See the fastest updates

Just when Mo Shaokun pronounced the death sentence to Zhang Xiaodong, Zhang Xiaodong, who was far away in the deep city, was proud.

Holding the wine glass elegantly, Zhang Xiaodong answered the reporters' questions one by one with a bright smile on his face, this is the banquet after the press conference, due to the limited time of the press conference, many reporters have not had time to ask the questions they want to ask, but at this moment Zhang Xiaodong has given them plenty of time and opportunities.

"Mr. Zhang, this time Wal-Mart's 200 stores are really generous, and opening so many stores at the same time is a very risky thing, aren't you worried?" A female reporter asked.

Zhang Xiaodong shrugged his shoulders and looked at the female reporter a little strangely: "Worried? I'm weishenme worried? This jihua we are well thought out and I have a lot of confidence in our jihua. ”

"As far as I know, the spending power of those third- and fourth-tier cities is extremely limited, and with the expansion model that Walmart has revealed today, it is clear that your costs will increase a lot. Can you really guarantee that Walmart's jihua will work in this case? ”

"Hehe, I often say to my employees: you can't always focus on immediate interests, you have to take a long-term view. I admit that going into the third and fourth tier cities will increase our costs, and I know that the spending power in those cities is very low now, but this is only temporary. At the speed of China's development, it will not be long before the third- and fourth-tier cities will become new economic growth points, and everything will be different. ”

"I think I understand what you mean, sacrificing temporary interests to occupy the market in third- and fourth-tier cities, and when the market grows, it's time for you and Walmart to harvest, right?"

Zhang Xiaodong glanced at the female reporter appreciatively and said, "I'm glad you understand what I mean." ”

The female reporter chuckled and said, "But Mr. Zhang, I still have a question." When do you think the market in third- and fourth-tier cities will grow? Does Walmart give you that much time? ”

"I don't think it's going to be too long, and as for whether Walmart will give me so much time, I'm sorry I don't know if you should ask Mr. Doff, the president of Walmart."

"Thank you for your answer, and I hope you and Walmart can have a brilliant future." The female reporter smiled and nodded.

As soon as the words fell, another reporter on the side couldn't wait to ask: "Mr. Zhang, can you talk about your opinion on your old employer's Sunday?" On Sunday before the Spring Festival, there has been news that more than 200 new stores will be opened in China on Sunday this year, and the total number of stores on Sunday will exceed 500, what do you think about this? ”

"I'm sorry, I think you digressed, the topic of today's press conference is Walmart, and you should interview them if you have questions about Sunday." Zhang Xiaodong smiled slightly, and said lightly, what he hates most now is that others talk about any topic about Sunday in front of him.

"Mr. Zhang, Wal-Mart's 200 stores will become the supermarket chain with the largest number of stores in China except Sunday, and now Sunday is the main market in first- and second-tier cities, and you and Wal-Mart have chosen the markets in third- and fourth-tier cities, are you because you don't have the confidence to face off with Sunday?" The reporter asked again.

Zhang Xiaodong's brows furrowed slightly, this person deliberately came to find him uncomfortable, right? Open your mouth and shut up on Sunday, how much the did you get on Sunday?

"Every company has its own strategy, Sunday has it, and Walmart has it. As for your statement that Walmart chose third- and fourth-tier cities because it did not have the confidence to face off against Sunday? Hehe, I don't agree with this, Wal-Mart is the most powerful department store retail company on the planet, we have the most advanced management concept, the most complete support, the best quality service and terminals, what do we dare not dare to face off with Sunday? ”

Without waiting for the reporter to speak, Zhang Xiaodong said: "The reason why Wal-Mart chose third- and fourth-tier cities is just a simple development strategy, and in my personal opinion, the advantages of third- and fourth-tier cities are far greater than those of first- and second-tier cities." After all, the number of third- and fourth-tier cities in China is far greater than that of first- and second-tier cities, and there are more customer groups and larger markets here. ”

The reporter took a small notebook and wrote down all Zhang Xiaodong's words, pushed the glasses on the bridge of his nose, and he raised his head to look at Zhang Xiaodong again.

"I noticed that several of the senior personnel changes announced by Walmart Huaxia today are executives who were originally on Sunday, since you think Walmart has a more advanced management concept than Sunday, and Weishenme should reuse these Sunday veterans?"

Zhang Xiaodong's face had already turned cold, if it weren't for the fact that there were many other media present at the moment, I was afraid that he would really be tempted to ask the security guard to drag the reporter out.

Holding back the dissatisfaction in his heart, Zhang Xiaodong looked at the reporter with a smile on his face and said: "Advanced management concept This is the concept of the enterprise and not embodied in a certain executive, these executives who joined Wal-Mart this time are my former partners, I am very happy and honored that they can trust me to choose to fight side by side with me again, I believe this is a good thing for them, for me, for Wal-Mart Huaxia, and I also believe that they will be better after integrating Wal-Mart's advanced concept." ”

"Zuihou, a question, are you declaring war on Sunday by holding such a high-profile press conference to announce Walmart's expansion?"

Zhang Xiaodong looked at the reporter with slightly narrowed eyes, and the corners of his mouth flashed with a faint smile: "Declaration of war? No, no, no, the market in Huaxia is so big, no one can monopolize it, each doing its own business, isn't it good for everyone to make money together? ”

After speaking, he didn't wait for other reporters to ask questions and apologized: "I'm sorry, I think everyone is hungry now, today we have prepared a sumptuous lunch for everyone, please enjoy it to your heart's content, I still have some things to accompany you." ”

The reporters looked a little disappointed when they saw Zhang Xiaodong turn away, but today they didn't come in vain, they got a lot of valuable news materials, not to mention that everyone got a red envelope from Wal-Mart, and this time the harvest was not small.

At the moment, a group of reporters put away their guys and walked to the buffet table, this year's reporters are far less corrupt than later generations, and they will not miss the opportunity to come to this high-end hotel to enjoy it.

Zhang Xiaodong let out a sigh of relief and came to the booth in the corner of the hall, where Mu Hui was sitting alone, his hand on the arm of the sofa supporting his forehead, and he didn't know what he was thinking.

"How is it alone?" Zhang Xiaodong asked with a chuckle.

Mu Hui came back to his senses and forced a smile at him: "I don't like this kind of occasion that is too lively. ”

"Hehe, come, welcome to officially join Wal-Mart Huaxia, I hope we can cooperate happily in the future." Zhang Xiaodong raised his glass to Mu Hui.

Mu Hui picked up the wine glass on the table and touched him lightly, took a sip and put it down.

"You don't have much time, there are only less than three months between now and the opening of these two hundred stores, you have to take over the logistics channels as soon as possible and develop the distribution jihua to ensure that the distribution of each store will not be affected, how about it? Stressed? Zhang Xiaodong asked after putting down the wine glass.

Mu Hui frowned slightly and said, "Of course there is pressure, but I will try my best to do it." ”

"You can single-handedly establish Xingsu Logistics, and the development is not bad, I believe in your ability." Zhang Xiaodong chuckled.

Hearing the words Xingsu Logistics, Mu Hui's eyes darkened slightly, and her face was a little not good-looking, and after a while, she returned to normal and turned her head to look at Zhang Xiaodong.

"To be honest, I'm not optimistic about your jihua, I have made a rough estimate in the past few days, and logistics and distribution alone will increase the cost of our goods by at least about 20%! This ratio is too high for the supermarket industry, which already uses small profits as its selling point. ”

"I know this, but there is no way to do it, in order to seize the market in the third and fourth tier cities as soon as possible, we can only make some sacrifices in terms of profitability. However, I have asked people to do a comprehensive survey, and the prices of many goods in those small cities are too high, even if the logistics cost increases by 20%, we are still profitable, but the profit is relatively low. ”

"On the premise of ensuring that you have a certain amount of traffic, are you sure that the traffic in those small cities can meet the profitable needs of a large supermarket?" Mu Hui asked.

Zhang Xiaodong chuckled and said: "You are too worried, the population base of these third- and fourth-tier cities is not a lot, although it is not as good as those first- and second-tier cities, but it is not a problem to meet the customer flow of one or two supermarkets." ”

He is not a reckless man, it is impossible to do what he thinks when his brain is hot, and he can make Jihua who can open two hundred stores at the same time has also had thorough consideration and detailed investigation.

Third- and fourth-tier cities are relatively backward, not to mention the lack of product variety, and the price is generally higher than that of first- and second-tier cities, so even if Wal-Mart's cost increases, it is still profitable when the selling price is slightly lower than the retail price in these smaller cities.

He had really put a lot of thought into it before doing this Jihua, and he had already considered all possible problems, after all, this was not a trivial matter, not only involving a huge amount of money but also related to his future, and there was no room for sloppiness.

After repeated scrutiny, he thinks that his jihua has become perfect, as long as he executes it according to his own ideas, there will be no problem at all! This is also where he swept away all the opposition and forcibly promoted this jihua with the attitude of a bully!

"What are you going to do next?" Mu Hui asked.

Zhang Xiaodong thought for a while and said: "Let's take a look at the effect of this batch of stores, as long as this batch of stores can be profitable or even small profits after opening, then I have the confidence to find Daofu for greater support, I will open more stores in more small cities, and strive to win more market share before other supermarkets enter these small cities." ”

Mu Hui nodded and didn't say anything more, she understood what Zhang Xiaodong meant.

In fact, what Walmart needs now is to seize more markets, not to generate profits immediately. Even if there will be a slight loss in the opening of this batch of stores, as long as it is not very strong, then Walmart executives will continue to support Zhang Xiaodong.

But Zhang Xiaodong is a proud man, and he hopes he can do better. If he can seize the market while still ensuring profits, presumably the Wal-Mart bigwigs will also look at him differently, and he Zhang Xiaodong will undoubtedly get more resources to support him to seize more markets.

After the market in these small cities is cultivated in the future, Wal-Mart's spring will really come, and he Zhang Xiaodong will become the biggest contributor to Wal-Mart's development in China.

It's just that Mu Hui is still a little optimistic about Zhang Xiaodong in her heart, she thinks that Zhang Xiaodong is too idealistic. At present, Zhang Xiaodong's reliance is only on his own inferences and a series of data, you must know that the world is impermanent, and those data that stay on paper actually don't say anything at all, at most it can only prove that his chances of success are relatively large. As for the real results, we will have to wait until these stores open.

The two chatted without a word, and Talena, who was entertaining reporters not far away, glanced over from time to time, her face looked a little ugly......