Chapter 158: Increased Ratings
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"This play...... It's not easy to do......" When Zhou Xiao was running around with the script of "The Queen's Classroom", he heard this sentence most often.
"The Queen's Classroom" was initially controversial in terms of plot, and the heroine teacher looked like a demonic being, treating young teenagers and girls quite harshly, so the audience who supported the relaxed generation and the audience who supported strict education would have completely opposite views on the direction of the TV series, until the director and screenwriter finally put forward the view that "the teacher should be a wall to the students", and the controversy finally weakened, and finally got high ratings.
And such a drama, it is obvious that there will be a lot of topicality and controversy at the beginning.
The first person to say this to him was Hitomi Kuroki, Zhou Xiao's script was first shown to Inoue and Keiko Watanabe in the company, but these two people are not actors, so even if they read the script, they don't have too many professional ideas, among the people who are really related to film and television, Hitomi Kuroki is the first person to see the script.
"After reading the whole script, you will naturally understand what you want to say, but the problem is that the entire TV series has a three-month screening period, so when the first few episodes are broadcast, I am afraid that there will be a lot of opposition or resistance, if it is a famous screenwriter, it is fine, but if it is you, the TV station may not be able to bear it." Hitomi Kuroki said.
"Is it likely that we just buy non-prime time and have such a problem?" Zhou Xiao asked.
"Even if it's non-primetime, the quality of your entire TV series is going for primetime, right? In terms of broadcast time, I will also choose the sub-prime time after the recently influential blackjack, so the attention is still not small, and the attention is not necessarily a good thing for the topic of gathering, because the attention is also related to the patience of the TV station, if your attention is relatively low, the relative TV station will be more likely to lose patience. ”
In addition, what told Zhou Xiao about the plot was that one day, Uncle Inoue took him to meet the representatives of the manufacturer.
"There is a lot of conflict in the plot. It is estimated that there will be a lot of noise after the broadcast, which is a good thing, we sponsor it, as long as it doesn't make a fuss to the point that someone shouts to end the episode. "This is not afraid of big things, but there are not many such manufacturers, and most of them are more cautious.
"Our company has always had a good cooperative relationship with Mr. Zhou Xiao, so we will still sponsor this time. What the? Mr. Zhou Xiao can shoot an advertisement for us? That's great, but even so, we have to make it clear, if there is a lot of opposition to the film after it airs, we will withdraw, please understand our struggle. This is the point of view of the representative of Toshiba. It can be said that this view is the most popular view.
"We are in the children's stationery business, so we wanted to sponsor it when we first heard that it was a description of the relationship between teachers and students, but after studying the script, although we now have a drama about the school, the main audience is not for children, only adults will understand the content. And, in terms of playtime. It is also quite different from our ideas, and only prime-time advertising will be more helpful to our company. So I'm so sorry, but in the end, we still felt that this drama was not very suitable for our company to sponsor or advertise. As for the most conservative view, most of them appear in brands that are very sensitive to the company's image.
"The plot will not be modified, this is the best plot, if the changes are not so sharp. There are bound to be all sorts of problems. In short, try to find sponsors and advertisers, if you are even willing to do your best. Zhou Xiaodao.
While preparing for these things, routine work still has to be carried out, speaking of which, with Zhou Xiao's current explosive popularity, it would be best if there was a regular ribbon program, such as an information program every morning. programs and so on during the lunch break every day, but Zhou Xiao did not take such a job. In his opinion, this kind of program that is broadcast live at least once a week is not nutritious, and the program team is mostly doing it in accordance with the program process formulated by the program team. Therefore, whether a program is good-looking or not, in fact, the real test is the personnel of the program group rather than the team members themselves, in this case, the requirements for the team members are compressed to the minimum to adapt to repeated live broadcasts.
Like the old man Tamoli, it doesn't hurt to host and laugh all year round, every day at noon, and the number of broadcasts has won the Guinness World Record, why can he do it for so long? It's very simple, if he was to be as funny as a saury every day, he might not be able to host it for a long time, and it would take too much energy and attention. Only by degenerating into a kind old man in sunglasses like him, and only occasionally showing his face, can he really survive in the ribbon show for a long time.
In all fairness, Zhou Xiao feels that it is the time for him to rush forward, every step is important, and every step must be untouched by others, so why should he go to the ribbon show to grab those attentions.
Zhou Xiao's real routine work now has two, one is album-related promotion, and the other is his late-night title show.
"Zhou Xiao's Fast Flickering Journey" has been a lot of waves after the second episode was broadcast, for many days, Japanese TV has broadcast the most brilliant flash mob in various forms at various times, and the third issue of the title program, Zhou Xiao's program system zuò group also temporarily modified the broadcast content.
Originally, in the third issue, Zhou Xiao wanted to put a new project, but the first two issues with very good results allowed the assistant director sent by the Japanese TV, Zhou Xiaojia's plan for the Women's Twelve Orchestra is actually far from being excavated, if it is more than ten years later, the flash mob you broadcast on the TV show today may be spread all over the world tomorrow, but now it's different, the current network is not so good, and even the video website is basically in the bud, so for most ordinary people now, If he didn't plan to watch Zhou Xiao's show from the beginning and didn't record it at all, it is likely that he won't be able to see Zhou Xiao's performance at all, even if he watched the replay of Japanese TV on some channels, it can only make him want to watch the real program more than the replay.
Therefore, Zhou Xiao and the Women's Twelve Bands temporarily assembled immediately after the show was broadcast, and made three similar projects for several days. And the three performances were different from the repertoire, Zhou Xiao did not plagiarize Jay Chou's songs, but directly adapted Japanese music into Chinese folk music, and then performed it after careful arrangement. The live performances of these three projects were also quite outstanding and successful, winning a lot of applause and praise, and the three projects themselves and the various circumstances behind them were assembled into two episodes, which were broadcast in the third and fourth episodes of "Zhou Xiao's Fast Flickering Journey", which was also a lot of relaxation for Zhou Xiao.
It took a total of a month for these four episodes of the program to be broadcast, and the ratings of "Zhou Xiao's Fast Flashing Journey" jumped from less than 1% to 2.3% in this month, don't think this is a small number, don't forget that the time period of the program is more than two o'clock in the morning, just think about how many people are usually awake in a hundred people at this time, it is enough to know how abnormal this rating is.
is not only the direct ratings, but the recording rate of the program is even more amazing, after statistics and conversion, the recording rate of "Zhou Xiao's Fast Flashing Journey" has reached an astonishing 7%! This is actually a very scary number, because this number is added to the ratings at the time of broadcasting, and it is about to reach the number of 1o%, in the late-night file, those who can reach this number are all very exciting programs, such as last year's full set, at more than eleven o'clock, just out of the prime-time late-night broadcast, and finally got about 1o% ratings.
Taking advantage of this,Although it's only been broadcast for four episodes,The Japanese TV side has come to the door many times,I hope to discuss with Zhou Xiao and aZx about changing the time period next quarter,Not to mention the next quarter,Even if the time period is changed immediately,It's not impossible to talk about it。