Chapter 326: Technology is Unstoppable
After entering July, both "Bug Crisis" and "Mulan" are steadily moving towards a box office of 100 million US dollars, although Disney has invested more resources one after another, but after the weekly box office rankings are released, "Bug Crisis" has always stabilized "Mulan", and the North American box office figures accumulated between the two have gradually widened the gap.
In addition to the box office, in terms of derivatives that account for the majority of the animated film's revenue, "Mulan" has shown its inherent flaws, and its sales are even less than one-third of that of "Bug Crisis".
Even if "Mulan" is essentially a Western film dressed in the Orient, the subject matter still brings limitations in the North American market, the vast majority of American audiences in this era do not like movie themes that have nothing to do with the United States, and "Mulan" is different from "Aladdin", the latter is widely circulated in the West after all, and the story of the former has a limited audience before the movie.
Gradually, Disney's management, especially Roy, who used to be in charge of the animation department? Disney et al., Michael? Eisner interfered with the release time of "Mulan" and made a dissatisfied voice, and Ryan heard from some people that the two sides had a heated argument at the regular board meeting of Walt Disney. Disney and others angrily withdrew from the day's meeting.
Although Walt Disney has a clear gap with Time Warner, Viacom and News Corp., it is also an out-and-out media giant with a lot of resources in its hands, and in the face of such direct competition, the media controlled by them and related to them have launched a huge propaganda offensive.
This time they are no longer building momentum for "Mulan", and probably Disney also understands that due to the limitations of the subject matter, it is difficult for this animated feature film to compete with "Bug Crisis" in the North American market.
They targeted the computer animation, and carefully crafted comments followed.
"Hand animation is a hand-drawn painter using a paintbrush and using his own hands. Created one stroke at a time, the image of the character is extremely full, containing the creator's painstaking efforts and full of artistic vitality. And what about computer animation? ”
"Using cold computers and programmed software, the characters designed are stereotyped, and their every move is as dull as a puppet, as for the artistry in it, has anyone seen it?"
"The origin of art is to restore our lives, and human hands are the best carrying tools, not cold and lifeless computers."
Similar comments. Flooded the pages of a lot of media, Ryan naturally noticed this, and he contacted Tina? After Brown, a refuting article appeared in the new issue of Vanity Fair.
"Since the thirties and forties of this century, hand-drawn animation has appeared in our field of vision, and no one can deny that one after another outstanding hand-drawn animation masters have brought us countless joys with their painstaking works. Among them, there are many classics such as "The Lion King" that can be remembered in the annals of history. ”
"Hand painters create with their own minds and hands, and the brush is their tool, while computer programmers also use their mind and hands to create, and the computer is their tool. Essentially. The paintbrush is a tool, and the computer is also a tool, both of which are human inventions and creations, and they are used to bear the wings of our thinking. They all have an indispensable meaning in our lives, so that the former can become the carrier of art, and the latter can represent high-tech. Can it just be a cold machine? ”
"Some people may say that when a hand-painter creates a work, he or she instills countless efforts into his works to give them vitality. Those idealists who have been studying computer animation since the 70s have dedicated their youth and passion to computer animation, aren't they creating with their hearts? What they're not doing is good enough? The character image is not full enough? Characters are just dull without a soul? If anyone says so, check out Toy Story! ”
"There is no doubt that hand-painted artists have made indelible contributions to the development of animation, but the progress of technology is the trend of history, and the replacement of backward technology by advanced technology is the inevitable law of the development of human society.
"Today, the use of computer technology, has already penetrated into all aspects of our lives, for the entire film and television industry, computer technology is like a wings for them to fly, in the past many can only exist in our imagination of the picture, now can rely on advanced computer technology, show in front of us. Take the hand-drawn animation mentioned by some people as an example, "The Lion King" used a lot of computer skills at the beginning, and "Mulan", which is currently being screened, will be no exception. ”
"Who do some people think they think are the advanced technology that represents the future of mankind? Do you think you're John? Mr. Wormsrie? Maybe they even John? Wormsley is anyone's guess, this ignorant guy once led workers into Manchester's textile factories hundreds of years ago to smash up machines, believing that advanced looms had taken their jobs. ”
"In every era, we always have to face something new, some are gradually changing ideas, some are advanced technology, those conservative people do not know how to absorb the essence of their own usefulness, but everywhere hinders their development, however, countless history has long proved that those who stand still will be eliminated by the times sooner or later."
"I dare say it won't take more than a decade for hand-drawn animation to be phased out of the mainstream in Hollywood......"
———— Ryan? Jenkins
In recent years, Ryan has rarely published this kind of critical article in the media, and after the release of the current issue of "Vanity Fair", it quickly attracted a lot of attention, and this purposeful and sharply worded article has not only become a rare topic in the public's leisure, but also has become a thinking about the future of animation for many industry insiders.
After all, the track record has proven several times, and Ryan's vision is extremely forward-looking.
And the word-of-mouth and repercussions of "Toy Story" and "Bug Crisis" among the audience all prove his point.
"Ryan, thank you, thank you for defending us." John? Lassett and Ed? Kamr also made a special call, and no one wanted the child born in his hands to be criticized as a soulless doll.
When it comes to computer technology, the founders of Pixar Studios are well-known characters in the entire IT world, but Ryan can throw them ten streets away from a war of words.
Those media then made remarks attacking him, and Ryan's achievements in film were in front of everyone, and they couldn't open their eyes and say nonsense, so they had to say that he "didn't know how to respect the creation of artists", "a filmmaker whose soul is soaked in commerce", and so on.
Ryan took out the end of the verbal battle with Natalie when he was a child, and published one opinion piece after another through Vanity Fair, the Los Angeles Times, and News Corp's well-connected media, which was full of mockery of certain people.
Since the other party rejected the kindness he released, and wanted to drag himself into the quagmire and step on it a few more times, then he naturally had to respond, although cooperation is king, but with the resources he has at his disposal, he will not be afraid of anyone.
What's more, this is a good opportunity for publicity, Ryan will occasionally mention the current "Bug Crisis" and "Saving Private Ryan", and continue to use the upcoming "Jurassic Park 2" and "Peerless Tribulation" in North America as examples, saying that these two works will prove that computer technology can help the film and television industry.
After returning to Los Angeles, in addition to fighting with people in the media, Ryan was hurrying up to catch up with the two scripts he had prepared for himself, and during his stay in New York, both him and Natalie, like all men and women in love, were always difficult to control themselves, and the so-called script writing and studying roles of the two were just in vain.
Perhaps because of the frequent and long-term exercise in New York, Ryan's weight has reached the requirements of the remaining scenes of "Desert Island", and the hair that has been grown since the beginning of this year is gradually approaching the shoulders, and with the help of the makeup artist, it is completely possible to start the rest of the shooting plan.
Ryan didn't want to delay for too long, and his request was simple, the film must be released at the end of the year.
However, before that, he still has a series of things to solve, the first thing to complete with Harvey? The agreement between Weinstein.
In the bowling alley of an upscale clubhouse in Malibu, Ryan was wiping his hands with a towel, and he was here to talk about business, not to play, and a few small games were enough.
"Jen, go get in touch with your friends, I'm going to have a party in the evening." Harvey? Weinstein patted his girlfriend's hips, "Remember to call the prettiest ones." ”
"They're sure to."
This one is called Jennifer? Garner's little actor turned her head and smiled at Ryan, twisted her body and walked out, she was a smart person, and she turned around and closed the door of this VIP room after going out.
"Harvey, I didn't expect your tastes to change again." In Ryan's opinion, the other party's figure is really peculiar.
"I've been under too much pressure lately, so I always have to find some suitable way to relax."
The two walked over to the rest table, Harvey? Weinstein made a gesture of please, waited for Ryan to sit down, and then continued, "Jane is from Texas, and she is usually very conservative in life, but she is unrestrained, and she has the wild characteristics of Texas cowboys. ”
"Don't forget, you're out of control of Miramax now." Ryan joked.
Hollywood's reality is not only investors and producers, but also countless actors, who don't have enough capital, how can these actresses be posted.
"But we're going to have Weinstein Pictures soon." The big fat man seemed to have regained his ambitions, and he remembered something else, "Are the horror films shot by your classmates really going to be released in theaters?" ”
"The title of the film is 'Ghost'."
Ryan laughed, this pseudo-documentary that has nothing to do with his previous life, but borrowed the promotional techniques of "Blair the Witch", has been handed over to Flower Pictures, and is currently making a fuss on the Internet.
"Well, we're waiting for you to do the magic again."
"Come on, Harvey. This time it has nothing to do with me, this kind of over-the-top propaganda tactics does not do any good to the reputation. (To be continued......)