Chapter 412: "Flower Heart" is launched
Chen Huilun must release a new album in April.
There are many newcomers in the entertainment industry.
Especially for a fashion leader actress like Chen Huilun, her fan base is actually very mobile, if her fans wait too long, fans may empathize and fall in love with new actresses with a very bright fashion appearance.
So Xiao Tianlang took a risk this time and came to mysterious marketing.
Anyway, the senior management of Chen Huilun's album does not have any hope, and even the senior management does not want Chen Huilun to release the album at all, because it involves the previous negative insider.
Xiao Tianlang also took the pulse of the top and formulated this extremely low-key release plan.
For Chen Huilun's new album, Xiao Tianlang is very targeted and purposeful, and he pushed this new album to Chen Huilun in order to save Chen Huilun's popularity, which may lose a lot of popularity. Instead of being like Chen Huilun's last album "The Price of Wrong Love", the goal is to go straight to the throne of the queen of heaven and must sell 15 million copies.
This "Lemon-tree", Xiao Tianlang does not limit any release goals, he just hopes that those die-hard fans who like Chen Huilun can hear Chen Huilun's new music and bring them a new touch, and that's it.
A collection of new songs and old songs, and a selection of old songs are actually about the same, and they never sell too high, and this kind of album is specially prepared for die-hard fans, or for fans who have not bought this singer's album before and want to buy a new one to listen to.
Chen Huilun's "Lemon-tree" is such a positioning, as long as those who have always liked her. Buy the album and continue to like her on it.
Chen Huilun herself understands the significance of this album, so she asked Xiao Tianlang's opinion, and she deliberately sacrificed her royalty share to reduce the price of this album a lot. Originally, her albums, even the cheapest compilations, would sell for 30 yuan, and normal CDs were 50 yuan. But the final price of this "Lemon-tree" was only set at 20 yuan. In this, Du Xinghe's one-yuan royalty share has not moved, and Chen Huilun and Xiao Tianlang's studio royalty share ratio. All of them have been drastically scaled back.
Especially Chen Huilun. In the past, she and her agent had to take 15% of the royalties of her albums, but for this "Lemon-tree", she only needed 2% of the royalties in the end, calculated at the wholesale price of 13 yuan. Each one is sold. She can only get a share of 2 cents and 6. After the tax deduction, she and her agent could only get a share of the proceeds of 2 cents.
This kind of royalty, for a little diva-level singer. It's ridiculously low.
Chen Huilun didn't even want royalties when she released the film this time, but she was thankful that this "Lemon-tree" could be sent out and could continue her popularity. If it weren't for Xiao Tianlang's help, she wouldn't even be able to send a pure collection at all, and she would have been refrigerated by the company for a while.
With the mood of the rest of her life, Chen Huilun didn't want to make money with this album at all, she really wanted to use this album to give back to her fans.
Xiao Tianlang is also touching the thoughts of the high-level, with a real mentality, and is coldly handling the release of this album. But things in the world are often so coincidental, and they love to joke with people so much.
Before Chen Huilun and Xiao Tianlang released the album, they never thought that this album would be a hit. They chatted before, half-jokingly, that as long as the album can sell 2 million copies a year, it will be considered a standard. But who would have thought that in the first month of this album, the sales exceeded 2 million, which was an incredible record for the first release of Chen Huilun's album.
Later, when Xiao Tianlang summed up this achievement, he thought about why this "Lemon-tree" was a big hit, and there were many reasons for this, first of all, the instant eyeball bombardment of the national entertainment announcement was extremely strong, which provided strong publicity support for "Lemon-tree". Although in the early stage, "Lemon-tree" has not entered people's attention in a mysterious state, but in fact, Xiao Tianlang has already laid out the layout and began to invisibly promote that Chen Huilun will release an album in April. Many people already knew that Chen Huilun would definitely release an album in April before April, and they were quite concerned, and then after the album was suddenly released, Xiao Tianlang carried out a wave of concentrated bombardment of "Lemon-tree", which made this album suddenly enter people's sight, and also let "Lemon-tree" enter people's ears with a cool summer song.
There are many times, before the release of the album, attracted by the pre-publicity offensive, fans are extremely looking forward to a singer's new work, but the singer's new work is not so satisfactory to fans, so even if the album is promoted fiercely, it may not be able to sell a good result.
On the contrary to this situation, Chen Huilun's new album jumped several times, and fans were impatient to wait and had little hope, but Chen Huilun suddenly returned with a moving song, which made many people's eyes shine, and even fans who didn't like Chen Huilun's singing voice very much before, praised her new album, especially the new song "Lemon-tree", and they all went to buy her new album, which made her album sales rise sharply after experiencing the incubation period of the first week, and the further she sells, the better.
Of course, the fundamental reason for this qiē is the high quality of the album itself, and more specifically, Du Xinghe's "Lemon-tree" is too likable. If it weren't for this popular song that immediately conquered the Fuwan music scene as soon as it appeared, Chen Huilun's album would have run aground.
Du Xinghe himself actually doesn't know when Chen Huilun will release the album, after signing a sharing agreement with Xiao Tianlang, he hasn't paid much attention to the situation of Chen Huilun's new album, he doesn't even know what songs are in Chen Huilun's new album, only knows that his two versions of "Lemon-tree" have been received.
Du Xinghe didn't have the energy to care about the singers of other companies, and even the few newcomers pushed over by Hongyan, he didn't have time to take care of them. Among them, there is a girl named Lie Yinghong, who was sent by Luo Haichao with a favor, and changed the company to become a contracted singer in the cloud world. But Du Xinghe really didn't experience taking care of her. Let this Yinghong be the little sister who answers the phone in the company first, and at the same time arrange a voice practice course for her. As for releasing an album, it's still out of reach.
In fact, Du Xinghe thinks that this Yinghong's foundation is not bad, if her age is not falsely reported, she will only be twenty years old in October this year, but she looks a little anxious, like a twenty-seven or eight-year-old young woman, without makeup, there is a kind of attractive natural charm. It is a natural prosperous husband. It is especially favored by old men.
According to Luo Haichao, this eldest lady has an unusual relationship with the high-level of South China Taili, and she stays at Hongyan Records. It's like a bomb. There is a possibility of explosion at any time. This time, taking advantage of the opportunity that Lie Yinghong wanted to join the cloud world, he transferred this hot potato to Du Xinghe, hoping that Du Xinghe would help. Take over, no matter how you say it, the relationship between Cloud World and South China Station is also relatively far, unlike Hongyan, it is a relationship between superiors and subordinates, and Luo Haichao can't deal with this eldest lady at all.
In Luo Haichao's opinion, after this eldest lady arrived in the cloud world, she would not be able to be as powerful as Hongyan, because she admired Du Xinghe herself, and she had to follow Du Xinghe, so Du Xinghe should accept her with peace of mind no matter how she arranged, because this was her own choice.
Du Xinghe really gave Luo Haichao a huge face at that time, and he only accepted this eldest lady into the cloud world. Otherwise, it would be impossible for him to get a delicate woman in, find himself embarrassed, and affect the unity of the company.
Of course, there is another most important reason why Du Xinghe signed Lie Yinghong into the cloud world, that is, Lie Yinghong's voice is very unique, delicate and changeable, full of tension, very similar to Jin Haixin's in the previous plane, and belongs to the kind of sweet voice with a little other, extremely rare and precious characteristics.
If you practice this voice well, it will be very attractive.
It's just that Du Xinghe thinks that this Yinghong's singing skills are not very solid, and he was said by Luo Haichao, he thinks that this girl's attitude towards singing may not be very correct, she hasn't understood the meaning of being a singer, so she didn't make any plans for her, when she signed the contract, she didn't write the most critical information such as the time and number of films in the contract, that is, she signed a five-year medium-term contract, and it was agreed that the cloud world would package and operate for her, but as for what the operation would be, the contract did not explain it at all.
In a sense, this is a super unilateral contract that eats people and does not spit out bones, and it is all the constraints of the cloud world on Lie Yinghong, without any constraints on the cloud world.
The attitude given by the cloud world is very clear, you can come if you want to come, and if you don't want to come, forget it.
Lie Yinghong was actually very helpless to sign this contract, but she really admired Du Xinghe's musical talent, so she gave up Hongyan's big fat contract to give her two albums every year, and resolutely jumped into the fire kang of the cloud world.
Du Xinghe saw that Lie Yinghong signed this contract, and his impression of this charming girl was a little different, and later he talked to Lie Yinghong in person, pointing out that Lie Yinghong's singing skills were not solid enough, and he could not meet the standards of cloud world films, and Lie Yinghong needed to hone more.
He also drew a big cake for Lie Yinghong, as long as Lie Yinghong can practice his singing skills well, Cloud World will definitely push Lie Yinghong well, as long as Lie Yinghong works hard, Cloud World has the confidence to promote Lie Yinghong into a singer with tens of millions of sales.
When Lie Yinghong was in Hongyan, the records released were basically sold less than 200,000 copies a year, and most of them were purchased by major related households. The truly valuable sales are estimated to be within 10,000 copies, that is to say, there are only a few thousand pure fans of Lie Yinghong.
This is already the worst result in the Chinese music scene, not to mention professional singers, even street artists who mix well, or some underground artists' unlicensed record sales, may be more than 10,000 copies.
Lie Yinghong actually wants to make a career in the music industry, but due to her appearance and some popular style problems, she can't sing in Hongyan. Now that there is an opportunity to come to the cloud world to develop, Lie Yinghong cherishes this opportunity very much, in order to make his singing life truly shine.
The big cake that Du Xinghe painted for Lie Yinghong is quite tempting, with tens of millions of sales, this is Lie Yinghong's dream achievement! In order to achieve this goal, Lie Yinghong really studied hard according to the voice practice plan formulated by Du Xinghe for her, and also lowered her figure, obeyed the arrangement of the cloud world, clocked in and out every day, and became a little sister who answered the phone. She knew that this was Du Xinghe testing her, so she was very good.
Du Xinghe has been coming over for more than two weeks when he sees Lie Yinghong, and he has been clocking in to work steadily. I don't have to worry about her anymore, he can't do it anymore, and when Lie Yinghong's heart is completely polished, and his singing skills are practiced to the point that he is satisfied, he will push this girl with unique voice characteristics.
His attention has been on Ihiko for the past few days.
Yiyan's new album "Flower Heart" has been made, and after discussing with Xiao Tianlang on the first day, it is scheduled for April 23. There are still a little more than three weeks to go, and this new album that has been praised by the cloud world is about to come out, and Du Xinghe still cares about the success or failure of this album.
The release number of this album in Cloud World is YSJ-0003, which is the first full version album released by Cloud World. The previous "Little Bird" was a single album. Although the production unit of "Mandarin Duck Butterfly Dream" is the cloud world, in fact, the cloud world is just a name, and after Du Xinghe provided the lyrics and arrangements for all the songs, the production of zuò was actually completed by Hongyan.
Ihiko's "Flower Heart". It is completely made by the cloud world. Du Xinghe personally handled it. Even the introduction of the album was written by Du Xinghe.
However, after Xiao Tianlang read the recommendation written by Du Xinghe, he felt that there were too many characteristics to describe Yiyan's singing, and it was a bit too professional. It may not be easy for fans to understand. So he changed it slightly, especially adding a domineering introduction to it: "A sentence of possession!" No regrets! To describe the beautiful Cheng dù of this album.
Purely from the music level, Xiao Tianlang is quite optimistic about the prospects of this album, so much so that he took the initiative to mention yì to Du Xinghe, and asked Cloud World to increase the weight on this album, and it is best to increase the publicity and distribution fee to 15 million, so that the market prospect of Yiyan's "Flower Heart" will be broader.
Du Xinghe knew that Xiao Tianlang didn't want to make them money, so he asked them to increase the weight, just their company's outsourcing fee, it was not so greedy that Xiao Tianlang was greedy, he knew that Xiao Tianlang was really optimistic about this album, and he also wanted to win a battle on this album, so he proposed to increase it.
In fact, Xiao Tianlang also gave Du Xinghe a Jianyì, that is, Guoyu increased the price to help "Flower Heart" be promoted, and when the time came, a certain share of royalties from the sales of the album was extracted in return.
However, Xiao Tianlang did not build yì Du Xinghe to take the latter way, because their earliest decision was that Guoyu was only responsible for contracting and publicity, and if the marketing strategy was changed halfway, it might cause some friction on both sides, which was not conducive to future cooperation.
And from the bottom of his heart, Xiao Tianlang doesn't really want to make money in the cloud world with this, because he can't make much money, he might as well be a big man, and promote the cloud world to a successful album, and he can be regarded as helping the cloud world in the initial stage of the cloud world, so that everyone will be more happy to cooperate in the future, and he can open his mouth with Du Xinghe if he has any requirements.
Du Xinghe understood Xiao Tianlang's good intentions, and in view of the fact that "Mandarin Duck Butterfly Dream" sold out and laid a solid foundation for them, Du Xinghe did not hesitate, and decided to give Yiyan's "Flower Heart" a price of 15 million. This stroke has almost caught up with Zhai Xiaofeng's "Mandarin Duck Butterfly Dream".
When Hongyan promoted "Mandarin Duck Butterfly Dream" to Zhai Xiaofeng, the invisible value of the TV station network resources used was far greater than 15 million, but their hard investment, as of now, is only 15 million, of course, there will be additional publicity in the future.
If Yiyan's "Flower Heart" sells well, Cloud World will definitely give "Flower Heart" additional publicity, and strive to make Yiyan popular in one fell swoop.
In Du Xinghe's view, Yiyan has the potential to be popular both in terms of sound and sunny appearance, and he is definitely an object worth pushing.
But Xiao Tianlang has always had a grit about Yiyan's age, he thinks that Yiyan will soon reach the age of 28 years old before he debuts, even if he is a late bloomer, he will not become too big a climate.
Although he is not so optimistic about Yi Yan's future development prospects, Xiao Tianlang is still very optimistic about Yi Yan's high-quality "Flower Heart" album, even if this album does not have Fang Yajun's help, and does not play Fang Yajun's gimmick card, Xiao Tianlang feels that this album has the possibility of being a big seller.
Now with Fang Yajun's help, and Fang Yajun's big gimmick of giving his voice on the album for the first time after eight years of hibernation, this album is even more worth looking forward to.
As early as two weeks ago, Xiao Tianlang's team had set up a special promotion group for "Flower Heart" and began to promote Ihiko.
In the cloud world, due to the busy business of the chief broker and the lack of skills, Lin Jianguo cultivated a new full-time agent, Tong Jianzhong, to take Yiyan to run various activities.
Yi Yan himself is behind the scenes, he has been doing the publicity and distribution work of the cloud world, and there are many times he will Ti Lin Jianguo to lead singer activities, he knows better than Tong Jianzhong what an agent should do, so it is not so much that Tong Jianzhong is taking Yi Yan, it is better to say that Yi Yan is taking Tong Jianzhong to get familiar with the work of the cloud world.
Yiyan's own work as the manager of the publicity department has now been handed over, and he has now become a full-time singer since the start of the publicity period two weeks ago, and he has been running various announcements for the past two weeks to make a name for himself.
The title song of the album "Flower Heart" was also sent to the "Chinese Song List" by National Entertainment last week, starting from the most important list of "Chinese Song List", and striving to break into the top three of "Chinese Song List" before April 23rd after playing for a month, to build momentum for the album. (To be continued......)