Chapter 350: The Cooperation between Xingyue and Hongyan
However, in view of Zhai Xiaofeng's previous record sales, the sales of more than 1 million copies in a single month are a difficult challenge for Hongyan, including Zhai Xiaofeng himself, you must know that if you can sell more than 1 million copies in a single month, the total sales of Zuihou albums will definitely exceed 1,000, which is the level of a first-line red star.
Du Xinghe asked Lin Jianguo to go to South China this time, and it was also a good haode to cheer up Zhai Xiaofeng, that 27-year-old handsome guy has a relatively shy personality, and he lacks the domineering spirit of a popular star. If he had Gao Yilin's kind of little heavenly king, he would already dare to challenge the domineering spirit of the great heavenly king, and Du Xinghe would be relieved of him.
Zhai Xiaofeng's album premiere tomorrow is scheduled to be held at the Sanyuan Record Store on the first floor of the Media Building, this place is only one floor away from the era headquarters, dare to choose to do the first release here, Hongyan can be regarded as willing to defend with the times!
Last time, Xu Nuo's "Little Bird" won the established championship of the era, and then the era found a writer to write a lot of black Xu Nuo's articles in the media, and even brought it to Hongyan black, a burst of cynicism, which made Luo Haichao quite unhappy, this time Luo Haichao was holding back enough to give the era a counterattack.
In fact, Hongyan was able to negotiate with Sanyuan Records to release Zhai Xiaofeng's album, Fang Yajun and Cheng Jiaren helped a lot in it, and the media building rented by Sanyuan Records was the property of Fang Yajun Asset Management Company. Because the original Jihua of the era also debuted Fan Jingru's "First Snow" album on Sanyuan Records.
The top stars of the Fuwan music scene debut albums, unless there are special circumstances. The first choice will be to choose Sanyuan Records, which is a holy place in the hearts of Fuwan music fans.
Before the Chinese New Year this year, after Du Xinghe decided to produce an album for Zhai Xiaofeng, and Hongyan set the album for the first release on March 1, the two parties immediately contacted Sanyuan Records to package the venue on the morning of March 1. The era originally said hello to Sanyuan Records, and they also had to set the first venue on the morning of March 1.
But in the end, with Fang Yajun's strong intervention, Sanyuan Records signed the first game to Hongyan, which did not give the era face at all. He Hulan, chairman of Xingyue Media Group, played a big role in this. Although He Hulan is not the owner of Sanyuan Records, she personally owns 30% of the shares of Sanyuan Records and is a significant major shareholder of Sanyuan Records. She spoke. It is very useful in the Sanyuan record store, and Fang Yajun's big owner also strongly supports Hongyan, so the Sanyuan record store will naturally not sell the face of the era.
Fang Yajun's team helped Hongyan this time, and it was not all about Du Xinghe's face. They themselves signed a promotional contract with Red Rock Records for more than 100 million yuan. It's a family. Hongyan's favor, they naturally want to help.
Moreover, this time Zhai Xiaofeng released an album, and Liu Runmin, director of China Television. personally called Fang Yajun, hoping that Fang Yajun, a super diva, could stand on the platform for her godson, and Fang Yajun must give Liu Runmin this face.
Therefore, Fang Yajun's team not only helped Hongyan win the first release right of Sanyuan Records, but Fang Yajun will personally attend Zhai Xiaofeng's new album release tomorrow! At the meeting, she will also give her voice to support Zhai Xiaofeng.
Local music fans in Fuwan now know the news, and many people are going to Fang Yajun tomorrow to see the demeanor of the diva!
Zhai Xiaofeng, the little singer in South China, has a very high reputation in South China, but Fuwan's popularity is very low, but Fang Yajun's appeal is infinitely strong, with Fang Yajun attending, I believe that Zhai Xiaofeng's new album release will be very popular! It will definitely not be worse than Fan Jingru, who moved to the Guangcai Building and held a new album launch conference at the same time!
Du Xinghe will also attend Zhai Xiaofeng's album launch tomorrow to support Zhai Xiaofeng, but he won't make a sound, and he has nothing to contribute. With Fang Yajun, a super diva, supporting Zhai Xiaofeng, tomorrow's press conference is domineering enough, and it can definitely make up for the weaker side of Zhai Xiaofeng's aura.
Xu Nuo, who has not appeared in public for a long time recently, will also attend Zhai Xiaofeng's new album launch tomorrow, which can be regarded as increasing exposure.
Tomorrow, in addition to Luo Haichao, Lin Jianguo, Cheng Jiaren and other important figures from all parties will attend, there will be a big man to support Zhai Xiaofeng, that is, He Hulan, the boss of Xingyue Media! and a series of important figures in Xingyue Media.
The reason why Hongyan chose Zhai Xiaofeng's starting place this time in Fuwan, which has a larger market, instead of choosing South China, their home field, is mainly because of the intervention of Xingyue Media!
Through Fang Yajun's relationship, Hongyan has signed a series of cooperation agreements with Xingyue Media Group to jointly promote Zhai Xiaofeng's new album in the Fuwan area. Hongyan's advantage in media channels in the Fuwan area is not obvious, although Fuwan and South China are very close, but the TV network does not have much intersection.
As the country's premier music and entertainment capital, the Fuwan area has its own television network system, and the TV stations in the Fuwan area rarely even buy TV drama rights from South China. More often than not, they work with TV production companies in some areas of Heungjiang to buy Cantonese-copyrighted movies or TV series, and then dub them themselves and broadcast them in the Fuwan area.
China Television's influence in the Fuwan area is relatively weak, but it is different with the intervention of Xingyue Media, which is definitely a local snake in Fuwan and has an innate communication advantage.
Although it is not the largest media group in Fuwan, its hard power in the field of entertainment is not as extensive as that of the Big Four, but the strength of Xingyue Media should not be underestimated.
It is precisely because of the strong cooperation with Xingyue Media that Hongyan dares to defend the era from the doorstep of the era this time!
To say that this cooperation between Xingyue Media and Hongyan is actually quite controversial within their group, because doing so is obviously to work against the record predator who has always had a close relationship with Era!
This time, Xingyue and Hongyan cooperated, which means that their publishing department is likely to lose the hard advertising contract over there for many years, and Xingyue TV may also lose the advertising contract for many years. You must know that the predator of the era will sign more than 200 million advertising contracts with Xingyue Media every year to promote their artists.
Although this year has only started spring. But the era has already negotiated more than 20 million advertising contract intentions with Xingyue Media, but because of the cooperation between Xingyue Media and Hongyan this time, the era side did not say a word, and immediately canceled the 5 million hard advertising intention that Fan Jingru's new album talked with Xingyue Media, and turned to cooperate with other media groups.
The big order of five million has dropped, this is just the beginning, the attitude of the era is very clear, as long as Xingyue and Hongyan cooperate, they will definitely reduce the advertising costs to Xingyue Media in the future, this is to force Xingyue not to promote Hongyan!
If you change to another media company. Threatened by predators like the era. Definitely won't cooperate with Hongyan, which is also a big problem that Hongyan is facing in Fuwan now, that is, the era has set a limit for them, and many media organizations dare not cooperate with Hongyan. I'm afraid of offending the times. Even if you give more money. None of them are willing to give Zhai Xiaofeng's "Mandarin Duck Butterfly Dream" a big page of publicity. for fear of stealing the limelight of Fan Jingru's "First Snow", thus offending the times.
Xingyue Media cooperated with Hongyan this time, but the contract amount negotiated was not large. There are only 4 million soft and hard investment, and for the sake of these 4 million, they directly threw away the 5 million hard and wide investment for Fan Jingru in the era, as well as a series of advertising contracts in the future, how can this not make waves within them?
Many shareholders of Xingyue, including some high-level executives, feel that the decision made by He Hulan this time is too unreasonable, although He Hulan has a great relationship with Fang Yajun, but it can't lose the interests of the group so much!
This year, Fang Yajun took back both floors of the Media Building and subleased them to Yun Shijie, instead of continuing to lease them Xingyue Media, which has made many senior executives of Xingyue Media very unhappy, and now because of Fang Yajun, He Hulan wants to destroy such a predator partner as Era, how can the senior management of the group sit idly by?
However, He Hulan, a fifty-year-old female chairman who has a dictatorial position in Xingyue Media Group, has an extremely firm attitude, that is, she wants to cooperate with Hongyan! She didn't listen to anyone's advice! For this reason, she deliberately took time out tomorrow to attend Zhai Xiaofeng's album launch meeting to show her attitude with her actions.
The reason why He Hulan made this decision against public opinion was not because she was fascinated by Fang Yajun, she really admired Fang Yajun and liked to listen to Fang Yajun's songs, there is no doubt about it, but the reason why she liked Fang Yajun was actually more because she liked Fang Yajun's simple childlike character, Fang Yajun's experience He Hulan knew everything, and she was also one of the few people on Shijie who knew Fang Yajun's true side.
He Hulan has always regarded Fang Yajun as a child, although sometimes, from the position of a businessman, she will take advantage of Fang Yajun, just like renting Fang Yajun's house at a super cheap price, but she has never had any intention of malice or framing Fang Yajun.
Even in the years when Fang Yajun retired, she wanted to help Fang Yajun make a comeback in the music world several times, and wanted to redeem Fang Yajun from BV. However, after a few contacts with BV, she realized that this matter was not as simple as she thought, Fang Yajun was hidden by BV, and there was a big man behind it. This big man, she really can't afford to provoke it, so she didn't dare to meddle in Fang Yajun's affairs anymore.
It was precisely because she knew the little inside story of Fang Yajun being hidden in the snow that He Hulan was more sympathetic to Fang Yajun's experience. This time Fang Yajun came back to the music scene, He Hulan also heard some news, and knew that it was the big man who let go of the ban on Fang Yajun and no longer suppressed Fang Yajun, so He Hulan dared to support Fang Yajun.
However, out of the taboo of that big man, He Hulan still didn't dare to blatantly support Fang Yajun.
In fact, after Fang Yajun returned to the music scene, he publicly declared that he would not cooperate with the Big Four, which is a fact, but there is another fact, that is, it is impossible for the Big Four to cooperate, let alone dare to cooperate with Fang Yajun, this is all out of taboo against that big man.
The top level of a company like the Big Four all know who blocked Fang Yajun back then, and now although that person has lifted the ban on Fang Yajun, they don't dare to go to this thunder pool easily, who knows if that big man still cares about Fang Yajun? If Fang Yajun is blocked again one day, it will be too much for them to sign a contract with Fang Yajun. In addition to the other three eyes of BV, Fang Yajun has always been a super hot potato, super delicious, but no one dares to eat it.
For a company of Hongyan's level, it is not clear the inside story of Fang Yajun's banning. Because it involves the affairs of that family, no one dares to spread it casually.
Chen Xi is the most haode example, just because he wanted to stand up for Fang Yajun back then, he had to retreat from a mountain of pop music to the second line, and he was not qualified to make albums again in this life.
The outside media thought that Chen Xi was not used to the status quo of the pop music scene, so he took a back seat, but the little rub who knew the truth understood that Chen Xi, a super treasure in the Chinese pop music scene, was given a lifetime ban order by that big man, and then disappeared. Since seven years ago, all audio-visual products under Chen Xi's name have not been allowed to be listed. In this regard, everyone had a very regretful attitude, but they were helpless, they couldn't and didn't dare to help Chen Xi.
The same is true for the other party.
The inside story of Fang Yajun's ban has always been circulated among the top few people in the entertainment industry, and it cannot be spread at all.
Liu Runmin, the director of China Television, had heard a little about Fang Yajun, and when Luo Haichao excitedly reported to the station that he had the opportunity to sign Yajun, those directors and deputy directors agreed with this matter, and praised Luo Haichao for doing it beautifully! But Liu Runmin has never expressed his position.
It wasn't until Fang Yajun's team came that Fang Yajun had been invited by the program team of the New Year's Day party of China Television and would sing on stage on China Television, that Liu Runmin was relieved to let Hongyan go to sign Yajun with a large amount of money.
Before Fang Yajun received the invitation from Zhonghua TV, the record companies and manufacturers who talked about record cooperation and advertising cooperation with Fang Yajun almost didn't know the inside story of Fang Yajun's ban.
Among them, there is only one exception, that is Xue Kai, the director of "Small Town Story", who is a big director who ranks among the top in China, and has heard of who Fang Yajun was banned by back then.
However, he is quite tough in his bones, a kind of cultural person's hardness, and his personality is very stubborn, he feels that the most suitable person to give voice in this film directed by him is Fang Yajun, so he didn't care so much, and directly asked Fang Yajun to cooperate.
Only after Fang Yajun received the invitation of Zhonghua Taiwan and appeared on the news of Zhonghua Taiwan, did he come to Fang Yajun to talk about cooperation with manufacturers, such as Changtian Group, Asia's leading jewelry manufacturer, that it was really clear who Fang Yajun was a large manufacturer of sufficient level that was banned back then. (To be continued......)