Early the next morning, Li Jingming took Krystal to attend what Jessica called "beating up the old man's press conference". Li Jingming beat the old man violently, but it was actually KFC, and this press conference was actually just a press conference for McDonald's and Guangguo Pictures to announce the news of cooperation.

Regarding the promotion of the image of the Minions, Li Jingming talked to Bingrui in China, and then set his sights on large international companies, originally he was interested in KFC, because KFC's fried chicken is more suitable for Asian tastes than McDonald's, and he mainly went to the Asian market, but the result made Li Jingming very embarrassed, and the KFC grandfather played a cold game directly in front of him.

Li Jingming seems to be beautiful now, but Guangguo is still not enough in front of a giant company like Yum, although Li Jingming feels that "Minions" is a win-win project, but Yum Catering doesn't think so. In the eyes of KFC's marketing department, accepting this cooperation project is to help Guangguo do publicity for no reason, and of course they will not do this kind of stupid thing. Although the reason given by KFC is that their company has always used red as the main color, and the introduction of the image of Minions will affect the harmony of the original brand image, Li Jingming knows very well in his heart that these people just look down on themselves and feel that they are just trying to get benefits from them.

Li Jingming then found McDonald's, and Tuo Baiqian took the path of the Chicago consortium, and finally won the fast-food giant, and started a phase of cooperation. In the first stage, the McDonald's yellow ice drink cup was changed to the shape of a Minion, just to test the consumer reaction, but the market development department of McDonald's broke its eyes. In the two months from the beginning of August to the end of September, McDonald's in North America sold bananas, mangoes, and lemons together to the same as Coke, which is already a game-changer.

According to survey statistics, the image of Ronald McDonald is the second classic image in the minds of American children. Second only to Santa Claus, so it changed its image for 40 years at once, and McDonald's also took a lot of risks, but it turned out that their choice was so well known, they did not retreat in the aftermath of the economic crisis in the past two months, and there were signs of a strong rebound in the stock market.

At the beginning, McDonald's was worried that it was just because the movie was hot and consumers were only hot for three minutes, but now it has been half a year since the premiere of "Despicable Me", and this market vitality has not diminished. So they strengthened their determination to cooperate with Guangguo Pictures. At the end of October, McDonald's replaced the carton packaging style that had been used for many years, making the Minions the protagonists completely, and their adventure paid off, sales began to rise steadily, and the stock market gradually threw KFC away.

In addition to changing all the packaging of McDonald's, this press conference will also release a variety of Minion toys and open a Minion-themed McDonald's restaurant in New York, Los Angeles, Tokyo, Shanghai, and Seoul.

Although KFC said that it didn't care, how could it really not care. McDonald's revenue in the third quarter of this year exceeded $5 billion, while they were less than $2 billion. Li Jingming also thought bad at first. I feel that KFC needs him more than McDonald's, and it should be easy to accept his mention, and McDonald's does better than KFC does not necessarily take care of him, but in fact, McDonald's has been suppressing KFC precisely because of its open-mindedness and willingness to change.

"Brother-in-law, this is heaven." I don't like to laugh though. But even people who are usually icy can't hide their smiles when they are happy, and Krystal is now smiling so unimagedly that his eyes are gone. "Otherwise, when I go back to the cave, I'll make my bedroom like this."

As long as it is a woman, there are almost few who can resist the temptation of cute toys, don't look at the Zheng sisters are colder than the other, but when they are at home, they often grab toys and fight, and in the end, it is often Jessica who wins. Although her innate strength is insufficient, Jessica's momentum is so strong that she can't say anything, just like she doesn't have the ability of a Devil Fruit, but she has a "overlord color" domineering energy, as long as she enters the battle state, she can't even recruit Li Jingming, let alone Krystal.

Jessica always snatches toys at home, but here Krystal doesn't have to worry about her sister popping up, and she can enjoy the pleasant feeling of being surrounded by Minions. No matter how Krystal is still a sixteen-year-old girl, it is her nature to love to play, so she forgets that she is here to attend a press conference today, patronizing eating, drinking, and playing, and staring at the Minions in a daze.

Li Jingming and McDonald's did not place the press conference in the hotel, but in the Minion-themed restaurant, and also had the intention of advertising by the way, and did not let people get into the main topic as soon as they came, but let all the media people present make a cameo appearance as customers to experience this special new McDonald's store. In front of a group of cute and cute Minions, the mood is always very happy, and people's appetite is usually very good when they are happy, so there are still many praises for McDonald's and Guangguo Pictures's joint action, and only a small number of "nostalgic" people have questioned it.

Although the fast food industry is very popular in the United States, but in fact, McDonald's and KFC are the real "children's taste", the customer group is mostly children under the age of 12, although it is always adults who pay the money, and the number jù shown in the market research is also mostly adult consumers, but those adults are pulled by children, so to attract hidden customers to dominate this market. Li Jingming is very good at this point, compared to the kind old grandfather, the funny and humorous clown uncle, or the Minion is more popular with children.

"Jimmy, I'm convinced, sure enough, the world is the world of you young people." As the COO (Chief Operating Officer) of such a super company as McDonald's, Michael. Roberts can be regarded as well-informed, but the qiē shown by Li Jingming is still beyond his imagination, "At that time, I was thinking why you didn't hold a press conference earlier, and now I understand that you still have plans for the future." ”

In fact, at the first stage, Li Jingming can have a public press conference with McDonald's, which also has certain benefits for the promotion of the movie, but in Li Jingming's opinion. At that time, the role that "Despicable Me" propaganda could play was saturated, so it was suppressed, and if it was announced at that time, I am afraid it would not be as good as it is now. Now "Despicable Me" has not yet been painted, but it has entered the final stage, although it has the meaning of making another effort for the end of the movie, but it is more to pave the way for "Frozen".

The two ice princesses can't show their strength in the fast food industry, but the ice cream industry is also a big market, and Dunkin (Dunkin' Donuts) Group's annual revenue is about $8 billion. is also a giant-level company, and its Baslow Robbin is Li Jingming's next target. Although it is said to be a cooperative project, this is also a form of endorsement, even if it has made invisible publicity for Guangguo Pictures, McDonald's still paid a lot of money to Li Jingming, if there are more such partners, Guangguo will have a strong ally invisibly, and Li Jingming will no longer need to support it alone.

"Mr. Lee, I heard before McDonald's. Your chosen partner was KFC but was rejected by them in the end, is that true? "People like this at the press conference deliberately find people unhappy for the sake of exciting news. This is nothing more than sowing discord as if McDonald's were a spare tire.

"Yes, I was thinking that there is no image in the fast food industry that can compare to Donald. Ronald McDonald. It may be difficult to accept this group of cute guys at McDonald's, so I went to KFC to try it first, but the people over there responded to me. Our Minions don't fit their image because of their color. Li Jingming's sentence is too cheap, the Minions are only more small than the Yellow people, and Li Jingming himself is Asian, so when he says this, people can only think in the direction of "KFC's market development department has racist thoughts".

Did the people at KFC ever say anything like that? Of course they said it, but what people want to express is not what Li Jingming is explaining now, but it doesn't matter, as long as they have said that if the reporters polish and polish it, KFC's reputation will soon be over. Sitting next to Li Jingming, Michael. Roberts couldn't help but shudder, I'm afraid that after others are rejected, it won't be good in the end to make money in a peaceful way, but Li Jingming is obviously taking revenge on KFC, he doesn't dare to think about what the situation would be if McDonald's also rejected Li Jingming.

The press conference was not tiring, but walking around with Krystal made him choke enough, this sister-in-law had a lot of things, and she had to buy this and that, and the two of them tossed until the point where they finished eating before going home. Li Jingming opened the door, only to see Jessica curled up on the sofa watching TV again, he has been home almost every day for the past two years.

Just before Li Jingming could react, Krystal, who was still noble and cold just now, rejected people thousands of miles away, and boldly kicked off his high heels, "Brother-in-law, help me unzip it and strangle me." ”

"Ah, ask me to help you zip this up, are you crazy?" Krystal only wore a dress, and when the zipper was unzipped, it was **.

"Hey, it's not Quanguo, brother-in-law, what are you afraid of." Krystal glanced at Li Jingming, she could see Li Jingming clearly for such a long time, she was always very "decent" in front of Jessica, seeing that Li Jingming didn't move for a long time, Krystal ran over to ask Jessica for help.

Jessica stretched out her leg and kicked Krystal in the ass while lying on the couch, "Go back to your room and change your clothes, do you think it's at your own house?" "Men and women don't kiss each other, although they always treat their sister as a child, but now Krystal's body has developed very well is an indisputable fact, it should be convex and warped, for her behavior of always showing her flesh in front of Li Jingming when she has nothing to do, Jessica said that she resolutely cannot be tolerated, not afraid of 10,000 just in case. (To be continued......)