who will come if they don't look at the face of the two of you?" If you don't look for a film and television production company, a professional investment company, what are you looking for us? So many Fortune 100 companies invest in a movie? Think our signboard is too cheap? ”

"Just pulling investment, let so many high-level people come to drink tea? Do you really think you're the minister of zhōngyāng? ”

"No matter how big Huayi is, it can't be as big as any company here now, let alone multinational groups such as Motorola and Nokia. What is Dawn Newly Founded? This kid just looks down on us too much! ”

Immediately, many people had the idea of retreating. Even someone with a big temper has already sneered, "Mr. Lin, I'm afraid you haven't attracted much investment?" This method of eating a hundred meals has been used, can we believe it? ”

"yes, who are you here? Do you really think this method can hide from us? No matter how good it is, it is useless to say it, and the actions speak for itself. ”

Feng Xiaogang didn't say a word, just looked at Lin Xiao with a smile in his eyes, he wanted to see how Lin Xiao persuaded the person in charge of this group of top 100 companies.

His business card, being able to invite others to drink tea, is already the other party's benevolence and righteousness, after all, the circle is different, no matter how famous he is, the other party will not buy it, for example, there are now four or five ministers who do not bird him at all.

"Everyone, please listen to me." Lin Xiao was not annoyed at all, and said with a smile, "I said, this is to enhance the brand's reputation......"

"How can investment enhance brand reputation?" Li Shunyi unceremoniously pushed back, "Could it be just a few lines at the end of the film?" For this, we have to pay hundreds of thousands or millions? Mr. Lin, I'm not joking, for a film, the investment can get back 50% of the box office revenue, and this 50% still needs so many of us to share? Are we guilty of this tiredness? ”

"yes." His words immediately resonated: "I have to make a special project for this, and it is almost ...... to come and go."

Before they could finish speaking, the next sentence would silence everyone.

"What if you could make your products be seen by hundreds of millions of people in the movie, and give special lines to the whole camera?"

Silence, the person who was still dissatisfied just now was like a duck with a clenched neck in an instant, unable to say a word.

Everyone can sit in their position, naturally there is something extraordinary, and at the moment when this sentence is spoken, everyone's brain is spinning at high speed like a gear.

Lin Xiao drank tea with a smile and threw Feng Xiaogang a "See? Feng Xiaogang also smiled helplessly.

They had long expected what effect this sentence would have in the ears of those who could understand it.

The second hand "click" in the room was audible, and no one in the dozen ministers realized that they were participating in a meeting that created a precedent for the film industry in Chinese mainland, in this not too luxurious box.

"Mr. Lin." Someone raised his head in a trembling voice, with a flush of excitement on his face and a look of apprehension, "How can you do this?" ”

"Brush!" Everyone's eyes were staring at Lin Xiao like torches, and the words just now were like a bait, hanging them all up.

"It turned out to be Vice Minister Xiao Yuanshan." Lin Xiao smiled, "It's very simple, for example, if we want to use a mobile phone in the film, we will definitely give it a specific shot, but if you choose my method, when the time comes, the camera will not fall on the person, but on the hand." I told you in advance that there will only be one series of mobile phones in this movie, and there are more than one actor, and there are countless red stars, that is to say, actors, red stars, and Director Feng, they are all advertising for you! ”

"Moreover, these few seconds, you can use them yourself, in other words, you can use the screenshots of the advertisements to make your own advertisements, and if it is a specific number of artists, you can even be exempted from the copyright of portrait rights!"

Everyone is already stupid as if they have been struck by lightning, can this be? Can it be like this?

What kind of desperate person could come up with such a solution? At least there is not a single case in China?

Unable to allow them to doubt, Lin Xiao's next sentence completely defeated the last hurdle of their defenses.

"Ladies and gentlemen, I am afraid that I don't need to remind you of your company's annual publicity expenses? What I can guarantee is that this advertisement can be used before the film is drawn nationwide, and if you still want to use it after rì, you need to talk about it in detail. ”

"Smack." A muffled sound appeared in the room, and when everyone looked at it, it turned out that Xiao Yuanshan was pinching the teacup lid and playing with it, but he fell to the ground in shock.

"I'm sorry." Xiao Yuanshan was a little embarrassed, he was completely shocked, this kind of practice, he had almost never heard of.

How can you advertise like this? Putting ads on the big screen?

Although it was only an oral statement, they only had to guess in their hearts to come up with the result.

A large range of active reception, a large range of attention, a large range of topics!

Everyone in the room was breathing thicker.

"Mr. Lin, I want to ask, what is this practice called?" Li Shunyi, who began to refute, had completely forgotten Feng Xiaogang's existence at this moment, and asked Lin Xiao anxiously.

"I call it ad placement, and compared to traditional advertising, its function is xìng, and I believe that you can figure it out without me. Either way, it's far beyond traditional advertising. Lin Xiao said meaningfully, "That's all, I won't invite you to come, but have you thought about it, there is no precedent for this in China!" At most, it is implanted unconsciously, and the audience will not notice. If we do this, we will set a precedent! ”

"How many large and small films are aborted every year because of funds? But now, if you want to open up brand awareness, it's not just limited to TV! This approach will save a large number of cash-strapped films and television! There will be more good works in our field of vision! ”

"Do you think that we, as the originators, will every implant in this film not attract the attention of the audience? Won't it be talked about by the audience? I dare to say that no matter how much advertising is placed after rì, it will not reach your level! ”

In the room, only a faint sound of air can be heard now.

Lin Xiao's words have touched everyone present, this is not a market reaction, this is just an intuitive thing, you can understand it with a little thought.

"I kind of understand, Director Feng, why did you give up power." For a long time, a minister sighed and said, "Mr. Lin's idea can be said to have revitalized the entire film and television industry." Regardless of the success of your film, this approach, the advertisements in this film, this film, and this group of actors will definitely leave a heavy mark in the history of Chinese film and television! ”

"So, have you thought about it?" Lin Xiao said with a smile.

Unexpectedly, no one answered, who was present? No matter how good things are, without grinding, without bargaining, the three generations of ancestors who don't ask are all innocent, counting on them to nod? There are no doors.

A cautious, serious mentality leads to a sudden cold scene.

"Oh?" Lin Xiao didn't think so, "Everyone doesn't want to? Then I'll have to make the next list. ”

Depend on! Don't bring it like this? You don't know how to write the word bargain?!

Almost everyone roared in their hearts, you kid is too unreasonable! Let's just be a little reserved, do you still play cards according to the rules?!

Dealer, get this soul out of here! I ask for substitution negotiations!