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In the bankruptcy of MGM, Sony, who did nothing, made all walks of life in the United States hate.

Just after A.P., Green Olive and Telescope Entertainment announced the reorganization of MGM and the placement of existing employees, the U.S. Congress imposed sanctions on Sony.

According to the U.S. Congress, the sanctions were triggered by the recent increase in complaints against Sony Corp. electronics in the market.

They seriously suspect that Sony's electronic products have quality problems that cannot be ignored, and necessary measures must be taken to protect the rights and interests of consumers.

The sanctions decree announced that from now on, all Sony company's electricity products will be prohibited from being sold on the shelves. Sony's operations can only be resumed after the Federal Quality Inspection Commission issues a certificate of compliance.

This time it can be regarded as asking for the life of Sony, and even Hideki Komiyayama and Keiichi Morita can't care about making trouble with Masaya Tachimi.

Several giants who were eager for each other's death to have no place to bury gathered together and began to discuss countermeasures.

Despite the continuous economic decline in the United States in recent years, the United States has always been the world's largest economic market and consumer market.

More than half of Sony's electronic products and entertainment and cultural products rely on the US market to digest them.

Now that the U.S. market is blocked, it is tantamount to forcing Sony to perish.

Hideki Komiyayama, Kazuo Hirai and Keiichi Morita and others are indeed at odds with Masaya Tachimi, but in their eyes, they always regard Sony as their wealth.

No matter how much they fight with each other, there is no problem, but if Sony is gone, they will not be able to get anything.

It is rare for several giants to get together and discuss countermeasures in unison, which is a rare sight for Sony in recent years.

Some employees who have worked in the company for many years even wonder if the top management has ended the infighting and can unite for development.

If that's the case, it's not hard to regain Sony's former glory.

As everyone knows. This kind of mentality of small people is far from knowing that the compromise at the top is all because of interests.

It is not unusual for several giants to get together to discuss and come up with methods and measures. Everyone agrees that there is no room for error in the U.S. market.

Coupled with the recent tensions between the United States and China, the relations between Japan and China are equally tense. In East Asia, the United States also needs Japan to contain China's expansion.

Therefore, this sanction is just an attempt by the US government to appease public anger.

As long as venture capital is in the past, and there is a certain amount of lobbying, the U.S. market will still be open to Sony.

Reaching such a consensus, Massaya Immediately represents Sony Corporation. personally flew to the United States and launched a huge money offensive against the bigwigs and congressmen in Congress.

Commercial lobbying, of course, can not only rely on lip service and reasons, the most pry into people's hearts is always interests.

This time, it can be said that Sony is ruthless.

In order to regain the U.S. market, Taki Zhengya took out a lot of benefits.

These expenses are even more than what was lost on MGM and Sony Ericsson some time ago.

And that's not all. Sony has also mobilized its people in the Japanese government to intervene to help companies fight for profits.

With the development of the international community, the relationship between the United States and Japan is now very close. As long as the Japanese government doesn't want to see the iconic Sony downfall, it must come forward.

The Japanese government has indeed done the same. It also played a big role in it.

However, among Japan's chaebols, those forces that do not have a good relationship with Sony have to take this opportunity to spread some rumors, and it is inevitable to take eye medicine.

Arguably. Although Sony has received strong support from the Japanese government, their status in the eyes of the government has fallen to a freezing point.

After a month-long effort. After spending a lot of money, the U.S. government's ban on Sony was finally lifted.

But before Sony could breathe a sigh of relief and prepare to make a profit from the loss in the market, a terrifying fact was discovered.

In the month since Sony was shut down, their market share has fallen to an all-time low. Many of the traditional markets that are inherent are occupied by competitors and pull away their customers.

Among them, in the game console market, Microsoft took the opportunity to make efforts to make Xbox finally surpass PSP in terms of turnover and market share for the first time.

In the TV image market, Sharp and Samsung also took the opportunity to invade and squeeze Sony out of the market with more advanced technology.

What makes Sony feel the crisis the most is that digital camera manufacturers such as Nikon, Canon, Fujifilm, and Kodak have caught up during this period of time and have a tendency to catch up with Sony.

In response to this situation, CEO Kazuo Hirai couldn't hold his breath.

On the company's board of directors, he presented the strategic idea for Onesony.

The core purpose of this strategy is to strengthen cooperation among Sony's various departments, pool Sony's technology and content resources in various fields, and strengthen the competitiveness of Sony's products.

In line with this idea, Keiichi Morita asked Sony's R&D department to speed up the development of the future flagship phone Z1, and to equip this series of models with its own advantages of cyber-shot and Walkman technology.

It can be seen that Sony intends to streamline its administration and focus its business on mobile devices, digital imaging and games in the future.

As for the TV industry, it is the best to turn it around, and it means that if you can't, you can't give up.

After learning about Sony's strategic intentions, Cui Zhengyuan smiled slightly and became more confident.

He had a hunch that some things might happen in advance, so he didn't dare to delay, and called Yu Xiaoguang as soon as possible. "Brother Xiaoguang, there's a very interesting thing, ask those guys with a lot of money if they want to have fun?"

And after listening to Cui Zhengyuan's narration, Yu Xiaoguang's eyes were almost eating people.

"Zhengyuan, I didn't say it, I got this favor. I believe that those guys will also accept your affection, and your company's activities in China will be green all the way in the future. ”

What made Yu Xiaoguang dare to make his own decisions and give C.J Group such a big benefit?

On September 17, 2011, news suddenly came out from the New York Stock Exchange that Sony, one of the world's largest electronics manufacturers, one of the three giants of the world's video game industry, and one of the six major Hollywood studios, was about to collapse.

One stone stirred up a thousand waves, and the news spread all over the world at the fastest speed. Almost all countries' financial news reports this as a front-page headline.

At the same time, as the news spread, Sony's stock plummeted on all stock exchanges around the world, presenting an apocalyptic picture.

According to calculations, in just 24 hours, Sony's fortune has shrunk by 17 percent.

Sony was completely blinded by the news, and it was not until a day later that it stood up in a panic to refute the rumors.

Sony Chairman Masamasa Tachimi, CEO Kazuo Hirai, Director Hideki Komiyayama and others all unanimously said that Sony's situation is very good, but because of business integration, there is a slight misunderstanding from the outside world.

Just when Sony's shareholders were about to be stabilized by the company's refutation of rumors, shocking news came out again from another market.

According to the Washington Post, Sony is preparing to sell its U.S. headquarters building, and the price Sony has set for the deal is $1.1 billion.

At this moment, Sony was completely sad.

No matter how much the rumors are refuted, they can't stop the despair of the stockholders.

You say your company is in good shape, so why are you selling real estate? It is also such an important landmark building as the headquarters building.

Sony's U.S. headquarters building is located on the island of Manhattan in the United States, in a completely prime location.

This 37-storey skyscraper was designed by the well-known American architect Philip Brown. The Johnson design, once completed, became one of the icons of Manhattan.

At the same time, the world also regarded this building as a symbol of Sony's global dominance, and it can be said that the practical meaning is far less than symbolic.

If Sony is really in as good shape as its leaders say, why sell its headquarters building?

Stockholders who couldn't believe it anymore flocked to the exchanges, frantically waving their stocks, intending to cash out as much as they could.

As we all know, the prosperity of financial markets depends entirely on confidence. When investors become suspicious of a company, then its stock market collapse is imminent.

The situation in front of Sony was completely disrupted, and it didn't know how to deal with it.

They really couldn't imagine why such a secret meeting decision would be leaked?

Masamasa Tatsumi, Keiichi Morita and the others didn't expect that there were actually spies in the company's top management, and they turned their suspicious eyes to others.

Masaya Tsumi suspected that the leak of the news was that Keiichi Morita and others wanted to hack him in an attempt to compete for the leadership of the company.

However, Keiichi Morita and others suspected that Masaya was powerless to change the decline of Sony, and tried to sell the company's assets at a low price without everyone to make money for themselves.

The cohesion that the two sides had barely come together because of the corporate crisis was all lost because of this intelligence leak.

But for the company's predicament, the hostile rooms, no one can take care of come up with an effective solution.

A grief-stricken Kazuo Hirai looked at the directors with their own thoughts, and for the first time had the idea of leaving.

Such a detached enterprise, even if he is a genius, he has not reversed the decline.

There is a saying that you can't live if you are self-inflicted, and in Hirai's view, this is the case with the young shareholders of Sony.

Mr. Akio Morita's life's work has begun to show signs of destruction. (To be continued......)