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Although he has not been in contact with Li Yifan for a long time and has not had many times, he knows Li Yifan very well.

Because of such people, he has also come into contact with in the United States before, such people are born with the kind of leaders with outstanding temperament, when they lead a large enterprise, they often do not have to do everything, but they are the most able to do not suspect people, and they are often the most comfortable to work under such people.

They tend to shove the business into your hands and then they don't intervene too much, but they will look at the results, and if you do a good job in the expected time, then they will often reward you.

If you don't do well, then I'm sorry, you'd better take the initiative to apply for resignation and get out.

But roll up and get out, for the current Lenner, it is very far away from him, after all, he has worked hard in the past six months, but he has run the company very well.

Sitting in the new office of the new office building in the new factory area, Li Yifan still feels very good, it is an eighteen-story office building.

According to the current scale of Jinghua Tea Beverage Company, an enterprise with only a few hundred employees, it seems very wasteful to use such a large office building.

However, the construction of this office building was carefully discussed by Li Yifan and Lena, and Lena's ambition was not small.

As the world's largest consumer market for tea beverages, just because Lipton has failed doesn't mean they will fail. In Lena's opinion. Lipton will fail. It's just that they haven't found the right entry point into the market.

If you can find this by yourself, then this chicken rib, which seems tasteless to eat and a pity to discard, will definitely turn into a delicious meal in no time.

Therefore, from the beginning of the establishment of the new company, he had the ambition to build this company into the largest Chinese-funded tea beverage enterprise in the Chinese market.

In the future, if this company develops smoothly, it will definitely face the national market, and may even go abroad.

As such a giant enterprise in the future tea beverage industry, how can the headquarters be built so shabby?

Now there are some clerical staff in the management of the company's administration. It is not enough to fill a few floors of this company, but in the future, when this company really becomes bigger and stronger, it is estimated that such an eighteen-story building will not be enough.

It is precisely because of this idea that he insisted on building the company's office building in front of Li Yifan, and reserved a few more vacant land in the back, once the company develops smoothly in the future, then he will fill in a few more office buildings for the company.

Originally, when Lenner and Li Yifan said this, Li Yifan was still a little hesitant, but he thought about it again. In the future, even if it is this area, it will become a new area in the capital.

Several buildings have now been built. It is not bad to leave room for appreciation in the future, even if the company is not well managed in the future, even if this land and a few office buildings are sold, it will be able to recover the cost and even make a lot of money.

In addition, the construction team of Shuguang Construction Company, which is in charge of the construction, happened to be the brother-in-law's Shuguang Construction Company, and his family could trust it and the cost was low, so he agreed to Leonner's request.

Now it seems that such a request is right, recently around their factory, there have been many engineering teams, in the site for development, I don't know whether they are building a factory, or building a real estate, but these are not important to him.

On the top floor of this office building, there are only three offices, the largest of which has the best view, of course, is reserved for him, although he rarely appears in the company, but Lenner and Smith are also very discerning figures, and would rather leave the office empty than keep it for him, as a way to show respect for him.

Although Li Yifan usually doesn't like flower sets very much, he is still very comfortable to shoot such sycophants.

is in a good mood, and looking at the numbers on the thick performance report in front of him, Li Yifan's heart is even more comfortable, I didn't expect it, I didn't expect that such a tea beverage company could bring so much income to himself.

In the northern developed areas such as Beijing-Tianjin-Hebei, Jinghua brand jasmine tea, as well as Jinghua green tea, were very popular as soon as they were listed, because they had a good relationship with Lipton before, so they took over the distribution channels that Lipton had maintained for many years.

So as soon as their products appeared, they were immediately sent to the major supermarkets in the big cities in these regions and put on their shelves.

And their advertising is also in place, which is different from the advertising business model of Phoenix Liquor and Red Lantern Dairy, such as the Li family's direct enterprises.

The means and methods of advertising of Jinghua Tea Beverage Company are much more flexible, and they did not choose Imperial Court as the main target.

Instead, they chose to put advertisements on Beijing TV, or Jinmen TV, Puhai TV, Hanzhong TV, Yuedong TV, and other TV stations in the local market that they value the most, and also put a large number of advertisements on buses, subways, newsstands and other locations.

In this way, although their advertising efforts are not small, the cost is not necessarily higher than the cost of advertising in the imperial court, and the most important thing is that the effect of such a scattered advertising model is not bad.

In addition, they invited several endorsements, and the market positioning is also very accurate, which has brought them a very unexpected effect.

In the past three months, in the Beijing-Tianjin region, the Yangtze River Delta, and the economically developed areas such as the Pearl River Delta, have shown a geometric explosive growth trend.

When these two products were put on the market in January, they only sold three million in the whole month, which is definitely a loss on a national scale.

In February, the sales scale skyrocketed to 10 million, basically reaching the level of breaking even, and in March, with the increase in advertising investment, and many consumers are more and more familiar with their products, the sales scale of these two bagged tea drinks in the market is increasing day by day, and the sales scale has skyrocketed to 30 million this month, reaching the level of profitability.

After entering April, new marketing methods were added, that is, the marketing methods of small favors and small favors proposed by Li Yifan, such as buying tea and giving cups, or sending two very beautiful spoons, etc.

After these marketing methods have been used, the sales of Lipton bagged tea in the above three regions immediately ushered in a peak.

In April, their total sales reached 50 million in one fell swoop, and in May it reached 80 million in one fell swoop, and June is not over, and according to Lenner's optimistic estimates, this month is even very likely to complete the record of monthly marketing exceeding 100 million.

According to Lennard's judgment, this is not the full potential of the Huaguo bagged tea market, now they are just opening the door to a new market, if they continue to increase investment, increase development, then next, no one can say, what scale this market will develop in the future.

Looking at Leonner's sincere and frightened look after analyzing himself, Li Yifan smiled slightly, they, they are still too bold.

I'm afraid they couldn't have dreamed that in less than ten years, the market for bagged tea alone, in China, just Lipton alone can achieve a scale of 40 billion, right?

Of course, these are all accumulations that take time, and it is impossible to eat a fat man in one go, and the road still has to be taken step by step.

Lennar was able to take the lead in opening the domestic bagged tea beverage market in this year, which already made him very satisfied, and looking at this posture, this Jinghua tea beverage company is likely to usher in a bumper harvest this year!

On the other hand, he turned the report to the back, and just happened to see the marketing report on the milk tea market that he had been focusing on.

And this part is slightly different from the previous bagged tea, Jinghua milk tea has been drummed out a long time ago with the full cooperation of Smith.

And after the cooperation of several tea masters invited by Li Yifan from Baodao, they also specially blended several different flavors, and even mentioned a tea master with a Xiangjiang background, they also specially made several coffee and milk tea drinks.

The taste is different, but the taste is not bad, but unlike those milk tea beverage companies in later generations, Li Yifan and they use real materials, not chemically synthesized creamers.

However, because he also has a Red Deer River Ranch behind him, it will not add much cost to him, but because it uses real materials, the market price of their milk tea bottled drinks is relatively high.

The unit price of each bottle is positioned at the price of five yuan or even higher, which is undoubtedly relatively high in the beverage market in this year.

Don't underestimate it, this is only two dollars higher than the price of other drinks, for people who like and drinks, at present, in China, they are generally some children who do not have much spending power or young people who are still in school, so the overflow price of these two yuan makes many people hesitate.

But even so, the new product they launched still won a good start in the market, although the price is relatively high, but after all, this is a relatively high-end milk tea.

In recent years, milk tea is still a relatively new drink for many domestic consumers, and everyone knows that drinking too many carbonated drinks is not good for the body, and they are thinking about finding a suitable alternative. (To be continued......)