1026 I'd rather let myself die of exhaustion than let my peers starve to death (1)
"Now I don't require the effective collection and management of global customer information, I only need the effective management of national customer information! After so many years, why is there less than 10,000 valid information of users in the country? Private enterprises, foreign-funded enterprises, are not our customers? Customers who don't use our products aren't our target customers? All sales staff, the overall salary cut of 40%, when to complete the national user information, when to rise back! Seeing the red-faced, pot-bellied sales company managers below, Yun Fei is a burst of fire!
The company's ERP system was launched, and he never had time to take charge of this matter seriously.
When the five-axis real yàn was about to be completed in the past few days, he found that the sales staff didn't know who to sell the five-axis machining centers that these companies had worked so hard to get out!
The market demand was very high, and their sales staff were not aware of the progress of the company's five-axis machining center.
After developing and testing the ERP management system for such a long time, the entire company is strictly implementing the production management department, because Yunfei, the boss, is more familiar with the management of the production site than any of them. There's no way to be lazy, but it's different when it comes to sales.
The production of Jiuyi Heavy Industry has always been an order production model, and the five-axis machining center, only Xin Kaixing and 132 factories know their progress, and the relationship between the person in charge of North Heavy Industry also knows that in the case of the company without a clear text, the sales staff has never asked the customer whether there is a five-axis demand and what to do.
When Yun Fei made the energy to ask about this matter, everyone didn't know, probably, maybe, how could such an answer not make Yun Fei, a boss who is very demanding on the market, mad?
What's more, the sales of the entire group company are in the hands of relatives and friends, and Yun Fei asked for the establishment of detailed and perfect information at the beginning. In the past few years, when the company has not yet grown, Yunfei asked them to properly manage customer resources, but these guys didn't care about it one by one.
Even if the competition is fierce, the CNC machine tools produced by Jiuyi Heavy Industry have always been in short supply, so they can't look down on some small customers at all, which makes the market share of Japan's CNC machine tools and Taiwan-funded CNC machine tool factories continue to expand......
"The German GMG company is about to fully enter the mainland market, DMG, maybe many of you don't know what this company does, right? You know the Dirk company in West Germany, right? Do you know the earliest EP6 four-axis machining center in Xinkaixing? This company is now just one of their subsidiaries. Maybe you think that we have the righteousness of domestic production, and have the advantage of low cost and cheap price, but these years. How many advantages do our high-end machines occupy in the market? If it weren't for the fact that we stood on the national righteousness, and if it weren't for the good relationship between me and Mr. Jiang and some state-owned machinery factories, how many of our four-axis machining centers could be sold? The more Yun Fei spoke, the more angry he became.
At the end of last year, Jiang Jianxing was in charge of the operation of the entire group company, and the sales of Jiuyi Heavy Industry exceeded 5 billion, an increase of 43% over the previous year.
After almost a year of rectification, the entire group of companies is still in disarray.
Even the old man Myron, who came from Germany and worked in the Jiuyi Group for several years, is now unwilling to take over the mess of the Jiuyi Group.
High stakes. Covering up all sorts of problems.
Yun Fei, a person who understands, has always been dealing with his own projects, and the company has developed rapidly over the years and opened enough industries. Most of his energy is spent on getting research funds for the Jiuyi Research Institute and formulating research and development directions. Talent is the problem that bothers them the most.
Now, Yun Fei has begun to wonder if there is something wrong with his own employment strategy.
The talents cultivated by the company itself are still unusable, and the only ones who can get by are Wang Yi and Cheng Feng.
If we divide it into separate systems, we can look at the management of Jiuyi Group. Each department is basically remarkable, better than any domestic enterprise, but from the top down. It will be able to find out the severity of the problem.
Especially these salespeople, no matter how much Yun Fei emphasized, their attitude towards customers is clear. For some small customers, these salespeople are almost all ignorant of it, and for those large state-owned factories, the attitude is completely different.
This question was raised by Cheng Feng when Yun Fei revealed that he was going to split Jiuyi Heavy Industry into Jiuyi Heavy Industry Group, Wang Yi was not familiar with Jiuyi Heavy Industry, and he also failed to grasp the company's strategic center. Just look at the increase in sales.
This is a common problem for all senior management of Chinese enterprises at present.
Officials are staring at the growth of GDP, enterprises are staring at Cheng dù with bulging pockets, and the managers are naturally staring at how much value they have created for the boss and how much they can take for their own interests, and few people will care about the future development of the company, because this is something that the boss should consider.
"I've always said that the company's supply chain must be effectively integrated, we are the buyer, and at the same time, we are still the supplier! Halfway through the second quarter of this year, your sales numbers are out, right? Can anyone tell me why our year-over-year growth was 17% in the first quarter and then fell to 9% in the first quarter? Don't you feel ashamed? Yun Fei saw that the middle and senior executives of the more than 20 management companies below lowered their heads, and Wang Yi, Cheng Feng and others were also full of embarrassment, so they didn't get angry.
"Boss, this period of time is the off-season, coupled with the large influx of CNC machine tools from Europe and the United States into our country, especially many Japanese companies are interested in building factories in our country, and our customers are now desperately trying to reduce prices......" Hearing Yun Fei's words, the more unpleasant he said, Mu Xingping raised his head and said with a dissatisfied face.
"You know it's stressful now? Competition, in previous years there was no competition? Domestic capital machine, Northeast machine and other enterprises, Taiwan-funded Wanyou CNC, Japan's Mazak, Mitsubishi, these are only this year to enter our Chinese market? Never had this kind of pressure before? Spend even a tenth of your time on this, what will happen? Always guarding the state-owned factory, this can gnaw for a lifetime, right? Which company is buying new equipment on a large scale every year? Yun Fei almost gritted his teeth and said this.
"I've been emphasizing to you that there is no difference between those customers who buy even one unit and those who buy 100 units, how many big customers can you have a year with 100 units? But what about the small ones? If you only buy one, it may be 200, 300! The Pearl River Delta region was originally our largest market, Yu Cheng, can you tell me why the growth rate of the Pearl River Delta region for which you are responsible this year is less than 10 percent? Yun Fei simply named Yu Cheng directly.
Rao is Yu Cheng is Yun Fei's elder, and he is also very angry about being criticized by Yun Fei like this.
"Boss, it seems that our sales in the Pearl River Delta have always been the first in the country, right? A growth of 9.41% is already a lot higher than the average, right? For Yun Fei's harsh requirements, Yu Cheng felt that he had to resolutely resist, otherwise everyone would have to be scolded by him in the future.
"How? In the first quarter of the entire Pearl River Delta region, a total of 1,357 new units were processed, I would like to ask, how much did we Jiuyi Heavy Industry sell? 289 units, that's a lot? Among them, Xinkaixing added 67 units, and Xinkaixing's supporting factories purchased 132 units, if you put them aside, how much did you sell? Yun Fei directly motioned to Wang Zixin to turn on the projector next to him and played the slideshow.
These numbers were sorted out by Ma Ting, the planning manager of Xinkaixing, when she did the analysis of competitors in the entire Pearl River Delta.
Originally, she hoped to be able to increase the number of CNC machine tools in the country from Yun Fei's hands, and then analyze who was doing what, but the entire Jiuyi Heavy Industry did not have such a number at all, only their own sales statistics.
In other words, the sales team of Jiuyi Heavy Industry is no longer able to provide the company's strategic planning department with the most accurate market figures.
Yun Fei emphasized countless times that he must understand the situation of his competitors, because he, the boss, did not personally stare at it, and it became a dead letter.
Hearing Yun Fei's words, Yu Cheng's face immediately turned red, and he didn't dare to speak again.
"As you know, I'm not meeting to criticize anyone, and I'm not here to deduct anyone's salary. See for yourselves, you have become more and more indulgent over the years, what have you become accustomed to yourself? The competition in the domestic market is becoming more and more fierce, and next year at the latest, when China joins the World Trade Organization and the Wasena Agreement is relaxed, how long do you think our company can support with your current attitude? "Yun Fei's previous words are a bit heavy.
It didn't take long for a change of attitude.
"No matter how good the technology is, if it can't be sold to customers, it's just a pile of scrap! I've been emphasizing that sales is just as important as research, and in some cases, even more important than research! Yun Fei once again emphasized the importance of sales, "So, all along, you have been getting the highest salary in the entire group of companies and enjoying the best benefits, but what do you look at?" ”
"I'm only giving you a month, I need the most detailed customer information, even if it's just one person, a small workshop with equipment, I also need their details! I don't care what means you use! ”
"I'd rather let myself die of exhaustion than let my peers starve to death!" Yun Fei said something that made everyone's hearts tremble, especially his face was almost distorted to say this. (To be continued......)
PS: Thank you for the generous reward of 588 coins in the hat that flew to the sky, thank you for the two monthly passes of Ice Trace, and thank you for seeing the big monthly pass of Tianchi Mountain.