Chapter 456 - 398 You Can't Buy It and Be Fooled
Faced with Yamauchi's question, the secretary could only explain with Sega's official statement: "Sega's 64-bit new generation console SU has been released in two versions, one is a single-core GPU, and the other is a dual-core GPU. They released these consoles just to show that Sega has the technology and to give consumers confidence. However, they also said that for some reason, they will not immediately mass-produce and sell SU. β
Yamauchi Pu didn't understand why this was more and more, Sega had obviously made it, and it was only two versions as soon as it was made, why didn't it immediately mass-produce and compete head-on with the N64? Aren't they spending a lot of money on hardware research and development, not to launch a new console? Is Long Teng really rich enough to give up when he says give up? Or are they running out of money?
Among the many possibilities, it was difficult for Yamauchi Pu to find the most correct answer at once, but he suddenly thought of a possibility, and he gasped and asked eagerly, "How much does SU cost?" What games support SU? β
The secretary saw Yamauchi's anxious and weak appearance, as if he would collapse if he was stimulated again.
He could only vaguely say, "SU's demo game is only 3D Sonic, and the 3D effect is said to be very good, on par with our Super Mario." However, they don't seem to have any plans to continue to launch other games, and they won't release the platform's game program development kit for the time being, and there should be no new games on the market in the short term......"
As for the price of the SU, the secretary did not dare to say, because he knew when Sega's SU would be mass-produced and whether it would be mass-produced, in fact, it was an unknown.
The "estimated SU price" that they are deliberately marking now is completely used to disgust people. If Yamauchi Pu is so angry that he has a heart attack, it will be more than worth the loss!
Shigeru Miyamoto handed the microphone to the press officer. hurriedly stepped down and waited for Yamauchi Pu to be sent away. The secretary leaned over and whispered a word in his ear.
"What! How could Sega do that! Shigeru Miyamoto clenched his fists, his angry muscles burst out, and he trembled.
The secretary was helpless, almost crying: "President Miyamoto, what should I do now?" If President Yamauchi knew the news, would he have a heart attack? β
Shigeru Miyamoto's mind was in turmoil, and he knew that the price problem was always inevitable, whether it was the SU or the N64. After facing the market, you will encounter the problem of how much to price, which is an important factor closely related to consumer support and sales!
At this time, the press officer at the front desk of the press conference has already introduced the attributes and effects of the N64, and it is time to reveal the price.
"Mr. Qiliang, please tell us the price of N64!"
"We don't want to listen to those propaganda slogans anymore! Consumers don't care about these numbers, they care more about whether their wallets are thick or not, and whether they can afford the world's most advanced video game console! β
"Hurry up and disclose the price! No matter how nice it sounds, it's useless, price is the most important weapon! β
These media reporters also don't know if they were instructed by Long Teng. Maybe it's the people Sony deliberately sent to make trouble, or the neutral media that only cares if Nintendo is putting on a show.
They made one after another requests from the audience, embarrassed the press speakers, and brought many neutral audiences. Many people are tired and suspicious of Nintendo's hesitant attitude.
It's a conspiracy!
Shigeru Miyamoto's mind suddenly woke up, he guessed Long Teng's intentions, he had to stop this offer!
Even if it's just for 10 minutes!
"N64 in North America $398. Japan 43,800 yen! The press officer announced the sales price according to the scheduled meeting process.
It's too late......
Shigeru Miyamoto's outstretched hand. Hanging weakly, he couldn't do anything to change.
He opened his mouth. Unable to utter a word, he leaned limply against the wall, trying to pull the bow tie off, and he felt unable to breathe, even when he was panting.
Nintendo is in trouble!
He didn't dare to tell SΓΉ Yamauchi Pu about this news, he didn't know how to face this stubborn old man!
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"Fellow villagers, the manufacturer vomited blood and sold it! Boutique 64-bit TV game console, don't want three or four thousand, don't want one or two thousand, just 398! Yes, you heard it right, it's really only 398! 398 You can't buy a loss, and you can't buy to be fooled! 398 You can't buy a square meter in New York, you can't buy a day trip to Hawaii, 398 you can have a game console that is the most advanced in the world, and it's really worth the money......"
Yang Yun's advertising slogan almost made Wang Zhe and others laugh, they didn't expect that the CEO of such a big company would casually say such a down-to-earth propaganda slogan like a small trader, which is really subdued, sonorous and powerful, from the content point of view, it is extremely inflammatory, making people feel that buying N64 for $398 is like picking up a big bargain.
However, this promotional slogan tailored for Nintendo, no matter how it sounds, it sounds like mocking the N64, buying the N64 for $398, is it really impossible to buy a loss, can't you be fooled?
Yang Zhan smiled: "Mr. Yang, you're too damaged, right?" How does it feel like you're listening to the shouts of a street grocery vendor? β
Yang Yun said with a smile: "The grocery store on the street is not this version, the street is called so, all the goods in this store are sold for 398, the whole site is 398, everything you buy is 398, the original price is 1,2000, now the whole site is 398, everything you pick is 398, everything you buy is 398, you don't have to ask the price, you don't have to bargain, you are not afraid of being slaughtered, walk by, don't miss the ......"
The few people who had just stopped were amused by this passage again, their stomachs hurt from laughing, and their facial muscles were twisted with laughter.
These words, no one in this era has ever heard of them, the fresh cries of selling, compared with the cries of those who walk the streets and alleys "sharpen scissors ~ kitchen knives~", it is a completely different taste, and there is a slight sense of irony and humor in plain and unpretentious words.
Speaking of this 398, Yang Yun summed up with a smile: "The price of 398 US dollars, hehe, Nintendo doesn't see if it is qualified!" At that time, 3DO also wanted to make money on gaming hardware, using software with almost zero profit to seize the market, and it turned out that 3DO was wrong. Now that Nintendo is learning from it, and it also wants to make a lot of money in hardware, and it doesn't let go of software, does Yamauchi really think that the game industry is still so easy to make money? β
The price of $398 is almost the same as that of 3DO, so that people who were originally optimistic about N64 are no longer optimistic, which is twice the price of SFC, which is more than $100 higher than both PC and SS, and it is not competitive no matter how you look at it.
The most important thing is that the "estimated price" of the SU, which is not planned to be launched in the near future, is only $300, which is a quarter cheaper than the N64!
After learning the price of Longteng SU, coupled with the news that SU will not be mass-produced and sold in the near future, Miyamoto Shigeru finally figured it out, Longteng came here on purpose to disgust people!
The R&D cost of 64-bit consoles should be about the same as Nintendo, even if there is a difference, it is only about $20 at most, instead of this $100 difference, everyone's console cost should be around $200, no matter how low it is, it will not be lower than $180, which is determined by the price of hardware.
In this 398 price, excluding the fixed expenditure of $200 for hardware costs, and about $100 for diluted R&D costs, plus various taxes, logistics and transportation, losses, channel fees, advertising costs, and profits left for dealers, Nintendo's offer of $398 is actually very reasonable.
However, because Longteng will not be mass-produced for the time being, they do not need to consider taxes and various losses, even distributors, and the R&D cost will not be calculated.
There is no price of 200 US dollars, thanks to Longteng's conscience, the extra 100 US dollars is reserved for Longteng's own and dealers' profits, in fact, Longteng is also worried that the price is too low, in case SU really wants to go public, it will not be easy to sell in the future.
"Yaga!" Shigeru Miyamoto, an honest man, couldn't help but burst into foul language, "It's really shameless to hit the price of N64 with an impossible low price!" β
It's just that Shigeru Miyamoto scolded, so what can it do? He is just an employee, not a decision-maker of Nintendo, and he has no right to change the direction of Nintendo's business without authorization, let alone lower the price of goods.
After learning the price of N64, and then comparing it with Longteng's table, he quickly figured out the cattiness, and was shocked and frightened by Longteng's actions, and was surprised that Longteng dared to let N64 be sold!
What I'm afraid of is Longteng's response moves, they don't list SU for the time being, and they taunt each other with low prices, it's like this...... Shameless, and Sony has nothing to do with it!
Longteng is not on the market for the time beingSU, this move can be attacked, retreated can be defended, whether it will be listed, when it will be listed, that is all in the thought of Longteng, which can make those consumers who want to buy game consoles, I am afraid they will also think about whether to wait a few more months, after all, Longteng's games are much more fun than Nintendo's, which is also exactly the original purpose of Longteng - so that consumers do not buy N64!
This time, Kutaragi Ken has the heart to cry, Nintendo launched N64 is not to attack everyone without distinction between enemies and enemies, and Longteng directly lowers the price, which is to draw a dough cake out of thin air, and it is also a move to attack all.
Only they Sony have no way to deal with it, and they have become unlucky people who are enemies on both sides!
Yang Zhan looked at Yang Yun and suddenly laughed: "Mr. Yang, will Sony and Nintendo think we are shameless?" β
Yang Yun disagreed: "This is a very normal means of business competition!" Besides, $300 is not unaffordable for us, it is nothing more than a matter of profit, and no one can blame us for anything. Wouldn't it be better if our SU were to go on the market and sell it for only $300, but the price of the software would be increased by $10 a piece? (To be continued......)