After a while, Chen Bo went and returned, with an extra folder in his hand.

"Let's talk about this for the time being, and you might as well take a look at this business plan first."

Chen Bo said as he handed them the folder in his hand, which was a business plan that he had worked on for several days a year ago, and he had only printed one copy of the draft.

Three heads and six eyes, twelve if you add glasses, gathered together to stare at the 20-page business plan in Zhu Linan's hand. Let's not talk about the feasibility of this plan, but the business plan made by Chen Bo is quite standardized, at least it can be seen by investors at a glance. I'm afraid that few domestic entrepreneurs can do better than him, after all, they have rich relevant experience.

This business plan is the financing plan of the beautiful music network, from the current industry analysis, market background, to the team composition, project advantages, and then to the financing scale, expected plan, specific implementation progress, exit mechanism and auxiliary data to illustrate the feasibility of this plan.

Although IDG Capital holds a 10% stake in the beautiful music network, it does not have as much information about the internal situation as detailed as this plan.

"MP3 music player? The music community drives the consumption of digital products? A combination of online and offline! The three of them were shocked by the bold and forward-thinking proposal, which until then had all the sites focused on providing virtual service content and lacked effective offline connections. Chen Bo's proposal proposes a new direction, from providing Internet music to consumer electronics and digital products, as well as the combination of e-commerce.

To put it simply, this is more like the Internet marketing model of Xiaomi mobile phones, but there will be a slight difference, because the online payment system is not perfect now, it is almost impossible to sell completely through the Internet, and the number of netizens has not reached the level of the future. It does not have a completely Internet-style marketing system, but it also has to make a concept, it is difficult to make money simply by making music, and if you rely on charging membership service fees, it will die a miserable death.

The Chinese people are accustomed to the free services of the Internet, and it is not feasible for them to form a concept of intellectual property protection consumption. Then we need to find it from other places, and the unstoppable future of this is naturally the prevalence of MP3 players.

Therefore, Chen Bo's plan for the beautiful music network is to combine online and offline, first build the beautiful music network into the largest Chinese music community, actively participate in various large-scale music activities offline, and build brand awareness in the industry. At the same time, MP3 players are developed, and the OEM OEM model is adopted, which is also the mainstream mode of hardware brands.

The whole machine is designed by Sky.com, the order is placed in the factory for production, and the sales channel is handed over to a third party after the product is out of the warehouse. The whole link: Sky.com is only responsible for the design and publicity, and there is no need to ask about other links. In this way, you can reduce unnecessary expenses, if you just want to build your own factory assembly line and sales channels for an MP3 player, then the investment may not be effective, it is meaningless.

Even if it is a big brand like Lenovo, there are many OEM factories, and keyboards and mice are OEM OEM of Logitech in Switzerland, and Zhu Linan, as a Lenovo executive, is certainly no stranger to this.

The beautiful music network plans to raise $10 million in Series A financing, with a maximum of 15% of the equity. It is mainly used for the research and development of MP3 music players, and plans to launch the first digital product with its own trademark in 02. There are still very few MP3 products on the market, and Samsung, Sony, and Apple have not yet officially launched them. Even if it is released, the price will be relatively high, and only a small number of high-income elite groups can afford it in China.

Chen Bo's positioning belongs to the mid-range, neither high nor low, this is the main force in the future. Too high-end is only suitable for Europe, America, Japan and South Korea markets, with a low proportion and high competitive pressure. Breaking wrists with them head-on is completely hitting the stone with an egg, without this diamond, and you can't do this porcelain work.

After reading it, the faces of the three of them were bright, as excited as wolves seeing a fat sheep to be slaughtered. The sky network has become a climate, and it is difficult to get in. However, according to the plan of the beautiful music network, as long as this market is expanded in the future, a brand value alone can have a rich return on investment.

If you talk about the hardware market, Lenovo is the boss in China, and there is no lack of ideas to enter the international market, Zhu Linan has the right to speak, and he also perceives a first-line business opportunity.

"Perfect and crazy plan!" Zhu Linan took off his glasses from the bridge of his nose, took out a soft cloth and wiped them, and said to Chen Bo excitedly.

"There is never a perfect product, only a perfect team, and I have that confidence in my team." Chen Bo said confidently.

"Very good, I am very satisfied with this plan, and Legend Investment is willing to lead the investment."

As soon as Zhu Linan's words came out, Xiong Xiaoge and Yang Dong's faces became unsightly.

Venture capital is divided into lead investment and co-investment, and many startups will have more than one venture capital investment company to be optimistic about the project when raising funds. Powerful investment funds will lead the investment, and they have absolute advantages in terms of the company's decision-making power, the proportion of shares, and the amount of investment. The rest of the soup and water are distributed to other small companies that follow the investment.

The phenomenon of "sitting in a row, red fruit fruit" interest sharing does not work in the capital market, everyone can earn money together, but we must also pay attention to who eats meat and who drinks soup.

Lenovo Investment, if you come directly to this play, you will look down on IDG Capital and SoftBank Huaxia, and the two companies are not vegetarians. How can the investment experience alone compare with these two companies, and Lenovo has not raised funds now, and it is completely using its own funds.

Zhu Linan wants to fight the first battle at the beginning, while IDG Capital hopes to get more returns and quickly shake off the impact of the Internet bubble. Yang Dong joined SoftBank not long ago, and he was engaged in investment banking before, so he naturally wanted to be able to stand out and create more performance.

Everyone has their own plans, 15% of the share quota, the three companies have intentions, you say how to divide, it is difficult to fight or not.

Zhu Linan also knew that he was a little dominant, and said, "Lenovo's resources can give more help, from design, production, quality control to each link has the best quality system in China, and we also have a strong channel system of Digital China." ”

Of course, Chen Bo knows Lenovo's status as a domestic enterprise, and it is more helpful to the sales channels of the beautiful music network in the actual production and sales process. And Digital China's role is also quite important, on the surface, it is an IT information service company spun off from Lenovo Group, and it has made great achievements in e-government.

What many people don't know is that Digital China has a channel sales department, which is responsible for the general agent of Acer, BenQ, HP, Dell home phones and other products in Asia or the mainland. It can be said that the channel business of the entire mainland market has been monopolized, but it is mainly aimed at the personal PC market, and there are relatively few agents of personal digital consumer products.

And there will be an after-sales problem involved here, Lenovo's current service station can be directly responsible for it as long as it is trained a little. Of course, if you choose Lenovo, it will definitely have an impact on the brand of MP3, and it will be forcibly labeled as Lenovo, and many consumers will mistakenly think that it is a sub-brand of Lenovo.

Of course, there are pros and cons to influence, and the advantage is to be able to quickly open up the market with the help of Lenovo's brand influence and popularity. On the other hand, the establishment of independent brands will live in the shadow of Lenovo in the short term.

However, it is good to enjoy the shade with the back of the tree, and with the rise of the follow-up music mobile phone, the individual MP3 player will gradually be eliminated by the market, even if it is upgraded to MP4, MP5 will not help, and the smart phone will integrate all the functions of personal digital consumer products.

"I agree with Legend Capital to lead the investment, but it will not be possible until after the company is restructured. If IDG Capital and SoftBank Huaxia are interested, they may wish to discuss the specific co-investment details and give me a reply, and then we will discuss the specific cooperation details. ”

Chen Bo's words directly defined the financing plan, and the other two investment funds were also helpless, and the strength of local enterprises really couldn't help the beautiful music network, at most it played a role in the company's internal management and financial system.

However, for such a high-quality project, it must be a pity not to vote, and they are not stupid. Moreover, IDG Capital now regrets that it can't do it, and has initialed the equity transfer agreement with SoftBank Huaxia, but it has not yet taken effect after all, and the details of the contract between them are unknown. Anyway, Chen Bo won't care, come to me after it's all settled.

A few people did a discussion on the details of the later implementation of the plan before leaving, venture capital is not to buy food, the most to give on the spot is an intention to reply, how to operate still needs to go back after internal discussion, and this is Lenovo's first investment, the entire Lenovo Group needs to pay attention to it, how to go back and discuss it with the boss.

Zhu Linan and Yang Dong are gone, but Xiong Xiaoge must stay, and Tengxun's 5% stake has not yet been settled. IDG Capital basically has no equity in Sky Network and Meiting Music Network in his hands, and the agreements are initialed, unless he risks default to tear up the agreement.

Chen Bo briefly talked about the plan to reorganize the group, the venture capital will not be held for a long time, and Chen Bo will not let the venture capital join the camp of the holding group, which is meaningless. In this way, all the shares will be concentrated in the new holding group, and some small shares of others will be relatively small, which will greatly enhance Chen Bo's control over each company.

*****

Recommend a friend a cool book "Red Alert: The Rise of China", and friends who like the military can move over and enjoy it.