At present, in the domestic performing arts industry, aside from the local characteristic tourism performances such as Yunnan Impression and Songcheng Eternal Love, except for Beijing, Shanghai, Guangzhou and Shenzhen, pure theatrical performances basically cannot be performed. And the abridged version of "Fanke" by Qiao Drama Center, when the cost was first allocated, it had already been allocated to at least one month to maintain the capital.

Because of "To the Girl on My Bicycle" to test the waters and save the capital, Qiao Drama Center has the confidence to continue the residency project.

And the Nanshan Grand Theater, which is backed by big trees and has "deep pockets", and its affiliated Beihai Art Base, this time it is indeed full of efforts to "recapture" the brand of the local performing arts leader - guarding the most luxurious grand theater in the entire prefecture-level city, it is a shame that the small theater has taken away the title of "No. 1 resident performance". During the annual debriefing of the North and South Cinema Lines, Ren Taichu asked about the operation of "To the Girl on My Bicycle", Ouyang Zhi and Gou Liang didn't look down on such a small thing as Qiao Qiao, so they naturally couldn't answer, and as a result, they were mentioned by Ren Taichu and other theater leaders.

Ouyang Zhi and Gou Liang realized that Qiao might not be a small thing, but a growing enemy, so they also had a common "combat goal" and began to look for an opportunity to attack.

Soon, under the leadership of Gou Liang, the project was approved by the Beihai Art Base and operated by the Nanshan Grand Theater, and the rehearsal plan of "Chasing Love" was quickly established. The two of them held back such a move in unison, and made up their minds to fight the same enemy, destroy Qi Ao, and promote the cinema.

Gou Liang has always been lucky, and this time her luck also made her shout "God help me". They had just reported the rehearsal plan of "Chasing Love" to the group when they saw the news of "Fanke". This is undoubtedly a big project, but a big project means a big investment, and a big investment means high risk, which means that as long as you mess up "Fanke", it is very likely that you will be able to bring down the Qiao Theater Center.

Gou Liang and Ouyang Zhi almost looked at each other and smiled: the investment and production of "Fanke" is in Beijing, and their hands can't reach there, but such a risky thing as staying in the studio for more than a month falls on the place, so it will be easy to do! Foreign monks will chant scriptures, and as the representatives of the north and south cinemas in the local area, don't all the local gods and goddesses give them a lot of face? They opened their mouths, what resources are difficult to adjust, what things are difficult to do? The children of Gou Liang's relatives wanted to go to a key middle school, but she just told Yang Miaoyan to come forward, gave the principals and provosts a few VIP tickets, and then took the path of an art student, so that the child entered the provincial key high school talent class with an almost 100% admission rate to a key university.

They all agreed that Tang Qingyou's IQ was too low - although the musical "To the Girl on My Bicycle" was a big hit, but judging from the statistics obtained in the industry, the Qiao Drama Center did not make any money at all. Ouyang Zhi and Gou Liang carefully bargained, well, this Tang Qingyou is too anxious and wants to swallow the elephant! Then, they hit the snake with seven inches! As a result, the rearranged version of the musical "Chasing Love" arranged a residency schedule that overlapped with "Fanke".

Ni Huan'er gave a general idea of the situation where he gossiped, and then summarized hatefully: "Really, it's not too late for a gentleman to take revenge for ten years, and a villain to take revenge, all day long!" ”

Tang Qingyou touched her head: "We don't have a grudge, it's not as exaggerated as you said." Everyone does their own projects, even if the schedule hits and wants to grab the audience, they are all based on their own abilities, and there is nothing to complain about. ”

"But what kind of skill are they?"

"Since ancient times, soldiers have not tired of deceit, since the godfather of the people dares to admit it, since the local ZF resources can be mobilized, it is also the courage and ability of the people. The social reality is like this, and we are inferior in this regard, so we naturally have to accept the reality that we are at a disadvantage. Tang Qingyou smiled and comforted Ni Huan'er, she was actually not without waves in her heart, and she said a lot: "Although from the perspective of values, I myself can't disagree with this kind of practice of relying on relationships and poor information, but I can't stop the impetuous shortcut to social and realistic existence." We should feel fortunate that we are not in the era of a planned economy, but about to accept the ultimate test of a market economy. Fortunately, the audience who pays in the end will be loyal to their purses. ”

Tang Qingyou was in charge of the "Chasing Love" project, and knew that this project was not a problem at all from a production point of view, but he couldn't stop the North and South cinemas from hurting people, so he increased his investment tenfold, and the reorganized main creative team easily used artists and actors who were equal to or even higher than "Fanke".

Since vicious competition has become a fait accompli, Tang Qingyou must rise to the challenge.

This time, she had no way out, and she could no longer even opt out.

The Qiao Theatre Center played two roles in the project: the investment in the project and the residency of the abridged version. The overall production and scheduling of this project was carried out by Yinggongzi Studio and the Chinese Grand Theatre, and the production and rehearsal synthesis of the Grand Theater version and the abridged version were completed, and the initial calculation of the return on investment was completed in three years. In other words, the cash available for the Kio Drama Center has been tied to the project and cannot be touched for three years.

Originally, Tang Qingyou and Zou Jianfeng made a relatively conservative estimate on the basis of the resource channels of the previous project, and came to the conclusion that the residency stage could be fully profitable.

But now that the competition has come up and the situation has changed, Tang Qingyou pulled Zou Jianfeng to take stock of the operation of the project's residency and came to the conclusion: it is not optimistic.

In the absence of surplus funds to increase the publicity investment of the residency project, Qiao Drama Center must reorganize and optimize its resources.

Tang Qingyou figured out his thoughts, starting from the content, we must first ensure the quality of the performance. Originally, the abridged version of "Fanke" used the B corner and C corner, but now there is Nanshan Grand Theater's "Chasing Love" staged at the same time, and it will definitely not be possible to stimulate the box office without a star A corner, Tang Qingyou first negotiated with Pruss for a round, asking him to increase his attendance at the residency for 2-3 times after the premiere, and then pulled the shadow boy to persuade Huang Luguang to increase the number of support for the residency at least 30% in any case, and Song Kaiyuyin She also launched an additional performance invitation. The artists themselves are supportive of their works, but they all have agencies behind them, and their personal schedules are all included in the itinerary of the agency months in advance, and after many rounds of negotiations, they are still far from expectations.

After all, it can be regarded as the implementation of the same performance team as the abridged version and the big theater version.

The upgrade of the performance team means a significant increase in performance fees, so Tang Qingyou had to pay out of his own pocket to invest in the residency project, once again emptying his savings.

From an operational point of view, "Fanke" can be said to be embattled. Although Tang Qingyou has the advantages of online promotion such as Chuxin Network Technology, due to the community, the driving force of online promotion for the box office of performances is shrinking year by year.

The operation of market channels has its agglomeration effect, and the offline leaders have also extended to online early. In other words, even if a platform like Nanshan Grand Theater does nothing, as long as it is open and operating, with hardware advantages, it can firmly sit in the first place and the number of members will grow steadily and naturally.

Tang Qingyou was a little hesitant whether to increase investment in operational publicity, and even if she decided on a strategy to increase investment, she didn't know where to get such a promotion fund at the moment.

There are too many uncertain factors, and once the capital chain is broken, it will directly drag down the entire Qiao Drama Center, Tang Qingyou had to frown and express his help to Jiang Rui.

Jiang Rui silently listened to Tang Qingyou's report, and suddenly asked: "Qingyou, do you know who Mayor Zhang's eldest brother is?" ”

Tang Qing was stunned for a moment, thought for a long time, and thought of the "uncle" he heard from Ming Lan's mouth back then, and replied uncertainly: "Could it be, that minister?" ”

"So, my old man told us to keep a low profile. I think it's ridiculous, don't I...... But Qingyou, can we bear it? ”

Low profile? When Tang Qingyou heard this word for the second time, he laughed angrily: "I can't bear it." The support of the Literature and Art Fund, love to whomever to whom. Why should we compromise on the performance we have made with our ability? ”

This is the first time that Tang Qingyou has completely lost his face, and he has suppressed Jiang Rui, and finally expressed his attitude stiffly: "In this case, you are fully responsible for the operation of this show, and I will not participate, lest the backyard catch fire." ”

Asking for help was fruitless, and he touched his nose with ashes. Tang Qing returned in a huff.

Tang Qingyou, who has lived for nearly 30 years and has not been saddened by money, experienced for the first time what it was like to "force a hero to death with a penny". Of course, it's not a penny thing. It takes a lot of money to operate.

After several considerations, Tang Qingyou found Jiang Rui again and asked to invest in the "Fanke" project.

Jiang Rui, who was prepared for the loss of the project, did not expect that what he found was not only the art director of the technology shareholder, but also a small God of Wealth, so that he could say "both people and money", why not? not only gave half of the shares of the project to Tang Qingyou, but also gave a part of the equity of Qiao Drama Center very simply.

After that, Tang Qingyou went back to his hometown directly, mortgaged the house in his name and put it into the project of "Fanke", and the funds for operation and promotion were finally in place.

Zou Jianfeng, who was in charge of finance, was the first to know Tang Qingyou's decision. His first reaction was: "Sister You, are you crazy?!" You mortgaged the house in your hometown, and you didn't even leave yourself a way out? ”

Tang Qingyou smiled lightly: "Yes! So, you have to give it your all. If I mess up the project, I'll really go bankrupt. ”

Zou Jianfeng felt that she was under too much pressure to behave so calmly. He mentioned this matter to Dong Li and Ni Huaner in private: "Sister You has paid too much for this project. Let's work hard and not drag her down. ”

Ni Huan'er smacked his tongue: "My good man." Sister You is really, a heroine among women! ”