Chapter 19: Passing by to beat soy sauce
"Your idea is good, but I have deep doubts about your company's plan." Chen Bo put a stack of papers on the table and said noncommittally. "You want to be Nokia, you want to be Motorola, that's understandable, but the routine of smartphones needs to be changed to another model."
"What do you mean?" Sitting opposite Chen Bo is a man in his thirties, in the prime of life, the most iconic is that he has a big mouth, this person is Yu Chengdong, Huawei's wireless terminal product leader.
"Your phones aren't brilliant and they're ugly." Chen Bo commented unceremoniously.
"Mr. Chen, that's not right." Yu Chengdong said, "Our annual shipments are more than 20 million, and the market share of domestic mobile phones is also very high, which comes from the trust of consumers!" ”
"Well, what is your share of first-tier cities? How many of the 10 people walking down the street are using your brand of mobile phones? Who is using it? Don't tell me you don't have this data! Consumers of Huawei phones are concentrated in third- and fourth-tier cities, as well as rural and remote suburbs. Overseas, it is the poor and remote areas of South America, Southeast Asia and Africa, which is no different from those copycats in Huaqiangbei! Chen Bo tapped his fingers on the table and taught him a lesson, "What is the positioning of a smartphone?" It is a new era of mobile Internet, social networking, fragmentation and intelligence. Urban young people are the first consumer group! ”
"This is an order from President Ren, and it must be authorized by Pandora! So what do you say? I'll change! Yu Chengdong stiffened his neck, and his face turned red.
"You don't have to use Lao Ren to press me." Chen Bocai would not be tricked by him, and still criticized unrelentingly, "What I said is also true, your brand marketing is indeed not applicable to the research and development of smart phones, which is really bad." ”
"Then you just refused?" Yu Chengdong's face is not good-looking, dare to play me as a monkey and humiliate me, right?
"Of course not, if you are really sincere, I will not only authorize you, but also send a technical team to assist you." Chen Bo shook his head and said.
"What sincerity?"
"Set up another brand, take the high-end route, and draw a clear line with the original functional machine. Smartphones must show people with a new look, emphasizing the equality, openness, and decentralized Internet thinking, taking user experience as the first element, and pursuing more extreme technological innovation. Chen Bo didn't talk nonsense, and directly put forward his conditions, "Brand marketing packaging, system UI design is done by us, as long as you strictly abide by the quality control, I am not worried about hard power." But in this way, the investment will be relatively large, depending on whether you have the courage to do so. ”
"This ......" Yu Chengdong hesitated slightly.
"How? Do you want to ask the old man? But I guess he'll agree. Chen Bo smiled again and used a radical move.
"No, I can call the shots." Yu Chengdong really ate this set, "I'll send it to you after I finish the new plan!" ”
"Give it to Li Ziqiang directly, let him come and dock with you, I just passed by to make soy sauce!"
Chen Bo was indeed just passing by when he arrived in Pengcheng, and he couldn't wait for Huawei's well-informed information, so he sent someone to communicate at the first moment, because they also knew who was the real decision-making person in the orange company.
If you want to cooperate, it's not impossible. What Chen Bo lacks now is a mobile phone partner, but there is no plan as he wishes.
Big manufacturers naturally have their own brand pride and refuse to give in to this. But Huawei is different, first of all, the relationship between the two companies is getting deeper and deeper. Through Orange Telecom, Huawei has advanced to Southeast Asia, entered the Middle East, and deeply cultivated the West African region, which is not an ordinary large order.
In terms of cloud services, the two companies also have intersections in network technology.
The key problem is that Huawei has its own chip design company, HiSilicon Semiconductor, which can design its own 3G communication modules and develop chip processors for the ARM public architecture, but this chip is not something that can be made up in a while.
And they urgently need the expansion of the smartphone market, and making money is secondary. The most important thing is that the development of smart phones will have a greater test on the telecom market, forcing telecom companies to upgrade equipment to meet higher demand.
Didn't you have to buy his equipment in the end? It's a good calculation.
Chen Bo wants Internet traffic, and Huawei wants the telecom equipment market, which can be described as an instant deal.
Originally, he planned to take the time to have a good talk with Lee Jae-rong, but his brother-in-law jumped up like a rocket, and he has been promoted to the vice president of Samsung Electronics, with chips, memory, touch screens, and camera sensors.
They have a complete set of industrial systems, which can not only be designed, but also produced by themselves, but only the shortcomings of communication are not involved. From this point of view, it is really scary.
However, Huawei, who is more sincere, jumped out, so let the brother-in-law bounce on the two coffin boards of "clamshell and sliding lid" for a while, when he is in a hurry.
The start of construction of Pearl Port not only represents the strategic extension of the Yanjing authorities overseas, but also means that the shackles on Chen Bo's head have been lifted, and he naturally has no worries about returning to Pengcheng.
However, Pangu Building is empty, there is really nothing to be nostalgic for, Tengxun naturally does not need him to ask, just sit and wait for appreciation.
The only thing left is the vacant land in Pengcheng Bay, where the coastal tidal flats have been transformed into wetland parks, and a number of red buildings have risen in the south, which is the "Southern Institute of Technology" built with his donation of 100 million US dollars, which will officially open in September.
After the resignation of his father-in-law, Li Shusen, the new president was Professor Zhu Qingshi, the former president of the University of Science and Technology, and the plaque of the school's name was written by visiting professor and Nobel Laureate in physics Tsung-Dao Lee.
90% of the faculty are recruited from overseas, and places such as HKU, Island Science and Technology, and Nanyang Polytechnic have become the main sources.
With a team of more than 260 professors and lecturers, more than the first batch of 126 students admitted, there is absolutely no one else with such a luxurious lineup. However, although it has the right to enroll students independently, more outstanding students still belong to those well-known schools, Southern Institute of Technology? The devil has heard! I'm afraid it's not just two buildings, a pheasant university that sells dog meat on a sheep's head.
Construction is also under construction on the land next to the college, which is more elegant and simple, with a more elegant and simple style, surrounded by green trees and sea water, there is not only a "cloud computing" center, but also a "geek dream factory" specially prepared for young entrepreneurs with dreams.
The operation mode of "angel investment + business incubator", as long as there is a good idea, you can get the initial capital, and the industrial and commercial registration is a one-stop service, and the first batch of venture capital can be obtained when the product is initially formed.
And give entrepreneurial guidance throughout the process, help those young people to solve various problems encountered in the process of entrepreneurship, and regularly invite celebrities in the industry to teach. Chen Bo's idea has been supported by many peers, Zhang Chaoyang, Ding Lei, Ma Yun, Ma Teng, Liu Chuanzhi and others have invested some start-up capital here.
B&P, IDG, SoftBank Asia, and Sequoia Capital have also signed agreements to provide more financing channels in the future.
Because they all know the hardships of starting a business, and the most difficult part of the company is that when it first starts, how many good ideas are stillborn. It is better to teach others to fish than to teach others to fish, and to achieve others is to achieve oneself.
Maybe there are any good projects that can match the future industrial planning, and they can be acquired by the trend, which can be said to kill many birds with one stone and earn a good reputation as a life mentor.
Today, there are the first two young people to apply for the residency, one is Shi Zhiwen, who is familiar to him, this kid is now studying under Professor Zhou Zihua for graduate school, but he can't bear the loneliness or chooses to come out alone to do research, the main direction is artificial intelligence, or the familiar little yellow chicken, but it has to evolve a lot.
He is not short of money, and the shares of the orange company have always been kept for him, and he can't afford this kid to be stubborn, so Chen Bo will also be tossed by him.
The other is Wang Tao, a graduate student at Hong Kong Island University of Science and Technology, whose topic sounds more niche, about the balance system of remote-controlled helicopters.
There are only four people in the team, he is the only one with a professional background in this area, and the others are considered two knives, which is a mentor while starting a business, before living in a small house in Pengcheng, the rent of Hong Kong Island is so expensive that he naturally can't afford it.
When I couldn't continue, I saw the webpage of "Geek Dream Factory" on the Internet, and became the first batch of funders after applying, and other projects are either too pediatric or have no theory and practice.
"These things are too professional for me to understand. But I wanted to ask some simple questions! "Chen Bo stopped the small team from trying to show him all kinds of mysterious code, which is a machine language, which is more obscure than a programming language, and even if he speaks, he may not be able to understand it, so he doesn't plan to do things that he doesn't know and pretend to understand." Any product needs to have a clear positioning, so what kind of product are you making, and what is its role and purpose? ”
"What I am currently designing is from my undergraduate thesis, how to make a remotely controlled aircraft hover in the air, which requires the support of a balance system and a small part of the balance ring, although it sounds simple, but the implementation process is very complicated, because the motor and the balance ring need to be connected, which will increase its own weight, resulting in other problems such as short battery life."
Wang Tao is a young man wearing very old-fashioned round black-framed glasses, and he still has a mustache on his chin, which does not look like a science and engineering man, but more like a 798 artist, and of course has to ignore the excessively high hairline on his head.
"Just parts?" Chen Bo asked, pointing to the pile of design drawings.
"Hmm."
"The significance of a balance ring may be significant to the RC aircraft themselves, but it is so small in the consumer market as a whole. Why can't you design a nobody yourself. What about the machine? The professional circle is small, you might as well consider the consumer market, so that everyone can realize the blue sky dream is much greater than only realizing the small technology of remote control aircraft hovering in the air. ”
Chen Bo put forward his suggestions in a consultative tone, and at the same time glanced at the folding bed in the corner, and encouraged, "It's normal to not find your position at the beginning of your business, and I'm also very confused, even if you fail, it's not terrible, you are all young, what you are afraid of is that you have no dreams and can't persevere!" ”