013-10-26

After a few quick bites, another middle-aged man on the table who had just arrived complained that "when the general manager explained this task, he specially said that it was a 'glorious mission', and I saw that if the mission was not completed, I would be glorious." ”

Several people at the table laughed, and the fat man smiled and said, "That's no way, there are so many advertisements, can't you mention the committee of the 30th National Congress at once?" They are the second trial, and the first instance naturally requires us to work hard. ”

"Hey, among the thirty member companies of the Canton Association, which of us is not at the level of art manager. I just want to get a second trial of the thirty art directors of the company. Trouble is not trouble. Sister Chen also complained.

"That's also for justice." The fat man smiled and said, "Thirty art directors are not finished, but the final judge knows who it is?" ”

The people around were hung up with an appetite "Who?" ”

The fat man mysteriously lowered his voice, "The final review, even the art director is not qualified to review, there are ten at a time, not only the godfather and godmother of the domestic fashion circle, but even a sè color master like Zhang Yimou, as well as a group of old artists from the domestic art academy." This lineup, how can it be the turn of the 30th National Congress? ”

Several people looked at each other and smiled bitterly, they were also a powerful figure in the company, but they didn't expect to get the Great Wall Award, and they weren't farts.

"Only these people can comment on that group of top superstars." Manager Zhao sighed and suddenly asked, "By the way, do you have any eye-catching works?" ”

Several people shook their heads, "It's difficult, the quality has improved a lot compared to last year, but there is not much breakthrough." In my opinion, it may be difficult for Zhang Manyu's PT to be shortlisted this time. ”

Several people said this, and suddenly, Sister Chen sighed softly, and stared at the TV without speaking.

"Sister Chen, what's wrong?" Manager Zhao asked.

Sister Chen didn't answer at all, just stared at the TV. In less than two seconds, he slapped the table and shouted "Beautiful!" ”

Everyone followed her gaze, and in an instant, everyone at the table fell silent.

On TV, Lin Xiao was naked and in the dark rain.

The light was dim, and only the part above his chest muscles could be seen, so as not to show points. And the background is also pitch black, and it is impossible to see where it is.

Only the raindrops, which shone against each other, fell from the sky like diamonds.

The camera suddenly appeared a blur, and then instantly zoomed in, Lin Xiao, who had closed his eyes in the rain, slowly opened his eyes, and the necklace on his chest emitted a dazzling light at the same time.

The pitch-black background, the snow-white lights, the images like old photographs, the fleeting flash of jewelry, and the eyes shining like cheetahs in the dark night instantly caused a strong shock and visual pause in the audience's heart.

"A diamond lasts forever, and a diamond lasts forever. Ho's, the Black Diamond Collection, invites you to shine in the snowflakes. ”

At the end, this classic quote, with extremely incendiary words, draws a happy end.

Sister Chen's heart twitched, she had every reason to believe that a woman with a little assets would immediately have a strong purchase after seeing this advertisement!

Because she is.

The black and white style perfectly sets off the brilliance of the diamond itself, and the stroke of genius is to process the picture into an old photo. The implication is that precious things will not be abandoned by time.

In the restaurant, because of Sister Chen's sudden "beauty", almost everyone's eyes were cast, 80% saw this advertisement, didn't see it, and hurriedly asked what happened.

On the middle table, it took more than ten seconds before someone said in shock, "This is the advertisement that Zhao Qingya was robbed of?" ”

"jīng 彩...... No! Classic! Now, this person is going to be famous! ”

"Famous? He's not the only one who is famous! He's royal art director, his worth is definitely going to rise again! ”

There are all people who contribute to the Great Wall Award, and none of them are mediocre, at least they have been in the circle for three or four years, and their eyes are very accurate.

"What do you guys think?" Sister Chen asked excitedly, just like an artist seeing a precious work of art, her eyes lit up.

Several people groaned for a while, and finally, Manager Zhao slowly spoke, "Although I don't want to admit it, I must say that if it were me, I would directly nominate the shortlist." ”

"In our group, I'm afraid that only the 'Haojue' created by Guo Fucheng invited foreign art masters can hope to win." The fat man smiled bitterly, "Amazing dark horse." ”

"We haven't finished watching that group yet, but there's no comparable xìng at the moment." Another person also said.

"Black and white is the mother of sè color, and someone once said that black and white are played, and sè color will definitely not be bad." Sister Chen's eyes jīng light four shè "This advertisement simply plays the art of black and white to the extreme!" ”

After speaking, she slapped the table excitedly, "How did we forget, there is also the big head of He's winter model!" They're sure they'll make it to the judges! ”

"They should be here soon, and you don't have to be so excited." The fat man said with a smile.

"Looking for it?" Sister Chen snorted, "Send an invitation immediately!" ”

And the first broadcast of Black Diamond immediately touched the hearts of countless people.

Ho's jewelry can be regarded as a first-line luxury in China, and I don't know how many noble ladies are waiting for its winter style.

In Wuhan, in a beautiful villa, a young girl with a good face stared at an advertisement with fiery eyes.

As soon as the performance ended, she immediately dialed the phone, "Honey, are you coming to see people today~um~ People miss you...... I just bought a new dress yesterday...... I've always been very well-behaved, and accompany me to the jewelry street at night...... It's been a long time since anyone has picked anything......"

A similar situation is playing out in countless places at the same time. The more high-end people dialed Ho's phone directly.

"Ding Lingling......" He Yasong's mobile phone rang, the day's black diamond broadcast had ended, and he was discussing with the art director in his room how to further promote it.

They were smiling and had a nice late-night snack on the table. He Yasong looked at his phone and laughed.

"It's Mrs. Kang's personal phone." He smiled and said, "The platinum subscriber who can know my phone number, she is the fifth to call." ”

"Pick it up." Shen Zhaoyu smiled and said, "She's very anxious. ”

He Yasong answered the phone with a smile, "Mrs. Kang, I haven't listened to your voice for a long time, I'm really getting younger and younger...... No, no, I'm telling the truth...... Uh......"

Suddenly, He Yasong's face changed, and she stopped talking after a sigh.

After a long time, he said, "Mrs. Kang...... That's Mr. Chu's people...... Well, Chu Tianyi's ...... Sorry ......"

Putting down the phone, he silently drank a cup of tea, and suddenly laughed, "Guess what you just said?" ”

Shen Zhaoyu and Wang Mochi both shook their heads blankly.

He Yasong smiled bitterly and leaned on the sofa, "Mrs. Kang asked me, how much is that newcomer worth......"

"She wants to keep him?" Wang Mochi asked tentatively.

She didn't say it, I mentioned that it was Chu Yiming's company, so she didn't ask. Then let's send over a full list of black diamonds tomorrow, she wants to pick them. ”

"These platinum users are really wealthy, and they are the juniors of the 'supermarket king', and they still want to pack people." Shen Zhaoyu said disdainfully.

He Yasong replied lightly, "It doesn't matter who she is, and whether she is a junior or not, it's all a matter of the past, and now someone else is Mrs. Kang." There is status, there is status, there is money. Or do you think my phone number is so easy to send out? ”

After saying that, he laughed, "Today, there have been five platinum customers who have taken the full set of orders. It seems that this campaign was a great success. ”

"It stands to reason that one or two would be nice, but this time it was doubled. He Baxian and that kid contributed a lot. Shen Zhaoyu said with a smile: "Moutai also contributed a lot. ”

"Old Shen...... I won't take you to expose it like this. Wang Mochi glanced at him and said to He Yasong, "Mr. He, now we should take advantage of the situation to expand our popularity." In my opinion, chain stores across the country should start to vigorously promote it. ”

……

Lin Xiao has been on his computer since the broadcast of Black Diamond. The computer was provided by the company, and he took up another piece of his small room, but he was very satisfied.

In this era, computers are far less affordable than after rì, and they are still high-end electrical appliances, which shows that the company values him.

He is posting some life photos on his forum, and at the same time, he also found that the number of people posting on the forum is gradually increasing.

And after the broadcast of Black Diamond, it reached a peak.

"The ad is perfect, I didn't misread you. Your temperament and He Baxian's skills have made a perfect finale. -- g Hung Trance.

"This is the best ad this quarter, if not this year. I think you should have a seat at the upcoming Great Wall Awards, or rather, the ad itself is for the Great Wall Awards. -- Li Dongtian.

"Dongtian, you are too cautious, if it were me, I would have directly chosen the Best Advertising Gold Award (*^__^*)" - Chen Man.

There are not many celebrities who speak, after all, Lin Xiao's circle is not big now, but all of them have been pinned to the top by the administrator plus jīng.

And his fans sent their heartfelt congratulations.

"I'm a girl who loves fashion, although I don't have much money, but I buy every issue of Fashion Ruili, and I noticed you from the cover of that issue, and the advertisement simply shocked me. Kangxi Dynasty, Shaolin Football I will definitely not miss it! ”

"The advertisement was so amazing, it directly shocked our art teacher, haha! Lin Xiao, I love you! ”

and so on, of course, it is not just praise, many special "Lin Xiaohei" also posted a lot of posts on the page. But this time, the admins mercilessly deleted the vexatious posts.

Over time, the phrase has become a classic: "A diamond lasts forever, and a diamond lasts forever." With that impressive advertisement, it has been broadcast for a long time across the country, and it has attracted the attention of too many young boys and girls in the Qing chūn period.

Who is this person?

The keen sense of the advertising agency will naturally not let go of this wind cháo!