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Coming to A.P Company again, Zheng Haidao's mood can be described as extremely complicated, apprehensive and sad, and he has no prestige at all.

The last time I came to A.P was two years ago.

At that time, he was still the deputy director of the Variety Show Bureau of SBS TV. As an assistant to the former director, he was involved in the negotiation of the cooperation with A.P on "The Birth of a Family".

At that time, the two sides were evenly matched, and after arguing for a long time, they finally reached a cooperation with SBS TV with a slight advantage.

But now two years have passed, and when it is his turn to be the master of the house, the situation has changed drastically.

In the past, when it came to Korean entertainment programs, SBS TV was the well-deserved boss.

"Xman", "Love Letters", "Birth of a Family" and so on, there are always so many classics that make people marvel.

I don't know where to start, but competitors such as KBS, MBC and HBC have begun to catch up, so that the former entertainment boss no longer has an absolute advantage.

When he was about to walk into the conference room of A.P, he still remembered the death order given to him by the president of the company.

In any case, we must cooperate with A.P today.

As long as he thought of this order, Zheng Haidao's heart was full of bitterness.

In the past, SBS repeatedly suppressed A.P Company and Yoo Jae-seok, and he was a participant in it.

Originally, I thought that with the background of SBS, even without the help of A.P., he would still be the boss of the Korean entertainment industry.

But I didn't expect that their decline would be so rapid.

There is now a general consensus in the Korean broadcasting industry that if you want to make a difference in the entertainment industry, you can't get away from the cooperation of A.P.

This was a situation that was unimaginable before, and in the face of many program production companies, TV stations occupied an unparalleled domineering position.

Those companies are in front of the TV station. It's like a beggar who is barely living. As long as they give them a little benefit, they will pounce on them like pugs.

But now, A.P has become an outlier.

If as a TV station, you don't have a share of A.P. in your program, then you don't want to do well in terms of ratings.

Without ratings, there is no advertising revenue. Without advertising revenue, how can TV stations be profitable?

The executive director of A.P Company, Mr. Choi, doesn't know how his brain grows. While others were still admiring his last idea, he had already come up with a better idea.

And his creativity is always so advanced that it can only make people eat dust behind his ass. Forcing you to choose to work with him for the sake of ratings. Otherwise, you will always be the one who suffers.

To be honest, seeing the face of A.P's entertainment trust, other forces have not thought of ways to curb it.

But the problem is that people have resources, media, channels, and networks, covering almost all aspects of the entertainment industry. It cannot be contained by the suppression of external forces, not to mention that in this society where interests are paramount, the so-called alliance is just a joke.

Maybe while you're all about dealing with A.P., someone else will stab you in the back.

Looking ahead and looking backwards, the face and the heart do not match. We can only sit back and watch A.P grow stronger and stronger.

Zheng Haidao came this time and brought the PD team that had worked with Liu Zaishi together.

As Yoo Jae-seok said, they used to work together very happily. Maybe relying on the human touch today can help SBS TV recover some losses.

However, Jang Hyuk-jae, the chief PD of "The Birth of a Family", is already qualified for the CP of the Variety Show Bureau. I was in charge of other shows, so I wasn't in today's lineup.

The two PDs who accompanied him were Cho Hyo-jin, who was Jang Hyuk-jae's assistant at the time, and Kim Yong-myeong.

When the three of them walked into the conference room, Cui Zhengyuan and Liu Zaishi had been waiting for a long time.

After the two sides salute. The host and guest sat down, and they were speechless for a while.

Seeing that the two sides were a little embarrassed, Liu Zaishi took the initiative to stand up and ease the atmosphere. "Director Zheng. We had a very happy cooperation before, but this time we have come together again, and I believe that we can create the glory of SBS weekend variety show again. ”

The other party released kindness, which finally made Zheng Haidao breathe a sigh of relief. "Certainly, in the past few cooperations, your company has helped us a lot at SBS. I believe that with the good foundation before, we will be able to satisfy everyone this time. ”

Cui Zhengyuan did not rush to get to the point, but looked at the two young PDs who followed Zheng Haidao with great interest.

He knew both Cho Hyo-jin and Kim Yong-myeong, and when he made "The Birth of the Family" before, they were Jang Hyuk-jae's right and left hands.

And these two people will be more famous than Jang Hyuk-jae in the future, because the "RunningMan" they are responsible for is more popular.

Now it seems that the purpose of Zheng Haidao bringing them here is to let them take charge alone.

However, looking at their faces, Cui Zhengyuan had to sigh that SBS's talents had begun to dry up.

You must know that this time he is going to cooperate with SBS TV, and he did not name these two as collaborators. But SBS TV still sent them over, which is enough to show that this TV station really has no way to fight PD at present.

It always seemed cramped to look like a follower, but now it is generous and full of spirits. Cui Zhengyuan said with a smile: "Zhao PD, Shen PD, congratulations on getting the opportunity to be on your own." ”

Zhao Xiaozhen and Kim Yongming can not care about the difficulties of the TV station, they can get the opportunity to control the program, they are very happy.

In the face of Cui Zhengyuan's congratulations, the two hurriedly expressed their humility. "We also need to be vigorously supported by Executive Cui to provide us with a good idea."

"Oh, haven't you two usually envisioned the content of the new show?" Cui Zhengyuan was a little surprised, so he asked directly.

It's already April 2010, and in the original history, "Runningman" was broadcast in July.

According to the project approval process of variety shows, it should be basically set at this time, and it is only necessary to invite the MC lineup.

Even if SBS plans to hand over the program partner to A.P. These PDs must have also imagined some new show ideas for themselves.

Hearing Cui Zhengyuan ask, the two cutting-edge PDs looked a little bitter. "How can our creativity be compared to Tsui's whimsy? With Tsui's creativity, we will definitely be able to carry it forward. ”

The resentment in these words was great, and Zheng Haidao, who listened to it, frowned.

Cho Hyo-jin and Kim Yong-jeong almost pointed to their noses and said that SBS was unwilling to cultivate the innovation ability of its employees.

Looking at the resentful appearance of the two PDs, Cui Zhengyuan's heart was filled with a smug smile.

Since we have been able to derive a lot of benefits from the cooperation with A.P., the TV station, as a capital group that considers the cost, is of course reluctant to bother to make every effort to cultivate talents.

You must know that in terms of TV stations, there are many new programs developed every year, but even more programs are abolished.

Without exception. These shows were scrapped because of lack of novelty and dismal ratings.

But how could there have been so many successes without the foreshadowing of these impressive failures? Every classic show is born by stepping on the corpses of ten or more shows.

In other words, the TV station completely relied on this one successful program to recover the cost wasted by the ten failed programs.

Now that there are ways to save money, they are certainly not willing to do thankless work.

However, this situation is what Cui Zhengyuan likes to see the most.

When the talent of the TV station is depleted, the dependence on A.P increases. Then when he cooperates with them again in the future, the greater the benefits he can grab.

Although in the long run, this is not good for the prosperity of Korean arts. But as a capitalist, he. Nor is it noble enough to sacrifice one's own interests for the prosperity of others.

However, from the complaints of these two PDs, Cui Zhengyuan has been keenly aware that the situation of terrestrial broadcasting monopolizing TV sets will soon be changed.

The time is coming when the TV station will be all the rage. Whether it's A.P or HBC, we have to be fully prepared for this new situation.

He can't forget those editor-in-chief TV stations with a lot of money and nowhere to spend. The scene of poaching people from major TV stations waving banknotes.

directly directed the death of the national variety show "Two Days and One Night", which also made KBS and other TV stations really hurt their vitality.

In particular, in terms of the restrictions on the production of programs, the comprehensive television station is far broader than the terrestrial broadcast. That's it. In terms of competition in the theme of the program, the advantages of the comprehensive editing channel will be able to compete with the terrestrial broadcast channel.

However, how to deal with it, Cui Zhengyuan still needs to calm down and think carefully.

These are all afterthoughts, and no matter how heavy the complaints of the two PDs are, they will not affect the continued development of cooperation.

Zheng Haidao and Cui Zhengyuan both straightened their faces and prepared to reserve ammunition for the next negotiations.

Both sides know that today's negotiations will certainly be far more tragic than the previous ones.

In order to fight for even a little benefit, it is estimated that it will take a lot of their energy.

Although the president explained that he had to reach a cooperation with A.P, Jung Hae-do also had his own calculations.

He is a new official, and there are many people in the bureau who disagree with him. If he didn't insist at all, he would lose his sincerity to A.P., and it is estimated that his majesty would be lost.

For the sake of his hat, he also has to work hard.

Although the president can order himself, he can remove his position by collective consultation with the board of directors of the company. Therefore, Zheng Haidao is not afraid of disobeying the president's order and making his situation even more difficult. (To be continued......)